The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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GULLIVER'S PAPER TRAVELS
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Yamato Corporation Category: Collateral Design / Posters - Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Posters - Series
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Posters - Series
STAGES
Agency: Y&R Beijing / Beijing
Client: Penguin China-Ladybird Category: Collateral Design / Posters - Series
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Online Films & Video / Event or Live Webcast - Single
Southampton
Agency: adamandeveDDB / London
Client: John Lewis Category: Newspaper / Full Page or Spread - Campaign
Catapult
Agency: Alma / Miami
Client: Rosetta Stone Category: Newspaper / Full Page or Spread - Campaign
PIONEER Sound Ground Plan
Agency: BBDO Group Germany GmbH / Berlin
Client: PIONEER ELECTRONICS DEUTSCHLAND GMBH Category: Newspaper / Full Page or Spread - Campaign
All Runners Welcome Print Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Campaign
Snickers Bites Print Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites Category: Newspaper / Full Page or Spread - Campaign
FUNERAL
Agency: Prolam Y&R / Chile
Client: ROTHHAMMER Category: Newspaper / Full Page or Spread - Campaign
Calendar
Agency: Y&R São Paulo / São Paulo
Client: Grupo Petrópolis Category: Newspaper / Full Page or Spread - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Newspaper / Full Page or Spread - Campaign
Like Brands. Only Cheaper
Agency: BMF / Sydney
Client: ALDI Australia Category: Consumer Television / :20 & Under - Campaign
ALL DRIVE. No drama.
Agency: mcgarrybowen / Chicago
Client: Cars.com Category: Consumer Television / :20 & Under - Campaign
Proud Whopper
Agency: DAVID / Miami
Client: Burger King Category: Collateral Design / P.O.P. & In-Store - Single
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Collateral Design / P.O.P. & In-Store - Single
A Cut Above
Agency: Y&R Shanghai / Shanghai
Client: Zhang Xiao Quan Kitchen Knife Category: Collateral Design / P.O.P. & In-Store - Single
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Online Data Visualization & Infographics
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Agency: dentsu inc. / Tokyo
Client: tokyu corporation Category: Data & Human Experience / Online Data Visualization & Infographics
Word Map
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Data & Human Experience / Online Data Visualization & Infographics
The Feeling Tree
Agency: Y&R São Paulo / São Paulo
Client: IPÊ (Instituto de Pesquisas Ecológicas) Category: Data & Human Experience / Online Data Visualization & Infographics
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiences / Brand Installations
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Brand Installations
Share A White Christmas
Agency: Ogilvy & Mather Singapore / Singapore
Client: The Coca-Cola Company Category: Experiences / Brand Installations
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Experiences / Brand Installations
CHRISTCHURCH REPAIRED WITH GOLD
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Christchurch & Canterbury Tourism Category: Experiences / Brand Installations
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Brand Transformation / Single
Gisele Bünchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Brand Transformation / Single
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Other Branded Content / User Generated Content - Short Form
The redesign of latimes.com
Agency: Code and Theory / New York
Client: Los Angeles Times Category: User Experience Design - Web / User Experience
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC Category: User Experience Design - Web / User Experience
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: User Experience Design - Web / User Experience
Design By What Matters
Agency: The Martin Agency / Richmond
Client: Benjamin Moore Category: User Experience Design - Web / User Experience
Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
COPYWRITER’S EYE
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client: COPYWRITERS CLUB NAGOYA Category: Publication Design / Book Cover Design
Plenty More
Agency: Here Design / London
Client: Ebury Press Category: Publication Design / Book Cover Design
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Integrated Campaign Led by Social
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Integrated Campaign Led by Social
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Best Integrated Campaign Led by Social
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Best Integrated Campaign Led by Social
More Than A Costume
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World Category: Social Media / Best Integrated Campaign Led by Social
Tough Decisions
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Médecins Sans Frontières Category: Social Media / Best Integrated Campaign Led by Social
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three Category: Social Media / Best Integrated Campaign Led by Social
BAnQ
Agency: Cossette / Montreal
Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Collateral Design - Single or Series
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
Yamato Corporation
Title:
GULLIVER'S PAPER TRAVELS
Category:
Collateral Design / Posters - Series
Annual ID:
150811A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Collateral Design / Posters - Series
Annual ID:
150852A
Award:
2015 Design Merit Award
Agency:
Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Posters - Series
Annual ID:
150992A
Award:
2015 Design Merit Award
Agency:
Y&R Beijing / Beijing
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Collateral Design / Posters - Series
Annual ID:
151225A
Award:
2015 Film Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
151119A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
John Lewis
Title:
Southampton
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150028A
Award:
2015 Print & Outdoor Merit Award
Agency:
Alma / Miami
Client:
Rosetta Stone
Title:
Catapult
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150050A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
PIONEER ELECTRONICS DEUTSCHLAND GMBH
Title:
PIONEER Sound Ground Plan
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150113A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Runners Welcome Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150139A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150160A
Award:
2015 Print & Outdoor Merit Award
Agency:
Prolam Y&R / Chile
Client:
ROTHHAMMER
Title:
FUNERAL
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150923A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Grupo Petrópolis
Title:
Calendar
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
151230A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
151232A
Award:
2015 Film Merit Award
Agency:
BMF / Sydney
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150204A
Award:
2015 Film Merit Award
Agency:
mcgarrybowen / Chicago
Client:
Cars.com
Title:
ALL DRIVE. No drama.
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150775A
Award:
2015 Design Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
150256A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
150294A
Award:
2015 Design Merit Award
Agency:
Y&R Shanghai / Shanghai
Client:
Zhang Xiao Quan Kitchen Knife
Title:
A Cut Above
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
151236A
Award:
2015 UX / UI Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
150323A
Award:
2015 UX / UI Merit Award
Agency:
dentsu inc. / Tokyo
Client:
tokyu corporation
Title:
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
150327A
Award:
2015 UX / UI Merit Award
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Word Map
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
150703A
Award:
2015 UX / UI Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
IPÊ (Instituto de Pesquisas Ecológicas)
Title:
The Feeling Tree
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
151231A
Award:
2015 Design Merit Award
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiences / Brand Installations
Annual ID:
150428A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Experiences / Brand Installations
Annual ID:
150729A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
The Coca-Cola Company
Title:
Share A White Christmas
Category:
Experiences / Brand Installations
Annual ID:
150867A
Award:
2015 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Experiences / Brand Installations
Annual ID:
151078A
Award:
2015 Design Merit Award
Agency:
Whybin\TBWA Sydney / Pyrmont
Client:
Christchurch & Canterbury Tourism
Title:
CHRISTCHURCH REPAIRED WITH GOLD
Category:
Experiences / Brand Installations
Annual ID:
151169A
Award:
2015 Cross-Platform Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Category:
Brand Transformation / Single
Annual ID:
150339A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bünchen- Will Beats Noise
Category:
Brand Transformation / Single
Annual ID:
150382A
Award:
2015 Cross-Platform Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Optus
Title:
Cleverbuoy
Category:
Brand Transformation / Single
Annual ID:
150717A
Award:
2015 Branded Entertainment Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Other Branded Content / User Generated Content - Short Form
Annual ID:
150173A
Award:
2015 UX / UI Merit Award
Agency:
Code and Theory / New York
Client:
Los Angeles Times
Title:
The redesign of latimes.com
Category:
User Experience Design - Web / User Experience
Annual ID:
150233A
Award:
2015 UX / UI Merit Award
Agency:
DDB Group GmbH / Düsseldorf
Client:
BIC
Title:
The Universal Typeface
Category:
User Experience Design - Web / User Experience
Annual ID:
150272A
Award:
2015 UX / UI Merit Award
Agency:
Hello Monday / Aarhus C
Client:
j.viewz
Title:
The DNA Project
Category:
User Experience Design - Web / User Experience
Annual ID:
150518A
Award:
2015 UX / UI Merit Award
Agency:
The Martin Agency / Richmond
Client:
Benjamin Moore
Title:
Design By What Matters
Category:
User Experience Design - Web / User Experience
Annual ID:
151133A
Award:
2015 Mobile Merit Award
Agency:
GSD&M / Austin
Client:
GSD&M
Title:
Avoid Humans
Category:
Mobile Applications / Self-Promotion
Annual ID:
150487A
Award:
2015 Branded Entertainment Merit Award
Agency:
Heat / San Francisco
Client:
Electronic Arts
Title:
Madden Season
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Annual ID:
150513A
Award:
2015 Design Merit Award
Agency:
DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client:
COPYWRITERS CLUB NAGOYA
Title:
COPYWRITER’S EYE
Category:
Publication Design / Book Cover Design
Annual ID:
150333A
Award:
2015 Design Merit Award
Agency:
Here Design / London
Client:
Ebury Press
Title:
Plenty More
Category:
Publication Design / Book Cover Design
Annual ID:
150522A
Award:
2015 Social Media Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150054A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150146A
Award:
2015 Social Media Merit Award
Agency:
BV McCann Erickson Romania / Bucharest
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150208A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150377A
Award:
2015 Social Media Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150558A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150621A
Award:
2015 Social Media Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Doctors of the World
Title:
More Than A Costume
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150940A
Award:
2015 Social Media Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Médecins Sans Frontières
Title:
Tough Decisions
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151096A
Award:
2015 Social Media Merit Award
Agency:
Wieden+Kennedy / London
Client:
Three
Title:
Holiday Spam
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151185A
Award:
2015 Design Merit Award
Agency:
Cossette / Montreal
Client:
The Bibliothèque et Archives Nationales du Québec (BAnQ)
Title:
BAnQ
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150243A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Nagoya
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150307A
