The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Taxi Trails
Agency: KING / Stockholm
Client: Taxi Stockholn Category: Use of Technology / Location-Based Services or Proximity Marketing
Items 1
Agency: DDB, Paris / Paris
Client: Musée de la Grande Guerre Category: Public Service - Print / Newspaper or Magazine - Campaign
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Print / Newspaper or Magazine - Campaign
Don't make-up and drive
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Campaign
Make a Difference.
Agency: Ogilvy & Mather New Zealand / Wellington
Client: Royal Forest & Bird Protection Society of New Zealand Category: Public Service - Print / Newspaper or Magazine - Campaign
Lien Foundation
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Public Service - Print / Newspaper or Magazine - Campaign
Winston Fletcher
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize Category: Trade / Full Page or Spread - Campaign
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Integrated Branding / Online Campaign
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Integrated Branding / Online Campaign
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Integrated Branding / Online Campaign
Prudential - Chapter 2
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Online Campaign
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Integrated Branding / Online Campaign
Have Homeless Become Invisible?
Agency: Silver + Partners / New York
Client: NYC Rescue Mission Category: Integrated Branding / Online Campaign
Spot Against Silence
Agency: DM9DDB / Sao Paulo
Client: Amnesty International Category: Innovation in Radio / Single
Precognition
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Toyota South Africa Motors (Pty) Ltd Category: Innovation in Radio / Single
Audio Coffee
Agency: serviceplan / Munich
Client: DELI STAR Bagel & Coffee GmbH Category: Innovation in Radio / Single
Amazing Street Hack
Agency: BETC / Paris
Client: Ubisoft Category: Experiential Advertising / Events & Competitions
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications Category: Experiential Advertising / Events & Competitions
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Experiential Advertising / Events & Competitions
Ursula`s Surprise
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Experiential Advertising / Events & Competitions
Knitting Machine
Agency: R/GA Buenos Aires / Buenos Aires
Client: Nike Category: Experiential Advertising / Events & Competitions
Predator Instinct: The Game
Agency: TBWA\\LONDON / London
Client: adidas Category: Experiential Advertising / Events & Competitions
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA Category: Experiential Advertising / Events & Competitions
Make Think Did
Agency: The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia
Client: Absa Category: Experiential Advertising / Events & Competitions
#15SecondPremiere
Agency: Wieden+Kennedy New York / new york
Client: Heineken Category: Experiential Advertising / Events & Competitions
MICA Graduate Programs
Agency: Design Army / Washington
Client: MICA Category: Public Service - Design / Publication Design
A Compendium on Race
Agency: SYPartners / New York
Client: SYPartners Category: Public Service - Design / Publication Design
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC Category: Other Digital Solutions
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation Category: Other Digital Solutions
Bynd Artisan Brochure
Agency: &Larry / Singapore
Client: Bynd Artisan Category: Collateral Design / Booklets & Brochures
Smith Oyster Bar
Agency: Leo Burnett, Toronto / Toronto
Client: Smith Restaurant + Bar Category: Collateral Design / Booklets & Brochures
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Product Design / Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
The Weddinglope
Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client: Rosenthal GmbH Category: Product Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Product Design / Single or Series
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Gaming, Music & Mobile / Branded Gaming
Kia - Game On
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia Category: Gaming, Music & Mobile / Branded Gaming
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: User Experience Design - Mobile / User Experience
iPad Ordering App
Agency: CP+B / Boulder
Client: Domino's Category: User Experience Design - Mobile / User Experience
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: User Experience Design - Mobile / User Experience
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google Category: User Experience Design - Mobile / User Experience
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT Category: User Experience Design - Mobile / User Experience
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: User Experience Design - Mobile / User Experience
Diabetes Test
Agency: Dentsu Indonesia / Jakarta
Client: Dentsu / Project Dia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Coke 2nd Life Caps
Agency: Ogilvy Beijing / Beijing
Client: Coca Cola Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Proud Whopper
Agency: DAVID / Miami
Client: Burger King Category: Experiential Advertising / Guerilla
Destiny: The New Fragrance By Xbox.
Agency: McCann / London
Client: Microsoft Category: Experiential Advertising / Guerilla
Award:
2015 Mobile Merit Award
Agency:
KING / Stockholm
Client:
Taxi Stockholn
Title:
Taxi Trails
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150588A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Musée de la Grande Guerre
Title:
Items 1
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150299A
Award:
2015 Print & Outdoor Merit Award
Agency:
Dentsu Inc. / Nagoya
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150308A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150655A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather New Zealand / Wellington
Client:
Royal Forest & Bird Protection Society of New Zealand
Title:
Make a Difference.
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150864A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Lien Foundation
Title:
Lien Foundation
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150873A
Award:
2015 Print & Outdoor Merit Award
Agency:
DLKW LOWE / London
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
150351A
Award:
2015 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Integrated Branding / Online Campaign
Annual ID:
150143A
Award:
2015 Cross-Platform Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Integrated Branding / Online Campaign
Annual ID:
150186A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Integrated Branding / Online Campaign
Annual ID:
150372A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Prudential - Chapter 2
Category:
Integrated Branding / Online Campaign
Annual ID:
150380A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Integrated Branding / Online Campaign
Annual ID:
150829A
Award:
2015 Cross-Platform Merit Award
Agency:
Silver + Partners / New York
Client:
NYC Rescue Mission
Title:
Have Homeless Become Invisible?
Category:
Integrated Branding / Online Campaign
Annual ID:
151045A
Award:
2015 Radio Merit Award
Agency:
DM9DDB / Sao Paulo
Client:
Amnesty International
Title:
Spot Against Silence
Category:
Innovation in Radio / Single
Annual ID:
150356A
Award:
2015 Radio Merit Award
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Toyota South Africa Motors (Pty) Ltd
Title:
Precognition
Category:
Innovation in Radio / Single
Annual ID:
150429A
Award:
2015 Radio Merit Award
Agency:
Marketforce / Perth
Client:
96FM
Title:
Go Buoy
Category:
Innovation in Radio / Single
Annual ID:
150740A
Award:
2015 Radio Merit Award
Agency:
serviceplan / Munich
Client:
DELI STAR Bagel & Coffee GmbH
Title:
Audio Coffee
Category:
Innovation in Radio / Single
Annual ID:
151037A
Award:
2015 Cross-Platform Merit Award
Agency:
BETC / Paris
Client:
Ubisoft
Title:
Amazing Street Hack
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150199A
Award:
2015 Cross-Platform Merit Award
Agency:
FP7 / Dubai
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150433A
Award:
2015 Cross-Platform Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150556A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Ursula`s Surprise
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150891A
Award:
2015 Cross-Platform Merit Award
Agency:
R/GA Buenos Aires / Buenos Aires
Client:
Nike
Title:
Knitting Machine
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150968A
Award:
2015 Cross-Platform Merit Award
Agency:
TBWA\\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151083A
Award:
2015 Cross-Platform Merit Award
Agency:
The Branching / Richmond
Client:
RVA
Title:
Foo Fighters RVA
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151100A
Award:
2015 Cross-Platform Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia
Client:
Absa
Title:
Make Think Did
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151123A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Heineken
Title:
#15SecondPremiere
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151201A
Award:
2015 Design Merit Award
Agency:
Design Army / Washington
Client:
MICA
Title:
MICA Graduate Programs
Category:
Public Service - Design / Publication Design
Annual ID:
150335A
Award:
2015 Design Merit Award
Agency:
SYPartners / New York
Client:
SYPartners
Title:
A Compendium on Race
Category:
Public Service - Design / Publication Design
Annual ID:
151066A
Award:
2015 Mobile Merit Award
Agency:
DDB Group GmbH / Düsseldorf
Client:
BIC
Title:
The Universal Typeface
Category:
Other Digital Solutions
Annual ID:
150271A
Award:
2015 Mobile Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Other Digital Solutions
Annual ID:
150322A
Award:
2015 Mobile Merit Award
Agency:
SIX / Hakuhodo Creative Vox / Tokyo
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Other Digital Solutions
Annual ID:
151047A
Award:
2015 Design Merit Award
Agency:
&Larry / Singapore
Client:
Bynd Artisan
Title:
Bynd Artisan Brochure
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150001A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150687A
Award:
2015 Design Merit Award
Agency:
Droga5 / New York
Client:
Chobani
Title:
Chobani Spoon
Category:
Product Design / Single or Series
Annual ID:
150370A
Award:
2015 Design Merit Award
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Product Design / Single or Series
Annual ID:
150452A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
LSTea - A trip in the cup
Category:
Product Design / Single or Series
Annual ID:
150591A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client:
Rosenthal GmbH
Title:
The Weddinglope
Category:
Product Design / Single or Series
Annual ID:
150592A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Product Design / Single or Series
Annual ID:
150594A
Award:
2015 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Gaming, Music & Mobile / Branded Gaming
Annual ID:
150141A
Award:
2015 Branded Entertainment Merit Award
Agency:
Innocean Australia / Sydney
Client:
Kia Motors Australia
Title:
Kia - Game On
Category:
Gaming, Music & Mobile / Branded Gaming
Annual ID:
150540A
Award:
2015 UX / UI Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150228A
Award:
2015 UX / UI Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
iPad Ordering App
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150246A
Award:
2015 UX / UI Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION AD
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150418A
Award:
2015 UX / UI Merit Award
Agency:
Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150485A
Award:
2015 UX / UI Merit Award
Agency:
Ogilvy / Paris
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150831A
Award:
2015 UX / UI Merit Award
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150974A
Award:
2015 Intellectual Property Merit Award
Agency:
Dentsu Indonesia / Jakarta
Client:
Dentsu / Project Dia
Title:
Diabetes Test
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150332A
Award:
2015 Intellectual Property Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Coca Cola
Title:
Coke 2nd Life Caps
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150882A
Award:
2015 Cross-Platform Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Experiential Advertising / Guerilla
Annual ID:
150258A
Award:
2015 Cross-Platform Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Experiential Advertising / Guerilla
Annual ID:
150753A