The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Artie's Journey
Agency: 180LA / Santa Monica
Client: Expedia Category: Online Films & Video / Short Form - Single
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac Category: Online Films & Video / Short Form - Single
Grazed on Greatness - Viral Film
Agency: Whybin\TBWA / Sydney
Client: M.J Bale Category: Online Films & Video / Short Form - Single
Canthem Online Video
Agency: Rethink / Vancouver
Client: Molson Canadian Category: Online Films & Video / Short Form - Single
Make Music in the Corner Shop
Agency: Stinkdigital / London
Client: Red Stripe Category: Online Films & Video / Short Form - Single
Skate Fortwo
Agency: Weapon7 / London
Client: Smart Category: Online Films & Video / Short Form - Single
Beach
Agency: Wieden+Kennedy / New York
Client: Southern Comfort Category: Online Films & Video / Short Form - Single
Office Love
Agency: BBH / New York
Client: Unilever Category: Online Films & Video / Short Form - Single
Princess
Agency: Dare / Vancouver
Client: Whistler Film Festival Category: Online Films & Video / Short Form - Single
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / P.O.P. and In-store - Single
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Collateral / P.O.P. and In-store - Single
Reindeer in Headlights
Agency: BBDO / Toronto
Client: Mercedes-Benz Category: Collateral / P.O.P. and In-store - Single
The Wine List
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / P.O.P. and In-store - Single
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai
Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Single
The 'Headline News' Cup Sleeve
Agency: Y&R / Dubai
Client: Gulf News / Al Nisr Publishing Category: Collateral / P.O.P. and In-store - Single
Fonderie 47 Identity
Agency: Hall / Oakland
Client: Fonderie 47 Category: Public Service / Brand Identity - Single or Series
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Brand Identity - Single or Series
RIF
Agency: Mother / New York
Client: Reading is Fundamental Category: Public Service / Brand Identity - Single or Series
Brain Surgeon
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Candidates Affair
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co
Agency: Deutsch / New York
Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room
Agency: DDB NY / New York
Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Sword Fight
Agency: Havas Worldwide / New York
Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas
Agency: Leo Burnett / Chicago
Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy
Agency: Publicis Conseil / Paris
Client: Orange Category: Consumer Television / :30/:25 - Single
Basket
Agency: The Martin Agency / Richmond
Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Film
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight
Agency: Wieden+Kennedy / Buenos Aires
Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv
Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single
Scroll Up
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Interactive Advertising / Banners - Dynamic - Single
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / P.O.P. and In-store - Campaign
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse Category: Collateral / P.O.P. and In-store - Campaign
TEV BIKES
Agency: kbs+ / Toronto
Client: Tev Bikes Category: Collateral / P.O.P. and In-store - Campaign
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai
Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Campaign
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral / P.O.P. and In-store - Campaign
XBox Kinect Starwars
Agency: The Jupiter Drawing Room / Cape Town
Client: Musica Category: Collateral / P.O.P. and In-store - Campaign
Award:
2013 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Artie's Journey
Category:
Online Films & Video / Short Form - Single
Annual ID:
13229N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Ferrero - Tic Tac
Title:
The Worst Breath in the World
Category:
Online Films & Video / Short Form - Single
Annual ID:
13230N
Award:
2013 Interactive Merit Award
Agency:
Whybin\TBWA / Sydney
Client:
M.J Bale
Title:
Grazed on Greatness - Viral Film
Category:
Online Films & Video / Short Form - Single
Annual ID:
13231N
Award:
2013 Interactive Merit Award
Agency:
Rethink / Vancouver
Client:
Molson Canadian
Title:
Canthem Online Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
13232N
Award:
2013 Interactive Merit Award
Agency:
Stinkdigital / London
Client:
Red Stripe
Title:
Make Music in the Corner Shop
Category:
Online Films & Video / Short Form - Single
Annual ID:
13233N
Award:
2013 Interactive Merit Award
Agency:
Weapon7 / London
Client:
Smart
Title:
Skate Fortwo
Category:
Online Films & Video / Short Form - Single
Annual ID:
13234N
Award:
2013 Interactive Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Beach
Category:
Online Films & Video / Short Form - Single
Annual ID:
13235N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Office Love
Category:
Online Films & Video / Short Form - Single
Annual ID:
13236N
Award:
2013 Interactive Merit Award
Agency:
Dare / Vancouver
Client:
Whistler Film Festival
Title:
Princess
Category:
Online Films & Video / Short Form - Single
Annual ID:
13237N
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Cell Mate
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13238A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Wine
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13239A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Mercedes-Benz
Title:
Reindeer in Headlights
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13240A
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Game On
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13241A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB Breweries
Title:
The Wine List
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13242A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13243A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Gulf News / Al Nisr Publishing
Title:
The 'Headline News' Cup Sleeve
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13244A
Award:
2013 Design Merit Award
Agency:
Hall / Oakland
Client:
Fonderie 47
Title:
Fonderie 47 Identity
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13241D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13242D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Reading is Fundamental
Title:
RIF
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13243D
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Brain Surgeon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13350T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Roommates
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13351T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Horse
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13352T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Hamster
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13353T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Cheek
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13354T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13355T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13356T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13357T
Award:
2013 Advertising Merit Award
Agency:
Deutsch / New York
Client:
Go Daddy
Title:
Your Big Idea.co
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13358T
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
New York Lottery
Title:
Writers Room
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13359T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Friends
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13360T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Brewers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13361T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Funeral
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13362T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Platoon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13363T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Wig Shop
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13364T
Award:
2013 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Dos Equis
Title:
Sword Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13365T
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Pajamas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13366T
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
The kiss boy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13367T
Award:
2013 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Geico
Title:
Basket
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13368T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This Is SportsCenter: John Clayton
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13369T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Film
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13370T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Irresistible
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13371T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Buenos Aires
Client:
Mondelez International - Oreo
Title:
Whisper Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13372T
Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Opticana
Title:
The Pinch Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13170N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Scroll Up
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13171N
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Headache
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13245A
Award:
2013 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13246A
Award:
2013 Advertising Merit Award
Agency:
kbs+ / Toronto
Client:
Tev Bikes
Title:
TEV BIKES
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13247A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13248A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13249A
Award:
2013 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Cape Town
Client:
Musica
Title:
XBox Kinect Starwars
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13250A