The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Consumer - Advertising - Campaign / Advertising - Campaign
Cable Effects
Agency: Grey / New York
Client: DirecTV Category: Consumer - Advertising - Campaign / Advertising - Campaign
Kimmy Schmidt
Agency: Ogilvy&Mather / Paris + Entreprise / Paris
Client: Netflix Category: Consumer - Advertising - Campaign / Advertising - Campaign
Bald Barbershop
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Close To Home
Agency: BBDO / New York
Client: AT&T Category: Craft - Cinematography / Cinematography
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Brand Identity / Rebranding
Whole Foods Market Rebrand
Agency: Office / San Francisco + Whole Foods Market / Austin
Client: Whole Foods Market Category: Consumer - Brand Identity / Rebranding
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Agency: Barton F Graf / New York + Smith & Jones / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I
Agency: BMF / Sydney + Rabbit Content / Sydney
Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Wheaties Redesign
Agency: Jones Knowles Ritchie / New York
Client: General Mills Category: Consumer - Brand Identity / Single Element
The man who died the most
Agency: DDB / Paris + Wanda / Paris + THE / Paris
Client: Agence de la Biomedecine - Organ donation Category: Non-Profit - Cinema Advertising / Cinema Advertising
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Non-Profit - Cinema Advertising / Cinema Advertising
Devices
Agency: Shooters Films / San Antonio, TX
Client: United Communities of San Antonio Category: Non-Profit - Cinema Advertising / Cinema Advertising
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name
Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once
Agency: BBDO / New York
Client: GE Category: Consumer - Television / 60 Second - Single
The Stone
Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments
Agency: DDB Canada / Vancouver
Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow
Agency: Grey / London
Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits
Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test
Agency: MullenLowe U.S. / Los Angeles
Client: Acura Category: Consumer - Television / 60 Second - Single
Kids
Agency: RadicalMedia / New York + BBDO / Berlin
Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters
Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London
Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes
Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Powerade Category: Consumer - Television / 60 Second - Single
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: CSR - Broadcast & Moving Image / Broadcast & Moving Image
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Use of Technology / Product & Mobile Integration
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia Category: Consumer - Use of Technology / Product & Mobile Integration
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Consumer - Use of Technology / Product & Mobile Integration
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Use of Technology / Product & Mobile Integration
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya
Client: MyTeksi Category: Consumer - Use of Technology / Product & Mobile Integration
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Use of Technology / Product & Mobile Integration
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Use of Technology / Product & Mobile Integration
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Cooker
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
Award:
2016 Radio Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16023M
Award:
2016 Radio Merit Award
Agency:
Grey / New York
Client:
DirecTV
Title:
Cable Effects
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16024M
Award:
2016 Radio Merit Award
Agency:
Ogilvy&Mather / Paris + Entreprise / Paris
Client:
Netflix
Title:
Kimmy Schmidt
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16025M
Award:
2016 Print & Outdoor Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Biothymus M
Title:
Bald Barbershop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16173M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16174M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Annual ID:
BE16114M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16125M
Award:
2016 Design Merit Award
Agency:
Office / San Francisco + Whole Foods Market / Austin
Client:
Whole Foods Market
Title:
Whole Foods Market Rebrand
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16126M
Award:
2016 Film Merit Award
Agency:
Barton F Graf / New York + Smith & Jones / London
Client:
Scotts Miracle-Gro
Title:
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16141M
Award:
2016 Film Merit Award
Agency:
BMF / Sydney + Rabbit Content / Sydney
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper I
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16142M
Award:
2016 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery TV
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16143M
Award:
2016 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Single Element
Annual ID:
DE16113M
Award:
2016 Film Merit Award
Agency:
DDB / Paris + Wanda / Paris + THE / Paris
Client:
Agence de la Biomedecine - Organ donation
Title:
The man who died the most
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Annual ID:
FI16230M
Award:
2016 Film Merit Award
Agency:
M&C Saatchi / London + Rattling Stick / London
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Annual ID:
FI16231M
Award:
2016 Film Merit Award
Agency:
Shooters Films / San Antonio, TX
Client:
United Communities of San Antonio
Title:
Devices
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Annual ID:
FI16232M
Award:
2016 Film Merit Award
Agency:
72andSunny / Amsterdam
Client:
Unilever (AXE)
Title:
AXE - The Thing
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16095M
Award:
2016 Film Merit Award
Agency:
adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client:
Heineken - John Smith's
Title:
Only Ordinary by Name
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16096M
Award:
2016 Film Merit Award
Agency:
BBDO / San Francisco
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16097M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Time Upon a Once
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16098M
Award:
2016 Film Merit Award
Agency:
BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client:
CANAL+
Title:
The Stone
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16099M
Award:
2016 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Volkswagen
Title:
Moments
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16100M
Award:
2016 Film Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
Trip
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16101M
Award:
2016 Film Merit Award
Agency:
Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client:
Arby's
Title:
Thank You For Being A Friend
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16102M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16103M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Dream On
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16104M
Award:
2016 Film Merit Award
Agency:
Grey / London
Client:
Lucozade Ribena Suntory
Title:
Find Your Flow
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16105M
Award:
2016 Film Merit Award
Agency:
iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client:
Fiat Chrysler Automobiles/ Jeep
Title:
Portraits
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16106M
Award:
2016 Film Merit Award
Agency:
MullenLowe U.S. / Los Angeles
Client:
Acura
Title:
The Test
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16107M
Award:
2016 Film Merit Award
Agency:
RadicalMedia / New York + BBDO / Berlin
Client:
Smart
Title:
Kids
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16108M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi / London + Biscuit Filmworks / London
Client:
Rekorderlig
Title:
Silver Skaters
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16109M
Award:
2016 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client:
Audi of America
Title:
Commander
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16110M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client:
Nike
Title:
Last
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16111M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client:
RB / Finish
Title:
Dishes
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16112M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Whale
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16113M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client:
Powerade
Title:
Churn
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16114M
Award:
2016 Design Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
UNFCCC
Title:
Iceberg Songs
Category:
CSR - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16190M
Award:
2016 Mobile Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16056M
Award:
2016 Mobile Merit Award
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16057M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16058M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy Germany / Düsseldorf
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16059M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya
Client:
MyTeksi
Title:
Taxi Patrol
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16060M
Award:
2016 Mobile Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16061M
Award:
2016 Mobile Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16062M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16172M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16173M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16174M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare The Act - Cooker
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16175M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare The Act - Laptop
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16176M
Award:
2016 Film Merit Award
Agency:
BBDO / San Francisco
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16177M
Award:
2016 Film Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler
Title:
Swearing Kinds
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16178M