The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Puppy Love
Agency: BBH / New York
Client: Social Tees Animal Rescue Category: Mobile Applications / Public Service / Non-Profit
Unthink Magritte
Agency: Leo Burnett Chicago / Chicago
Client: Art Institute of Chicago Category: Mobile Applications / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Mobile Applications / Public Service / Non-Profit
Unlock Lessons
Agency: Y&R São Paulo / São Paulo
Client: Vivo / Telefônica Category: Mobile Applications / Public Service / Non-Profit
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America Category: Mobile Applications / Durable Goods
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
3D on the Rocks
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
NZdronie
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Tsunami
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena Category: Radio / Public Service - Single
War
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena Category: Radio / Public Service - Single
Change The Tune
Agency: Juniper Park / Toronto
Client: YWCA Category: Radio / Public Service - Single
Gandhi
Agency: LG2 / Quebec City
Client: Société de l'assurance automobile du Québec Category: Radio / Public Service - Single
A Spacecraft for All
Agency: Google Creative Lab / New York
Client: Google Creative Lab Category: Interactive Craft / Animation / Motion Graphics
Absolut #Nextframe
Agency: Sid Lee / Amsterdam
Client: The Absolut Company Category: Interactive Craft / Animation / Motion Graphics
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Public Service - Video / Cinema
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: Innovation in Print / Single
The Worlds First Mosquito Repellent Newspaper
Agency: Leo Burnett Solutions Inc / Colombo
Client: Ceylon Newspapers (Pvt) Ltd Category: Innovation in Print / Single
Logitech Harmony App
Agency: R/GA / New York
Client: Logitech Category: Intellectual Property & Products / Digital Product
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Intellectual Property & Products / Digital Product
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Intellectual Property & Products / Digital Product
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / For-Profit Initiated
The Worlds First Mosquito Repellent Newspaper
Agency: Leo Burnett Solutions Inc / Colombo
Client: Ceylon Newspapers (Pvt) Ltd Category: Design for the Greater Good / For-Profit Initiated
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Design for the Greater Good / For-Profit Initiated
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / The Rocks
Client: OPSM Category: Design for the Greater Good / For-Profit Initiated
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Websites / Publications & Media
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Websites / Publications & Media
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Websites / Publications & Media
The Fading News
Agency: TBWA\ISTANBUL / Istanbul
Client: Radikal Category: Websites / Publications & Media
Headlands Brewing Company
Agency: Division of Labor / Sausalito
Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Campaign
Thick & Fine
Agency: FCB / Chicago
Client: Copic Category: Collateral / P.O.P. & In-Store - Campaign
When Life Changes Your Plans
Agency: Publicis Brussels / Brussels
Client: Century21 Category: Collateral / P.O.P. & In-Store - Campaign
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Video Craft / Scriptwriting
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Video Craft / Scriptwriting
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Video Craft / Scriptwriting
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
LGBTAvatars
Agency: Geometry Global / Praha + Ogilvy & Mather / Praha
Client: Prague Pride Category: Mobile Applications / Social Networks / Community
Friend Compass
Agency: McCann / London
Client: Momondo Category: Mobile Applications / Social Networks / Community
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike Category: Mobile Applications / Social Networks / Community
Polarica Delicatessen
Agency: Happy F&B / Gothenburg
Client: Polarica Category: Package Design / Product Line
Award:
2015 Mobile Merit Award
Agency:
BBH / New York
Client:
Social Tees Animal Rescue
Title:
Puppy Love
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150184A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Art Institute of Chicago
Title:
Unthink Magritte
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150628A
Award:
2015 Mobile Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151117A
Award:
2015 Mobile Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Vivo / Telefônica
Title:
Unlock Lessons
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151235A
Award:
2015 Mobile Merit Award
Agency:
R/GA / New York
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Mobile Applications / Durable Goods
Annual ID:
150958A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client:
Google
Title:
Google Night Walk
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150013A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Playa Vista
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150016A
Award:
2015 Interactive Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150144A
Award:
2015 Interactive Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150498A
Award:
2015 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Merrell
Title:
Trailscape
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150537A
Award:
2015 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
SUNTORY HOLDINGS LIMITED
Title:
3D on the Rocks
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
151085A
Award:
2015 Interactive Merit Award
Agency:
Whybin\TBWA Sydney / Pyrmont
Client:
Tourism New Zealand
Title:
NZdronie
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
151177A
Award:
2015 Radio Merit Award
Agency:
J.WALTER THOMPSON CHILE / Santiago
Client:
Cruz Roja Chilena
Title:
Tsunami
Category:
Radio / Public Service - Single
Annual ID:
150560A
Award:
2015 Radio Merit Award
Agency:
J.WALTER THOMPSON CHILE / Santiago
Client:
Cruz Roja Chilena
Title:
War
Category:
Radio / Public Service - Single
Annual ID:
150561A
Award:
2015 Radio Merit Award
Agency:
Juniper Park / Toronto
Client:
YWCA
Title:
Change The Tune
Category:
Radio / Public Service - Single
Annual ID:
150568A
Award:
2015 Radio Merit Award
Agency:
Juniper Park / Toronto
Client:
YWCA
Title:
Not A Game
Category:
Radio / Public Service - Single
Annual ID:
150569A
Award:
2015 Radio Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Meeting
Category:
Radio / Public Service - Single
Annual ID:
150613A
Award:
2015 Radio Merit Award
Agency:
LG2 / Quebec City
Client:
Société de l'assurance automobile du Québec
Title:
Gandhi
Category:
Radio / Public Service - Single
Annual ID:
150696A
Award:
2015 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google Creative Lab
Title:
A Spacecraft for All
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150464A
Award:
2015 Interactive Merit Award
Agency:
Sid Lee / Amsterdam
Client:
The Absolut Company
Title:
Absolut #Nextframe
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
151039A
Award:
2015 Film Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Video / Cinema
Annual ID:
151114A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Category:
Innovation in Print / Single
Annual ID:
150419A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo
Client:
Ceylon Newspapers (Pvt) Ltd
Title:
The Worlds First Mosquito Repellent Newspaper
Category:
Innovation in Print / Single
Annual ID:
150652A
Award:
2015 Intellectual Property Merit Award
Agency:
R/GA / New York
Client:
Logitech
Title:
Logitech Harmony App
Category:
Intellectual Property & Products / Digital Product
Annual ID:
150966A
Award:
2015 Intellectual Property Merit Award
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
Intellectual Property & Products / Digital Product
Annual ID:
150972A
Award:
2015 Intellectual Property Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Intellectual Property & Products / Digital Product
Annual ID:
151018A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150297A
Award:
2015 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo
Client:
Ceylon Newspapers (Pvt) Ltd
Title:
The Worlds First Mosquito Repellent Newspaper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150651A
Award:
2015 Design Merit Award
Agency:
Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150817A
Award:
2015 Design Merit Award
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150988A
Award:
2015 Design Merit Award
Agency:
Saatchi & Saatchi Sydney / The Rocks
Client:
OPSM
Title:
Penny The Pirate
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
151021A
Award:
2015 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Websites / Publications & Media
Annual ID:
150187A
Award:
2015 Interactive Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
Being the bear
Category:
Websites / Publications & Media
Annual ID:
150201A
Award:
2015 Interactive Merit Award
Agency:
Mother New York / New York
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Websites / Publications & Media
Annual ID:
150794A
Award:
2015 Interactive Merit Award
Agency:
TBWA\ISTANBUL / Istanbul
Client:
Radikal
Title:
The Fading News
Category:
Websites / Publications & Media
Annual ID:
151086A
Award:
2015 Print & Outdoor Merit Award
Agency:
Division of Labor / Sausalito
Client:
Headlands Brewing
Title:
Headlands Brewing Company
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150350A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150422A
Award:
2015 Print & Outdoor Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Century21
Title:
When Life Changes Your Plans
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150929A
Award:
2015 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Video Craft / Scriptwriting
Annual ID:
150060A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Supercell
Title:
Clash of Clans - Revenge
Category:
Video Craft / Scriptwriting
Annual ID:
150099A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
The Process
Category:
Video Craft / Scriptwriting
Annual ID:
150148A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Video Craft / Scriptwriting
Annual ID:
150374A
Award:
2015 Film Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Scriptwriting
Annual ID:
150405A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Video Craft / Scriptwriting
Annual ID:
151063A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Whats He In
Category:
Video Craft / Scriptwriting
Annual ID:
151064A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Video Craft / Scriptwriting
Annual ID:
151065A
Award:
2015 Mobile Merit Award
Agency:
Geometry Global / Praha + Ogilvy & Mather / Praha
Client:
Prague Pride
Title:
LGBTAvatars
Category:
Mobile Applications / Social Networks / Community
Annual ID:
150446A
Award:
2015 Mobile Merit Award
Agency:
McCann / London
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / Social Networks / Community
Annual ID:
150754A
Award:
2015 Mobile Merit Award
Agency:
Mutual Mobile / Austin
Client:
Nike
Title:
Nike SB 2.0
Category:
Mobile Applications / Social Networks / Community
Annual ID:
150809A
Award:
2015 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Polarica
Title:
Polarica Delicatessen
Category:
Package Design / Product Line
Annual ID:
150500A