The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
SLEEPING DRUNKS BILLBOARDS
Agency: Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo
Client: YAOCHO BARS Category: Experiential Advertising / Guerilla
Coca-Cola Slurp!
Agency: Saatchi & Saatchi / Copenhagen
Client: Coca-Cola Category: Experiential Advertising / Guerilla
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Digital Direct Marketing / Social Media & Viral Marketing
Motel Burger King
Agency: Colenso BBDO / Auckland
Client: Burger King Category: Digital Direct Marketing / Social Media & Viral Marketing
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Digital Direct Marketing / Social Media & Viral Marketing
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Digital Direct Marketing / Social Media & Viral Marketing
Destiny: The New Fragrance By Xbox.
Agency: McCann / London
Client: Microsoft Category: Digital Direct Marketing / Social Media & Viral Marketing
The first tweet without words
Agency: McCann Madrid / MADRID
Client: Reporters without borders Category: Digital Direct Marketing / Social Media & Viral Marketing
One note against cancer
Agency: Publicis Conseil / PARIS
Client: APREC Category: Digital Direct Marketing / Social Media & Viral Marketing
Getting Ebola Fighters on the Cover of Time
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World Category: Digital Direct Marketing / Social Media & Viral Marketing
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Digital Direct Marketing / Social Media & Viral Marketing
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA Category: Digital Direct Marketing / Social Media & Viral Marketing
AirBnb
Agency: The Monkeys / Sydney + Mango PR / Sydney
Client: Ikea Category: Digital Direct Marketing / Social Media & Viral Marketing
Astrobrights Fly High Red Packets
Agency: BLOW / Hong Kong
Client: Polytrade Paper Corporation Limited Category: Design Craft / Printing & Paper Craft - Single or Series
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Design Craft / Printing & Paper Craft - Single or Series
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Design Craft / Printing & Paper Craft - Single or Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Design Craft / Printing & Paper Craft - Single or Series
good morning original calendar: Botanical Life
Agency: good morning inc. / Tokyo
Client: good morning inc. Category: Design Craft / Printing & Paper Craft - Single or Series
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Design Craft / Printing & Paper Craft - Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Design Craft / Printing & Paper Craft - Single or Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Design Craft / Printing & Paper Craft - Single or Series
TCC AWARDS 2014
Agency: Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: Tokyo Copywriters Club Category: Design Craft / Printing & Paper Craft - Single or Series
Palette Notebook
Agency: SIX inc. / Minato-ku
Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Palette poster
Agency: SIX inc. / Minato-ku
Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Emotions concerning the Solar Terms
Agency: T-Change Design Studio / Nanjing
Client: Day Day Up Design Consultants Co.,Ltd Category: Design Craft / Printing & Paper Craft - Single or Series
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel Category: Data & Human Experience / Data-Focused Design
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Data & Human Experience / Data-Focused Design
Nike Genealogy of Innovation
Agency: R/GA / New York
Client: Nike Category: Data & Human Experience / Data-Focused Design
Google World Cup
Agency: R/GA London / London
Client: Google Category: Data & Human Experience / Data-Focused Design
Hotel, Knife, Pool
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / Commercials of Varying Length - Campaign
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Interactive Craft / Sound Design
Child
Agency: AlmapBBDO / São Paulo
Client: Audi Brasil Category: Newspaper / Full Page or Spread - Single
Beard
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Single
Duck
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Iceberg
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Newspaper / Full Page or Spread - Single
AIA SPACE TO PRAY AD
Agency: TBWA\Sri Lanka / Colombo 06
Client: AIA INSURANCE LANKA PLC Category: Newspaper / Full Page or Spread - Single
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris
Client: Google Category: Websites / Travel, Entertainment & Leisure
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify Category: Websites / Travel, Entertainment & Leisure
Assassin's Creed Unity
Agency: SID LEE PARIS / PARIS
Client: UBISOFT EMEA Category: Websites / Travel, Entertainment & Leisure
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Websites / Travel, Entertainment & Leisure
The Germanwings Corridor Targeting
Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf
Client: Germanwings Category: Advertising on Mobile Devices / In-App
ENERGETICON
Agency: ATELIER BRÜCKNER / Stuttgart
Client: ENERGETICON gGmbH Category: Experiences / Indoor Spaces
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Experiences / Indoor Spaces
The Eyes of a Child
Agency: LEO BURNETT FRANCE / Saint-Denis
Client: Noemi Category: Experiences / Indoor Spaces
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Experiences / Indoor Spaces
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas Category: Experiences / Indoor Spaces
Airbnb Create
Agency: R/GA San Francisco / San Francisco
Client: Airbnb Category: User Experience Design - Web / Utility
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo
Client:
YAOCHO BARS
Title:
SLEEPING DRUNKS BILLBOARDS
Category:
Experiential Advertising / Guerilla
Annual ID:
150859A
Award:
2015 Cross-Platform Merit Award
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Coca-Cola
Title:
Coca-Cola Slurp!
Category:
Experiential Advertising / Guerilla
Annual ID:
151007A
Award:
2015 Direct Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150059A
Award:
2015 Direct Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150142A
Award:
2015 Direct Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Burger King
Title:
Motel Burger King
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150238A
Award:
2015 Direct Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150383A
Award:
2015 Direct Merit Award
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150457A
Award:
2015 Direct Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150752A
Award:
2015 Direct Merit Award
Agency:
McCann Madrid / MADRID
Client:
Reporters without borders
Title:
The first tweet without words
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150755A
Award:
2015 Direct Merit Award
Agency:
Publicis Conseil / PARIS
Client:
APREC
Title:
One note against cancer
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150938A
Award:
2015 Direct Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Doctors of the World
Title:
Getting Ebola Fighters on the Cover of Time
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150939A
Award:
2015 Direct Merit Award
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150945A
Award:
2015 Direct Merit Award
Agency:
The Branching / Richmond
Client:
RVA
Title:
Foo Fighters RVA
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
151099A
Award:
2015 Direct Merit Award
Agency:
The Monkeys / Sydney + Mango PR / Sydney
Client:
Ikea
Title:
AirBnb
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
151146A
Award:
2015 Design Merit Award
Agency:
BLOW / Hong Kong
Client:
Polytrade Paper Corporation Limited
Title:
Astrobrights Fly High Red Packets
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150202A
Award:
2015 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Fonterra
Title:
Back to Nature
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150239A
Award:
2015 Design Merit Award
Agency:
cosmos / Tokyo + Takezasado / Kyoto
Client:
Takezasado
Title:
creative catch
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150242A
Award:
2015 Design Merit Award
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150451A
Award:
2015 Design Merit Award
Agency:
good morning inc. / Tokyo
Client:
good morning inc.
Title:
good morning original calendar: Botanical Life
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150461A
Award:
2015 Design Merit Award
Agency:
JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150577A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
LSTea - A trip in the cup
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150590A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150854A
Award:
2015 Design Merit Award
Agency:
Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
Tokyo Copywriters Club
Title:
TCC AWARDS 2014
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151023A
Award:
2015 Design Merit Award
Agency:
SIX inc. / Minato-ku
Client:
SIX inc.
Title:
Palette Notebook
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151049A
Award:
2015 Design Merit Award
Agency:
SIX inc. / Minato-ku
Client:
SIX inc.
Title:
Palette poster
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151050A
Award:
2015 Design Merit Award
Agency:
T-Change Design Studio / Nanjing
Client:
Day Day Up Design Consultants Co.,Ltd
Title:
Emotions concerning the Solar Terms
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151068A
Award:
2015 UX / UI Merit Award
Agency:
Mullen / Boston
Client:
National Geographic Channel
Title:
Live From Space
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150806A
Award:
2015 UX / UI Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150900A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Genealogy of Innovation
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150954A
Award:
2015 UX / UI Merit Award
Agency:
R/GA London / London
Client:
Google
Title:
Google World Cup
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150975A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Hotel, Knife, Pool
Category:
Consumer Television / Commercials of Varying Length - Campaign
Annual ID:
150190A
Award:
2015 Interactive Merit Award
Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Interactive Craft / Sound Design
Annual ID:
150471A
Award:
2015 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi Brasil
Title:
Child
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150057A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Beard
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150140A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Duck
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150906A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Iceberg
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150908A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
151003A
Award:
2015 Print & Outdoor Merit Award
Agency:
TBWA\Sri Lanka / Colombo 06
Client:
AIA INSURANCE LANKA PLC
Title:
AIA SPACE TO PRAY AD
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
151091A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris
Client:
Google
Title:
Google Night Walk
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
150011A
Award:
2015 Interactive Merit Award
Agency:
Razorfish / New York
Client:
Spotify
Title:
Spotify Year in Music
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
150986A
Award:
2015 Interactive Merit Award
Agency:
SID LEE PARIS / PARIS
Client:
UBISOFT EMEA
Title:
Assassin's Creed Unity
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
151044A
Award:
2015 Interactive Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
151120A
Award:
2015 Mobile Merit Award
Agency:
GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf
Client:
Germanwings
Title:
The Germanwings Corridor Targeting
Category:
Advertising on Mobile Devices / In-App
Annual ID:
150470A
Award:
2015 Design Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart
Client:
ENERGETICON gGmbH
Title:
ENERGETICON
Category:
Experiences / Indoor Spaces
Annual ID:
150081A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Experiences / Indoor Spaces
Annual ID:
150324A
Award:
2015 Design Merit Award
Agency:
LEO BURNETT FRANCE / Saint-Denis
Client:
Noemi
Title:
The Eyes of a Child
Category:
Experiences / Indoor Spaces
Annual ID:
150633A
Award:
2015 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Experiences / Indoor Spaces
Annual ID:
150879A
Award:
2015 Design Merit Award
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Experiences / Indoor Spaces
Annual ID:
150964A
Award:
2015 Design Merit Award
Agency:
TBWA\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiences / Indoor Spaces
Annual ID:
151080A
Award:
2015 UX / UI Merit Award
Agency:
R/GA San Francisco / San Francisco
Client:
Airbnb
Title:
Airbnb Create
Category:
User Experience Design - Web / Utility
Annual ID:
150980A