The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen Category: Location-Specific Video
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Digital / Websites & Mobile
Sweden on Airbnb
Agency: Forsman & Bodenfors / Gothenburg
Client: Visit Sweden Category: Digital / Websites & Mobile
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Digital / Websites & Mobile
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90
Agency: FCB West / San Francisco
Client: Clorox Category: Online / Short Form - Single
Above the Noise
Agency: HUTSLE LA / Los Angeles
Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story
Agency: LG2 / Montreal
Client: Agropur - Natrel Category: Online / Short Form - Single
HBO Like a Mother
Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York
Client: HBO Category: Online / Short Form - Single
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Online / Short Form - Single
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Single
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne
Client: ANZ Category: Online / Short Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online / Short Form - Single
#SistersInSweat
Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Online / Short Form - Single
More Than Nice
Agency: Young & Rubicam / New York
Client: KIND Snacks Category: Online / Short Form - Single
Coverage Coalition
Agency: Barton F. Graf / New York
Client: Coverage Coalition Category: Digital / Social Media
Crash Test
Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris
Client: Sécurité Routière Category: Digital / Social Media
Probably the Dullest Content in History for the Least Active Kids in History.
Agency: FP7/DXB / Dubai + FP7/MENA / Dubai
Client: OMO Category: Digital / Social Media
Behind the Post
Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles
Client: One Love Foundation Category: Digital / Social Media
Don't Get Sextorted, Send a Naked Mole Rat
Agency: No Fixed Address / Toronto
Client: Canadian Centre for Child Protection Category: Digital / Social Media
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Craft / Use of Digital Technology - Single or Campaign
Connected Room
Agency: J. Walter Thompson / New York
Client: Northwell Health Category: Craft / Use of Digital Technology - Single or Campaign
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Craft - Direction / Single
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund Category: Craft - Direction / Single
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation Category: Craft - Direction / Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Craft - Direction / Single
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm Category: Craft - Direction / Single
Shut up death
Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris
Client: Doctors of the World Category: Craft - Direction / Single
Go with the Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Craft - Direction / Single
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Craft - Direction / Single
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client: NZ Transport Agency Category: Craft - Direction / Single
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Craft - Direction / Single
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management Category: Craft - Direction / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Direction / Single
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Craft - Direction / Single
Stop The Horror
Agency: Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney
Client: Go Gentle Australia Category: Craft - Direction / Single
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Craft - Direction / Single
Smile
Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client: Jay-Z Category: Craft - Direction / Single
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Craft - Direction / Single
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan Category: Promotional / Posters - Series
The Bridge
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Posters - Series
Now in Fruit Flavours
Agency: GREYNJ UNITED / Bangkok
Client: Ferrero Category: Promotional / Posters - Series
New advertising platform 2017–2020
Agency: LG2 / Montreal
Client: Parc Olympique Category: Promotional / Posters - Series
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Posters - Series
Award:
2018 Film Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Location-Specific Video
Annual ID:
OS_FI18160M
Award:
2018 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Digital / Websites & Mobile
Annual ID:
OS_DI18066M
Award:
2018 Direct Marketing Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Visit Sweden
Title:
Sweden on Airbnb
Category:
Digital / Websites & Mobile
Annual ID:
OS_DI18067M
Award:
2018 Direct Marketing Merit Award
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital / Websites & Mobile
Annual ID:
OS_DI18068M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online / Short Form - Single
Annual ID:
OS_BE18056M
Award:
2018 Branded Entertainment Merit Award
Agency:
FCB West / San Francisco
Client:
Clorox
Title:
Clean Matters :90
Category:
Online / Short Form - Single
Annual ID:
OS_BE18057M
Award:
2018 Branded Entertainment Merit Award
Agency:
HUTSLE LA / Los Angeles
Client:
Beats by Dr. Dre
Title:
Above the Noise
Category:
Online / Short Form - Single
Annual ID:
OS_BE18058M
Award:
2018 Branded Entertainment Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Online / Short Form - Single
Annual ID:
OS_BE18059M
Award:
2018 Branded Entertainment Merit Award
Agency:
LG2 / Montreal
Client:
Agropur - Natrel
Title:
Intolerance: A Lactose Story
Category:
Online / Short Form - Single
Annual ID:
OS_BE18060M
Award:
2018 Branded Entertainment Merit Award
Agency:
Mekanism / New York + HBO Productions / New York + Cutting Room / New York
Client:
HBO
Title:
HBO Like a Mother
Category:
Online / Short Form - Single
Annual ID:
OS_BE18061M
Award:
2018 Branded Entertainment Merit Award
Agency:
MRM//McCann / Madrid
Client:
Banco Santander
Title:
Beyond Money
Category:
Online / Short Form - Single
Annual ID:
OS_BE18062M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Single
Annual ID:
OS_BE18063M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Melbourne / Melbourne
Client:
ANZ
Title:
ANZ #HOLDTIGHT
Category:
Online / Short Form - Single
Annual ID:
OS_BE18064M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Online / Short Form - Single
Annual ID:
OS_BE18065M
Award:
2018 Branded Entertainment Merit Award
Agency:
Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
#SistersInSweat
Category:
Online / Short Form - Single
Annual ID:
OS_BE18066M
Award:
2018 Branded Entertainment Merit Award
Agency:
Young & Rubicam / New York
Client:
KIND Snacks
Title:
More Than Nice
Category:
Online / Short Form - Single
Annual ID:
OS_BE18067M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Barton F. Graf / New York
Client:
Coverage Coalition
Title:
Coverage Coalition
Category:
Digital / Social Media
Annual ID:
OS_HW18058M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
DDB, / Paris + Stink Digital / Paris + Studio5 / Paris
Client:
Sécurité Routière
Title:
Crash Test
Category:
Digital / Social Media
Annual ID:
OS_HW18059M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
FP7/DXB / Dubai + FP7/MENA / Dubai
Client:
OMO
Title:
Probably the Dullest Content in History for the Least Active Kids in History.
Category:
Digital / Social Media
Annual ID:
OS_HW18060M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
MALFOR GOOD / Los Angeles + Tool / Los Angeles
Client:
One Love Foundation
Title:
Behind the Post
Category:
Digital / Social Media
Annual ID:
OS_HW18061M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
No Fixed Address / Toronto
Client:
Canadian Centre for Child Protection
Title:
Don't Get Sextorted, Send a Naked Mole Rat
Category:
Digital / Social Media
Annual ID:
OS_HW18062M
Award:
2018 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO18191M
Award:
2018 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
Connected Room
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO18192M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Direction / Single
Annual ID:
OS_MI18055M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + OPositive
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Craft - Direction / Single
Annual ID:
OS_MI18056M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Direction / Single
Annual ID:
OS_MI18057M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + ParkPictures
Client:
GE
Title:
Shortcuts
Category:
Craft - Direction / Single
Annual ID:
OS_MI18058M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - MomStrong
Category:
Craft - Direction / Single
Annual ID:
OS_MI18059M
Award:
2018 Moving Image Craft Merit Award
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Craft - Direction / Single
Annual ID:
OS_MI18060M
Award:
2018 Moving Image Craft Merit Award
Agency:
DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client:
State Farm
Title:
Following
Category:
Craft - Direction / Single
Annual ID:
OS_MI18061M
Award:
2018 Moving Image Craft Merit Award
Agency:
DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris
Client:
Doctors of the World
Title:
Shut up death
Category:
Craft - Direction / Single
Annual ID:
OS_MI18062M
Award:
2018 Moving Image Craft Merit Award
Agency:
Publicis Italy / Milan + Diesel / Breganze
Client:
Diesel
Title:
Go with the Flaw
Category:
Craft - Direction / Single
Annual ID:
OS_MI18063M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chelsea Pictures / New York
Client:
Christie's
Title:
The Last da Vinci
Category:
Craft - Direction / Single
Annual ID:
OS_MI18064M
Award:
2018 Moving Image Craft Merit Award
Agency:
Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client:
NZ Transport Agency
Title:
Rat's Tale
Category:
Craft - Direction / Single
Annual ID:
OS_MI18065M
Award:
2018 Moving Image Craft Merit Award
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Craft - Direction / Single
Annual ID:
OS_MI18066M
Award:
2018 Moving Image Craft Merit Award
Agency:
Great Guns / London
Client:
Breast Cancer Now
Title:
2050
Category:
Craft - Direction / Single
Annual ID:
OS_MI18067M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Direction / Single
Annual ID:
OS_MI18068M
Award:
2018 Moving Image Craft Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Direction / Single
Annual ID:
OS_MI18069M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Craft - Direction / Single
Annual ID:
OS_MI18070M
Award:
2018 Moving Image Craft Merit Award
Agency:
Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Craft - Direction / Single
Annual ID:
OS_MI18071M
Award:
2018 Moving Image Craft Merit Award
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Direction / Single
Annual ID:
OS_MI18072M
Award:
2018 Moving Image Craft Merit Award
Agency:
Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client:
Jay-Z
Title:
Smile
Category:
Craft - Direction / Single
Annual ID:
OS_MI18073M
Award:
2018 Moving Image Craft Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Roll
Category:
Craft - Direction / Single
Annual ID:
OS_MI18074M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wanda / Saint-Denis
Client:
Lacoste
Title:
Fashion
Category:
Craft - Direction / Single
Annual ID:
OS_MI18075M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Direction / Single
Annual ID:
OS_MI18076M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
End-of-Life Care Association of Japan
Title:
Maze Without Exit
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18126M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
The Bridge
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18127M
Award:
2018 Design Merit Award
Agency:
GREYNJ UNITED / Bangkok
Client:
Ferrero
Title:
Now in Fruit Flavours
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18128M
Award:
2018 Design Merit Award
Agency:
LG2 / Montreal
Client:
Parc Olympique
Title:
New advertising platform 2017–2020
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18129M
Award:
2018 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18130M