The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London
Client: BBC Two Category: Branding / Rebranding
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Branding / Rebranding
National Museum of Iceland - Brand Identity
Agency: Jónsson & Le'macks / Reykjavik
Client: National Museum of Iceland Category: Branding / Rebranding
Subway - Rebranding
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway Category: Branding / Rebranding
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Prom King
Agency: MullenLowe / Boston
Client: Burger King Category: Out-of-Home / Billboards & Transit - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / Billboards & Transit - Single
What Matters is Inside
Agency: Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France
Client: Delsey Category: Craft - Animation / Single
Heart of a Lio
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles
Client: Gatorade Category: Craft - Animation / Single
There's a Rang-Tan in my Bedroom
Agency: Passion Animation Studios / London + Mother / London
Client: Greenpeace Category: Craft - Animation / Single
Dancing On Ice - Polar Bear & Squirrel
Agency: FABLEfx / Stockholm + ITV Creative / London + HUSH / London
Client: ITV Category: Craft - Animation / Single
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft - Animation / Single
#PowerlessQueen
Agency: WATConsult / Mumbai
Client: Project Nanhi Kali Category: Gaming / Branded Games
Watermarks for Water
Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York
Client: Getty Category: Websites / E-Commerce
EXTRÄA HD
Agency: Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt
Client: HÄAGEN-DAZS Category: Websites / E-Commerce
The Room
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Craft / Use of Sound
Book + Plant + Hair = fossette
Agency: knot / Tokyo
Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks
Agency: i2mago / Guangzhou
Client: WildAid Category: Craft / Illustration
Al Umobuwah: Putting "Mum" into "Parenthood"
Agency: FP7 McCann / Dubai
Client: Babyshop Category: Influencer Marketing / Multi-Channel
52 Mayors of Danzhai
Agency: Ogilvy / Beijing
Client: DALIAN WANDA GROUP CO.,LTD Category: Influencer Marketing / Multi-Channel
Trolli Sour Brite Sneaks Campaign
Agency: Periscope / Minneapolis
Client: Ferrara Candy Company Category: Influencer Marketing / Multi-Channel
Loud against Nazis "#unfollowme. The hashtag against hate."
Agency: HEIMAT / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin
Client: Laut gegen Nazis Category: Influencer Marketing / Multi-Channel
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Influencer Marketing / Multi-Channel
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York
Client: Samsung Global Category: Influencer Marketing / Multi-Channel
State of Decay 2: Apocalypse Diaries
Agency: 215 McCann / San Francisco
Client: Xbox Category: Influencer Marketing / Multi-Channel
Best of GEICO
Agency: The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond
Client: GEICO Category: Integrated Campaign
Corporate Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers Category: Integrated Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated Campaign
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Integrated Campaign
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa Category: Integrated Campaign
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble Category: Integrated Campaign
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Typography
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Craft / Typography
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Craft / Art Direction
Google Helpfulness
Agency: Google Brand Studio / San Francisco
Client: Google Category: Craft / Art Direction
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Tick Tock
Agency: VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York
Client: Lonely Whale / Point Break Foundation Category: Craft / Art Direction
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Craft / Art Direction
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set
Agency: DENTSU INC. / Tokyo + plug / Tokyo
Client: NIPPON COLUMBIA CO.,LTD. Category: Craft / Art Direction
Award:
2019 Design Merit Award
Agency:
Superunion / London + BBC Creative / London
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Branding / Rebranding
Annual ID:
OS_DE19101M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Rebranding
Annual ID:
OS_DE19102M
Award:
2019 Design Merit Award
Agency:
Jónsson & Le'macks / Reykjavik
Client:
National Museum of Iceland
Title:
National Museum of Iceland - Brand Identity
Category:
Branding / Rebranding
Annual ID:
OS_DE19103M
Award:
2019 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
Subway
Title:
Subway - Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE19104M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19106M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19107M
Award:
2019 Print & Outdoor Merit Award
Agency:
MullenLowe / Boston
Client:
Burger King
Title:
Prom King
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19108M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19109M
Award:
2019 Moving Image Craft Merit Award
Agency:
Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France
Client:
Delsey
Title:
What Matters is Inside
Category:
Craft - Animation / Single
Annual ID:
OS_MI19093M
Award:
2019 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Animation / Single
Annual ID:
OS_MI19094M
Award:
2019 Moving Image Craft Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles
Client:
Gatorade
Title:
Heart of a Lio
Category:
Craft - Animation / Single
Annual ID:
OS_MI19095M
Award:
2019 Moving Image Craft Merit Award
Agency:
Passion Animation Studios / London + Mother / London
Client:
Greenpeace
Title:
There's a Rang-Tan in my Bedroom
Category:
Craft - Animation / Single
Annual ID:
OS_MI19096M
Award:
2019 Moving Image Craft Merit Award
Agency:
FABLEfx / Stockholm + ITV Creative / London + HUSH / London
Client:
ITV
Title:
Dancing On Ice - Polar Bear & Squirrel
Category:
Craft - Animation / Single
Annual ID:
OS_MI19097M
Award:
2019 Moving Image Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft - Animation / Single
Annual ID:
OS_MI19098M
Award:
2019 Interactive & Online Merit Award
Agency:
WATConsult / Mumbai
Client:
Project Nanhi Kali
Title:
#PowerlessQueen
Category:
Gaming / Branded Games
Annual ID:
OS_IN19069M
Award:
2019 Interactive & Online Merit Award
Agency:
CHE Proximity / Australia
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / E-Commerce
Annual ID:
OS_IN19037M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York
Client:
Getty
Title:
Watermarks for Water
Category:
Websites / E-Commerce
Annual ID:
OS_IN19038M
Award:
2019 Interactive & Online Merit Award
Agency:
Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt
Client:
HÄAGEN-DAZS
Title:
EXTRÄA HD
Category:
Websites / E-Commerce
Annual ID:
OS_IN19039M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA Italy
Title:
The Room
Category:
Craft / Use of Sound
Annual ID:
OS_EX19063M
Award:
2019 Design Merit Award
Agency:
knot / Tokyo
Client:
fossette hair Ginza
Title:
Book + Plant + Hair = fossette
Category:
Craft / Illustration
Annual ID:
OS_DE19209M
Award:
2019 Design Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Annual ID:
OS_DE19210M
Award:
2019 Design Merit Award
Agency:
Commonwealth // McCann / Detroit
Client:
The Fillmore
Title:
Fillmore Book
Category:
Craft / Illustration
Annual ID:
OS_DE19211M
Award:
2019 Design Merit Award
Agency:
i2mago / Guangzhou
Client:
WildAid
Title:
Celebrate marriage, refuse the slaughter of sharks
Category:
Craft / Illustration
Annual ID:
OS_DE19212M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
FP7 McCann / Dubai
Client:
Babyshop
Title:
Al Umobuwah: Putting "Mum" into "Parenthood"
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19012M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Ogilvy / Beijing
Client:
DALIAN WANDA GROUP CO.,LTD
Title:
52 Mayors of Danzhai
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19013M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Periscope / Minneapolis
Client:
Ferrara Candy Company
Title:
Trolli Sour Brite Sneaks Campaign
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19014M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin
Client:
Laut gegen Nazis
Title:
Loud against Nazis "#unfollowme. The hashtag against hate."
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19015M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19016M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
R/GA / New York
Client:
Samsung Global
Title:
Samsung x Fortnite: The Galaxy Skin
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19017M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
215 McCann / San Francisco
Client:
Xbox
Title:
State of Decay 2: Apocalypse Diaries
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19018M
Award:
2019 Integrated Merit Award
Agency:
The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond
Client:
GEICO
Title:
Best of GEICO
Category:
Integrated Campaign
Annual ID:
OS_IG19014M
Award:
2019 Integrated Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Mars Chocolate North America - Snickers
Title:
Corporate Apology
Category:
Integrated Campaign
Annual ID:
OS_IG19015M
Award:
2019 Integrated Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated Campaign
Annual ID:
OS_IG19016M
Award:
2019 Integrated Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Annual ID:
OS_IG19017M
Award:
2019 Integrated Merit Award
Agency:
M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Integrated Campaign
Annual ID:
OS_IG19018M
Award:
2019 Integrated Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Integrated Campaign
Annual ID:
OS_IG19019M
Award:
2019 Print & Outdoor Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Typography
Annual ID:
OS_PO19153M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Craft / Typography
Annual ID:
OS_PO19154M
Award:
2019 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft / Art Direction
Annual ID:
OS_DE19192M
Award:
2019 Design Merit Award
Agency:
Droga5 / London
Client:
Argent
Title:
Coal Drops Yard
Category:
Craft / Art Direction
Annual ID:
OS_DE19193M
Award:
2019 Design Merit Award
Agency:
OUWN inc. / Tokyo
Client:
BAR A TO Z
Title:
MATURITY
Category:
Craft / Art Direction
Annual ID:
OS_DE19194M
Award:
2019 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Annual ID:
OS_DE19195M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Annual ID:
OS_DE19196M
Award:
2019 Design Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Art Direction
Annual ID:
OS_DE19197M
Award:
2019 Design Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Helpfulness
Category:
Craft / Art Direction
Annual ID:
OS_DE19198M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Craft / Art Direction
Annual ID:
OS_DE19199M
Award:
2019 Design Merit Award
Agency:
KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Art Direction
Annual ID:
OS_DE19200M
Award:
2019 Design Merit Award
Agency:
VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York
Client:
Lonely Whale / Point Break Foundation
Title:
Tick Tock
Category:
Craft / Art Direction
Annual ID:
OS_DE19201M
Award:
2019 Design Merit Award
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft / Art Direction
Annual ID:
OS_DE19202M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo + plug / Tokyo
Client:
NIPPON COLUMBIA CO.,LTD.
Title:
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set
Category:
Craft / Art Direction
Annual ID:
OS_DE19203M