The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Mac Pro Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Shichihonyari
Agency: cosmos / Tokyo
Client: Tomitashuzo Category: Package Design / Single or Series
lll works [FUTAE GAUZE & PILE]
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Nissen Shoko Co. Category: Package Design / Single or Series
Gauze Muffler
Agency: Grand Deluxe / Matsuyama
Client: Colorsville Co. Category: Package Design / Single or Series
Our/Vodka
Agency: Great Works / Stockholm
Client: Our/Vodka Category: Package Design / Single or Series
Cup SAKE
Agency: Hakuhodo Inc. / Tokyo
Client: Asabiraki Co., Ltd. + Tomita Shuzo Inc. Category: Package Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Package Design / Single or Series
The Electric Translator
Agency: JWT / Shanghai
Client: Samsonite Category: Package Design / Single or Series
Recipeace Olive Oil Tin
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Twist the Label
Agency: Scholz & Friends / Berlin
Client: MA.Ri Int. SARL Category: Package Design / Single or Series
Uproot Wine Packaging
Agency: Turner Duckworth Design: London & San Francisco / San Francisco
Client: Uproot Wine Category: Package Design / Single or Series
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Video Craft / Direction
Miss
Agency: LG2 / Quebec City
Client: The Quebec Automobile Insurance Corporation Category: Radio / Public Service - Single
Press Cancer Radio
Agency: McCann Worldgroup Philippines / Taguig
Client: Philippine Cancer Society Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
National Anthem
Agency: Ogilvy & Mather / Cape Town
Client: Rape Wise Category: Radio / Public Service - Single
My Country
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Tom
Agency: Y&R South Africa / Johannesburg
Client: Gun Free South Africa Category: Radio / Public Service - Single
A Google Art, Copy & Code Project: Dynamic Film
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles
Client: Google Category: Innovation in Video / Video
Domino's Pizza Disc
Agency: Artplan / Sao Paulo
Client: Domino's Category: Innovation in Print / Print
Instant Millionaire
Agency: George Patterson Y&R / Brisbane
Client: Tatts Lotteries Category: Innovation in Print / Print
The Walking Dead Chop Shop Comic Book Prints
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Innovation in Print / Print
Gutter
Agency: Y&R South Africa / Cape Town
Client: Playboy South Africa Category: Innovation in Print / Print
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile / Branded Content
BMW "Become Electric"
Agency: WCRS / London + Tool / Santa Monica + Mustard / London
Client: BMW Category: Mobile / Branded Content
OPTICAL ILLUSION
Agency: BORGHI/LOWE / Sao Paulo
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Smart Heads
Agency: Kolle Rebbe / Hamburg
Client: Hansgrohe SE Category: Collateral Design / Point of Purchase and In-Store - Series
Children
Agency: Newsun/Ogilvy Guangzhou / Guangzhou
Client: Cablite Category: Collateral Design / Point of Purchase and In-Store - Series
Form Follows Function
Agency: Jongmin Kim / San Francisco
Client: Jongmin Kim Category: Websites / Self-Promotion
Mannequins
Agency: Jung von Matt / Limmat / Zurich
Client: Pro Infirmis Category: Public Service Experiential Advertising / Ambient and Guerilla
Hope Soap
Agency: Y&R South Africa / Cape Town
Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Make Perfect Even Better
Agency: DDB Canada / Vancouver + Karacters / Vancouver
Client: BC Egg Marketing Board Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Facebook: The Annual 2013
Agency: Human After All / London
Client: Facebook Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
WESSA Annual Review 2013
Agency: human.kind / Johannesburg
Client: The Wildlife & Environment Society of South Africa Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
IAG Reconciliation Action Plan
Agency: Re / Sydney
Client: IAG Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
McD Fries Hands
Agency: Heye / Munich
Client: McDonald's Germany Category: Magazine / Full Page or Spread - Single
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Hotman Co.
Title:
UMEAOI
Category:
Package Design / Single or Series
Annual ID:
140005D
Award:
2014 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Package Design / Single or Series
Annual ID:
140079D
Award:
2014 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Tomitashuzo
Title:
Shichihonyari
Category:
Package Design / Single or Series
Annual ID:
140237D
Award:
2014 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Nissen Shoko Co.
Title:
lll works [FUTAE GAUZE & PILE]
Category:
Package Design / Single or Series
Annual ID:
140389D
Award:
2014 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Colorsville Co.
Title:
Gauze Muffler
Category:
Package Design / Single or Series
Annual ID:
140470D
Award:
2014 Design Merit Award
Agency:
Great Works / Stockholm
Client:
Our/Vodka
Title:
Our/Vodka
Category:
Package Design / Single or Series
Annual ID:
140472D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Asabiraki Co., Ltd. + Tomita Shuzo Inc.
Title:
Cup SAKE
Category:
Package Design / Single or Series
Annual ID:
140517D
Award:
2014 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Package Design / Single or Series
Annual ID:
140562D
Award:
2014 Design Merit Award
Agency:
JWT / Shanghai
Client:
Samsonite
Title:
The Electric Translator
Category:
Package Design / Single or Series
Annual ID:
140622D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Tin
Category:
Package Design / Single or Series
Annual ID:
140651D
Award:
2014 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
MA.Ri Int. SARL
Title:
Twist the Label
Category:
Package Design / Single or Series
Annual ID:
141126D
Award:
2014 Design Merit Award
Agency:
Turner Duckworth Design: London & San Francisco / San Francisco
Client:
Uproot Wine
Title:
Uproot Wine Packaging
Category:
Package Design / Single or Series
Annual ID:
141224D
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Childlike Imagination
Category:
Video Craft / Direction
Annual ID:
140119A
Award:
2014 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
Samsung
Title:
Charge
Category:
Video Craft / Direction
Annual ID:
140201A
Award:
2014 Advertising Merit Award
Agency:
Great Guns / London
Client:
Neft Vodka
Title:
Bad Motherfucker
Category:
Video Craft / Direction
Annual ID:
140471A
Award:
2014 Advertising Merit Award
Agency:
mcgarrybowen / London
Client:
Honda
Title:
Honda Illusions
Category:
Video Craft / Direction
Annual ID:
140802A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Misunderstood
Category:
Video Craft / Direction
Annual ID:
141195A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Momsong
Category:
Video Craft / Direction
Annual ID:
141257A
Award:
2014 Advertising Merit Award
Agency:
LG2 / Quebec City
Client:
The Quebec Automobile Insurance Corporation
Title:
Miss
Category:
Radio / Public Service - Single
Annual ID:
140740A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup Philippines / Taguig
Client:
Philippine Cancer Society
Title:
Press Cancer Radio
Category:
Radio / Public Service - Single
Annual ID:
140798A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Category:
Radio / Public Service - Single
Annual ID:
140813A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Category:
Radio / Public Service - Single
Annual ID:
140814A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Category:
Radio / Public Service - Single
Annual ID:
140815A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Rape Wise
Title:
National Anthem
Category:
Radio / Public Service - Single
Annual ID:
140882A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
My Country
Category:
Radio / Public Service - Single
Annual ID:
141294A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio / Public Service - Single
Annual ID:
141295A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Gun Free South Africa
Title:
Tom
Category:
Radio / Public Service - Single
Annual ID:
141309A
Award:
2014 Advertising Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles
Client:
Google
Title:
A Google Art, Copy & Code Project: Dynamic Film
Category:
Innovation in Video / Video
Annual ID:
140014A
Award:
2014 Advertising Merit Award
Agency:
Mother / New York
Client:
Virgin Mobile
Title:
Blinkwashing
Category:
Innovation in Video / Video
Annual ID:
140835A
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Innovation in Video / Video
Annual ID:
140847A
Award:
2014 Advertising Merit Award
Agency:
Artplan / Sao Paulo
Client:
Domino's
Title:
Domino's Pizza Disc
Category:
Innovation in Print / Print
Annual ID:
140085A
Award:
2014 Advertising Merit Award
Agency:
CP+B
Client:
JELLO
Title:
Jigglevision
Category:
Innovation in Print / Print
Annual ID:
140247A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Brisbane
Client:
Tatts Lotteries
Title:
Instant Millionaire
Category:
Innovation in Print / Print
Annual ID:
140449A
Award:
2014 Advertising Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop Comic Book Prints
Category:
Innovation in Print / Print
Annual ID:
140570A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Playboy South Africa
Title:
Gutter
Category:
Innovation in Print / Print
Annual ID:
141307A
Award:
2014 Branded Entertainment Merit Award
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile / Branded Content
Annual ID:
140939E
Award:
2014 Branded Entertainment Merit Award
Agency:
WCRS / London + Tool / Santa Monica + Mustard / London
Client:
BMW
Title:
BMW "Become Electric"
Category:
Mobile / Branded Content
Annual ID:
141246E
Award:
2014 Design Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
Unilever
Title:
OPTICAL ILLUSION
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140184D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Hansgrohe SE
Title:
Smart Heads
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140635D
Award:
2014 Design Merit Award
Agency:
Newsun/Ogilvy Guangzhou / Guangzhou
Client:
Cablite
Title:
Children
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140862D
Award:
2014 Interactive Merit Award
Agency:
Jongmin Kim / San Francisco
Client:
Jongmin Kim
Title:
Form Follows Function
Category:
Websites / Self-Promotion
Annual ID:
140597N
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Pro Infirmis
Title:
Mannequins
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Annual ID:
140602A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Safety Lab and Blikkiesdorp4Hope
Title:
Hope Soap
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Annual ID:
141308A
Award:
2014 Design Merit Award
Agency:
DDB Canada / Vancouver + Karacters / Vancouver
Client:
BC Egg Marketing Board
Title:
Make Perfect Even Better
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140300D
Award:
2014 Design Merit Award
Agency:
Human After All / London
Client:
Facebook
Title:
Facebook: The Annual 2013
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140558D
Award:
2014 Design Merit Award
Agency:
human.kind / Johannesburg
Client:
The Wildlife & Environment Society of South Africa
Title:
WESSA Annual Review 2013
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140559D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
IAG
Title:
IAG Reconciliation Action Plan
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
141076D
Award:
2014 Advertising Merit Award
Agency:
CP+B
Client:
JELLO
Title:
Jigglevision
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140246A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Axe
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140306A
Award:
2014 Advertising Merit Award
Agency:
Heye / Munich
Client:
McDonald's Germany
Title:
McD Fries Hands
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140553A