The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless Category: Livestream
Ninjago Dragon Cam
Agency: R/GA / New York + LEGO Systems / Enfield
Client: LEGO Systems Category: Livestream
Project Dead Zone
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client: Xfinity Category: Livestream
Audio Chords
Agency: Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo
Client: Samsung Category: Mobile Apps
A President Tweets
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client: John F. Kennedy Presidential Library Category: Social Channel
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Channel
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Online Films & Video / Pre-Roll - Single
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Wayfinding
AutoAds
Agency: CHE Proximity / Australia
Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Visual & Audio Craft / Music
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc. Category: Craft - Visual & Audio Craft / Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft - Visual & Audio Craft / Music
Score the iPhone
Agency: R/GA / New York
Client: Verizon Category: Craft - Visual & Audio Craft / Music
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Craft - Visual & Audio Craft / Music
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Innovation in Branded Entertainment
The Unknown Platform
Agency: hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki
Client: Elokuvaosakeyhtiö Suomi 2017 Category: Innovation in Branded Entertainment
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Branded Entertainment
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Innovation in Branded Entertainment
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Innovation in Branded Entertainment
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Innovation in Branded Entertainment
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy Category: Innovation in Branded Entertainment
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Mobile-First Video / Under 15 Seconds
Uber Pro
Agency: Uber / San Francisco + &Co. / San Francisco
Client: Uber Category: Internal Communications
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications Category: Innovation in Integrated Branding
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing - Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client: Flight Centre Youth and Adventure Category: Craft / Writing - Campaign
Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Craft / Writing - Campaign
Travel Ads
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Radio Flyer Category: Craft / Writing - Campaign
LINK THE WORLD, LIKE A WORD.
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Typography / Static
BASIC® — MOVES.
Agency: BASIC® / San Diego
Client: BASIC® Category: Craft - Web UX / UI / User Experience
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc Category: Craft - Web UX / UI / User Experience
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Web UX / UI / User Experience
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft - Visual & Audio Craft / Sound
Intended Audiences
Agency: The Martin Agency / Richmond + Dummy / Venice, CA
Client: GEICO Category: Online Video / Pre-Roll - Campaign
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Coin Flipping
Agency: Masaki Hanahara / Tokyo + vision track / Tokyo
Client: TOKYO MIDTOWN Category: Craft / Illustration
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Illustration
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Creative Use of Data / Social Media
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan
Client: Discover Puerto Rico Category: Media Relations
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat Category: Media Relations
Big Mac 50th Anniversary
Agency: Golin / Chicago + McDonald's / Chicago + Moving Picture Company / Los Angeles
Client: McDonald's Category: Media Relations
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Media Relations
Adidas 747 Warehouse St.
Agency: Kamp Grizzly / Portland + adidas / Portland
Client: Adidas Category: Spaces & Immersive / Brand-Owned Experiences
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Agency: INNOCEAN / Seoul + Hyundai Motors Company / Seoul
Client: Hyundai Motor Company Category: Spaces & Immersive / Brand-Owned Experiences
Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX Category: Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Social Media Merit Award
Agency:
ARGONAUT / San Francisco + PSYOP / Los Angeles
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Livestream
Annual ID:
OS_SM19048M
Award:
2019 Social Media Merit Award
Agency:
R/GA / New York + LEGO Systems / Enfield
Client:
LEGO Systems
Title:
Ninjago Dragon Cam
Category:
Livestream
Annual ID:
OS_SM19049M
Award:
2019 Social Media Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client:
Xfinity
Title:
Project Dead Zone
Category:
Livestream
Annual ID:
OS_SM19050M
Award:
2019 Social Media Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Livestream
Annual ID:
OS_SM19051M
Award:
2019 Branded Entertainment Merit Award
Agency:
Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo
Client:
Samsung
Title:
Audio Chords
Category:
Mobile Apps
Annual ID:
OS_BE19077M
Award:
2019 Social Media Merit Award
Agency:
The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client:
John F. Kennedy Presidential Library
Title:
A President Tweets
Category:
Social Channel
Annual ID:
OS_SM19033M
Award:
2019 Social Media Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Channel
Annual ID:
OS_SM19034M
Award:
2019 Film Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI19100M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE19185M
Award:
2019 Moving Image Craft Merit Award
Agency:
CHE Proximity / Australia
Client:
carsales.com.au
Title:
AutoAds
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Annual ID:
OS_MI19135M
Award:
2019 Digital Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19036M
Award:
2019 Digital Craft Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19037M
Award:
2019 Digital Craft Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19038M
Award:
2019 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19039M
Award:
2019 Digital Craft Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client:
Wendy's
Title:
webeefin?
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19040M
Award:
2019 Branded Entertainment Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19098M
Award:
2019 Branded Entertainment Merit Award
Agency:
hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki
Client:
Elokuvaosakeyhtiö Suomi 2017
Title:
The Unknown Platform
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19099M
Award:
2019 Branded Entertainment Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19100M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19101M
Award:
2019 Branded Entertainment Merit Award
Agency:
Forbes / New York + Mediahub / Boston
Client:
Nuveen
Title:
Reranking The Rich
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19102M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19103M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client:
The Recording Academy
Title:
The Evolving Music Video starring Ella Mai
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19104M
Award:
2019 Mobile Merit Award
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Mobile-First Video / Under 15 Seconds
Annual ID:
OS_MO19030M
Award:
2019 Public Relations Merit Award
Agency:
Uber / San Francisco + &Co. / San Francisco
Client:
Uber
Title:
Uber Pro
Category:
Internal Communications
Annual ID:
OS_PR19060M
Award:
2019 Integrated Merit Award
Agency:
Droga5 / New York
Client:
The New York Times, UNESCO and other participating publications
Title:
Read More. Listen More.
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG19028M
Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19045M
Award:
2019 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client:
Flight Centre Youth and Adventure
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19046M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19047M
Award:
2019 Radio & Audio Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Radio Flyer
Title:
Travel Ads
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19048M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA L&F
Title:
LINK THE WORLD, LIKE A WORD.
Category:
Typography / Static
Annual ID:
OS_DE19121M
Award:
2019 Digital Craft Merit Award
Agency:
BASIC® / San Diego
Client:
BASIC®
Title:
BASIC® — MOVES.
Category:
Craft - Web UX / UI / User Experience
Annual ID:
OS_DC19020M
Award:
2019 Digital Craft Merit Award
Agency:
Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client:
Duroc
Title:
Duroc
Category:
Craft - Web UX / UI / User Experience
Annual ID:
OS_DC19021M
Award:
2019 Digital Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / User Experience
Annual ID:
OS_DC19022M
Award:
2019 Digital Craft Merit Award
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft - Visual & Audio Craft / Sound
Annual ID:
OS_DC19041M
Award:
2019 Interactive & Online Merit Award
Agency:
The Martin Agency / Richmond + Dummy / Venice, CA
Client:
GEICO
Title:
Intended Audiences
Category:
Online Video / Pre-Roll - Campaign
Annual ID:
OS_IN19049M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Illustration
Annual ID:
OS_PO19144M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Annual ID:
OS_PO19145M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Category:
Craft / Illustration
Annual ID:
OS_PO19146M
Award:
2019 Print & Outdoor Merit Award
Agency:
Masaki Hanahara / Tokyo + vision track / Tokyo
Client:
TOKYO MIDTOWN
Title:
Coin Flipping
Category:
Craft / Illustration
Annual ID:
OS_PO19147M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Illustration
Annual ID:
OS_PO19148M
Award:
2019 Creative Use of Data Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Social Media
Annual ID:
OS_CU19028M
Award:
2019 Creative Use of Data Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Social Media
Annual ID:
OS_CU19029M
Award:
2019 Public Relations Merit Award
Agency:
Ketchum / New York + Discover Puerto Rico / San Juan
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Media Relations
Annual ID:
OS_PR19033M
Award:
2019 Public Relations Merit Award
Agency:
Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Media Relations
Annual ID:
OS_PR19034M
Award:
2019 Public Relations Merit Award
Agency:
Golin / Chicago + McDonald's / Chicago + Moving Picture Company / Los Angeles
Client:
McDonald's
Title:
Big Mac 50th Anniversary
Category:
Media Relations
Annual ID:
OS_PR19035M
Award:
2019 Public Relations Merit Award
Agency:
McCann / New York + National Geographic / New York
Client:
National Geographic
Title:
Planet or Plastic
Category:
Media Relations
Annual ID:
OS_PR19036M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Kamp Grizzly / Portland + adidas / Portland
Client:
Adidas
Title:
Adidas 747 Warehouse St.
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19043M
Award:
2019 Experiential & Immersive Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19044M
Award:
2019 Experiential & Immersive Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motors Company / Seoul
Client:
Hyundai Motor Company
Title:
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19045M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19046M