The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Tourists
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service - Design / Collateral Design - Single or Series
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Design / Collateral Design - Single or Series
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Collateral Design - Single or Series
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Design / Collateral Design - Single or Series
Trees & Rain
Agency: Ogilvy & Mather India / Gurgaon
Client: WWF India Category: Public Service - Design / Collateral Design - Single or Series
Why Work for a Living?
Agency: WONGDOODY / Culver City
Client: Art Center College of Design Category: Public Service - Design / Collateral Design - Single or Series
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Gaming, Music & Mobile / Branded Mobile
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Gaming, Music & Mobile / Branded Mobile
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Social Media / Branded Social Campaign
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Social Media / Branded Social Campaign
Taco Bell Blackout
Agency: DigitasLBi / San Francisco
Client: Taco Bell Category: Social Media / Branded Social Campaign
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Branded Social Campaign
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Social Media / Branded Social Campaign
Re-Employment
Agency: Leo Burnett Chicago / Chicago
Client: Fifth Third Bank Category: Social Media / Branded Social Campaign
Giformances
Agency: Young & Rubicam Budapest / Budapest
Client: Katona József Theater Category: Social Media / Branded Social Campaign
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Direct Marketing / Ambient Media
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Direct Marketing / Ambient Media
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Direct Marketing / Ambient Media
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Direct Marketing / Ambient Media
The Non-Violence Bus
Agency: McCann Mexico City / Mexico, D.F.
Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media
Vroom Ring Boom
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Claro Category: Direct Marketing / Ambient Media
RAFA NADAL'S SEAT
Agency: OgilvyOne Madrid / Madrid
Client: IBERIA Category: Direct Marketing / Ambient Media
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Direct Marketing / Ambient Media
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Direct Marketing / Ambient Media
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / Interface Design Craft
Spell Up
Agency: Google Creative Lab / London
Client: Google Category: User Experience Design - Web / Interface Design Craft
Virgin America - Responsive Website Redesign
Agency: Work & Co / Brooklyn
Client: Virgin America Category: User Experience Design - Web / Interface Design Craft
EDF ELECTRIC SAGA
Agency: Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS
Client: EDF Category: Craft / Writing
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft / Editing
This is your type
Agency: Abby Norm / Stockholm
Client: Adobe Nordic Category: Direct Marketing / Flat Mailing
Suffocation
Agency: Leo Burnett London / London
Client: Karma Nirvana Category: Direct Marketing / Flat Mailing
Virus Outbreak
Agency: Saatchi & Saatchi / Stockholm
Client: Elmsta 3000 Horror Fest Category: Direct Marketing / Flat Mailing
Apple New Years Window - iPad
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
Apple Watch Window
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral Design / P.O.P. & In-Store - Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral Design / P.O.P. & In-Store - Series
Stamps
Agency: Y&R / Dubai
Client: Audi Switzerland Category: Collateral Design / P.O.P. & In-Store - Series
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
Coffee Shot Sleepy Announcers
Agency: BBR Saatchi & Saatchi, Israel / Ramat Gan
Client: Elite Coffee (Strauss Group) Category: Radio / Consumer - Campaign
Patience
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Radio / Consumer - Campaign
Fire Brigade Bockhorst
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH Category: Radio / Consumer - Campaign
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Tourists
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150409A
Award:
2015 Design Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150615A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Monikas Doggie Rescue
Title:
Dog Home
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150716A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150727A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
WWF India
Title:
Trees & Rain
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150856A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Culver City
Client:
Art Center College of Design
Title:
Why Work for a Living?
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
151208A
Award:
2015 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Gaming, Music & Mobile / Branded Mobile
Annual ID:
150320A
Award:
2015 Branded Entertainment Merit Award
Agency:
Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Gaming, Music & Mobile / Branded Mobile
Annual ID:
150504A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Branded Social Campaign
Annual ID:
150152A
Award:
2015 Social Media Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Radiant Return
Category:
Social Media / Branded Social Campaign
Annual ID:
150276A
Award:
2015 Social Media Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
Bring Down the King
Category:
Social Media / Branded Social Campaign
Annual ID:
150280A
Award:
2015 Social Media Merit Award
Agency:
DigitasLBi / San Francisco
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Annual ID:
150347A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Social Media / Branded Social Campaign
Annual ID:
150373A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Branded Social Campaign
Annual ID:
150376A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Social Media / Branded Social Campaign
Annual ID:
150385A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Branded Social Campaign
Annual ID:
150626A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Fifth Third Bank
Title:
Re-Employment
Category:
Social Media / Branded Social Campaign
Annual ID:
150631A
Award:
2015 Social Media Merit Award
Agency:
Young & Rubicam Budapest / Budapest
Client:
Katona József Theater
Title:
Giformances
Category:
Social Media / Branded Social Campaign
Annual ID:
151241A
Award:
2015 Direct Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Direct Marketing / Ambient Media
Annual ID:
150112A
Award:
2015 Direct Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Direct Marketing / Ambient Media
Annual ID:
150167A
Award:
2015 Direct Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Direct Marketing / Ambient Media
Annual ID:
150257A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Direct Marketing / Ambient Media
Annual ID:
150644A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Direct Marketing / Ambient Media
Annual ID:
150681A
Award:
2015 Direct Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Direct Marketing / Ambient Media
Annual ID:
150730A
Award:
2015 Direct Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Direct Marketing / Ambient Media
Annual ID:
150739A
Award:
2015 Direct Merit Award
Agency:
McCann Mexico City / Mexico, D.F.
Client:
The Non-Violence Project Mexico
Title:
The Non-Violence Bus
Category:
Direct Marketing / Ambient Media
Annual ID:
150759A
Award:
2015 Direct Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Claro
Title:
Vroom Ring Boom
Category:
Direct Marketing / Ambient Media
Annual ID:
150849A
Award:
2015 Direct Merit Award
Agency:
OgilvyOne Madrid / Madrid
Client:
IBERIA
Title:
RAFA NADAL'S SEAT
Category:
Direct Marketing / Ambient Media
Annual ID:
150916A
Award:
2015 Direct Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Direct Marketing / Ambient Media
Annual ID:
151118A
Award:
2015 Direct Merit Award
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Direct Marketing / Ambient Media
Annual ID:
151174A
Award:
2015 UX / UI Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150341A
Award:
2015 UX / UI Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
Spell Up
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150463A
Award:
2015 UX / UI Merit Award
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America - Responsive Website Redesign
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
151213A
Award:
2015 Branded Entertainment Merit Award
Agency:
Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS
Client:
EDF
Title:
EDF ELECTRIC SAGA
Category:
Craft / Writing
Annual ID:
150503A
Award:
2015 Branded Entertainment Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Editing
Annual ID:
150404A
Award:
2015 Branded Entertainment Merit Award
Agency:
Joint / Portland
Client:
Procter and Gamble
Title:
Tough Love
Category:
Craft / Editing
Annual ID:
150564A
Award:
2015 Branded Entertainment Merit Award
Agency:
McCann XBC / New York
Client:
MasterCard
Title:
Kids
Category:
Craft / Editing
Annual ID:
150773A
Award:
2015 Direct Merit Award
Agency:
Abby Norm / Stockholm
Client:
Adobe Nordic
Title:
This is your type
Category:
Direct Marketing / Flat Mailing
Annual ID:
150018A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett London / London
Client:
Karma Nirvana
Title:
Suffocation
Category:
Direct Marketing / Flat Mailing
Annual ID:
150639A
Award:
2015 Direct Merit Award
Agency:
Saatchi & Saatchi / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Virus Outbreak
Category:
Direct Marketing / Flat Mailing
Annual ID:
151010A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple New Years Window - iPad
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150076A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Window
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150077A
Award:
2015 Design Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150529A
Award:
2015 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150767A
Award:
2015 Design Merit Award
Agency:
Y&R / Dubai
Client:
Audi Switzerland
Title:
Stamps
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
151220A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150956A
Award:
2015 Radio Merit Award
Agency:
BBR Saatchi & Saatchi, Israel / Ramat Gan
Client:
Elite Coffee (Strauss Group)
Title:
Coffee Shot Sleepy Announcers
Category:
Radio / Consumer - Campaign
Annual ID:
150193A
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Patience
Category:
Radio / Consumer - Campaign
Annual ID:
150844A
Award:
2015 Radio Merit Award
Agency:
serviceplan / Munich
Client:
EGGER Retail Products GmbH
Title:
Fire Brigade Bockhorst
Category:
Radio / Consumer - Campaign
Annual ID:
151031A
Award:
2015 Radio Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Mandroid
Category:
Radio / Consumer - Campaign
Annual ID:
151195A