The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Secret
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Monde Nissin (Thailand) Co., Ltd. Category: Television & VOD / Long Form - Single
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Television & VOD / Long Form - Single
Serena: Voice of Belief
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Television & VOD / Long Form - Single
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Television & VOD / Long Form - Single
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client: Ubisoft Category: Television & VOD / Long Form - Single
Famous Cars
Agency: Publicis North America / New York + Hungry Man / New York
Client: Walmart Category: Television & VOD / Long Form - Single
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber Category: Creative Use of Data / Real-Time
Know What Your Data Knows
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles
Client: Google Cloud Category: Creative Use of Data / Real-Time
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance Category: Creative Use of Data / Real-Time
"RUN THE WORLD" STUNT
Agency: Wieden+Kennedy / Shanghai
Client: Nike Greater China Category: Responsive Environments / Architecture Enhancement
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Web UX / UI / Interface Design
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Interface Design
Score the iPhone
Agency: R/GA / New York
Client: Verizon Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Craft / Writing - Single
Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King Category: Craft / Writing - Single
Ducking Autocorrect
Agency: Clemenger BBDO Sydney / Walsh Bay
Client: Dry July Category: Radio & Audio
One
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Branding / Logo
Logo based on the historical optotype eye chart letters
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Logo
Subway - Logo
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway Category: Branding / Logo
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon Category: Craft - Mobile UX / UI / Utility
MUSIC LESSONS USING SOUNDLESS BEATS
Agency: DENTSU INC. / Tokyo + PYRAMID FILM QUADRA INC. / Tokyo + Ginger Design Studio / Tokyo + DENTSU PUBLIC RELATIONS INC. / Tokyo
Client: DENTSU INC. Category: Experimental / Internal Projects / R&D
Streetguard
Agency: Ogilvy Mexico / Mexico City + VR3 / Mexico City
Client: Tracking Systems Mexico Category: Experimental / Internal Projects / R&D
The Google Assistant Ride
Agency: Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles
Client: Google Category: Branding / Brand Installations
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Branding / Brand Installations
MINI EXTRAODDINARY
Agency: Kinetic / Singapore
Client: MINI ASIA Category: Branding / Brand Installations
Noc Coffee Company
Agency: Superunion / Hong Kong
Client: Noc Coffee Company Category: Branding / Brand Installations
Fuit with a clean record
Agency: BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client: Antidote Vertriebs GmbH Category: Broadcast / Campaign
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Broadcast / Campaign
Never Ignore The Signs
Agency: DDB / Dubai + OMD / Dubai + Mango Jam / Dubai
Client: Friends Of Cancer Patients Category: Broadcast / Campaign
Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Broadcast / Campaign
Backwards Tales
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client: Vauxhall Category: Broadcast / Campaign
First Responders
Agency: McCann / New York + Verizon / New York
Client: Verizon Category: Broadcast / Campaign
TAKUMI: A 60,000 hour story on the survival of human craft
Agency: The&Partnership / London
Client: Lexus International Category: Feature Length / Narrative & Documentary
The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Digital Product
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client: Acura Category: Craft / Use of Digital Technology
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft / Use of Digital Technology
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Craft / Use of Digital Technology
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Craft / Use of Digital Technology
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Craft / Use of Digital Technology
Toxic Toby
Agency: McCann / London + Craft/McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic
Twitter Aurora
Agency: Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY
Client: Twitter, Inc. Category: Data Visualization / Static or Dynamic
Claritin Wonderful Weather Alerts
Agency: Energy BBDO / Chicago
Client: Bayer Category: Online Video / Pre-Roll - Single
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Monde Nissin (Thailand) Co., Ltd.
Title:
The Secret
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19054M
Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19055M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Serena: Voice of Belief
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19056M
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19057M
Award:
2019 Film Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19058M
Award:
2019 Film Merit Award
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19059M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client:
Ubisoft
Title:
The Sermon
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19060M
Award:
2019 Film Merit Award
Agency:
Publicis North America / New York + Hungry Man / New York
Client:
Walmart
Title:
Famous Cars
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19061M
Award:
2019 Creative Use of Data Merit Award
Agency:
Cole & Weber / Seattle
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19030M
Award:
2019 Creative Use of Data Merit Award
Agency:
Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles
Client:
Google Cloud
Title:
Know What Your Data Knows
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19031M
Award:
2019 Creative Use of Data Merit Award
Agency:
VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19032M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike Greater China
Title:
"RUN THE WORLD" STUNT
Category:
Responsive Environments / Architecture Enhancement
Annual ID:
OS_EX19051M
Award:
2019 Digital Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / Interface Design
Annual ID:
OS_DC19023M
Award:
2019 Digital Craft Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
MobilityForAll.com
Category:
Craft - Web UX / UI / Interface Design
Annual ID:
OS_DC19024M
Award:
2019 Mobile Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO19035M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19043M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Bristol
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing - Single
Annual ID:
OS_RA19044M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Clemenger BBDO Sydney / Walsh Bay
Client:
Dry July
Title:
Ducking Autocorrect
Category:
Radio & Audio
Annual ID:
OS_HW19079M
Award:
2019 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
More in the making
Category:
Branding / Logo
Annual ID:
OS_DE19078M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Logo
Annual ID:
OS_DE19079M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One
Category:
Branding / Logo
Annual ID:
OS_DE19080M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Nedre Foss
Title:
Logo moulded in iron
Category:
Branding / Logo
Annual ID:
OS_DE19081M
Award:
2019 Design Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Annual ID:
OS_DE19082M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Logo based on the historical optotype eye chart letters
Category:
Branding / Logo
Annual ID:
OS_DE19083M
Award:
2019 Design Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Logo
Annual ID:
OS_DE19084M
Award:
2019 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
Subway
Title:
Subway - Logo
Category:
Branding / Logo
Annual ID:
OS_DE19085M
Award:
2019 Digital Craft Merit Award
Agency:
Publicis Sapient / Milan / London / Cologne
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Craft - Mobile UX / UI / Utility
Annual ID:
OS_DC19025M
Award:
2019 Intellectual Property Merit Award
Agency:
DENTSU INC. / Tokyo + PYRAMID FILM QUADRA INC. / Tokyo + Ginger Design Studio / Tokyo + DENTSU PUBLIC RELATIONS INC. / Tokyo
Client:
DENTSU INC.
Title:
MUSIC LESSONS USING SOUNDLESS BEATS
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP19023M
Award:
2019 Intellectual Property Merit Award
Agency:
Ogilvy Mexico / Mexico City + VR3 / Mexico City
Client:
Tracking Systems Mexico
Title:
Streetguard
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP19024M
Award:
2019 Design Merit Award
Agency:
Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles
Client:
Google
Title:
The Google Assistant Ride
Category:
Branding / Brand Installations
Annual ID:
OS_DE19106M
Award:
2019 Design Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Branding / Brand Installations
Annual ID:
OS_DE19107M
Award:
2019 Design Merit Award
Agency:
Kinetic / Singapore
Client:
MINI ASIA
Title:
MINI EXTRAODDINARY
Category:
Branding / Brand Installations
Annual ID:
OS_DE19108M
Award:
2019 Design Merit Award
Agency:
Superunion / Hong Kong
Client:
Noc Coffee Company
Title:
Noc Coffee Company
Category:
Branding / Brand Installations
Annual ID:
OS_DE19109M
Award:
2019 Radio & Audio Merit Award
Agency:
BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client:
Antidote Vertriebs GmbH
Title:
Fuit with a clean record
Category:
Broadcast / Campaign
Annual ID:
OS_RA19028M
Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Broadcast / Campaign
Annual ID:
OS_RA19029M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai + OMD / Dubai + Mango Jam / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Broadcast / Campaign
Annual ID:
OS_RA19030M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Broadcast / Campaign
Annual ID:
OS_RA19031M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client:
Vauxhall
Title:
Backwards Tales
Category:
Broadcast / Campaign
Annual ID:
OS_RA19032M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / New York + Verizon / New York
Client:
Verizon
Title:
First Responders
Category:
Broadcast / Campaign
Annual ID:
OS_RA19033M
Award:
2019 Branded Entertainment Merit Award
Agency:
The&Partnership / London
Client:
Lexus International
Title:
TAKUMI: A 60,000 hour story on the survival of human craft
Category:
Feature Length / Narrative & Documentary
Annual ID:
OS_BE19065M
Award:
2019 Intellectual Property Merit Award
Agency:
Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client:
Adobe
Title:
The Lost Typography of Bauhaus
Category:
Digital Product
Annual ID:
OS_IP19017M
Award:
2019 Intellectual Property Merit Award
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Digital Product
Annual ID:
OS_IP19018M
Award:
2019 Direct Marketing Merit Award
Agency:
MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client:
Acura
Title:
ILX Total Control
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19105M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19106M
Award:
2019 Direct Marketing Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19107M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19108M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19109M
Award:
2019 Design Merit Award
Agency:
McCann / London + Craft/McCann / London
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19166M
Award:
2019 Design Merit Award
Agency:
Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY
Client:
Twitter, Inc.
Title:
Twitter Aurora
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19167M
Award:
2019 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer
Title:
Claritin Wonderful Weather Alerts
Category:
Online Video / Pre-Roll - Single
Annual ID:
OS_IN19048M