The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sponsor of beer
Agency: Young & Rubicam Prague / Prague
Client: Zatecky pivovar spol. s r.o. Category: Collateral / P.O.P. and In-store - Campaign
Porteur.cc
Agency: M&C Saatchi / Stockholm
Client: Porteur.cc Category: Design Does / Industrial Design
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection
Agency: 84.Paris / Paris
Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint
Agency: Team One / El Segundo
Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter
Agency: 360i / New York
Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal
Agency: Havas WW SF / San Francisco
Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture
Agency: TAXI Canada / Toronto
Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Pennies for Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Tweets for Sweets
Agency: Hellocomputer / Cape Town
Client: Toyota Etios Category: Interactive Advertising / Other Interactive Media - Single
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single
The Parks of the World
Agency: Mikell Fine Iles / New York
Client: Self-Initiated Category: Data Visualization / Infographics
Yes/No
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / Under $80K Budget - Single
Enjoy The Ride
Agency: Funny Or Die / Los Angeles
Client: Pabst Brewing Co. / Old Milwaukee Category: Consumer Television / Under $80K Budget - Single
Independence Posters
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Typography - Series
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels Category: Craft / Typography - Series
Wood Joint
Agency: Grand Deluxe / Matsuyama
Client: Hidekazu Ueda Architects Category: Craft / Typography - Series
Jakuchu
Agency: MR_DESIGN / Tokyo
Client: Tokyo Designers Week 2012 Category: Craft / Typography - Series
Luggage Labels
Agency: Ogilvy & Mather / London
Client: Expedia Category: Craft / Typography - Series
Donate Your Words
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: Women's Refuge Category: Craft / Typography - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Craft / Typography - Series
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Animation - Single
Metamorphosis
Agency: BUCK / Los Angeles
Client: Oxfam New Zealand Category: Craft / Animation - Single
WAR
Agency: Contrapunto BBDO / Madrid
Client: Amnesty International Category: Craft / Animation - Single
Turning Negatives into Positives
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation - Single
Our Homeland
Agency: Eric Chan Design / Hong Kong
Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
While You Were Off
Agency: BBH / New York + BBH Labs / New York
Client: BBH New York/BBH Labs Category: Mobile Applications/Sites / Services/Utilities
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Services/Utilities
MTV Under The Thumb
Agency: AKQA / London
Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities
The World's Deepest Site
Agency: Ogilvy & Mather Ukraine / Kyiv
Client: Borjomi Category: Websites / Consumer Goods
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Websites / Consumer Goods
The Evolution Car
Agency: Forsman & Bodenfors / Gothenburg
Client: PREEM Category: Websites / Consumer Goods
Launch site on eBay
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Websites / Consumer Goods
The Princess and the Finger
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Websites / Consumer Goods
Offroad
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler Category: Consumer Television / 60 Second - Single
Fuel for Fans
Agency: BETC / Paris
Client: CANAL+ Category: Consumer Television / 60 Second - Single
Is the New
Agency: DDB Brasil / São Paulo
Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Dads in Briefs
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / 60 Second - Single
Jess Time
Agency: Google Creative Lab / New York
Client: Google Category: Consumer Television / 60 Second - Single
Back at Ya
Agency: King James / Cape Town
Client: Santam Category: Consumer Television / 60 Second - Single
Tide "Miracle Stain" Superbowl spot
Agency: Saatchi & Saatchi / New York
Client: P&G - Tide Category: Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Zatecky pivovar spol. s r.o.
Title:
Sponsor of beer
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13251A
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Stockholm
Client:
Porteur.cc
Title:
Porteur.cc
Category:
Design Does / Industrial Design
Annual ID:
13278D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE3D
Category:
Design Does / Industrial Design
Annual ID:
13279D
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13203N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Opera House
Title:
Frontrow
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13204N
Award:
2013 Interactive Merit Award
Agency:
84.Paris / Paris
Client:
Google Cultural Institute - Ch?teau de Versailles
Title:
Chaos to Perfection
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13205N
Award:
2013 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
CinePrint
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13206N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Fuel Stream
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13207N
Award:
2013 Interactive Merit Award
Agency:
360i / New York
Client:
Oscar Mayer
Title:
The Great American Bacon Barter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13208N
Award:
2013 Interactive Merit Award
Agency:
Havas WW SF / San Francisco
Client:
Sony
Title:
Twisted Metal
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13209N
Award:
2013 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
TELUS Mobility
Title:
Big Picture
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13210N
Award:
2013 Interactive Merit Award
Agency:
DLKW LOWE / London
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13211N
Award:
2013 Interactive Merit Award
Agency:
Hellocomputer / Cape Town
Client:
Toyota Etios
Title:
Tweets for Sweets
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13212N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13213N
Award:
2013 Design Merit Award
Agency:
Mikell Fine Iles / New York
Client:
Self-Initiated
Title:
The Parks of the World
Category:
Data Visualization / Infographics
Annual ID:
13210D
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Yes/No
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13414T
Award:
2013 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Pabst Brewing Co. / Old Milwaukee
Title:
Enjoy The Ride
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13415T
Award:
2013 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
Independence Posters
Category:
Craft / Typography - Series
Annual ID:
13247D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Craft / Typography - Series
Annual ID:
13248D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Craft / Typography - Series
Annual ID:
13249D
Award:
2013 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Hidekazu Ueda Architects
Title:
Wood Joint
Category:
Craft / Typography - Series
Annual ID:
13250D
Award:
2013 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Tokyo Designers Week 2012
Title:
Jakuchu
Category:
Craft / Typography - Series
Annual ID:
13251D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Luggage Labels
Category:
Craft / Typography - Series
Annual ID:
13252D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
Women's Refuge
Title:
Donate Your Words
Category:
Craft / Typography - Series
Annual ID:
13253D
Award:
2013 Design Merit Award
Agency:
Serviceplan / Munich
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Craft / Typography - Series
Annual ID:
13254D
Award:
2013 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
From Love to Bingo
Category:
Craft / Animation - Single
Annual ID:
13268D
Award:
2013 Design Merit Award
Agency:
BUCK / Los Angeles
Client:
Oxfam New Zealand
Title:
Metamorphosis
Category:
Craft / Animation - Single
Annual ID:
13269D
Award:
2013 Design Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
GE
Title:
GE Works
Category:
Craft / Animation - Single
Annual ID:
13270D
Award:
2013 Design Merit Award
Agency:
Contrapunto BBDO / Madrid
Client:
Amnesty International
Title:
WAR
Category:
Craft / Animation - Single
Annual ID:
13271D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Craft / Animation - Single
Annual ID:
13272D
Award:
2013 Design Merit Award
Agency:
JWT Brasil / São Paulo
Client:
91 Rock
Title:
Deaths
Category:
Craft / Animation - Single
Annual ID:
13273D
Award:
2013 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Turning Negatives into Positives
Category:
Craft / Animation - Single
Annual ID:
13274D
Award:
2013 Design Merit Award
Agency:
Eric Chan Design / Hong Kong
Client:
Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung
Title:
Our Homeland
Category:
Public Service / Posters - Single
Annual ID:
13231D
Award:
2013 Interactive Merit Award
Agency:
BBH / New York + BBH Labs / New York
Client:
BBH New York/BBH Labs
Title:
While You Were Off
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13157N
Award:
2013 Interactive Merit Award
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13158N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Viacom International Media Networks
Title:
MTV Under The Thumb
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13159N
Award:
2013 Interactive Merit Award
Agency:
Vitro / San Diego
Client:
ASICS
Title:
Stop At Never
Category:
Websites / Consumer Goods
Annual ID:
13112N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather Ukraine / Kyiv
Client:
Borjomi
Title:
The World's Deepest Site
Category:
Websites / Consumer Goods
Annual ID:
13113N
Award:
2013 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
Amphibiox
Category:
Websites / Consumer Goods
Annual ID:
13114N
Award:
2013 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
Websites / Consumer Goods
Annual ID:
13115N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
PREEM
Title:
The Evolution Car
Category:
Websites / Consumer Goods
Annual ID:
13116N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Launch site on eBay
Category:
Websites / Consumer Goods
Annual ID:
13117N
Award:
2013 Interactive Merit Award
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
The Princess and the Finger
Category:
Websites / Consumer Goods
Annual ID:
13118N
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Daimler
Title:
Offroad
Category:
Consumer Television / 60 Second - Single
Annual ID:
13337T
Award:
2013 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Fuel for Fans
Category:
Consumer Television / 60 Second - Single
Annual ID:
13338T
Award:
2013 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Follow Magazine
Title:
Is the New
Category:
Consumer Television / 60 Second - Single
Annual ID:
13339T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Dads in Briefs
Category:
Consumer Television / 60 Second - Single
Annual ID:
13340T
Award:
2013 Advertising Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Jess Time
Category:
Consumer Television / 60 Second - Single
Annual ID:
13341T
Award:
2013 Advertising Merit Award
Agency:
King James / Cape Town
Client:
Santam
Title:
Back at Ya
Category:
Consumer Television / 60 Second - Single
Annual ID:
13342T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Tide
Title:
Tide "Miracle Stain" Superbowl spot
Category:
Consumer Television / 60 Second - Single
Annual ID:
13343T