The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Interactive Video
Stop The Horror
Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney
Client: Go Gentle Australia Category: Interactive Video
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Interactive Video
Feel It Still
Agency: Wieden+Kennedy / Portland
Client: Portugal. The Man Category: Interactive Video
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA Category: Integrated Branding / Integrated Online
Rule The Road
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York
Client: Volkswagen of America Category: Mobile Apps
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Mobile Apps
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Mobile Apps
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Mobile Apps
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida Category: Mobile Apps
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Cross-Platform / Integrated Branding
Black Supermarket
Agency: Carrefour / Massy
Client: Carrefour Category: Cross-Platform / Integrated Branding
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Innovation in Public Relations
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Public Relations
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Innovation in Public Relations
Potatoes On Mars
Agency: Memac Ogilvy / Dubai
Client: International Potato Center Category: Innovation in Public Relations
Coverage Coalition
Agency: Barton F. Graf / New York
Client: Coverage Coalition Category: Public Relations
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Public Relations
Robocalls from Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Public Relations
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare
Agency: adam&eveDDB / London
Client: Red Cross Category: Television / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto
Agency: Arnold Worldwide / Boston
Client: Jeep Category: Television / Long Form - Single
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Ancestry DNA "Together Forever"
Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client: Ancestry Category: Television / Long Form - Single
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand Category: Television / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client: Taco Bell Category: Television / Long Form - Single
Go With The Flaw
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single
It's perfectly normal. Until it's Kwiffed.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff Category: Television / Long Form - Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Television / Long Form - Single
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew Category: Television / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Television / Long Form - Single
Cat's in the Cradle
Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client: TD Ameritrade Category: Television / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Television / Long Form - Single
Following
Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client: State Farm Category: Television / Long Form - Single
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Television / Long Form - Single
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Television / Long Form - Single
Old Spice - Red Sweater
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Love Story
Agency: Y&R MEX / Mexico City
Client: Movistar Mx Category: Television / Long Form - Single
Baywatch Slo-Mo Marathon
Agency: Droga5 / London + Smuggler / London
Client: Paramount Category: Influencer Marketing / Single Channel
Unlimited Apologies
Agency: McCann / Lima
Client: Entel Category: Influencer Marketing / Single Channel
SnapSkate
Agency: Ogilvy / Germany
Client: Coca-Cola GmbH Category: Influencer Marketing / Single Channel
Honda "Yearbooks" - Motivational Tweets
Agency: RPA / Santa Monica + Elastic / Santa Monica
Client: American Honda Motor Co., Inc. Category: Influencer Marketing / Single Channel
#isitokforguys
Agency: 72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam
Client: Lynx Category: Online Films & Video / Long Form - Single
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Long Form - Single
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Interactive Video
Annual ID:
OS_IN18058M
Award:
2018 Interactive Merit Award
Agency:
Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Interactive Video
Annual ID:
OS_IN18059M
Award:
2018 Interactive Merit Award
Agency:
Ogilvy / Germany
Client:
Coca-Cola GmbH
Title:
SnapSkate
Category:
Interactive Video
Annual ID:
OS_IN18060M
Award:
2018 Interactive Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Interactive Video
Annual ID:
OS_IN18061M
Award:
2018 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
Warner Bros
Title:
Shadow of War
Category:
Interactive Video
Annual ID:
OS_IN18062M
Award:
2018 Interactive Merit Award
Agency:
Try / Oslo + Tangrystan / Oslo
Client:
Norwegian Red Cross
Title:
Fail
Category:
Interactive Video
Annual ID:
OS_IN18063M
Award:
2018 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Portugal. The Man
Title:
Feel It Still
Category:
Interactive Video
Annual ID:
OS_IN18064M
Award:
2018 Cross-Platform Merit Award
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP18047M
Award:
2018 Branded Entertainment Merit Award
Agency:
Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York
Client:
Volkswagen of America
Title:
Rule The Road
Category:
Mobile Apps
Annual ID:
OS_BE18096M
Award:
2018 Branded Entertainment Merit Award
Agency:
Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Mobile Apps
Annual ID:
OS_BE18097M
Award:
2018 Branded Entertainment Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client:
Fondazione Nemo
Title:
My Voice
Category:
Mobile Apps
Annual ID:
OS_BE18098M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Mobile Apps
Annual ID:
OS_BE18099M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Mobile Apps
Annual ID:
OS_BE18100M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Cross-Platform / Integrated Branding
Annual ID:
OS_HW18034M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Cross-Platform / Integrated Branding
Annual ID:
OS_HW18035M
Award:
2018 Public Relations Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Innovation in Public Relations
Annual ID:
OS_PR18074M
Award:
2018 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Innovation in Public Relations
Annual ID:
OS_PR18075M
Award:
2018 Public Relations Merit Award
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Public Relations
Annual ID:
OS_PR18076M
Award:
2018 Public Relations Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
International Potato Center
Title:
Potatoes On Mars
Category:
Innovation in Public Relations
Annual ID:
OS_PR18077M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Barton F. Graf / New York
Client:
Coverage Coalition
Title:
Coverage Coalition
Category:
Public Relations
Annual ID:
OS_HW18073M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Public Relations
Annual ID:
OS_HW18074M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
The Fin
Category:
Public Relations
Annual ID:
OS_HW18075M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls from Humans
Category:
Public Relations
Annual ID:
OS_HW18076M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year in Search
Category:
Television / Long Form - Single
Annual ID:
OS_FI18079M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London
Client:
Red Cross
Title:
Every Parent's Worst Nightmare
Category:
Television / Long Form - Single
Annual ID:
OS_FI18080M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Factory / London
Client:
Volkswagen
Title:
The Button
Category:
Television / Long Form - Single
Annual ID:
OS_FI18081M
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jeep
Title:
Anti-Manifesto
Category:
Television / Long Form - Single
Annual ID:
OS_FI18082M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Annual ID:
OS_FI18083M
Award:
2018 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Timeless
Category:
Television / Long Form - Single
Annual ID:
OS_FI18084M
Award:
2018 Film Merit Award
Agency:
Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client:
Ancestry
Title:
Ancestry DNA "Together Forever"
Category:
Television / Long Form - Single
Annual ID:
OS_FI18085M
Award:
2018 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Television / Long Form - Single
Annual ID:
OS_FI18086M
Award:
2018 Film Merit Award
Agency:
Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client:
Taco Bell
Title:
Web of Fries
Category:
Television / Long Form - Single
Annual ID:
OS_FI18087M
Award:
2018 Film Merit Award
Agency:
Diesel / Breganze + Publicis Italy / Milan
Client:
Diesel
Title:
Go With The Flaw
Category:
Television / Long Form - Single
Annual ID:
OS_FI18088M
Award:
2018 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed.
Category:
Television / Long Form - Single
Annual ID:
OS_FI18089M
Award:
2018 Film Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Television / Long Form - Single
Annual ID:
OS_FI18090M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Television / Long Form - Single
Annual ID:
OS_FI18091M
Award:
2018 Film Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Television / Long Form - Single
Annual ID:
OS_FI18092M
Award:
2018 Film Merit Award
Agency:
Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client:
TD Ameritrade
Title:
Cat's in the Cradle
Category:
Television / Long Form - Single
Annual ID:
OS_FI18093M
Award:
2018 Film Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Television / Long Form - Single
Annual ID:
OS_FI18094M
Award:
2018 Film Merit Award
Agency:
MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client:
State Farm
Title:
Following
Category:
Television / Long Form - Single
Annual ID:
OS_FI18095M
Award:
2018 Film Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Television / Long Form - Single
Annual ID:
OS_FI18096M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Television / Long Form - Single
Annual ID:
OS_FI18097M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Red Sweater
Category:
Television / Long Form - Single
Annual ID:
OS_FI18098M
Award:
2018 Film Merit Award
Agency:
Y&R MEX / Mexico City
Client:
Movistar Mx
Title:
Love Story
Category:
Television / Long Form - Single
Annual ID:
OS_FI18099M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
Droga5 / London + Smuggler / London
Client:
Paramount
Title:
Baywatch Slo-Mo Marathon
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18012M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
McCann / Lima
Client:
Entel
Title:
Unlimited Apologies
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18013M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
Ogilvy / Germany
Client:
Coca-Cola GmbH
Title:
SnapSkate
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18014M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
RPA / Santa Monica + Elastic / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Honda "Yearbooks" - Motivational Tweets
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18015M
Award:
2018 Film Merit Award
Agency:
72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam
Client:
Lynx
Title:
#isitokforguys
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18119M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year in Search
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18120M