The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single
Kevin
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service - Video / Television - Single
Original British Drama
Agency: RKCR/Y&R / London
Client: BBC Category: Public Service - Video / Television - Single
I Will Survive
Agency: Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client: VH1 Category: Public Service - Video / Television - Single
Google Year in Search
Agency: R/GA London / London
Client: Google Category: Broadcast & Moving Image / Short Films & Videos
Seafolly X Panama
Agency: The Monkeys / Sydney
Client: Seafolly Category: Broadcast & Moving Image / Short Films & Videos
Humble Coffee Company logo
Agency: 3 Advertising / Albuquerque
Client: Humble Coffee Company Category: Brand Identity / Logo Design
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd Category: Brand Identity / Logo Design
Enso
Agency: good design company / Tokyo
Client: KUBARA HONKE Co.,Ltd. Category: Brand Identity / Logo Design
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Consumer Television / 60 Second - Single
The Process
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap
Agency: BETC / Paris
Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Consumer Television / 60 Second - Single
Icons
Agency: Grey London / London + Academy / London
Client: News UK Category: Consumer Television / 60 Second - Single
Two for one tickets - Too Depressing
Agency: Leo Burnett Dubai / Dubai
Client: du Category: Consumer Television / 60 Second - Single
Wallsie Street
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / 60 Second - Single
50
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / 60 Second - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Consumer Television / 60 Second - Single
Tough Love
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / 60 Second - Single
If You're Happy...
Agency: Wieden+Kennedy / Portland
Client: Weight Watchers Category: Consumer Television / 60 Second - Single
My Butt
Agency: Wieden+Kennedy / Portland
Client: Weight Watchers Category: Consumer Television / 60 Second - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Consumer Television / 60 Second - Single
Cultivating Thought Author Series
Agency: Chipotle Mexican Grill / New York
Client: Chipotle Mexican Grill Category: Package Design / Single or Series
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Package Design / Single or Series
Eat Life Package
Agency: Dentsu Inc. / Tokyo
Client: Ajinomoto Category: Package Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Package Design / Single or Series
Rain For Sale
Agency: Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client: The Coca-Cola Company Category: Package Design / Single or Series
Gauze of Menpu Masda
Agency: Peace Graphics / Nagoya
Client: MARUJU Co. Ltd. Category: Package Design / Single or Series
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Agency: Xinlin Teahouse / Shantou
Client: Xinlin Teahouse Category: Package Design / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Package Design / Single or Series
Hotel
Agency: BBH / New York
Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Cinema Advertising / Short Form - :90 & Under - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
Corporate Design halbacht
Agency: jaeger & jaeger / Ueberlingen
Client: Knoblauch halbacht GmbH Category: Brand Identity / Series
LOFT & Fab Award 2014
Agency: Junya Maejima / Tokyo + Morphing, inc. / Tokyo
Client: THE LOFT CO., LTD. Category: Brand Identity / Series
House-Maison
Agency: Leo Burnett, Toronto / Toronto
Client: House-Maison Category: Brand Identity / Series
Item - Brand Identity
Agency: lg2boutique / Montreal + LG2 / Montreal
Client: Item Category: Brand Identity / Series
Dandelyan Identity
Agency: Magpie Studio / LONDON
Client: Morgans Hotel Group - Mondrian London Category: Brand Identity / Series
GULLIVER'S PAPER TRAVELS
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Yamato Corporation Category: Brand Identity / Series
Art of a Woman
Agency: One Twenty Three West / Vancouver
Client: Diane's Lingerie Category: Brand Identity / Series
ISSEY MIYAKE INC. “MESSAGE”
Agency: TYMOTE Inc. / Tokyo + buffer Renaiss / Tokyo + AMPlifier / Tokyo
Client: ISSEY MIYAKE INC. Category: Brand Identity / Series
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M Category: Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Film Merit Award
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Video / Television - Single
Annual ID:
150709A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Johannesburg / Johannesburg
Client:
Topsy Foundation
Title:
Kevin
Category:
Public Service - Video / Television - Single
Annual ID:
150863A
Award:
2015 Film Merit Award
Agency:
RKCR/Y&R / London
Client:
BBC
Title:
Original British Drama
Category:
Public Service - Video / Television - Single
Annual ID:
151000A
Award:
2015 Film Merit Award
Agency:
Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client:
VH1
Title:
I Will Survive
Category:
Public Service - Video / Television - Single
Annual ID:
151011A
Award:
2015 Design Merit Award
Agency:
R/GA London / London
Client:
Google
Title:
Google Year in Search
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150976A
Award:
2015 Design Merit Award
Agency:
The Monkeys / Sydney
Client:
Seafolly
Title:
Seafolly X Panama
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
151144A
Award:
2015 Design Merit Award
Agency:
3 Advertising / Albuquerque
Client:
Humble Coffee Company
Title:
Humble Coffee Company logo
Category:
Brand Identity / Logo Design
Annual ID:
150003A
Award:
2015 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Logo Design
Annual ID:
150010A
Award:
2015 Design Merit Award
Agency:
good design company / Tokyo
Client:
KUBARA HONKE Co.,Ltd.
Title:
Enso
Category:
Brand Identity / Logo Design
Annual ID:
150460A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
King Pong
Category:
Brand Identity / Logo Design
Annual ID:
150999A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Supercell
Title:
Clash of Clans - Revenge
Category:
Consumer Television / 60 Second - Single
Annual ID:
150098A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
The Process
Category:
Consumer Television / 60 Second - Single
Annual ID:
150147A
Award:
2015 Film Merit Award
Agency:
BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client:
Unilever / Axe
Title:
Soulmates
Category:
Consumer Television / 60 Second - Single
Annual ID:
150180A
Award:
2015 Film Merit Award
Agency:
BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Annual ID:
150181A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Hotel
Category:
Consumer Television / 60 Second - Single
Annual ID:
150188A
Award:
2015 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
The big leap
Category:
Consumer Television / 60 Second - Single
Annual ID:
150197A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Airport
Category:
Consumer Television / 60 Second - Single
Annual ID:
150261A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / 60 Second - Single
Annual ID:
150263A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Consumer Television / 60 Second - Single
Annual ID:
150384A
Award:
2015 Film Merit Award
Agency:
Grey London / London + Academy / London
Client:
News UK
Title:
Icons
Category:
Consumer Television / 60 Second - Single
Annual ID:
150473A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Dubai / Dubai
Client:
du
Title:
Two for one tickets - Too Depressing
Category:
Consumer Television / 60 Second - Single
Annual ID:
150632A
Award:
2015 Film Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Kerry Foods
Title:
Wallsie Street
Category:
Consumer Television / 60 Second - Single
Annual ID:
151008A
Award:
2015 Film Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
50
Category:
Consumer Television / 60 Second - Single
Annual ID:
151074A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / London
Client:
Lurpak
Title:
Cook's Range
Category:
Consumer Television / 60 Second - Single
Annual ID:
151182A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Tough Love
Category:
Consumer Television / 60 Second - Single
Annual ID:
151197A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Weight Watchers
Title:
If You're Happy...
Category:
Consumer Television / 60 Second - Single
Annual ID:
151198A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Weight Watchers
Title:
My Butt
Category:
Consumer Television / 60 Second - Single
Annual ID:
151199A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Consumer Television / 60 Second - Single
Annual ID:
151202A
Award:
2015 Design Merit Award
Agency:
Chipotle Mexican Grill / New York
Client:
Chipotle Mexican Grill
Title:
Cultivating Thought Author Series
Category:
Package Design / Single or Series
Annual ID:
150223A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Package Design / Single or Series
Annual ID:
150296A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Ajinomoto
Title:
Eat Life Package
Category:
Package Design / Single or Series
Annual ID:
150318A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Package Design / Single or Series
Annual ID:
150593A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client:
The Coca-Cola Company
Title:
Rain For Sale
Category:
Package Design / Single or Series
Annual ID:
150839A
Award:
2015 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
MARUJU Co. Ltd.
Title:
Gauze of Menpu Masda
Category:
Package Design / Single or Series
Annual ID:
150921A
Award:
2015 Design Merit Award
Agency:
Xinlin Teahouse / Shantou
Client:
Xinlin Teahouse
Title:
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Category:
Package Design / Single or Series
Annual ID:
151219A
Award:
2015 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Package Design / Single or Series
Annual ID:
151239A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Hotel
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150189A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150648A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / London
Client:
Lurpak
Title:
Cook's Range
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
151183A
Award:
2015 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Nakai Sangyo
Title:
KITOTE
Category:
Brand Identity / Series
Annual ID:
150388A
Award:
2015 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Knoblauch halbacht GmbH
Title:
Corporate Design halbacht
Category:
Brand Identity / Series
Annual ID:
150562A
Award:
2015 Design Merit Award
Agency:
Junya Maejima / Tokyo + Morphing, inc. / Tokyo
Client:
THE LOFT CO., LTD.
Title:
LOFT & Fab Award 2014
Category:
Brand Identity / Series
Annual ID:
150573A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
House-Maison
Title:
House-Maison
Category:
Brand Identity / Series
Annual ID:
150685A
Award:
2015 Design Merit Award
Agency:
lg2boutique / Montreal + LG2 / Montreal
Client:
Item
Title:
Item - Brand Identity
Category:
Brand Identity / Series
Annual ID:
150699A
Award:
2015 Design Merit Award
Agency:
Magpie Studio / LONDON
Client:
Morgans Hotel Group - Mondrian London
Title:
Dandelyan Identity
Category:
Brand Identity / Series
Annual ID:
150735A
Award:
2015 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
Yamato Corporation
Title:
GULLIVER'S PAPER TRAVELS
Category:
Brand Identity / Series
Annual ID:
150812A
Award:
2015 Design Merit Award
Agency:
One Twenty Three West / Vancouver
Client:
Diane's Lingerie
Title:
Art of a Woman
Category:
Brand Identity / Series
Annual ID:
150918A
Award:
2015 Design Merit Award
Agency:
SID LEE / Montréal
Client:
ADC
Title:
ADC Re-Branding
Category:
Brand Identity / Series
Annual ID:
151042A
Award:
2015 Design Merit Award
Agency:
TYMOTE Inc. / Tokyo + buffer Renaiss / Tokyo + AMPlifier / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
ISSEY MIYAKE INC. “MESSAGE”
Category:
Brand Identity / Series
Annual ID:
151155A
Award:
2015 Mobile Merit Award
Agency:
GSD&M / Austin
Client:
GSD&M
Title:
Avoid Humans
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150488A