The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Horror
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Use of Music / Licensed / Adapted Music
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref Category: Craft / Printing / Production
Pass The Bill
Agency: Rethink / Toronto
Client: Leaf Forward Category: Craft / Printing / Production
The Janne Walk
Agency: Perfect Fools / Stockholm
Client: Oddset / Svenska Spel Sport & Casino Category: User-Generated Content
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Creative Use of Data / Storytelling
The Biography of Tomorrow
Agency: Herezie Group / Paris
Client: GOOGLE CLOUD FRANCE Category: Creative Use of Data / Storytelling
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Creative Use of Data / Storytelling
The time we have left
Agency: Leo Burnett / Madrid + Tesaruro / Madrid
Client: Pernod Ricard Category: Creative Use of Data / Storytelling
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Creative Use of Data / Storytelling
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser Category: Brand Voice
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Brand Voice
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Brand Voice
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Brand Voice
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Brand Voice
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa Category: Brand Voice
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Brand Voice
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Out-of-Home / Experiential & Installations - Campaign
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Online Films & Video / Long Form - Campaign
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber Category: Creative Use of Data / Data Visualization
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
Perspectives
Agency: Wunderman BA / Buenos Aires
Client: Movistar Category: Online Video / Interactive Video
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Online Video / Interactive Video
Project Dead Zone
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client: Xfinity Category: Online Video / Interactive Video
Heroes
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Promotional / Collateral / Posters - Single
Shake
Agency: TAXI / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Promotional / Collateral / Posters - Single
Sex and Drugs Outdoor Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
Bold Man Outdoor Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Graffiti
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Promotional / Collateral / Posters - Single
Believe It: Solo
Agency: The Martin Agency / Richmond + Hungry Man / Los Angeles + Rock Paper Scissors / Los Angeles + The Mill / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Single
Smoooth
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Lurpak Category: Television & VOD / Short Form - Single
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft / Writing
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers Category: Film / Pharma
Reskinning Queen Street West
Agency: Zulu Alpha Kilo / Toronto
Client: Consonant Skincare Category: Promotional / Posters - Extended Series
Color Flood
Agency: MJZ / Los Angeles + Apple / Cupertino
Client: Apple Category: Television & VOD / Long Form - Single
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Television & VOD / Long Form - Single
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Television & VOD / Long Form - Single
Award:
2019 Moving Image Craft Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
Horror
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19133M
Award:
2019 Moving Image Craft Merit Award
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19134M
Award:
2019 Direct Marketing Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change the Ref
Title:
Posts Into Letters
Category:
Craft / Printing / Production
Annual ID:
OS_DI19103M
Award:
2019 Direct Marketing Merit Award
Agency:
Rethink / Toronto
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Craft / Printing / Production
Annual ID:
OS_DI19104M
Award:
2019 Branded Entertainment Merit Award
Agency:
Perfect Fools / Stockholm
Client:
Oddset / Svenska Spel Sport & Casino
Title:
The Janne Walk
Category:
User-Generated Content
Annual ID:
OS_BE19097M
Award:
2019 Creative Use of Data Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19023M
Award:
2019 Creative Use of Data Merit Award
Agency:
Herezie Group / Paris
Client:
GOOGLE CLOUD FRANCE
Title:
The Biography of Tomorrow
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19024M
Award:
2019 Creative Use of Data Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19025M
Award:
2019 Creative Use of Data Merit Award
Agency:
Leo Burnett / Madrid + Tesaruro / Madrid
Client:
Pernod Ricard
Title:
The time we have left
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19026M
Award:
2019 Creative Use of Data Merit Award
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19027M
Award:
2019 Public Relations Merit Award
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Brand Voice
Annual ID:
OS_PR19061M
Award:
2019 Public Relations Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Brand Voice
Annual ID:
OS_PR19062M
Award:
2019 Public Relations Merit Award
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Brand Voice
Annual ID:
OS_PR19063M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Brand Voice
Annual ID:
OS_PR19064M
Award:
2019 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Brand Voice
Annual ID:
OS_PR19065M
Award:
2019 Public Relations Merit Award
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Annual ID:
OS_PR19066M
Award:
2019 Public Relations Merit Award
Agency:
M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Brand Voice
Annual ID:
OS_PR19067M
Award:
2019 Public Relations Merit Award
Agency:
McCann / New York + National Geographic / New York
Client:
National Geographic
Title:
Planet or Plastic
Category:
Brand Voice
Annual ID:
OS_PR19068M
Award:
2019 Print & Outdoor Merit Award
Agency:
Herezie Group / Paris
Client:
HANDICAP INTERNATIONAL
Title:
#BodyCantWait
Category:
Out-of-Home / Experiential & Installations - Campaign
Annual ID:
OS_PO19124M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client:
Travelers
Title:
Unfinished Stories
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI19099M
Award:
2019 Creative Use of Data Merit Award
Agency:
McCann / London + Craft/McCann / London + MRM//McCann / London
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19015M
Award:
2019 Creative Use of Data Merit Award
Agency:
Cole & Weber / Seattle
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19016M
Award:
2019 Creative Use of Data Merit Award
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19017M
Award:
2019 Design Merit Award
Agency:
Droga5 / London
Client:
Argent
Title:
Coal Drops Yard
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE19137M
Award:
2019 Interactive & Online Merit Award
Agency:
Wunderman BA / Buenos Aires
Client:
Movistar
Title:
Perspectives
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19045M
Award:
2019 Interactive & Online Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19046M
Award:
2019 Interactive & Online Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client:
Xfinity
Title:
Project Dead Zone
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19047M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Heroes
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19081M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19082M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Shake
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19083M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Outdoor Poster
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19084M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Outdoor Poster
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19085M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The Meeting
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19086M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Rooftop Soccer
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19087M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Graffiti
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19088M
Award:
2019 Print & Outdoor Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19089M
Award:
2019 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / Los Angeles + Rock Paper Scissors / Los Angeles + The Mill / Los Angeles
Client:
GEICO
Title:
Believe It: Solo
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19040M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / London + Somesuch / London
Client:
Lurpak
Title:
Smoooth
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19041M
Award:
2019 Interactive & Online Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Annual ID:
OS_IN19075M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft / Writing
Annual ID:
OS_IN19076M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Havas Lynx Group / Manchester
Client:
Astra Zeneca
Title:
The Attack
Category:
Film / Pharma
Annual ID:
OS_HW19052M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Matter Unlimited / New York + Whitelist / Los Angeles
Client:
Merck For Mothers
Title:
Reverse
Category:
Film / Pharma
Annual ID:
OS_HW19053M
Award:
2019 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Consonant Skincare
Title:
Reskinning Queen Street West
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19136M
Award:
2019 Film Merit Award
Agency:
MJZ / Los Angeles + Apple / Cupertino
Client:
Apple
Title:
Color Flood
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19047M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19048M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19049M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19050M
Award:
2019 Film Merit Award
Agency:
Arts & Letters Creative Co. / Richmond
Client:
Google Chromebook
Title:
Game of Thrones White Walkers are Organizing
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19051M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19052M
Award:
2019 Film Merit Award
Agency:
Rethink / Toronto
Client:
IKEA
Title:
Lamp 2
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19053M