The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Everyman Meal - Cherry Lip Balm
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Craft / Writing - Single
You Should Have Called - Email
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Craft / Writing - Single
The Everyman Meal - Coloured Weights
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Craft / Writing - Single
DELICIOUS SUPPLEMENT
Agency: Beacon/Leo Burnett / Tokyo
Client: East Japan Railway Company Category: Integrated Digital & Physical Product
Care Counts
Agency: DigitasLBi / Chicago
Client: Whirlpool Category: Integrated Digital & Physical Product
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Integrated Digital & Physical Product
Buchhandlung Heinrich Hugendubel – „Smartbon“
Agency: Interone BBDO / Munich
Client: Buchhandlung Heinrich Hugendubel Category: Integrated Digital & Physical Product
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel Category: Integrated Digital & Physical Product
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna
Client: Ötztal Tourismus Category: Integrated Digital & Physical Product
Give a Beep
Agency: Edelman Deportivo / Stockholm
Client: Hövding Category: Innovation in Public Relations
Touchable Ink
Agency: J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Public Relations
Concepción
Agency: Leo Burnett / Bogota
Client: Leo Burnett Colombia Category: Innovation in Public Relations
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION Category: Innovation in Public Relations
Snapper or Shooter
Agency: Believe Media / Los Angeles + Doner / London
Client: Huawei Category: Craft - Cinematography / Cinematography - Single
The Battle of Evony - Extended Cut
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Top Games USA Category: Craft - Cinematography / Cinematography - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Craft - Cinematography / Cinematography - Single
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client: Japan National Tourism Organization Category: Craft - Cinematography / Cinematography - Single
MADE BY SWEDEN
Agency: FORSMAN & BODENFORS / GOTHENBURG
Client: VOLVO CARS Category: Craft - Cinematography / Cinematography - Single
The Get Away Car
Agency: Forsman & Bodenfors / Gothenburg + VolvoCars
Client: Volvo Cars Category: Craft - Cinematography / Cinematography - Single
The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Craft - Cinematography / Cinematography - Single
The Chant
Agency: Leo Burnett / Chicago
Client: Samsung Category: Craft - Cinematography / Cinematography - Single
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft - Cinematography / Cinematography - Single
Midnight
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Cinematography - Single
Bulbs
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Cinematography - Single
The Farmer
Agency: The Martin Agency / Richmond + Maser Film / Los Angeles
Client: Land O' Lakes Category: Craft - Cinematography / Cinematography - Single
All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2 Category: Online Films & Video / Long Form - Single
Road Trip
Agency: adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London
Client: H&M Category: Online Films & Video / Long Form - Single
Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker Category: Online Films & Video / Long Form - Single
The Unseen
Agency: BBDO / New York + Anonymous Content / Los Angeles
Client: AT&T Category: Online Films & Video / Long Form - Single
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client: 84 Lumber Category: Online Films & Video / Long Form - Single
Marriage Market Takeover
Agency: Forsman & Bodenfors / Gothenburg + SK-II
Client: SK-II Category: Online Films & Video / Long Form - Single
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Online Films & Video / Long Form - Single
We Are America
Agency: R/GA / New York
Client: The Ad Council Category: Online Films & Video / Long Form - Single
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: Burns & Smiles Category: Online Films & Video / Long Form - Single
My First Women's Day
Agency: WMcCann / Rio de Janeiro
Client: L'Oréal Paris Category: Reputation Management
Real Estate Phil’s-osophies
Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client: National Association of Realtors Category: Brand Transformation
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Brand Transformation
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA
Client: Norton Category: Brand Transformation
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Craft / Data-Driven Personalization - Single or Campaign
Vigilant Wallpapers
Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo
Client: Jeep Category: Craft / Data-Driven Personalization - Single or Campaign
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Data-Driven Personalization - Single or Campaign
The Suncell Guide
Agency: MRM//McCann / Stockholm
Client: Vattenfall Category: Craft / Data-Driven Personalization - Single or Campaign
Careculator
Agency: R/GA / New York
Client: Jet.com Category: Craft / Data-Driven Personalization - Single or Campaign
Klarafy
Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client: Klara Category: Websites / Utility
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter Category: Websites / Utility
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal - Cherry Lip Balm
Category:
Craft / Writing - Single
Annual ID:
OS_RA17047M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called - Email
Category:
Craft / Writing - Single
Annual ID:
OS_RA17048M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal - Coloured Weights
Category:
Craft / Writing - Single
Annual ID:
OS_RA17049M
Award:
2017 Intellectual Property Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
East Japan Railway Company
Title:
DELICIOUS SUPPLEMENT
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17021M
Award:
2017 Intellectual Property Merit Award
Agency:
DigitasLBi / Chicago
Client:
Whirlpool
Title:
Care Counts
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17022M
Award:
2017 Intellectual Property Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17023M
Award:
2017 Intellectual Property Merit Award
Agency:
Interone BBDO / Munich
Client:
Buchhandlung Heinrich Hugendubel
Title:
Buchhandlung Heinrich Hugendubel – „Smartbon“
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17024M
Award:
2017 Intellectual Property Merit Award
Agency:
Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17025M
Award:
2017 Intellectual Property Merit Award
Agency:
Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP17026M
Award:
2017 Public Relations Merit Award
Agency:
Edelman Deportivo / Stockholm
Client:
Hövding
Title:
Give a Beep
Category:
Innovation in Public Relations
Annual ID:
OS_PR17081M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Public Relations
Annual ID:
OS_PR17082M
Award:
2017 Public Relations Merit Award
Agency:
Leo Burnett / Bogota
Client:
Leo Burnett Colombia
Title:
Concepción
Category:
Innovation in Public Relations
Annual ID:
OS_PR17083M
Award:
2017 Public Relations Merit Award
Agency:
McCann Worldgroup / Bogotá
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Innovation in Public Relations
Annual ID:
OS_PR17084M
Award:
2017 Moving Image Craft Merit Award
Agency:
Believe Media / Los Angeles + Doner / London
Client:
Huawei
Title:
Snapper or Shooter
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17074M
Award:
2017 Moving Image Craft Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Top Games USA
Title:
The Battle of Evony - Extended Cut
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17075M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17076M
Award:
2017 Moving Image Craft Merit Award
Agency:
ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17077M
Award:
2017 Moving Image Craft Merit Award
Agency:
FORSMAN & BODENFORS / GOTHENBURG
Client:
VOLVO CARS
Title:
MADE BY SWEDEN
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17078M
Award:
2017 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + VolvoCars
Client:
Volvo Cars
Title:
The Get Away Car
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17079M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
The Rundead
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17080M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
The Chant
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17081M
Award:
2017 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17082M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Midnight
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17083M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Bulbs
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17084M
Award:
2017 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Maser Film / Los Angeles
Client:
Land O' Lakes
Title:
The Farmer
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17085M
Award:
2017 Film Merit Award
Agency:
&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client:
TV2
Title:
All that we share
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17118M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London
Client:
H&M
Title:
Road Trip
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17119M
Award:
2017 Film Merit Award
Agency:
Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17120M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Anonymous Content / Los Angeles
Client:
AT&T
Title:
The Unseen
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17121M
Award:
2017 Film Merit Award
Agency:
Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client:
84 Lumber
Title:
The Journey
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17122M
Award:
2017 Film Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + SK-II
Client:
SK-II
Title:
Marriage Market Takeover
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17123M
Award:
2017 Film Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17124M
Award:
2017 Film Merit Award
Agency:
R/GA / New York
Client:
The Ad Council
Title:
We Are America
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17125M
Award:
2017 Film Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client:
Burns & Smiles
Title:
Halloween
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17126M
Award:
2017 Public Relations Merit Award
Agency:
WMcCann / Rio de Janeiro
Client:
L'Oréal Paris
Title:
My First Women's Day
Category:
Reputation Management
Annual ID:
OS_PR17068M
Award:
2017 Cross-Platform Merit Award
Agency:
Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client:
National Association of Realtors
Title:
Real Estate Phil’s-osophies
Category:
Brand Transformation
Annual ID:
OS_CP17066M
Award:
2017 Cross-Platform Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Brand Transformation
Annual ID:
OS_CP17067M
Award:
2017 Cross-Platform Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Brand Transformation
Annual ID:
OS_CP17068M
Award:
2017 Cross-Platform Merit Award
Agency:
Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA
Client:
Norton
Title:
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Category:
Brand Transformation
Annual ID:
OS_CP17069M
Award:
2017 Cross-Platform Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Sugar Detox
Category:
Brand Transformation
Annual ID:
OS_CP17071M
Award:
2017 Direct Marketing Merit Award
Agency:
FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI17124M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo
Client:
Jeep
Title:
Vigilant Wallpapers
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI17125M
Award:
2017 Direct Marketing Merit Award
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI17126M
Award:
2017 Direct Marketing Merit Award
Agency:
MRM//McCann / Stockholm
Client:
Vattenfall
Title:
The Suncell Guide
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI17127M
Award:
2017 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Jet.com
Title:
Careculator
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI17128M
Award:
2017 Interactive Merit Award
Agency:
FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client:
Klara
Title:
Klarafy
Category:
Websites / Utility
Annual ID:
OS_IN17045M
Award:
2017 Interactive Merit Award
Agency:
J. Walter Thompson / New York
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Websites / Utility
Annual ID:
OS_IN17046M
Award:
2017 Interactive Merit Award
Agency:
Sid Lee / Toronto
Client:
Netflix
Title:
Netflix Netflip
Category:
Websites / Utility
Annual ID:
OS_IN17047M
Award:
2017 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Websites / Utility
Annual ID:
OS_IN17048M
Award:
2017 Interactive Merit Award
Agency:
We Are Social / Milan
Client:
Netflix
Title:
Speak like the Patrón
Category:
Websites / Utility
Annual ID:
OS_IN17049M