The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
GRAPE FLAVOR
Agency: Dentsu Plus Co.,Ltd. / Bangkok
Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Consumer Television / :20 & Under - Single
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Collateral Design / Outdoor - Single
Sufi Rock - Lighter
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Single
FARCRY/WHAT ARE YOU MADE OF
Agency: Grey / Paris
Client: UBISOFT Category: Interactive Advertising / Interactive Video
Where Good Days Start
Agency: SMFB / Oslo + MediaMonks / Hilversum
Client: IKEA Category: Interactive Advertising / Interactive Video
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Digital Publications / App-Based
Social Feed
Agency: Hellocomputer / South Africa + FCB / South Africa
Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
DEEP VEILS
Agency: H55 / SINGAPORE
Client: ERIK L'HEUREUX Category: Publication Design / Book Layout Design
Little Books of Big Consequences
Agency: Y&R / Dubai
Client: Global Export Co. Category: Publication Design / Book Layout Design
Induction Box
Agency: Ogilvy & Mather Cape Town / Cape Town + Ogilvy PR / Cape Town + RedWorks / Cape Town
Client: Ogilvy & Mather Cape Town Category: Self-Promotion / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Self-Promotion / Single or Series
Pepper
Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo
Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics Category: Intellectual Property & Products / Integrated Digital & Physical Products
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo
Client: P&G Category: Craft / Direction
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Craft / Direction
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills Category: Craft / Direction
Fire Brigade Bockhorst - The Call
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH Category: Radio Craft / Scriptwriting
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Interiors / Commercial / Private / Other
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Interiors / Commercial / Private / Other
Brazucam
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Adidas Category: Other Branded Content / Custom Content
No Child Brides
Agency: Havas Worldwide India Pvt. Ltd. / Gurgaon
Client: Child Survival India Category: Design for the Greater Good / Government / Non-Profit Initiated
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Design for the Greater Good / Government / Non-Profit Initiated
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Design for the Greater Good / Government / Non-Profit Initiated
Tumblr
Agency: Erwin Penland / Greenville
Client: Denny's Category: Social Media / Best Social Media Page by a Brand
IBMblr
Agency: Ogilvy New York / New York
Client: IBM Category: Social Media / Best Social Media Page by a Brand
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Social Media / Best Social Media Page by a Brand
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Online Films & Video / Short Form - Series / Episodes
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Tanoshii Hansen (Cheerfully Anti-War)
Agency: Aroe / Tokyo
Client: Roji To Hito Category: Collateral Design / Posters - Single
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Collateral Design / Posters - Single
JUNIOR SWIMMING CHAMPIONSHIPS 2
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Magritte
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Hushabye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Agency: Deutsch / Los Angeles
Client: Target Category: Interiors / Hospitality
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney
Client: Dry July Category: Craft / Animation
War on Drugo
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Global Commission on Drug Policy Category: Craft / Animation
The Last Pack
Agency: BBDO / New York
Client: CVS Health Category: Direct Marketing / Dimensional Mailing
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing
The Knick Surgeon’s Box
Agency: Campfire SapientNitro / New York
Client: Cinemax Category: Direct Marketing / Dimensional Mailing
Together Sweater
Agency: Mother New York / New York
Client: Target x TOMS Category: Direct Marketing / Dimensional Mailing
Award:
2015 Film Merit Award
Agency:
Dentsu Plus Co.,Ltd. / Bangkok
Client:
HI-CHEW
Title:
GRAPE FLAVOR
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150334A
Award:
2015 Film Merit Award
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
On Memory Foam Mattresses
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150511A
Award:
2015 Design Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Collateral Design / Outdoor - Single
Annual ID:
150039A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock - Lighter
Category:
Collateral Design / Outdoor - Single
Annual ID:
150855A
Award:
2015 Interactive Merit Award
Agency:
Grey / Paris
Client:
UBISOFT
Title:
FARCRY/WHAT ARE YOU MADE OF
Category:
Interactive Advertising / Interactive Video
Annual ID:
150465A
Award:
2015 Interactive Merit Award
Agency:
SMFB / Oslo + MediaMonks / Hilversum
Client:
IKEA
Title:
Where Good Days Start
Category:
Interactive Advertising / Interactive Video
Annual ID:
151051A
Award:
2015 Mobile Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Publications / App-Based
Annual ID:
151020A
Award:
2015 Interactive Merit Award
Agency:
Hellocomputer / South Africa + FCB / South Africa
Client:
Social Feed
Title:
Social Feed
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150519A
Award:
2015 Interactive Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150636A
Award:
2015 Interactive Merit Award
Agency:
OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client:
KAFA (enough) Violence & Exploitation
Title:
Driving Change
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150902A
Award:
2015 Interactive Merit Award
Agency:
RKCR/Y&R / London
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
151001A
Award:
2015 Design Merit Award
Agency:
H55 / SINGAPORE
Client:
ERIK L'HEUREUX
Title:
DEEP VEILS
Category:
Publication Design / Book Layout Design
Annual ID:
150489A
Award:
2015 Design Merit Award
Agency:
Y&R / Dubai
Client:
Global Export Co.
Title:
Little Books of Big Consequences
Category:
Publication Design / Book Layout Design
Annual ID:
151221A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town + Ogilvy PR / Cape Town + RedWorks / Cape Town
Client:
Ogilvy & Mather Cape Town
Title:
Induction Box
Category:
Self-Promotion / Single or Series
Annual ID:
150847A
Award:
2015 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Self-Promotion / Single or Series
Annual ID:
151238A
Award:
2015 Intellectual Property Merit Award
Agency:
SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo
Client:
SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics
Title:
Pepper
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150331A
Award:
2015 Branded Entertainment Merit Award
Agency:
Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo
Client:
P&G
Title:
Mom's First Birthday
Category:
Craft / Direction
Annual ID:
150195A
Award:
2015 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Esurance
Title:
#Sorta: Pharmacy
Category:
Craft / Direction
Annual ID:
150629A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Craft / Direction
Annual ID:
150870A
Award:
2015 Branded Entertainment Merit Award
Agency:
Tribal Worldwide, a division of DDB / Toronto
Client:
General Mills
Title:
Dadhood
Category:
Craft / Direction
Annual ID:
151152A
Award:
2015 Radio Merit Award
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
Ballet
Category:
Radio Craft / Scriptwriting
Annual ID:
150611A
Award:
2015 Radio Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Dad
Category:
Radio Craft / Scriptwriting
Annual ID:
150612A
Award:
2015 Radio Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Meeting
Category:
Radio Craft / Scriptwriting
Annual ID:
150614A
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Beach
Category:
Radio Craft / Scriptwriting
Annual ID:
150834A
Award:
2015 Radio Merit Award
Agency:
serviceplan / Munich
Client:
EGGER Retail Products GmbH
Title:
Fire Brigade Bockhorst - The Call
Category:
Radio Craft / Scriptwriting
Annual ID:
151038A
Award:
2015 Responsive Environments Merit Award
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Interiors / Commercial / Private / Other
Annual ID:
150965A
Award:
2015 Responsive Environments Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Interiors / Commercial / Private / Other
Annual ID:
151122A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Adidas
Title:
Brazucam
Category:
Other Branded Content / Custom Content
Annual ID:
151073A
Award:
2015 Design Merit Award
Agency:
Havas Worldwide India Pvt. Ltd. / Gurgaon
Client:
Child Survival India
Title:
No Child Brides
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150507A
Award:
2015 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150880A
Award:
2015 Design Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
151113A
Award:
2015 Social Media Merit Award
Agency:
Erwin Penland / Greenville
Client:
Denny's
Title:
Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150395A
Award:
2015 Social Media Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
IBMblr
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150897A
Award:
2015 Social Media Merit Award
Agency:
Razorfish / New York
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150985A
Award:
2015 Film Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Radiant Return
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150275A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150371A
Award:
2015 Design Merit Award
Agency:
Aroe / Tokyo
Client:
Roji To Hito
Title:
Tanoshii Hansen (Cheerfully Anti-War)
Category:
Collateral Design / Posters - Single
Annual ID:
150079A
Award:
2015 Design Merit Award
Agency:
cosmos / Tokyo + Takezasado / Kyoto
Client:
Takezasado
Title:
creative catch
Category:
Collateral Design / Posters - Single
Annual ID:
150241A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 2
Category:
Collateral Design / Posters - Single
Annual ID:
150326A
Award:
2015 Design Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Magritte
Category:
Collateral Design / Posters - Single
Annual ID:
150441A
Award:
2015 Design Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Van Gogh
Category:
Collateral Design / Posters - Single
Annual ID:
150442A
Award:
2015 Design Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Hushabye
Category:
Collateral Design / Posters - Single
Annual ID:
150877A
Award:
2015 Responsive Environments Merit Award
Agency:
Deutsch / Los Angeles
Client:
Target
Title:
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Category:
Interiors / Hospitality
Annual ID:
150340A
Award:
2015 Branded Entertainment Merit Award
Agency:
72andSunny / Playa Vista
Client:
Sonos
Title:
Sonos Your Home
Category:
Craft / Animation
Annual ID:
150017A
Award:
2015 Branded Entertainment Merit Award
Agency:
Clemenger BBDO / sydney
Client:
Dry July
Title:
You Can Achieve Anything Without A Hangover
Category:
Craft / Animation
Annual ID:
150224A
Award:
2015 Branded Entertainment Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
Global Commission on Drug Policy
Title:
War on Drugo
Category:
Craft / Animation
Annual ID:
151159A
Award:
2015 Direct Merit Award
Agency:
BBDO / New York
Client:
CVS Health
Title:
The Last Pack
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150135A
Award:
2015 Direct Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150185A
Award:
2015 Direct Merit Award
Agency:
Campfire SapientNitro / New York
Client:
Cinemax
Title:
The Knick Surgeon’s Box
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150213A
Award:
2015 Direct Merit Award
Agency:
Mother New York / New York
Client:
Target x TOMS
Title:
Together Sweater
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150795A