The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Series
Hong Kong Young Architects & Designers Competition 2017
Agency: Toby Ng Design / Hong Kong
Client: West Kowloon Cultural District Category: Promotional / Posters - Series
smart - Full stop
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Coca-Cola Times Square Billboard
Agency: space150 / Minneapolis
Client: The Coca-Cola Company Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Experiential / Environmental / Ambient Media - Series
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Experiential / Environmental / Ambient Media - Series
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby Category: Experiential / Environmental / Ambient Media - Series
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Experiential / Environmental / Ambient Media - Series
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Cover
One Foot Out the Door
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Under 100K Budget
Stop Downloadkill
Agency: Cheil Worldwide / Seoul
Client: Busan Metropolitan Police Agency Category: Under 100K Budget
Facts First
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Under 100K Budget
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
The Gas Station
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Varying Length Campaign
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Varying Length Campaign
Chobani Photography
Agency: Chobani / New York
Client: Chobani® Category: Craft / Art Direction - Single or Series
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited Category: Craft / Art Direction - Single or Series
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan Category: Craft / Art Direction - Single or Series
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Craft / Art Direction - Single or Series
YAMAZAKI MOMENTS
Agency: DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: Suntory Holdings Ltd. Category: Craft / Art Direction - Single or Series
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Craft / Art Direction - Single or Series
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Craft / Art Direction - Single or Series
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export Category: Craft / Art Direction - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture
Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction - Single or Series
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Digital Installations
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Experiential / Digital Installations
Thermal Discount
Agency: Rethink / Toronto
Client: Sports Experts Category: Experiential / Digital Installations
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLTD
Client: Bacardi Category: Influencer Marketing / Multi-Channel
Make Your Next Move
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Influencer Marketing / Multi-Channel
#Trainingfor2032
Agency: Ogilvy & Mather / Chicago
Client: Kimberly-Clark Category: Influencer Marketing / Multi-Channel
Thursday Night Football
Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles
Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
I Love My Fruit by the Foot Campaign
Agency: ERICH & KALLMAN / San Francisco
Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Online Films & Video / Short Form - Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
Stained Glass Interactive Music Video
Agency: CALLEN / Austin + MediaMonks / Los Angeles
Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday
Agency: McCann / New York + Blk-Ops / Los Angeles
Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Moving Image / Single
Posters for Peace - Video
Agency: Sid Lee / Montreal + MASSIVart / Montreal
Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Moving Image / Single
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada Category: Mobile-First Video
Free Messaging
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Mobile-First Video
Award:
2018 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
The Brass Instruments Band
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18131M
Award:
2018 Design Merit Award
Agency:
Toby Ng Design / Hong Kong
Client:
West Kowloon Cultural District
Title:
Hong Kong Young Architects & Designers Competition 2017
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18132M
Award:
2018 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG / smart
Title:
smart - Full stop
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Annual ID:
OS_PO18143M
Award:
2018 Print & Outdoor Merit Award
Agency:
space150 / Minneapolis
Client:
The Coca-Cola Company
Title:
Coca-Cola Times Square Billboard
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Annual ID:
OS_PO18144M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18163M
Award:
2018 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Small Space Sitting
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18164M
Award:
2018 Design Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Bapantol Baby
Title:
Poosters
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18165M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18166M
Award:
2018 Design Merit Award
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Cover
Annual ID:
OS_DE18103M
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
One Foot Out the Door
Category:
Under 100K Budget
Annual ID:
OS_FI18161M
Award:
2018 Film Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Busan Metropolitan Police Agency
Title:
Stop Downloadkill
Category:
Under 100K Budget
Annual ID:
OS_FI18162M
Award:
2018 Film Merit Award
Agency:
Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client:
CNN
Title:
Facts First
Category:
Under 100K Budget
Annual ID:
OS_FI18163M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Under 100K Budget
Annual ID:
OS_FI18164M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Gas Station
Category:
Under 100K Budget
Annual ID:
OS_FI18165M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18103M
Award:
2018 Film Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18104M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Photography
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18187M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18188M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18189M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18190M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
Suntory Holdings Ltd.
Title:
YAMAZAKI MOMENTS
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18191M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18192M
Award:
2018 Design Merit Award
Agency:
NORD DDB / Stockholm + DDB House Agency / Stockholm
Client:
Klarna
Title:
SMOOOTH
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18193M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Molson Export
Title:
Molson salutes the dépanneurs
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18194M
Award:
2018 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18195M
Award:
2018 Design Merit Award
Agency:
Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client:
TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE
Title:
New Encounters in Art & Culture
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18196M
Award:
2018 Design Merit Award
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18197M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18068M
Award:
2018 Interactive Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18069M
Award:
2018 Interactive Merit Award
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18070M
Award:
2018 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Sports Experts
Title:
Thermal Discount
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18071M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
BBDO / New York + PhantoscopicLTD
Client:
Bacardi
Title:
Music Liberates Music
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18016M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client:
Squarespace
Title:
Make Your Next Move
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18017M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Kimberly-Clark
Title:
#Trainingfor2032
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18018M
Award:
2018 Film Merit Award
Agency:
CP+B / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
Amazon Prime Video
Title:
Thursday Night Football
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18114M
Award:
2018 Film Merit Award
Agency:
ERICH & KALLMAN / San Francisco
Client:
General Mills Fruit by the Foot
Title:
I Love My Fruit by the Foot Campaign
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18115M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18116M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18117M
Award:
2018 Film Merit Award
Agency:
Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client:
Sugar Mutts Rescue
Title:
Just Get the Dog
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18118M
Award:
2018 Branded Entertainment Merit Award
Agency:
McCann / Lima
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Location-Specific Video
Annual ID:
OS_BE18089M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Annual ID:
OS_BE18090M
Award:
2018 Design Merit Award
Agency:
CALLEN / Austin + MediaMonks / Los Angeles
Client:
Real Estate / Domino Records
Title:
Stained Glass Interactive Music Video
Category:
Moving Image / Single
Annual ID:
OS_DE18180M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Moving Image / Single
Annual ID:
OS_DE18181M
Award:
2018 Design Merit Award
Agency:
McCann / New York + Blk-Ops / Los Angeles
Client:
Microsoft
Title:
Space Holiday
Category:
Moving Image / Single
Annual ID:
OS_DE18182M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Moving Image / Single
Annual ID:
OS_DE18183M
Award:
2018 Design Merit Award
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Moving Image / Single
Annual ID:
OS_DE18184M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal + MASSIVart / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Moving Image / Single
Annual ID:
OS_DE18185M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Moving Image / Single
Annual ID:
OS_DE18186M
Award:
2018 Mobile Merit Award
Agency:
FCB/SIX / Toronto
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Mobile-First Video
Annual ID:
OS_MO18070M
Award:
2018 Mobile Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Delta Air Lines
Title:
Free Messaging
Category:
Mobile-First Video
Annual ID:
OS_MO18071M