The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline) Category: Public Service - Print / Collateral - Campaign
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Public Service - Print / Collateral - Campaign
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Mobile Applications / Branded Games
Macca Cracker
Agency: Leo Burnett London / London
Client: McDonald's Category: Mobile Applications / Branded Games
The Goal Screen
Agency: Mood\TBWA / Sao Paulo
Client: Giraffas Category: Mobile Applications / Branded Games
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft Category: Mobile Applications / Branded Games
The Transportable Banner
Agency: BBDO Belgium / Brussels
Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com
Agency: Wieden+Kennedy New York / new york
Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India Category: Design Craft / Typography - Single or Series
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Design Craft / Typography - Single or Series
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTI-EST. Category: Design Craft / Typography - Single or Series
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Design Craft / Typography - Single or Series
Language Maze
Agency: Ogilvy & Mather Private Limited / Kolkata + Ogilvy & Mather Private Limited / Mumbai
Client: Ramakrishna Mission School of Languages Category: Design Craft / Typography - Single or Series
AT&T Stadium Experience
Agency: Obscura Digital / San Francisco, CA
Client: AT&T Category: Architecture / Built
Times Square 4K Screen Launch
Agency: Second Story, part of SapientNitro / New York
Client: Vornado Realty Trust Category: Architecture / Built
Boston Red Sox, Green Monster
Agency: The Martin Agency / Richmond
Client: Benjamin Moore Category: Architecture / Built
BAnQ
Agency: Cossette / Montreal
Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Brand Identity - Series
Tusk Conservation Awards
Agency: The Partners / London
Client: Tusk Conservation Awards Category: Public Service - Design / Brand Identity - Series
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Milos
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Outdoor Installations & Ambient - Single
ANZ GAYTMs
Agency: Whybin\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
Headlands Brewing Company
Agency: Division of Labor / Sausalito
Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Single
Glass Railing
Agency: Juniper Park / Toronto
Client: Adanac Glass Category: Collateral / P.O.P. & In-Store - Single
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / P.O.P. & In-Store - Single
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of a Social Network
Tap Thru
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of a Social Network
Just ROO it!
Agency: Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London
Client: Bernd Hummel GmbH Category: Social Media / Best Use of a Social Network
Photoshop Halloween Murder Mystery
Agency: Edelman / San Francisco
Client: Adobe Category: Social Media / Best Use of a Social Network
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Best Use of a Social Network
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Best Use of a Social Network
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Social Media / Best Use of a Social Network
BLOODBOOK
Agency: Leo Burnett Indonesia / Jakarta
Client: Palang Merah Indonesia Category: Social Media / Best Use of a Social Network
#Tweet2Lease
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer Category: Social Media / Best Use of a Social Network
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Social Media / Best Use of a Social Network
#THROUGHMYEYES
Agency: Ogilvy & Mather / Praha 7
Client: The Leontinka Foundation Category: Social Media / Best Use of a Social Network
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada Category: Social Media / Best Use of a Social Network
Absolut #Nextframe
Agency: Sid Lee / Amsterdam
Client: The Absolut Company Category: Social Media / Best Use of a Social Network
Smirnoff Fridge
Agency: Special / Auckland
Client: Lion Nathan Category: Social Media / Best Use of a Social Network
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney Category: Social Media / Best Use of a Social Network
Its Your Call
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: 3AW Category: Social Media / Best Use of a Social Network
Old Spice Social Network
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Use of a Social Network
Call Her Name
Agency: Hakuhodo Inc. / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo
Client: POLA Category: Documentaries / Television
Award:
2015 Design Merit Award
Agency:
Here Design / London
Client:
Arabica
Title:
Arabica
Category:
Package Design / Product Line
Annual ID:
150521A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150653A
Award:
2015 Print & Outdoor Merit Award
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
151216A
Award:
2015 Mobile Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Mobile Applications / Branded Games
Annual ID:
150227A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett London / London
Client:
McDonald's
Title:
Macca Cracker
Category:
Mobile Applications / Branded Games
Annual ID:
150641A
Award:
2015 Mobile Merit Award
Agency:
Mood\TBWA / Sao Paulo
Client:
Giraffas
Title:
The Goal Screen
Category:
Mobile Applications / Branded Games
Annual ID:
150787A
Award:
2015 Mobile Merit Award
Agency:
Publicis Canada / Montreal
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Branded Games
Annual ID:
150931A
Award:
2015 Direct Merit Award
Agency:
BBDO Belgium / Brussels
Client:
Mercedes Benz
Title:
The Transportable Banner
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150105A
Award:
2015 Direct Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150174A
Award:
2015 Direct Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
Being the bear
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150200A
Award:
2015 Direct Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
My Home is an Oven
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150302A
Award:
2015 Direct Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Southern Comfort
Title:
SouthernComfort.com
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
151206A
Award:
2015 Design Merit Award
Agency:
BBDO India / Mumbai
Client:
Visa India
Title:
Visa Saree
Category:
Design Craft / Typography - Single or Series
Annual ID:
150117A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Design Craft / Typography - Single or Series
Annual ID:
150408A
Award:
2015 Design Merit Award
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
ANTI-EST.
Title:
#UNLEARN
Category:
Design Craft / Typography - Single or Series
Annual ID:
150481A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Design Craft / Typography - Single or Series
Annual ID:
150680A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / Kolkata + Ogilvy & Mather Private Limited / Mumbai
Client:
Ramakrishna Mission School of Languages
Title:
Language Maze
Category:
Design Craft / Typography - Single or Series
Annual ID:
150865A
Award:
2015 Responsive Environments Merit Award
Agency:
JWT Canada / Toronto
Client:
Toronto PFLAG
Title:
Raise The Pride
Category:
Architecture / Built
Annual ID:
150580A
Award:
2015 Responsive Environments Merit Award
Agency:
Obscura Digital / San Francisco, CA
Client:
AT&T
Title:
AT&T Stadium Experience
Category:
Architecture / Built
Annual ID:
150824A
Award:
2015 Responsive Environments Merit Award
Agency:
Second Story, part of SapientNitro / New York
Client:
Vornado Realty Trust
Title:
Times Square 4K Screen Launch
Category:
Architecture / Built
Annual ID:
151029A
Award:
2015 Responsive Environments Merit Award
Agency:
The Martin Agency / Richmond
Client:
Benjamin Moore
Title:
Boston Red Sox, Green Monster
Category:
Architecture / Built
Annual ID:
151132A
Award:
2015 Design Merit Award
Agency:
Cossette / Montreal
Client:
The Bibliothèque et Archives Nationales du Québec (BAnQ)
Title:
BAnQ
Category:
Public Service - Design / Brand Identity - Series
Annual ID:
150244A
Award:
2015 Design Merit Award
Agency:
The Partners / London
Client:
Tusk Conservation Awards
Title:
Tusk Conservation Awards
Category:
Public Service - Design / Brand Identity - Series
Annual ID:
151147A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150645A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150679A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Milos
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150682A
Award:
2015 Print & Outdoor Merit Award
Agency:
Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150982A
Award:
2015 Print & Outdoor Merit Award
Agency:
Whybin\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
151176A
Award:
2015 Print & Outdoor Merit Award
Agency:
Division of Labor / Sausalito
Client:
Headlands Brewing
Title:
Headlands Brewing Company
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150349A
Award:
2015 Print & Outdoor Merit Award
Agency:
Juniper Park / Toronto
Client:
Adanac Glass
Title:
Glass Railing
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150567A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150769A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150846A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Use of a Social Network
Annual ID:
150145A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Best Use of a Social Network
Annual ID:
150153A
Award:
2015 Social Media Merit Award
Agency:
Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London
Client:
Bernd Hummel GmbH
Title:
Just ROO it!
Category:
Social Media / Best Use of a Social Network
Annual ID:
150215A
Award:
2015 Social Media Merit Award
Agency:
Edelman / San Francisco
Client:
Adobe
Title:
Photoshop Halloween Murder Mystery
Category:
Social Media / Best Use of a Social Network
Annual ID:
150387A
Award:
2015 Social Media Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Best Use of a Social Network
Annual ID:
150392A
Award:
2015 Social Media Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Use of a Social Network
Annual ID:
150557A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Best Use of a Social Network
Annual ID:
150627A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Indonesia / Jakarta
Client:
Palang Merah Indonesia
Title:
BLOODBOOK
Category:
Social Media / Best Use of a Social Network
Annual ID:
150634A
Award:
2015 Social Media Merit Award
Agency:
mcgarrybowen / Chicago
Client:
Oscar Mayer
Title:
#Tweet2Lease
Category:
Social Media / Best Use of a Social Network
Annual ID:
150776A
Award:
2015 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Social Media / Best Use of a Social Network
Annual ID:
150830A
Award:
2015 Social Media Merit Award
Agency:
Ogilvy & Mather / Praha 7
Client:
The Leontinka Foundation
Title:
#THROUGHMYEYES
Category:
Social Media / Best Use of a Social Network
Annual ID:
150841A
Award:
2015 Social Media Merit Award
Agency:
Rethink / Toronto
Client:
Historica Canada
Title:
Memory Project
Category:
Social Media / Best Use of a Social Network
Annual ID:
150996A
Award:
2015 Social Media Merit Award
Agency:
Sid Lee / Amsterdam
Client:
The Absolut Company
Title:
Absolut #Nextframe
Category:
Social Media / Best Use of a Social Network
Annual ID:
151040A
Award:
2015 Social Media Merit Award
Agency:
Special / Auckland
Client:
Lion Nathan
Title:
Smirnoff Fridge
Category:
Social Media / Best Use of a Social Network
Annual ID:
151053A
Award:
2015 Social Media Merit Award
Agency:
Victors & Spoils / Boulder + EVB / Boulder
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Best Use of a Social Network
Annual ID:
151161A
Award:
2015 Social Media Merit Award
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
3AW
Title:
Its Your Call
Category:
Social Media / Best Use of a Social Network
Annual ID:
151173A
Award:
2015 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Social Network
Category:
Social Media / Best Use of a Social Network
Annual ID:
151196A
Award:
2015 Branded Entertainment Merit Award
Agency:
Hakuhodo Inc. / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo
Client:
POLA
Title:
Call Her Name
Category:
Documentaries / Television
Annual ID:
150491A