The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Stanley the Interactive Player Piano
Agency: Digital Kitchen / Chicago
Client: Digital Kitchen Category: Social Media / Best Use of Social Media/Facebook
EA FIFA Street vs. Street
Agency: Dare / Vancouver
Client: EA Sports Category: Social Media / Best Use of Social Media/Facebook
The Society of Good Taste
Agency: CP+B / Boulder
Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
DeThroned
Agency: BBDO / New York
Client: HBO/Game of Thrones Category: Social Media / Best Use of Social Media/Facebook
One Like = One Balloon
Agency: Wieden+Kennedy / São Paulo
Client: Heineken Category: Social Media / Best Use of Social Media/Facebook
Help I Have the Flu
Agency: Tool / Santa Monica
Client: Help Remedies Category: Social Media / Best Use of Social Media/Facebook
No HomoPhobes
Agency: Calder Bateman / Edmonton
Client: Institute for Sexual Minority Studies and Services Category: Social Media / Best Use of Social Media/Facebook
THE SPACE HANGOUT powered by Google
Agency: Dentsu / Tokyo
Client: JAXA Category: Social Media / Best Use of Social Media/Facebook
Getaways Granter
Agency: Mullen / Boston
Client: JetBlue Category: Social Media / Best Use of Social Media/Facebook
Social Bookmark
Agency: 777interactive / Tokyo
Client: Kodansha Category: Social Media / Best Use of Social Media/Facebook
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Social Media / Best Use of Social Media/Facebook
Good Energy Taxi
Agency: TBWA\Digital Arts Network / Auckland
Client: Mercury Energy Category: Social Media / Best Use of Social Media/Facebook
Fists of Fusian
Agency: MercerBell / Sydney
Client: Nestl?/Maggi Fusian Category: Social Media / Best Use of Social Media/Facebook
Nike Greatness
Agency: Team Nike / Shanghai
Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Nike Academy
Agency: AKQA / London
Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Paper Denim & Cloth InstaShoot
Agency: McCann / New York
Client: Paper Denim & Cloth Category: Social Media / Best Use of Social Media/Facebook
Tweet20
Agency: Digivaasi / New Delhi
Client: Pepsi Category: Social Media / Best Use of Social Media/Facebook
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London
Client: Promote Iceland Category: Social Media / Best Use of Social Media/Facebook
Skype Humoticons
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Social Media / Best Use of Social Media/Facebook
The People vs. Sour Patch Kids
Agency: Mother / New York
Client: Sour Patch Kids Category: Social Media / Best Use of Social Media/Facebook
20things 2011
Agency: SYZYGY / Bad Hombrug
Client: SYZYGY Category: Social Media / Best Use of Social Media/Facebook
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Social Media / Best Use of Social Media/Facebook
Doppelgangers
Agency: BBH / New York
Client: The Weather Channel Category: Social Media / Best Use of Social Media/Facebook
Pinning their hopes
Agency: Weapon7 / London
Client: Unicef Category: Social Media / Best Use of Social Media/Facebook
UNIQLO "Storms" Pinterest
Agency: Firstborn / New York
Client: UNIQLO Category: Social Media / Best Use of Social Media/Facebook
Hashtag Killer
Agency: DDB / New York
Client: WaterisLife Category: Social Media / Best Use of Social Media/Facebook
Happy Hunt
Agency: Mullen / Boston
Client: Zappos Category: Social Media / Best Use of Social Media/Facebook
Earphone Bully
Agency: SapientNitro / South Brisbane
Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Craft / Sound Design
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse Category: Magazine / Full Page or Spread - Campaign
Hinges
Agency: Bester Burke / Cape Town
Client: Triton Leo Group(Q20) Category: Magazine / Full Page or Spread - Campaign
Why We Insure Women
Agency: Black River FC / Johannesburg
Client: 1st for Women Insurance Category: Magazine / Full Page or Spread - Campaign
Glad Cling Wrap
Agency: DDB / Hong Kong
Client: Clorox Category: Magazine / Full Page or Spread - Campaign
Soul Ads
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Magazine / Full Page or Spread - Campaign
Miniatures
Agency: Giovanni Draft FCB / São Paulo
Client: Sharpie Category: Magazine / Full Page or Spread - Campaign
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player Category: Magazine / Full Page or Spread - Campaign
Castrol
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Castrol BP Petco Category: Magazine / Full Page or Spread - Campaign
Still as good after 20 years. The German-Rail-Card.
Agency: Ogilvy Germany / Frankfurt
Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign
Campaign with a view
Agency: Ogilvy Germany / Frankfurt
Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Southeast Asia Category: Magazine / Full Page or Spread - Campaign
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL Category: Magazine / Full Page or Spread - Campaign
Back Pages
Agency: TBWA\Media Arts Lab / Culver City
Client: Apple Category: Magazine / Full Page or Spread - Campaign
"Say What?!"
Agency: TBWASingapore / Singapore
Client: APA Publications GmbH & Co. Verlag KG Category: Magazine / Full Page or Spread - Campaign
BUILD IT
Agency: Young & Rubicam / Boulogne-Billancourt
Client: MECCANO Category: Magazine / Full Page or Spread - Campaign
Name Tunnels
Agency: M&C Saatchi / Sydney
Client: Amnesty International Category: Websites / Public Service/Non-Profit
Blind
Agency: Hungry Boys / Moscow
Client: Right to a Smile Charity Fund Category: Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Agency:
Digital Kitchen / Chicago
Client:
Digital Kitchen
Title:
Stanley the Interactive Player Piano
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13302N
Award:
2013 Interactive Merit Award
Agency:
Dare / Vancouver
Client:
EA Sports
Title:
EA FIFA Street vs. Street
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13303N
Award:
2013 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Society of Good Taste
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13304N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO/Game of Thrones
Title:
DeThroned
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13305N
Award:
2013 Interactive Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Heineken
Title:
One Like = One Balloon
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13306N
Award:
2013 Interactive Merit Award
Agency:
Tool / Santa Monica
Client:
Help Remedies
Title:
Help I Have the Flu
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13307N
Award:
2013 Interactive Merit Award
Agency:
Calder Bateman / Edmonton
Client:
Institute for Sexual Minority Studies and Services
Title:
No HomoPhobes
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13308N
Award:
2013 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
JAXA
Title:
THE SPACE HANGOUT powered by Google
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13309N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Getaways Granter
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13310N
Award:
2013 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Kodansha
Title:
Social Bookmark
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13311N
Award:
2013 Interactive Merit Award
Agency:
Tribal DDB / Toronto
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13312N
Award:
2013 Interactive Merit Award
Agency:
TBWA\Digital Arts Network / Auckland
Client:
Mercury Energy
Title:
Good Energy Taxi
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13313N
Award:
2013 Interactive Merit Award
Agency:
MercerBell / Sydney
Client:
Nestl?/Maggi Fusian
Title:
Fists of Fusian
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13314N
Award:
2013 Interactive Merit Award
Agency:
Team Nike / Shanghai
Client:
Nike
Title:
Nike Greatness
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13315N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Academy
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13316N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
Paper Denim & Cloth
Title:
Paper Denim & Cloth InstaShoot
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13317N
Award:
2013 Interactive Merit Award
Agency:
Digivaasi / New Delhi
Client:
Pepsi
Title:
Tweet20
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13318N
Award:
2013 Interactive Merit Award
Agency:
The Brooklyn Brothers & Islenska / London
Client:
Promote Iceland
Title:
Inspired by Iceland
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13319N
Award:
2013 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
Skype Humoticons
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13320N
Award:
2013 Interactive Merit Award
Agency:
Mother / New York
Client:
Sour Patch Kids
Title:
The People vs. Sour Patch Kids
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13321N
Award:
2013 Interactive Merit Award
Agency:
SYZYGY / Bad Hombrug
Client:
SYZYGY
Title:
20things 2011
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13322N
Award:
2013 Interactive Merit Award
Agency:
Look At Media / Moscow
Client:
The Village
Title:
Parking Douche
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13323N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
The Weather Channel
Title:
Doppelgangers
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13324N
Award:
2013 Interactive Merit Award
Agency:
Weapon7 / London
Client:
Unicef
Title:
Pinning their hopes
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13325N
Award:
2013 Interactive Merit Award
Agency:
Firstborn / New York
Client:
UNIQLO
Title:
UNIQLO "Storms" Pinterest
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13326N
Award:
2013 Interactive Merit Award
Agency:
DDB / New York
Client:
WaterisLife
Title:
Hashtag Killer
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13327N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Happy Hunt
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13328N
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / South Brisbane
Client:
Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out
Title:
Earphone Bully
Category:
Craft / Sound Design
Annual ID:
13289N
Award:
2013 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
Burt's Bees
Title:
Music from Nature
Category:
Craft / Sound Design
Annual ID:
13290N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer
Category:
Craft / Sound Design
Annual ID:
13291N
Award:
2013 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO WAKE UP
Category:
Craft / Sound Design
Annual ID:
13292N
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13127A
Award:
2013 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13128A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
ANARCHY
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13129A
Award:
2013 Advertising Merit Award
Agency:
Bester Burke / Cape Town
Client:
Triton Leo Group(Q20)
Title:
Hinges
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13130A
Award:
2013 Advertising Merit Award
Agency:
Black River FC / Johannesburg
Client:
1st for Women Insurance
Title:
Why We Insure Women
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13131A
Award:
2013 Advertising Merit Award
Agency:
DDB / Hong Kong
Client:
Clorox
Title:
Glad Cling Wrap
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13132A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul Ads
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13133A
Award:
2013 Advertising Merit Award
Agency:
Giovanni Draft FCB / São Paulo
Client:
Sharpie
Title:
Miniatures
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13134A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Guitar Player
Title:
Speech
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13135A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Castrol BP Petco
Title:
Castrol
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13136A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
German Rail (Deutsche Bahn)
Title:
Still as good after 20 years. The German-Rail-Card.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13137A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Schoeffel Outdoor Clothing
Title:
Campaign with a view
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13138A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13139A
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
STIHL
Title:
Airplanes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13140A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Media Arts Lab / Culver City
Client:
Apple
Title:
Back Pages
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13141A
Award:
2013 Advertising Merit Award
Agency:
TBWASingapore / Singapore
Client:
APA Publications GmbH & Co. Verlag KG
Title:
"Say What?!"
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13142A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Boulogne-Billancourt
Client:
MECCANO
Title:
BUILD IT
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13143A
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Amnesty International
Title:
Name Tunnels
Category:
Websites / Public Service/Non-Profit
Annual ID:
13126N
Award:
2013 Interactive Merit Award
Agency:
Hungry Boys / Moscow
Client:
Right to a Smile Charity Fund
Title:
Blind
Category:
Websites / Public Service/Non-Profit
Annual ID:
13127N