The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Happiness By The Metre
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / E-Commerce
BlueEFFICIENCY
Agency: BBDO Proximity Singapore Pte Ltd / Singapore
Client: Mercedes-Benz Category: Consumer Television / Under $80K Budget - Campaign
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Consumer Television / Under $80K Budget - Campaign
Matchbox
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Xtranormal
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / Under $80K Budget - Campaign
The B•Line
Agency: BREAKFAST / New York
Client: Self Promotion Category: Interactive Advertising / Self-Promotion - Single
David On Demand
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Worldwide Category: Interactive Advertising / Self-Promotion - Single
BMW Launch Campaign
Agency: Cundari / Toronto
Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
Honda Dreams: Into the Unknown
Agency: @radical.media / New York
Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment /
Premium Vintage
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Online Branded Entertainment /
Gymkhana THREE, Ultimate Playground
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment /
Bud House
Agency: DDB/Chicago/Tribal DDB/Amsterdam
Client: AB-INBEV Category: Online Branded Entertainment /
Dirty Shorts -- The Dancer
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Doritos Late Night
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Online Branded Entertainment /
Doritos Late Night Rihanna
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito-Lay Category: Online Branded Entertainment /
King of Ads
Agency: O POSITIVE FILMS, LLC. / New York
Client: Doritos Category: Online Branded Entertainment /
The Disrespectoids Disadventures
Agency: OgilvyEntertainment / New York
Client: Kraft, Capri Sun Category: Online Branded Entertainment /
Love in Action
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Kraft Foods S.A. Category: Online Branded Entertainment /
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Online Branded Entertainment /
REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
Happiness By The Metre
Category:
Websites & Microsites / E-Commerce
Annual ID:
11121N
Award:
2011 Advertising Merit Award
Agency:
BBDO Proximity Singapore Pte Ltd / Singapore
Client:
Mercedes-Benz
Title:
BlueEFFICIENCY
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11384T
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Samsung
Title:
Optical Illusion
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11385T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Hot Wheels
Title:
Matchbox
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11386T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Xtranormal
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11387T
Award:
2011 Interactive Merit Award
Agency:
BREAKFAST / New York
Client:
Self Promotion
Title:
The B•Line
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
11240N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett Worldwide
Title:
David On Demand
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
11241N
Award:
2011 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW
Title:
BMW Launch Campaign
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
11185N
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Honda
Title:
Honda Dreams: Into the Unknown
Category:
Online Branded Entertainment /
Annual ID:
11057E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project: We Have Lift-off
Category:
Online Branded Entertainment /
Annual ID:
11058E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
adidas
Title:
Fast Don't Lie
Category:
Online Branded Entertainment /
Annual ID:
11059E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
R&B
Category:
Online Branded Entertainment /
Annual ID:
11060E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Premium Vintage
Category:
Online Branded Entertainment /
Annual ID:
11061E
Award:
2011 Branded Entertainment Merit Award
Agency:
DC Shoes / Vista
Client:
DC Shoes
Title:
Gymkhana THREE, Ultimate Playground
Category:
Online Branded Entertainment /
Annual ID:
11062E
Award:
2011 Branded Entertainment Merit Award
Agency:
DDB/Chicago/Tribal DDB/Amsterdam
Client:
AB-INBEV
Title:
Bud House
Category:
Online Branded Entertainment /
Annual ID:
11063E
Award:
2011 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
AB-INBEV
Title:
"Clothing Drive"
Category:
Online Branded Entertainment /
Annual ID:
11064E
Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts -- The Dancer
Category:
Online Branded Entertainment /
Annual ID:
11065E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Doritos Late Night
Category:
Online Branded Entertainment /
Annual ID:
11066E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Frito-Lay
Title:
Doritos Late Night Rihanna
Category:
Online Branded Entertainment /
Annual ID:
11067E
Award:
2011 Branded Entertainment Merit Award
Agency:
O POSITIVE FILMS, LLC. / New York
Client:
Doritos
Title:
King of Ads
Category:
Online Branded Entertainment /
Annual ID:
11068E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Kraft, Capri Sun
Title:
The Disrespectoids Disadventures
Category:
Online Branded Entertainment /
Annual ID:
11069E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Kraft Foods S.A.
Title:
Love in Action
Category:
Online Branded Entertainment /
Annual ID:
11070E
Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Online Branded Entertainment /
Annual ID:
11071E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Online Branded Entertainment /
Annual ID:
11072E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Online Branded Entertainment /
Annual ID:
11073E