The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: User-Generated Content
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: User-Generated Content
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: User-Generated Content
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding
Sentralen Wayfinding
Agency: Metric / Oslo
Client: Sentralen Category: Immersive / Environmental / Wayfinding
Martyrs Newspaper – El Salvador
Agency: Underline Studio / Toronto
Client: Underline Studio Category: Editorial / Newspaper Design
The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round Category: Self-Promotion
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon Category: Real-Time Response / Activity / Proactive Communications
Creating Cupfusion
Agency: Ketchum / Washington, D.C.
Client: The Hershey Company Category: Real-Time Response / Activity / Proactive Communications
TRUMP
Agency: Memac Ogilvy Advize / Amman
Client: Royal Jordanian Category: Real-Time Response / Activity / Proactive Communications
OOOHLYMPICS
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Real-Time Response / Activity / Proactive Communications
Whopper Exchange
Agency: AKQA / São Paulo
Client: Burger King Category: Ambient / P.O.P. & In-Store - Single
Foot Locker Audio Tours
Agency: BBDO / New York + EG Plus / New York
Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
The Hidden Car Crash Wine Label
Agency: Leo Burnett / Moscow
Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Sugar Detox
Agency: Marcel / Paris
Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
The Daily Catch
Agency: Serviceplan / Munich
Client: METRO Category: Ambient / P.O.P. & In-Store - Single
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client: Google Category: Craft / Animation - Single or Series
The Purpose
Agency: Havas / New York + Studio 6 / New York
Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains
Agency: Ogilvy & Mather / London
Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans
Agency: Vans / Cypress
Client: Vans Category: Craft / Animation - Single or Series
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Picnic Blanket
Agency: Rosapark / Paris
Client: Fruits and Wine Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Paper Planes
Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm
Client: Android Category: Branding / Brand Installations
Hand meets Hand
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo
Client: Tiffany & Co. Category: Branding / Brand Installations
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Branding / Brand Installations
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Branding / Brand Installations
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Branding / Brand Installations
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft / Writing - Single or Campaign
Adaptoys
Agency: 360i / New York + Axios NYC / New York
Client: Christopher & Dana Reeve Foundation Category: Physical Product
Hangar 1 Fog Point
Agency: Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles
Client: Hangar 1 Category: Physical Product
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail Category: Physical Product
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Physical Product
Savlon Healthy Hands Chalk Sticks
Agency: Ogilvy & Mather / Mumbai
Client: ITC Savlon Category: Physical Product
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
The Give-A-Care Collection
Agency: LG2 / Toronto
Client: Rethink Breast Cancer Category: Craft / Writing - Single or Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Craft / Writing - Single or Campaign
A musical corporate font
Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client: Berliner Philharmonie Category: Typography / Typeface Design
Every Pixel Counts (Bunch)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Next Awards Category: Craft / Writing - Single
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Craft / Writing - Single
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Craft / Writing - Single
