The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Digital Experiential & Immersive / Interactive Installations
Shoe Shame
Agency: Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client: Brunngård Group AB Category: Packaging / Mass-market
Gotlands Bryggeri
Agency: Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby
Client: Gotlands Bryggeri Category: Packaging / Mass-market
Honest Packaging
Agency: ZGM Modern Marketing Partners / Edmonton
Client: Honest Dumplings Category: Packaging / Mass-market
Packaging of “TOKYO CHOCOLAT FACTORY”
Agency: good design company / Tokyo + writing style inc. / Tokyo
Client: I'll Co., Ltd. Category: Packaging / Mass-market
Good-Luck Walnuts
Agency: Peace Graphics / Nagoya
Client: Mamefuku Co., Ltd. Category: Packaging / Mass-market
Penobscot Bay Brewery—Package Design System
Agency: Hydrogen Advertising / Seattle
Client: Penobscot Bay Brewery Category: Packaging / Mass-market
KOZAEMON
Agency: Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima
Client: SAKE-SHOW YAMADA Category: Packaging / Mass-market
SIMPLo - One Sip is All it Takes
Agency: Planeta Design AB / Stockholm
Client: SIMPLo Category: Packaging / Mass-market
Japanese Sword KATANA
Agency: Grand Deluxe / Matsuyama
Client: Yagi Syuzobu Category: Packaging / Mass-market
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Short Form Video / Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Short Form Video / Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Short Form Video / Single
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google Category: Short Form Video / Single
Medically Speaking
Agency: Pereira O'Dell / San Francisco
Client: IGNITE National Category: Short Form Video / Single
Lamp 2
Agency: Rethink / Toronto + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client: IKEA Category: Short Form Video / Single
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client: Ubisoft Category: Short Form Video / Single
Famous Cars
Agency: Publicis North America / New York + Hungry Man / New York
Client: Walmart Category: Short Form Video / Single
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Utility
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Cinema Advertising
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Cinema Advertising
The all-new GLE, In the long run
Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin
Client: Daimler AG Category: Cinema Advertising
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Cinema Advertising
22 again
Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Cinema Advertising
Vuka
Agency: Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client: SAB - Be The Mentor Category: Cinema Advertising
Three - Phones Are Good
Agency: Wieden+Kennedy / London + Friend / London
Client: Wieden+Kennedy London Category: Cinema Advertising
Re:Imagine Street ARt
Agency: Cheil Germany / Schwalbach am Taunus
Client: Samsung Electronics Germany Category: Responsive Environments / User Activation
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Innovation in Health & Wellness
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Health & Wellness
The Dissolving Poster
Agency: BETC / Sao Paulo
Client: Habitat For Humanity Category: Innovation in Health & Wellness
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Innovation in Health & Wellness
The World's Smallest Booth
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client: Eli Lilly and Company Category: Out of Home / Pharma
The Unsilenced Samba
Agency: AlmapBBDO / São Paulo
Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Mama Said Knock You Out
Agency: Droga5 / New York
Client: Chase Category: Craft - Use of Music / Licensed / Adapted Music
We
Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London
Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Craft - Use of Music / Licensed / Adapted Music
Get Ready
Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Use of Music / Licensed / Adapted Music
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse Category: Craft - Use of Music / Licensed / Adapted Music
Google Pixel 3: Top Shot
Agency: Google Creative Lab / New York + Custom Family / New York
Client: Google Category: Craft - Use of Music / Licensed / Adapted Music
Use Your Vote
Agency: FCB West / San Francisco
Client: Levi Strauss & Co Category: Craft - Use of Music / Licensed / Adapted Music
The Chase
Agency: BBDO / New York + MJZ
Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Craft - Use of Music / Licensed / Adapted Music
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Interactive & Online Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19065M
Award:
2019 Design Merit Award
Agency:
Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client:
Brunngård Group AB
Title:
Shoe Shame
Category:
Packaging / Mass-market
Annual ID:
OS_DE19154M
Award:
2019 Design Merit Award
Agency:
Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby
Client:
Gotlands Bryggeri
Title:
Gotlands Bryggeri
Category:
Packaging / Mass-market
Annual ID:
OS_DE19155M
Award:
2019 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Grinning Face
Title:
Coconut Milk
Category:
Packaging / Mass-market
Annual ID:
OS_DE19156M
Award:
2019 Design Merit Award
Agency:
ZGM Modern Marketing Partners / Edmonton
Client:
Honest Dumplings
Title:
Honest Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE19157M
Award:
2019 Design Merit Award
Agency:
good design company / Tokyo + writing style inc. / Tokyo
Client:
I'll Co., Ltd.
Title:
Packaging of “TOKYO CHOCOLAT FACTORY”
Category:
Packaging / Mass-market
Annual ID:
OS_DE19158M
Award:
2019 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Mamefuku Co., Ltd.
Title:
Good-Luck Walnuts
Category:
Packaging / Mass-market
Annual ID:
OS_DE19159M
Award:
2019 Design Merit Award
Agency:
Hydrogen Advertising / Seattle
Client:
Penobscot Bay Brewery
Title:
Penobscot Bay Brewery—Package Design System
Category:
Packaging / Mass-market
Annual ID:
OS_DE19160M
Award:
2019 Design Merit Award
Agency:
Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima
Client:
SAKE-SHOW YAMADA
Title:
KOZAEMON
Category:
Packaging / Mass-market
Annual ID:
OS_DE19161M
Award:
2019 Design Merit Award
Agency:
Planeta Design AB / Stockholm
Client:
SIMPLo
Title:
SIMPLo - One Sip is All it Takes
Category:
Packaging / Mass-market
Annual ID:
OS_DE19162M
Award:
2019 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Yagi Syuzobu
Title:
Japanese Sword KATANA
Category:
Packaging / Mass-market
Annual ID:
OS_DE19163M
Award:
2019 Branded Entertainment Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Short Form Video / Single
Annual ID:
OS_BE19048M
Award:
2019 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Short Form Video / Single
Annual ID:
OS_BE19049M
Award:
2019 Branded Entertainment Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Short Form Video / Single
Annual ID:
OS_BE19050M
Award:
2019 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Year in Search 2018
Category:
Short Form Video / Single
Annual ID:
OS_BE19051M
Award:
2019 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco
Client:
IGNITE National
Title:
Medically Speaking
Category:
Short Form Video / Single
Annual ID:
OS_BE19052M
Award:
2019 Branded Entertainment Merit Award
Agency:
Rethink / Toronto + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client:
IKEA
Title:
Lamp 2
Category:
Short Form Video / Single
Annual ID:
OS_BE19053M
Award:
2019 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Short Form Video / Single
Annual ID:
OS_BE19054M
Award:
2019 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
MedMen
Title:
The New Normal
Category:
Short Form Video / Single
Annual ID:
OS_BE19055M
Award:
2019 Branded Entertainment Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Short Form Video / Single
Annual ID:
OS_BE19056M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client:
Ubisoft
Title:
The Sermon
Category:
Short Form Video / Single
Annual ID:
OS_BE19057M
Award:
2019 Branded Entertainment Merit Award
Agency:
Publicis North America / New York + Hungry Man / New York
Client:
Walmart
Title:
Famous Cars
Category:
Short Form Video / Single
Annual ID:
OS_BE19058M
Award:
2019 Digital Craft Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
MobilityForAll.com
Category:
Craft - Web UX / UI / Utility
Annual ID:
OS_DC19019M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Cinema Advertising
Annual ID:
OS_FI19102M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
AT&T Cinema
Category:
Cinema Advertising
Annual ID:
OS_FI19103M
Award:
2019 Film Merit Award
Agency:
Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin
Client:
Daimler AG
Title:
The all-new GLE, In the long run
Category:
Cinema Advertising
Annual ID:
OS_FI19104M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Cinema Advertising
Annual ID:
OS_FI19105M
Award:
2019 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
The Dance
Category:
Cinema Advertising
Annual ID:
OS_FI19106M
Award:
2019 Film Merit Award
Agency:
BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
22 again
Category:
Cinema Advertising
Annual ID:
OS_FI19107M
Award:
2019 Film Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Cinema Advertising
Annual ID:
OS_FI19108M
Award:
2019 Film Merit Award
Agency:
Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client:
SAB - Be The Mentor
Title:
Vuka
Category:
Cinema Advertising
Annual ID:
OS_FI19109M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / London + Friend / London
Client:
Wieden+Kennedy London
Title:
Three - Phones Are Good
Category:
Cinema Advertising
Annual ID:
OS_FI19110M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
Samsung Electronics Germany
Title:
Re:Imagine Street ARt
Category:
Responsive Environments / User Activation
Annual ID:
OS_EX19052M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19082M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19083M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BETC / Sao Paulo
Client:
Habitat For Humanity
Title:
The Dissolving Poster
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19084M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19085M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client:
Eli Lilly and Company
Title:
The World's Smallest Booth
Category:
Out of Home / Pharma
Annual ID:
OS_HW19074M
Award:
2019 Moving Image Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19121M
Award:
2019 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19122M
Award:
2019 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Chase
Title:
Mama Said Knock You Out
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19123M
Award:
2019 Moving Image Craft Merit Award
Agency:
M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London
Client:
Coca-Cola
Title:
We
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19124M
Award:
2019 Moving Image Craft Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19125M
Award:
2019 Moving Image Craft Merit Award
Agency:
Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19126M
Award:
2019 Moving Image Craft Merit Award
Agency:
Jung von Matt/Donau / Vienna
Client:
Erste Bank und Sparkasse
Title:
Unstoppable
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19127M
Award:
2019 Moving Image Craft Merit Award
Agency:
Google Creative Lab / New York + Custom Family / New York
Client:
Google
Title:
Google Pixel 3: Top Shot
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19128M
Award:
2019 Moving Image Craft Merit Award
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co
Title:
Use Your Vote
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19129M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + MJZ
Client:
Macy's
Title:
The Chase
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19130M
Award:
2019 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19131M
Award:
2019 Moving Image Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19132M