The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Stumbling Stones
Agency: Jung von Matt / Hamburg
Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Banners - Fixed Space - Campaign
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Craft / Sound Design
Lift & Laugh
Agency: Ogilvy Brasil / são paulo
Client: The Coca Cola Company Category: Craft / Sound Design
Project Shiphunt
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Integrated Branding / Integrated Branding Campaign - 360
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Integrated Branding / Integrated Branding Campaign - 360
Fanwagen
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Integrated Branding / Integrated Branding Campaign - 360
TOILET BIKE NEO
Agency: Dentsu.inc / Tokyo
Client: TOTO LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Stunt
Agency: Fred & Farid Group / Paris
Client: Wrangler Category: Integrated Branding / Integrated Branding Campaign - 360
Sprint All Together Now
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Opulence, I Has It.
Agency: Grey / New York
Client: DIRECTV Category: Integrated Branding / Integrated Branding Campaign - 360
Breathe Happy Social Experiment
Agency: Grey / New York
Client: Febreze Category: Integrated Branding / Integrated Branding Campaign - 360
The Story Beyond The Still
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
MLB Fan Cave
Agency: Hill Holliday / Boston
Client: Major League Baseball Category: Integrated Branding / Integrated Branding Campaign - 360
See The Person
Agency: Leo Burnett / Southbank
Client: Scope Category: Integrated Branding / Integrated Branding Campaign - 360
You Above All
Agency: Mullen / Boston
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China Category: Integrated Branding / Integrated Branding Campaign - 360
Drops for Life
Agency: R/GA / New York
Client: Giorgio Armani Category: Integrated Branding / Integrated Branding Campaign - 360
Google Wallet
Agency: R/GA / New York
Client: Google Wallet Category: Integrated Branding / Integrated Branding Campaign - 360
Sponsafier 3 Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: VIRTUE Worldwide - VICE Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
150years of Mammut - the biggest peak project in history
Agency: webguerillas GmbH / Munich
Client: Mammut Sports Group AG Category: Integrated Branding / Integrated Branding Campaign - 360
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Brand Transformation / Single
Ghost Chips
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency (NZTA) Category: Brand Transformation / Single
Ted Williams - Fight Hunger
Agency: CP+B / Boulder
Client: Kraft Category: Brand Transformation / Single
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single
Pain Squad Mobile App
Agency: Cundari / Toronto
Client: The Hospital for Sick Children Category: Brand Transformation / Single
Kisser Casting
Agency: Kids Love Jetlag / Paris
Client: Martini (Bacardi Global Brands) Category: Brand Transformation / Single
AskAway.ca
Agency: Revolve / DIGITALKITCHEN / Bedford
Client: Atlantic Lottery Category: Brand Transformation / Single
Quick Fix with Gwen and Maxi - PSA
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Films & Video / Public Service/Non-Profit
Mandeep
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
75 Watts
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
Shane Fistell- A Portrait of Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
The Bali Temple Explorer
Agency: unit9 / London
Client: The Asian Art Museum of San Francisco Category: Online Films & Video / Public Service/Non-Profit
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
2011/2012 Ford Mustang
Agency: Firstborn / NY
Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Craft / Interface Design
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Craft / Interface Design
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Craft / Interface Design
Style Guide
Agency: 140 BBDO / Cape Town
Client: Oude Meester Brandy Category: Corporate Identity / Individual Item
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Gunter Demnig – Stolpersteine
Title:
Stumbling Stones
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
12165N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
12166N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto/Proximity Canada / Toronto
Client:
Frito Lay Canada
Title:
The End
Category:
Craft / Sound Design
Annual ID:
12293N
Award:
2012 Interactive Merit Award
Agency:
BBH LA / New York
Client:
Google
Title:
Google Music Tour
Category:
Craft / Sound Design
Annual ID:
12294N
Award:
2012 Interactive Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
The Coca Cola Company
Title:
Lift & Laugh
Category:
Craft / Sound Design
Annual ID:
12295N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Project Shiphunt
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12249N
Award:
2012 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12250N
Award:
2012 Interactive Merit Award
Agency:
Fabrica, 72andSunny NL
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12251N
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
Fanwagen
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12252N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12253N
Award:
2012 Interactive Merit Award
Agency:
CP+B/Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12254N
Award:
2012 Interactive Merit Award
Agency:
Dentsu.inc / Tokyo
Client:
TOTO LTD.
Title:
TOILET BIKE NEO
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12255N
Award:
2012 Interactive Merit Award
Agency:
Fred & Farid Group / Paris
Client:
Wrangler
Title:
Stunt
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12256N
Award:
2012 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint All Together Now
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12257N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Opulence, I Has It.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12258N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Breathe Happy Social Experiment
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12259N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
The Story Beyond The Still
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12260N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12261N
Award:
2012 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Major League Baseball
Title:
MLB Fan Cave
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12262N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Southbank
Client:
Scope
Title:
See The Person
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12263N
Award:
2012 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
You Above All
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12264N
Award:
2012 Interactive Merit Award
Agency:
Proximity China / Goodstein & Partners / Beijing
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12265N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Giorgio Armani
Title:
Drops for Life
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12266N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google Wallet
Title:
Google Wallet
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12267N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Sponsafier 3 Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12268N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide - VICE Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12269N
Award:
2012 Interactive Merit Award
Agency:
webguerillas GmbH / Munich
Client:
Mammut Sports Group AG
Title:
150years of Mammut - the biggest peak project in history
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12270N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Brand Transformation / Single
Annual ID:
12338N
Award:
2012 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency (NZTA)
Title:
Ghost Chips
Category:
Brand Transformation / Single
Annual ID:
12339N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza Hero
Category:
Brand Transformation / Single
Annual ID:
12340N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Ted Williams - Fight Hunger
Category:
Brand Transformation / Single
Annual ID:
12341N
Award:
2012 Interactive Merit Award
Agency:
CP+B/Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Annual ID:
12342N
Award:
2012 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
The Hospital for Sick Children
Title:
Pain Squad Mobile App
Category:
Brand Transformation / Single
Annual ID:
12343N
Award:
2012 Interactive Merit Award
Agency:
Kids Love Jetlag / Paris
Client:
Martini (Bacardi Global Brands)
Title:
Kisser Casting
Category:
Brand Transformation / Single
Annual ID:
12344N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google
Title:
Google Wallet
Category:
Brand Transformation / Single
Annual ID:
12345N
Award:
2012 Interactive Merit Award
Agency:
Revolve / DIGITALKITCHEN / Bedford
Client:
Atlantic Lottery
Title:
AskAway.ca
Category:
Brand Transformation / Single
Annual ID:
12346N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi - PSA
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12235N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Mandeep
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12236N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
75 Watts
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12237N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Shane Fistell- A Portrait of Tourette Syndrome
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12238N
Award:
2012 Interactive Merit Award
Agency:
unit9 / London
Client:
The Asian Art Museum of San Francisco
Title:
The Bali Temple Explorer
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12239N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Craft / Interface Design
Annual ID:
12279N
Award:
2012 Interactive Merit Award
Agency:
BBH LA / New York
Client:
Google
Title:
Google Music Tour
Category:
Craft / Interface Design
Annual ID:
12280N
Award:
2012 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Ford Motor Company for Team Detroit
Title:
2011/2012 Ford Mustang
Category:
Craft / Interface Design
Annual ID:
12281N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Craft / Interface Design
Annual ID:
12282N
Award:
2012 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Craft / Interface Design
Annual ID:
12283N
Award:
2012 Interactive Merit Award
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Craft / Interface Design
Annual ID:
12284N
Award:
2012 Interactive Merit Award
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Craft / Interface Design
Annual ID:
12285N
Award:
2012 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
YouTube
Title:
Map My Summer
Category:
Craft / Interface Design
Annual ID:
12286N
Award:
2012 Design Merit Award
Agency:
140 BBDO / Cape Town
Client:
Oude Meester Brandy
Title:
Style Guide
Category:
Corporate Identity / Individual Item
Annual ID:
12109D