The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: User-Generated Content
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: User-Generated Content
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: User-Generated Content
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding
Sentralen Wayfinding
Agency: Metric / Oslo
Client: Sentralen Category: Immersive / Environmental / Wayfinding
Martyrs Newspaper – El Salvador
Agency: Underline Studio / Toronto
Client: Underline Studio Category: Editorial / Newspaper Design
The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round Category: Self-Promotion
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon Category: Real-Time Response / Activity / Proactive Communications
Creating Cupfusion
Agency: Ketchum / Washington, D.C.
Client: The Hershey Company Category: Real-Time Response / Activity / Proactive Communications
TRUMP
Agency: Memac Ogilvy Advize / Amman
Client: Royal Jordanian Category: Real-Time Response / Activity / Proactive Communications
OOOHLYMPICS
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Real-Time Response / Activity / Proactive Communications
Whopper Exchange
Agency: AKQA / São Paulo
Client: Burger King Category: Ambient / P.O.P. & In-Store - Single
Foot Locker Audio Tours
Agency: BBDO / New York + EG Plus / New York
Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
The Hidden Car Crash Wine Label
Agency: Leo Burnett / Moscow
Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Sugar Detox
Agency: Marcel / Paris
Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
The Daily Catch
Agency: Serviceplan / Munich
Client: METRO Category: Ambient / P.O.P. & In-Store - Single
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client: Google Category: Craft / Animation - Single or Series
The Purpose
Agency: Havas / New York + Studio 6 / New York
Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains
Agency: Ogilvy & Mather / London
Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans
Agency: Vans / Cypress
Client: Vans Category: Craft / Animation - Single or Series
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Picnic Blanket
Agency: Rosapark / Paris
Client: Fruits and Wine Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Paper Planes
Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm
Client: Android Category: Branding / Brand Installations
Hand meets Hand
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo
Client: Tiffany & Co. Category: Branding / Brand Installations
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Branding / Brand Installations
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Branding / Brand Installations
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Branding / Brand Installations
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft / Writing - Single or Campaign
Adaptoys
Agency: 360i / New York + Axios NYC / New York
Client: Christopher & Dana Reeve Foundation Category: Physical Product
Hangar 1 Fog Point
Agency: Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles
Client: Hangar 1 Category: Physical Product
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail Category: Physical Product
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Physical Product
Savlon Healthy Hands Chalk Sticks
Agency: Ogilvy & Mather / Mumbai
Client: ITC Savlon Category: Physical Product
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
The Give-A-Care Collection
Agency: LG2 / Toronto
Client: Rethink Breast Cancer Category: Craft / Writing - Single or Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Craft / Writing - Single or Campaign
A musical corporate font
Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client: Berliner Philharmonie Category: Typography / Typeface Design
Every Pixel Counts (Bunch)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Next Awards Category: Craft / Writing - Single
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Craft / Writing - Single
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Craft / Writing - Single
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
User-Generated Content
Annual ID:
OS_BE17122M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
User-Generated Content
Annual ID:
OS_BE17123M
Award:
2017 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
User-Generated Content
Annual ID:
OS_BE17124M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Immersive / Environmental / Wayfinding
Annual ID:
OS_DE17230M
Award:
2017 Design Merit Award
Agency:
Metric / Oslo
Client:
Sentralen
Title:
Sentralen Wayfinding
Category:
Immersive / Environmental / Wayfinding
Annual ID:
OS_DE17231M
Award:
2017 Design Merit Award
Agency:
Underline Studio / Toronto
Client:
Underline Studio
Title:
Martyrs Newspaper – El Salvador
Category:
Editorial / Newspaper Design
Annual ID:
OS_DE17128M
Award:
2017 Direct Marketing Merit Award
Agency:
BBDO / Toronto
Client:
BBDO Toronto
Title:
Change the Work Climate
Category:
Self-Promotion
Annual ID:
OS_DI17106M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett / Bogota
Client:
Davivienda
Title:
Concepción
Category:
Self-Promotion
Annual ID:
OS_DI17107M
Award:
2017 Direct Marketing Merit Award
Agency:
LG2 / Toronto
Client:
NABS
Title:
IT RAN
Category:
Self-Promotion
Annual ID:
OS_DI17108M
Award:
2017 Direct Marketing Merit Award
Agency:
Round & Round / Stockholm
Client:
Round & Round
Title:
The Great Trump Escape
Category:
Self-Promotion
Annual ID:
OS_DI17109M
Award:
2017 Public Relations Merit Award
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17071M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17072M
Award:
2017 Public Relations Merit Award
Agency:
Ketchum / Washington, D.C.
Client:
The Hershey Company
Title:
Creating Cupfusion
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17073M
Award:
2017 Public Relations Merit Award
Agency:
Memac Ogilvy Advize / Amman
Client:
Royal Jordanian
Title:
TRUMP
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17074M
Award:
2017 Public Relations Merit Award
Agency:
Officer & Gentleman / Madrid
Client:
Pornhub
Title:
OOOHLYMPICS
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17075M
Award:
2017 Direct Marketing Merit Award
Agency:
AKQA / São Paulo
Client:
Burger King
Title:
Whopper Exchange
Category:
Ambient / P.O.P. & In-Store - Single
Annual ID:
OS_DI17055M
Award:
2017 Direct Marketing Merit Award
Agency:
BBDO / New York + EG Plus / New York
Client:
Foot Locker
Title:
Foot Locker Audio Tours
Category:
Ambient / P.O.P. & In-Store - Single
Annual ID:
OS_DI17056M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett / Moscow
Client:
Uber
Title:
The Hidden Car Crash Wine Label
Category:
Ambient / P.O.P. & In-Store - Single
Annual ID:
OS_DI17057M
Award:
2017 Direct Marketing Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient / P.O.P. & In-Store - Single
Annual ID:
OS_DI17058M
Award:
2017 Direct Marketing Merit Award
Agency:
Serviceplan / Munich
Client:
METRO
Title:
The Daily Catch
Category:
Ambient / P.O.P. & In-Store - Single
Annual ID:
OS_DI17059M
Award:
2017 Design Merit Award
Agency:
72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17273M
Award:
2017 Design Merit Award
Agency:
Havas / New York + Studio 6 / New York
Client:
United States Digital Service
Title:
The Purpose
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17274M
Award:
2017 Design Merit Award
Agency:
Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17275M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Monster Stains
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17276M
Award:
2017 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17277M
Award:
2017 Design Merit Award
Agency:
Vans / Cypress
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17278M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client:
Liomont / Analgen Forte
Title:
Judgment
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17131M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17132M
Award:
2017 Print & Outdoor Merit Award
Agency:
Rosapark / Paris
Client:
Fruits and Wine
Title:
Picnic Blanket
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17133M
Award:
2017 Design Merit Award
Agency:
Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm
Client:
Android
Title:
Paper Planes
Category:
Branding / Brand Installations
Annual ID:
OS_DE17117M
Award:
2017 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo
Client:
Tiffany & Co.
Title:
Hand meets Hand
Category:
Branding / Brand Installations
Annual ID:
OS_DE17118M
Award:
2017 Design Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Branding / Brand Installations
Annual ID:
OS_DE17119M
Award:
2017 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Branding / Brand Installations
Annual ID:
OS_DE17120M
Award:
2017 Design Merit Award
Agency:
Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Branding / Brand Installations
Annual ID:
OS_DE17121M
Award:
2017 Direct Marketing Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_DI17115M
Award:
2017 Intellectual Property Merit Award
Agency:
360i / New York + Axios NYC / New York
Client:
Christopher & Dana Reeve Foundation
Title:
Adaptoys
Category:
Physical Product
Annual ID:
OS_IP17012M
Award:
2017 Intellectual Property Merit Award
Agency:
Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles
Client:
Hangar 1
Title:
Hangar 1 Fog Point
Category:
Physical Product
Annual ID:
OS_IP17013M
Award:
2017 Intellectual Property Merit Award
Agency:
Cheil / Hong Kong
Client:
Hello Angel
Title:
Nappy Notes
Category:
Physical Product
Annual ID:
OS_IP17014M
Award:
2017 Intellectual Property Merit Award
Agency:
Clemenger BBDO / Wellington + Flare / Wellington
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Physical Product
Annual ID:
OS_IP17015M
Award:
2017 Intellectual Property Merit Award
Agency:
J. Walter Thompson / Bangkok
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Physical Product
Annual ID:
OS_IP17016M
Award:
2017 Intellectual Property Merit Award
Agency:
Marcel / Sydney
Client:
Tiger Beer
Title:
Air-Ink
Category:
Physical Product
Annual ID:
OS_IP17017M
Award:
2017 Intellectual Property Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
ITC Savlon
Title:
Savlon Healthy Hands Chalk Sticks
Category:
Physical Product
Annual ID:
OS_IP17018M
Award:
2017 Intellectual Property Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
The Cognitive Dress
Category:
Physical Product
Annual ID:
OS_IP17019M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO17172M
Award:
2017 Print & Outdoor Merit Award
Agency:
LG2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO17173M
Award:
2017 Print & Outdoor Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO17174M
Award:
2017 Design Merit Award
Agency:
Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client:
Berliner Philharmonie
Title:
A musical corporate font
Category:
Typography / Typeface Design
Annual ID:
OS_DE17130M
Award:
2017 Radio Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD Next Awards
Title:
Every Pixel Counts (Bunch)
Category:
Craft / Writing - Single
Annual ID:
OS_RA17044M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Cologne
Category:
Craft / Writing - Single
Annual ID:
OS_RA17045M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Hamburg
Category:
Craft / Writing - Single
Annual ID:
OS_RA17046M