The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Unboxing the Truth, Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Craft / Art Direction
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Craft / Art Direction
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Craft / Art Direction
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid
Client: Burger King Category: Creative Effectiveness / Multi-Country or Global
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Experiential / Immersive / Events
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
The Monthly
Agency: john st. / Toronto
Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Audio
"Jump" Limited Edition Vinyl
Agency: BBDO / New York
Client: Bacardi Category: Promotional / Collateral Items
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Collateral Items
The Ugly Truth Sweaters
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Promotional / Collateral Items
The Royal Bucket
Agency: Iris / London + KFC / UK
Client: KFC (Yum! Brands) Category: Promotional / Collateral Items
HEARTLAND 365
Agency: DENTSU INC. / Tokyo
Client: Kirin Brewery Company, Limited Category: Promotional / Collateral Items
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN Category: Promotional / Collateral Items
Mohawk Keaykolour
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Collateral Items
The Mailable Billboard
Agency: DentsuBos / Toronto
Client: New Standard Beer Category: Promotional / Collateral Items
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Events & Experiential
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light Category: Events & Experiential
Carnival: Ship for a Snap
Agency: Anomaly / New York
Client: Carnival Cruise Line Category: Events & Experiential
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Events & Experiential
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Events & Experiential
The Unknown Face
Agency: FF / Paris + Historial de la Grande Guerre de / Péronne
Client: L'Historial de la Grande Guerre de Péronne Category: Events & Experiential
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Events & Experiential
Amazon Jurassic Box Experience
Agency: Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client: Prime Video Category: Events & Experiential
Black Spots Campaign
Agency: X-Line Co., Ltd. (dentsu group) / Taipei
Client: Taiwan Star Telecom Co., Ltd. Category: Events & Experiential
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Events & Experiential
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Events & Experiential
The Bridal Uniform
Agency: BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client: UN Women Category: Events & Experiential
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Events & Experiential
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Long Form Video / Campaign / Series / Episodic
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Integrated Campaign
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Integrated Campaign
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications Category: Integrated Campaign
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Publishing / Newspaper - Single
Bold Man Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Sex and Drugs Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Opera Deaths Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
First Steps: Lincoln
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
First Steps: Hemingway
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Out of Home / P.O.P. & In-Store
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Integrated Campaign / Online
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Integrated Campaign / Online
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Integrated Campaign / Online
PETA – Eye to Eye
Agency: Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg
Client: PETA Deutschland e.V. Category: Craft - Visual & Audio Craft / Visual Effects
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Real Posters
Category:
Craft / Art Direction
Annual ID:
OS_DE19204M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth, Shoes
Category:
Craft / Art Direction
Annual ID:
OS_DE19205M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Craft / Art Direction
Annual ID:
OS_DE19206M
Award:
2019 Design Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Craft / Art Direction
Annual ID:
OS_DE19207M
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Annual ID:
OS_DE19208M
Award:
2019 Creative Effectiveness Merit Award
Agency:
LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid
Client:
Burger King
Title:
Scary Clown Night
Category:
Creative Effectiveness / Multi-Country or Global
Annual ID:
OS_CE19031M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19037M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CDM / New York + Link9 / New York
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19038M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
john st. / Toronto
Client:
Shoppers Drug Mart
Title:
The Monthly
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19039M
Award:
2019 Branded Entertainment Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Audio
Annual ID:
OS_BE19075M
Award:
2019 Branded Entertainment Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
The 200 Year Old
Category:
Audio
Annual ID:
OS_BE19076M
Award:
2019 Design Merit Award
Agency:
BBDO / New York
Client:
Bacardi
Title:
"Jump" Limited Edition Vinyl
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19146M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19147M
Award:
2019 Design Merit Award
Agency:
TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client:
Helsingin Sanomat
Title:
The Ugly Truth Sweaters
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19148M
Award:
2019 Design Merit Award
Agency:
Iris / London + KFC / UK
Client:
KFC (Yum! Brands)
Title:
The Royal Bucket
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19149M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Kirin Brewery Company, Limited
Title:
HEARTLAND 365
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19150M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19151M
Award:
2019 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk
Title:
Mohawk Keaykolour
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19152M
Award:
2019 Design Merit Award
Agency:
DentsuBos / Toronto
Client:
New Standard Beer
Title:
The Mailable Billboard
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19153M
Award:
2019 Public Relations Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Events & Experiential
Annual ID:
OS_PR19037M
Award:
2019 Public Relations Merit Award
Agency:
3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Events & Experiential
Annual ID:
OS_PR19038M
Award:
2019 Public Relations Merit Award
Agency:
Anomaly / New York
Client:
Carnival Cruise Line
Title:
Carnival: Ship for a Snap
Category:
Events & Experiential
Annual ID:
OS_PR19039M
Award:
2019 Public Relations Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Events & Experiential
Annual ID:
OS_PR19040M
Award:
2019 Public Relations Merit Award
Agency:
The Brand Agency / Perth
Client:
Foodbank WA
Title:
Hungry Puffs
Category:
Events & Experiential
Annual ID:
OS_PR19041M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Events & Experiential
Annual ID:
OS_PR19042M
Award:
2019 Public Relations Merit Award
Agency:
FF / Paris + Historial de la Grande Guerre de / Péronne
Client:
L'Historial de la Grande Guerre de Péronne
Title:
The Unknown Face
Category:
Events & Experiential
Annual ID:
OS_PR19043M
Award:
2019 Public Relations Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Events & Experiential
Annual ID:
OS_PR19044M
Award:
2019 Public Relations Merit Award
Agency:
Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client:
Prime Video
Title:
Amazon Jurassic Box Experience
Category:
Events & Experiential
Annual ID:
OS_PR19045M
Award:
2019 Public Relations Merit Award
Agency:
X-Line Co., Ltd. (dentsu group) / Taipei
Client:
Taiwan Star Telecom Co., Ltd.
Title:
Black Spots Campaign
Category:
Events & Experiential
Annual ID:
OS_PR19046M
Award:
2019 Public Relations Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Events & Experiential
Annual ID:
OS_PR19047M
Award:
2019 Public Relations Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Experiential
Annual ID:
OS_PR19048M
Award:
2019 Public Relations Merit Award
Agency:
BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client:
UN Women
Title:
The Bridal Uniform
Category:
Events & Experiential
Annual ID:
OS_PR19049M
Award:
2019 Public Relations Merit Award
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Events & Experiential
Annual ID:
OS_PR19050M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client:
Travelers
Title:
Unfinished Stories
Category:
Long Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19064M
Award:
2019 Direct Marketing Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Integrated Campaign
Annual ID:
OS_DI19098M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Annual ID:
OS_DI19099M
Award:
2019 Direct Marketing Merit Award
Agency:
Droga5 / New York
Client:
The New York Times, UNESCO and other participating publications
Title:
Read More. Listen More.
Category:
Integrated Campaign
Annual ID:
OS_DI19100M
Award:
2019 Print & Outdoor Merit Award
Agency:
McCann / Spain + Aldi / Barcelona
Client:
Aldi
Title:
Fresh Prints - Tomatoes
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19059M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19060M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19061M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Opera Deaths Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19062M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19063M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19064M
Award:
2019 Direct Marketing Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19050M
Award:
2019 Direct Marketing Merit Award
Agency:
DUKE / Cape Town
Client:
DUKE
Title:
For Sale Ale
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19051M
Award:
2019 Integrated Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19020M
Award:
2019 Integrated Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19021M
Award:
2019 Integrated Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19022M
Award:
2019 Digital Craft Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg
Client:
PETA Deutschland e.V.
Title:
PETA – Eye to Eye
Category:
Craft - Visual & Audio Craft / Visual Effects
Annual ID:
OS_DC19032M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI19101M