The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Items 1
Agency: DDB, Paris / Paris
Client: Musée de la Grande Guerre Category: Public Service - Outdoor / Outdoor - Campaign
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Outdoor / Outdoor - Campaign
Wild Postings Series 1
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
Wild Postings Series 2
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
No interruptions
Agency: Y&R Group Switzerland / Zurich
Client: Teleclub Category: Outdoor / Outdoor Installations & Ambient - Campaign
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Digital Direct Marketing / Mobile
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo
Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile
Catch-A-Plane
Agency: Leo Burnett Moscow / Moscow
Client: S7 Airlines Category: Digital Direct Marketing / Mobile
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match Category: Digital Direct Marketing / Mobile
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Digital Direct Marketing / Mobile
Real Life Pac-Man
Agency: Energy BBDO / Chicago
Client: Bud Light Category: Experiences / Outdoor Spaces
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Experiences / Outdoor Spaces
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Outdoor Spaces
The enchanted woods of Foresta Lumina
Agency: Moment Factory / Montreal
Client: Parc de la Gorge de Coaticook Category: Experiences / Outdoor Spaces
The Beer Fridge - O Canada
Agency: Rethink / Toronto
Client: Molson Canadian Category: Experiences / Outdoor Spaces
The Little Market
Agency: TBWA\LONDON / London
Client: Lidl UK Category: Experiences / Outdoor Spaces
Fight The Gray
Agency: the community (la comunidad) / Miami
Client: Converse Category: Experiences / Outdoor Spaces
Project Phoenix
Agency: FoxP2 / Cape Town + Giant Films / Cape Town
Client: Design Indaba Category: Documentaries / Film
Wild Atlantic Way
Agency: Publicis London / London
Client: Tourism Ireland Category: Documentaries / Online
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc. Category: Documentaries / Online
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Websites / Social Networks / Community
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Websites / Social Networks / Community
Better Tomorrows
Agency: J. Walter Thompson Canada / Toronto
Client: The Hospital for Sick Children Category: Public Service - Video / Television - Campaign
No Child For Sale
Agency: kbs+ / Toronto
Client: World Vision Category: Public Service - Video / Television - Campaign
Xperia Football Cancellation
Agency: Crispin Porter & Bogusky Scandinavia AB / Göteborg
Client: Sony Mobile Category: Interactive Advertising / Banners
Don't google it
Agency: DDB Brussels / Brussels
Client: CEBAM Category: Interactive Advertising / Banners
Calculate your lawn
Agency: DigitasLBi Sweden / Sweden
Client: Husqvarna Category: Interactive Advertising / Banners
'Know Your English' Web Banners
Agency: Grey Group / Singapore
Client: British Council Singapore Category: Interactive Advertising / Banners
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Other Branded Content / Co-Promotions
A-Z of Dance
Agency: Virtue Worldwide / Brooklyn, NY
Client: Diesel Category: Other Branded Content / Co-Promotions
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Design Craft / Photography - Single or Series
Alzheimer's Gallery
Agency: Grupo Gallegos / Huntington Beach
Client: Alzheimer's Association, California Southland Chapter Category: Design Craft / Photography - Single or Series
The Söderberg Prize 2014 / Ann-Sofie Back
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Design Craft / Photography - Single or Series
Tokyo New Designer Fashion Grand Prix
Agency: Harajuku Sun-Ad / Tokyo
Client: Fashion Business Human Resources Development Executive Category: Design Craft / Photography - Single or Series
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Photography - Single or Series
Could I Be Any Clearer
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Mars Bites Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites Category: Integrated Branding / Consumer Campaign
BookBook
Agency: BBH ASIA PACIFIC / Singapore
Client: IKANO PTE LTD (IKEA SINGAPORE) Category: Integrated Branding / Consumer Campaign
The Obvious Choice.
Agency: CP+B / Boulder
Client: Hotels.com Category: Integrated Branding / Consumer Campaign
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Integrated Branding / Consumer Campaign
Bosses Milk
Agency: INGO Stockholm / Stockholm
Client: Lidl Category: Integrated Branding / Consumer Campaign
Ursula`s Surprise
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Integrated Branding / Consumer Campaign
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three Category: Integrated Branding / Consumer Campaign
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Integrated Branding / Consumer Campaign
Jeff Bridges Sleeping Tapes
Agency: Wieden+Kennedy New York / new york
Client: Squarespace Category: Integrated Branding / Consumer Campaign
CV: Personal Statement Campaign
Agency: CHI & Partners / London
Client: The Prince's Trust Category: Public Service - Video / Television - Single
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Agency: goodness Mfg. / Los Angeles
Client: National Congress of American Indians + Oneida Indian Nation Category: Public Service - Video / Television - Single
Award:
2015 Interactive Merit Award
Agency:
ultranoir / Paris
Client:
McBess
Title:
Over the Hills
Category:
Websites / Self-Promotion
Annual ID:
151156A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Musée de la Grande Guerre
Title:
Items 1
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150300A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150748A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings Series 1
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151134A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings Series 2
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151135A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Group Switzerland / Zurich
Client:
Teleclub
Title:
No interruptions
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151228A
Award:
2015 Direct Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
Digital Direct Marketing / Mobile
Annual ID:
150221A
Award:
2015 Direct Merit Award
Agency:
CUBOCC / São Paulo
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Annual ID:
150255A
Award:
2015 Direct Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Digital Direct Marketing / Mobile
Annual ID:
150321A
Award:
2015 Direct Merit Award
Agency:
Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Digital Direct Marketing / Mobile
Annual ID:
150506A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett Moscow / Moscow
Client:
S7 Airlines
Title:
Catch-A-Plane
Category:
Digital Direct Marketing / Mobile
Annual ID:
150650A
Award:
2015 Direct Merit Award
Agency:
MING Utility and Entertainment Group / New York
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Annual ID:
150784A
Award:
2015 Direct Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Direct Marketing / Mobile
Annual ID:
151016A
Award:
2015 Design Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bud Light
Title:
Real Life Pac-Man
Category:
Experiences / Outdoor Spaces
Annual ID:
150393A
Award:
2015 Design Merit Award
Agency:
J Walter Thompson / London
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Experiences / Outdoor Spaces
Annual ID:
150547A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Experiences / Outdoor Spaces
Annual ID:
150728A
Award:
2015 Design Merit Award
Agency:
Moment Factory / Montreal
Client:
Parc de la Gorge de Coaticook
Title:
The enchanted woods of Foresta Lumina
Category:
Experiences / Outdoor Spaces
Annual ID:
150786A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge - O Canada
Category:
Experiences / Outdoor Spaces
Annual ID:
150997A
Award:
2015 Design Merit Award
Agency:
TBWA\LONDON / London
Client:
Lidl UK
Title:
The Little Market
Category:
Experiences / Outdoor Spaces
Annual ID:
151082A
Award:
2015 Design Merit Award
Agency:
the community (la comunidad) / Miami
Client:
Converse
Title:
Fight The Gray
Category:
Experiences / Outdoor Spaces
Annual ID:
151105A
Award:
2015 Branded Entertainment Merit Award
Agency:
FoxP2 / Cape Town + Giant Films / Cape Town
Client:
Design Indaba
Title:
Project Phoenix
Category:
Documentaries / Film
Annual ID:
150431A
Award:
2015 Branded Entertainment Merit Award
Agency:
Publicis London / London
Client:
Tourism Ireland
Title:
Wild Atlantic Way
Category:
Documentaries / Online
Annual ID:
150946A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Nissan Canada Inc.
Title:
Back in the Game
Category:
Documentaries / Online
Annual ID:
151093A
Award:
2015 Interactive Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Social Networks / Community
Annual ID:
150053A
Award:
2015 Interactive Merit Award
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Websites / Social Networks / Community
Annual ID:
150989A
Award:
2015 Film Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
The Hospital for Sick Children
Title:
Better Tomorrows
Category:
Public Service - Video / Television - Campaign
Annual ID:
150549A
Award:
2015 Film Merit Award
Agency:
kbs+ / Toronto
Client:
World Vision
Title:
No Child For Sale
Category:
Public Service - Video / Television - Campaign
Annual ID:
150584A
Award:
2015 Interactive Merit Award
Agency:
Crispin Porter & Bogusky Scandinavia AB / Göteborg
Client:
Sony Mobile
Title:
Xperia Football Cancellation
Category:
Interactive Advertising / Banners
Annual ID:
150254A
Award:
2015 Interactive Merit Award
Agency:
DDB Brussels / Brussels
Client:
CEBAM
Title:
Don't google it
Category:
Interactive Advertising / Banners
Annual ID:
150259A
Award:
2015 Interactive Merit Award
Agency:
DigitasLBi Sweden / Sweden
Client:
Husqvarna
Title:
Calculate your lawn
Category:
Interactive Advertising / Banners
Annual ID:
150348A
Award:
2015 Interactive Merit Award
Agency:
Grey Group / Singapore
Client:
British Council Singapore
Title:
'Know Your English' Web Banners
Category:
Interactive Advertising / Banners
Annual ID:
150472A
Award:
2015 Branded Entertainment Merit Award
Agency:
Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Other Branded Content / Co-Promotions
Annual ID:
150505A
Award:
2015 Branded Entertainment Merit Award
Agency:
Virtue Worldwide / Brooklyn, NY
Client:
Diesel
Title:
A-Z of Dance
Category:
Other Branded Content / Co-Promotions
Annual ID:
151164A
Award:
2015 Design Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design Craft / Photography - Single or Series
Annual ID:
150166A
Award:
2015 Design Merit Award
Agency:
Grupo Gallegos / Huntington Beach
Client:
Alzheimer's Association, California Southland Chapter
Title:
Alzheimer's Gallery
Category:
Design Craft / Photography - Single or Series
Annual ID:
150486A
Award:
2015 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
The Söderberg Prize 2014 / Ann-Sofie Back
Category:
Design Craft / Photography - Single or Series
Annual ID:
150501A
Award:
2015 Design Merit Award
Agency:
Harajuku Sun-Ad / Tokyo
Client:
Fashion Business Human Resources Development Executive
Title:
Tokyo New Designer Fashion Grand Prix
Category:
Design Craft / Photography - Single or Series
Annual ID:
150502A
Award:
2015 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Photography - Single or Series
Annual ID:
150587A
Award:
2015 Cross-Platform Merit Award
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Could I Be Any Clearer
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150027A
Award:
2015 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150154A
Award:
2015 Cross-Platform Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
IKANO PTE LTD (IKEA SINGAPORE)
Title:
BookBook
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150182A
Award:
2015 Cross-Platform Merit Award
Agency:
CP+B / Boulder
Client:
Hotels.com
Title:
The Obvious Choice.
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150247A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150379A
Award:
2015 Cross-Platform Merit Award
Agency:
INGO Stockholm / Stockholm
Client:
Lidl
Title:
Bosses Milk
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150539A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Ursula`s Surprise
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150892A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / London
Client:
Three
Title:
Holiday Spam
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151184A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151205A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Squarespace
Title:
Jeff Bridges Sleeping Tapes
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151207A
Award:
2015 Film Merit Award
Agency:
CHI & Partners / London
Client:
The Prince's Trust
Title:
CV: Personal Statement Campaign
Category:
Public Service - Video / Television - Single
Annual ID:
150222A
Award:
2015 Film Merit Award
Agency:
goodness Mfg. / Los Angeles
Client:
National Congress of American Indians + Oneida Indian Nation
Title:
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Category:
Public Service - Video / Television - Single
Annual ID:
150462A