The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Bottle Cap
Agency: Y&R South Africa / Cape Town
Client: Land Rover Category: Direct Marketing / Dimensional Mailing
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Websites / Branded Games
Enemy Front
Agency: McCann Worldgroup Poland / Warsaw
Client: CI Games Category: Websites / Branded Games
Merrick "Best Dog Ever" Video Series
Agency: McGarrah Jessee / Austin
Client: Merrick Pet Care Category: Online Films & Video / User Generated Content
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog
Agency: Selmore Creative Agency / Amsterdam
Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single
Jury
Agency: DDB Latina Puerto Rico / Guaynabo
Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
Loan
Agency: DDB Latina Puerto Rico / Guaynabo
Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
Ticket
Agency: DDB Latina Puerto Rico / Guaynabo
Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Campaign
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Collateral / Posters - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Collateral / Posters - Single
Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Collateral / Posters - Single
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Collateral / Posters - Single
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Single
Wild Postings: Discover with Oreo, Bannecker
Agency: The Martin Agency / Richmond
Client: Oreo Category: Collateral / Posters - Single
Wild Postings: Dunk with Oreo, Trochut
Agency: The Martin Agency / Richmond
Client: Oreo Category: Collateral / Posters - Single
Instant Tent - Bear
Agency: Y&R Canada / Toronto
Client: Coleman Category: Collateral / Posters - Single
Items - Machine Gun
Agency: DDB, Paris / Paris
Client: Mus Category: Print Craft / Writing - Single Only
Winston Fletcher 'Catch 22'
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Winston Fletcher 'The Great Gatsby'
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Print Craft / Writing - Single Only
New Trends in Death
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Print Craft / Writing - Single Only
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Mobile Applications / Services / Utilities
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Mobile Applications / Services / Utilities
Crossword Puzzle
Agency: BVK / Milwaukee
Client: Maine Office of Tourism Category: Newspaper / Small Space Print - Campaign
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Campaign
All Runners Welcome Poster Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Collateral / Posters - Campaign
Snickers Bites Poster Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites Category: Collateral / Posters - Campaign
So Good
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Collateral / Posters - Campaign
No. 6 Cider Poster Series
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral / Posters - Campaign
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC. Category: Collateral / Posters - Campaign
VERSUS
Agency: LOWE VIETNAM / HO CHI MINH CITY
Client: OMO Category: Collateral / Posters - Campaign
Clingy Animals
Agency: LOWE, Thailand / Bangkok
Client: Unilever Category: Collateral / Posters - Campaign
Dream+Reach: The first 50 Years of Bose
Agency: Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum
Client: Bose Category: Websites / Corporate Website
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Innovation in Video / Single
Share It To End It
Agency: J Walter Thompson / Singapore + Mirum / Singapore
Client: CABCY Category: Innovation in Video / Single
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Innovation in Video / Single
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Broadcast & Film / Branded Film
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Ambient & Guerilla
Award:
2015 Direct Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Land Rover
Title:
Bottle Cap
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
151237A
Award:
2015 Interactive Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Websites / Branded Games
Annual ID:
150231A
Award:
2015 Interactive Merit Award
Agency:
McCann Worldgroup Poland / Warsaw
Client:
CI Games
Title:
Enemy Front
Category:
Websites / Branded Games
Annual ID:
150772A
Award:
2015 Film Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Merrick Pet Care
Title:
Merrick "Best Dog Ever" Video Series
Category:
Online Films & Video / User Generated Content
Annual ID:
150774A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Vikings
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150102A
Award:
2015 Film Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Lockdown
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150468A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Royal Westminster Jewelry/ Doji Jewelry Holding Company
Title:
Royal Westminster Jewelry
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150875A
Award:
2015 Film Merit Award
Agency:
Selmore Creative Agency / Amsterdam
Client:
The Royal Dutch Guide Dog Foundation
Title:
Veteran dog
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
151030A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Latina Puerto Rico / Guaynabo
Client:
Unilever de Puerto Rico
Title:
Jury
Category:
Newspaper / Small Space Print - Single
Annual ID:
150283A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Latina Puerto Rico / Guaynabo
Client:
Unilever de Puerto Rico
Title:
Loan
Category:
Newspaper / Small Space Print - Single
Annual ID:
150284A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Latina Puerto Rico / Guaynabo
Client:
Unilever de Puerto Rico
Title:
Ticket
Category:
Newspaper / Small Space Print - Single
Annual ID:
150285A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Newspaper / Small Space Print - Single
Annual ID:
150770A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150071A
Award:
2015 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
The Journey Starts Here
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150281A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Drumstick
Category:
Collateral / Posters - Single
Annual ID:
150169A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Collateral / Posters - Single
Annual ID:
150269A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Jury
Category:
Collateral / Posters - Single
Annual ID:
150270A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Forests
Category:
Collateral / Posters - Single
Annual ID:
150664A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE, Thailand / Bangkok
Client:
Unilever
Title:
Pig
Category:
Collateral / Posters - Single
Annual ID:
150714A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Collateral / Posters - Single
Annual ID:
150845A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Collateral / Posters - Single
Annual ID:
151005A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Discover with Oreo, Bannecker
Category:
Collateral / Posters - Single
Annual ID:
151137A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Trochut
Category:
Collateral / Posters - Single
Annual ID:
151141A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Canada / Toronto
Client:
Coleman
Title:
Instant Tent - Bear
Category:
Collateral / Posters - Single
Annual ID:
151227A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Mus
Title:
Items - Machine Gun
Category:
Print Craft / Writing - Single Only
Annual ID:
150298A
Award:
2015 Print & Outdoor Merit Award
Agency:
DLKW LOWE / London
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'Catch 22'
Category:
Print Craft / Writing - Single Only
Annual ID:
150352A
Award:
2015 Print & Outdoor Merit Award
Agency:
DLKW LOWE / London
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'The Great Gatsby'
Category:
Print Craft / Writing - Single Only
Annual ID:
150353A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Writing - Single Only
Annual ID:
150683A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Lien Foundation
Title:
New Trends in Death
Category:
Print Craft / Writing - Single Only
Annual ID:
150874A
Award:
2015 Mobile Merit Award
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Services / Utilities
Annual ID:
150973A
Award:
2015 Mobile Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Services / Utilities
Annual ID:
151019A
Award:
2015 Print & Outdoor Merit Award
Agency:
BVK / Milwaukee
Client:
Maine Office of Tourism
Title:
Crossword Puzzle
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
150210A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
150768A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Runners Welcome Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
150138A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
150159A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
So Good
Category:
Collateral / Posters - Campaign
Annual ID:
150170A
Award:
2015 Print & Outdoor Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Poster Series
Category:
Collateral / Posters - Campaign
Annual ID:
150251A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral / Posters - Campaign
Annual ID:
150426A
Award:
2015 Print & Outdoor Merit Award
Agency:
HAKUHODO Inc. / TOKYO
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Collateral / Posters - Campaign
Annual ID:
150496A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE VIETNAM / HO CHI MINH CITY
Client:
OMO
Title:
VERSUS
Category:
Collateral / Posters - Campaign
Annual ID:
150711A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE, Thailand / Bangkok
Client:
Unilever
Title:
Clingy Animals
Category:
Collateral / Posters - Campaign
Annual ID:
150713A
Award:
2015 Film Merit Award
Agency:
FoxP2 / Cape Town
Client:
Design Indaba
Title:
Project Phoenix
Category:
Non-Broadcast / Offline
Annual ID:
150430A
Award:
2015 Interactive Merit Award
Agency:
Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum
Client:
Bose
Title:
Dream+Reach: The first 50 Years of Bose
Category:
Websites / Corporate Website
Annual ID:
150205A
Award:
2015 Film Merit Award
Agency:
180LA / Santa Monica
Client:
HP
Title:
The Connected
Category:
Innovation in Video / Single
Annual ID:
150002A
Award:
2015 Film Merit Award
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Innovation in Video / Single
Annual ID:
150048A
Award:
2015 Film Merit Award
Agency:
J Walter Thompson / Singapore + Mirum / Singapore
Client:
CABCY
Title:
Share It To End It
Category:
Innovation in Video / Single
Annual ID:
150548A
Award:
2015 Film Merit Award
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Innovation in Video / Single
Annual ID:
150967A
Award:
2015 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Broadcast & Film / Branded Film
Annual ID:
150162A
Award:
2015 Cross-Platform Merit Award
Agency:
Cheil India / Gurgaon
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150218A
Award:
2015 Cross-Platform Merit Award
Agency:
DDB SPAIN / Madrid
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150290A