The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Brand Voice
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Brand Voice
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne + Ogilvy PR / Melbourne
Client: AAMI Category: Brand Voice
Black Supermarket
Agency: Carrefour / Massy
Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Drive-Thruck
Agency: DPZ&T / São Paulo
Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Travel Agency for the Imagination
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
More Music You Love
Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg
Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
#hondanextdoor
Agency: SID LEE / PARIS
Client: HONDA Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
One Breath
Agency: AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London
Client: J & J Nicorette Category: Film / Long Form
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Film / Long Form
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Film / Long Form
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund Category: Film / Long Form
Thinly Veiled Metaphors
Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles
Client: Roman Category: Film / Long Form
SickKids VS - DadStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client: SickKids Foundation Category: Film / Long Form
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm Category: Film / Long Form
Battle against cancer
Agency: J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan
Client: Susan G. Komen Category: Film / Long Form
It’s Just a Phase
Agency: Rothco | Accenture Interactive / Dublin
Client: SOAR Category: Film / Long Form
Imaginary Friends Society - Feeling Sad
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York
Client: National Down Syndrome Society Category: Film / Long Form
Give Nothing to Psoriasis Campaign
Agency: VCCP Health / London + Nice Shirt Films / London
Client: LEO Pharma Category: Film / Long Form
Born Apart
Agency: Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City
Client: Special Olympics Category: Film / Long Form
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Craft - Innovation in Moving Image Craft / Visual
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Innovation in Moving Image Craft / Visual
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Innovation in Moving Image Craft / Visual
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Craft / Art Direction - Campaign
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Craft / Art Direction - Campaign
Live Moment of Silence
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Digital / Use of Technology
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada Category: Digital / Use of Technology
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
The Voice of Change
Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm
Client: EuroPride 2018 Category: Innovation in Radio
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway Category: Innovation in Radio
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Innovation in Radio
Stranger's Voice
Agency: Rethink / Toronto
Client: Branch Out Neurological Foundation Category: Innovation in Radio
Letter to Houston
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation Category: Craft / Writing - Single or Campaign
London Underground
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Writing - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Writing - Single or Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Writing - Campaign
Award:
2018 Public Relations Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Brand Voice
Annual ID:
OS_PR18055M
Award:
2018 Public Relations Merit Award
Agency:
CP+B / Boulder + Hungry Man / New York
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Brand Voice
Annual ID:
OS_PR18056M
Award:
2018 Public Relations Merit Award
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Brand Voice
Annual ID:
OS_PR18057M
Award:
2018 Public Relations Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Brand Voice
Annual ID:
OS_PR18058M
Award:
2018 Public Relations Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Brand Voice
Annual ID:
OS_PR18059M
Award:
2018 Public Relations Merit Award
Agency:
Ogilvy Australia / Melbourne + Ogilvy PR / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Brand Voice
Annual ID:
OS_PR18060M
Award:
2018 Print & Outdoor Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18145M
Award:
2018 Print & Outdoor Merit Award
Agency:
DPZ&T / São Paulo
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18146M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18147M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18148M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Radio Flyer, Inc.
Title:
Travel Agency for the Imagination
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18149M
Award:
2018 Print & Outdoor Merit Award
Agency:
Halo Advertising / Johannesburg + Bioscope / Johannesburg
Client:
Jacaranda FM
Title:
More Music You Love
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18150M
Award:
2018 Print & Outdoor Merit Award
Agency:
SID LEE / PARIS
Client:
HONDA
Title:
#hondanextdoor
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18151M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18152M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18153M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London
Client:
J & J Nicorette
Title:
One Breath
Category:
Film / Long Form
Annual ID:
OS_HW18043M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London + Somesuch & Co / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Film / Long Form
Annual ID:
OS_HW18044M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Film / Long Form
Annual ID:
OS_HW18045M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + OPositive
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Film / Long Form
Annual ID:
OS_HW18046M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles
Client:
Roman
Title:
Thinly Veiled Metaphors
Category:
Film / Long Form
Annual ID:
OS_HW18047M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - DadStrong
Category:
Film / Long Form
Annual ID:
OS_HW18048M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client:
State Farm
Title:
Following
Category:
Film / Long Form
Annual ID:
OS_HW18049M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan
Client:
Susan G. Komen
Title:
Battle against cancer
Category:
Film / Long Form
Annual ID:
OS_HW18050M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
SOAR
Title:
It’s Just a Phase
Category:
Film / Long Form
Annual ID:
OS_HW18051M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society - Feeling Sad
Category:
Film / Long Form
Annual ID:
OS_HW18052M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Film / Long Form
Annual ID:
OS_HW18053M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
VCCP Health / London + Nice Shirt Films / London
Client:
LEO Pharma
Title:
Give Nothing to Psoriasis Campaign
Category:
Film / Long Form
Annual ID:
OS_HW18054M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City
Client:
Special Olympics
Title:
Born Apart
Category:
Film / Long Form
Annual ID:
OS_HW18055M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI180151M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI180152M
Award:
2018 Moving Image Craft Merit Award
Agency:
MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI180153M
Award:
2018 Cross-Platform Merit Award
Agency:
McCANN / Sydney
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18053M
Award:
2018 Cross-Platform Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18054M
Award:
2018 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18055M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Use of Technology
Annual ID:
OS_HW18063M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
FCB/SIX / Toronto
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Digital / Use of Technology
Annual ID:
OS_HW18064M
Award:
2018 Mobile Merit Award
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18060M
Award:
2018 Mobile Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client:
Fondazione Nemo
Title:
My Voice
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18061M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18062M
Award:
2018 Mobile Merit Award
Agency:
R/GA / London + Snaptivity / London
Client:
Snaptivity
Title:
Snaptivity
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18063M
Award:
2018 Radio Merit Award
Agency:
Akestam Holst / Stockholm + Flickorna Larsson / Stockholm
Client:
EuroPride 2018
Title:
The Voice of Change
Category:
Innovation in Radio
Annual ID:
OS_RA18068M
Award:
2018 Radio Merit Award
Agency:
Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Innovation in Radio
Annual ID:
OS_RA18069M
Award:
2018 Radio Merit Award
Agency:
BBDO / New York + PhantoscopicLtd
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Radio
Annual ID:
OS_RA18070M
Award:
2018 Radio Merit Award
Agency:
Rethink / Toronto
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Innovation in Radio
Annual ID:
OS_RA18071M
Award:
2018 Print & Outdoor Merit Award
Agency:
360i / New York
Client:
New Orleans Tourism Marketing Corporation
Title:
Letter to Houston
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18170M
Award:
2018 Print & Outdoor Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
London Underground
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18171M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Volkswagen
Title:
Up
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18172M
Award:
2018 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18173M
Award:
2018 Cross-Platform Merit Award
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP18056M
Award:
2018 Cross-Platform Merit Award
Agency:
adam&eveDDB / London
Client:
John Lewis
Title:
Moz the Monster
Category:
Integrated Branding
Annual ID:
OS_CP18035M