The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
A Singing Masterpiece
Agency: Tencent / Shenzhen + treedom / Shenzhen
Client: The Palace Museum+Tencent/Tencent QQ music Category: Customer Experience (CX)
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey
Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Dreaming of One Day
Agency: King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town
Client: Wesgro Category: Online / Branded Podcast
The IKEA Audio Catalog
Agency: Ogilvy / New York + Digital Arts NYC / New York
Client: IKEA U.S. Category: Online / Branded Podcast
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow
Client: Adobe Category: Animation / Single
The Wheel
Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client: Volkswagen Category: Animation / Single
#EdgarsChristmas
Agency: Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London
Client: Erste Group Category: Animation / Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Animation / Single
The Eventful Life of Rosemarie
Agency: Roof Studio + CRK / Switzerland
Client: CURAVIVA Schweiz Category: Animation / Single
Keep stories alive
Agency: Wunderman Thompson / Paris
Client: Forbidden Stories Category: Animation / Single
Be Kind Rewind: The Last Blockbuster on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Events / Stunts / Competitions / Live / In-Person
The Nomad Hotel by MINI
Agency: Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing
Client: MINI Category: Events / Stunts / Competitions / Live / In-Person
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Events / Stunts / Competitions / Live / In-Person
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / Live / In-Person
mt art project
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Events / Stunts / Competitions / Live / In-Person
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec Category: Events / Stunts / Competitions / Live / In-Person
Lots of Joy
Agency: Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine
Client: Walmart Category: Events / Stunts / Competitions / Live / In-Person
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Events / Stunts / Competitions / Live / In-Person
The Climate Store
Agency: Prime Weber Shandwick / Stockholm
Client: Felix Category: Events / Stunts / Competitions / Live / In-Person
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault Category: Events / Stunts / Competitions / Live / In-Person
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Events / Stunts / Competitions / Live / In-Person
'Whatever' Campaign
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Series
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Online Films & Video / Long Form - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Series
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Out of Home / P.O.P. & In-Store
Not my job case
Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client: Pornhub Category: Websites / Ecommerce
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk Category: Websites / Ecommerce
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Visual & Audio Craft / Visual Effects
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Lockdown
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Agency-Initiated & Originated Projects
Looop
Agency: H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm
Client: H&M Category: Agency-Initiated & Originated Projects
Cinema Artois
Agency: AB InBev draftLine / Mexico + AB InBev Grupo Modelo
Client: Stella Artois Category: Agency-Initiated & Originated Projects
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Agency-Initiated & Originated Projects
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Posters / Series
Award:
2021 In-House Merit Award
Agency:
Tencent / Shenzhen + treedom / Shenzhen
Client:
The Palace Museum+Tencent/Tencent QQ music
Title:
A Singing Masterpiece
Category:
Customer Experience (CX)
Annual ID:
OS_IH21_021M
Award:
2021 Public Relations Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_090M
Award:
2021 Public Relations Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_091M
Award:
2021 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_092M
Award:
2021 Public Relations Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_093M
Award:
2021 Public Relations Merit Award
Agency:
WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_094M
Award:
2021 Radio & Audio Merit Award
Agency:
King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town
Client:
Wesgro
Title:
Dreaming of One Day
Category:
Online / Branded Podcast
Annual ID:
OS_RA21_031M
Award:
2021 Radio & Audio Merit Award
Agency:
Ogilvy / New York + Digital Arts NYC / New York
Client:
IKEA U.S.
Title:
The IKEA Audio Catalog
Category:
Online / Branded Podcast
Annual ID:
OS_RA21_032M
Award:
2021 Moving Image Craft Merit Award
Agency:
dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
Animation / Single
Annual ID:
OS_MI21_082M
Award:
2021 Moving Image Craft Merit Award
Agency:
Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client:
Volkswagen
Title:
The Wheel
Category:
Animation / Single
Annual ID:
OS_MI21_083M
Award:
2021 Moving Image Craft Merit Award
Agency:
Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London
Client:
Erste Group
Title:
#EdgarsChristmas
Category:
Animation / Single
Annual ID:
OS_MI21_084M
Award:
2021 Moving Image Craft Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Animation / Single
Annual ID:
OS_MI21_085M
Award:
2021 Moving Image Craft Merit Award
Agency:
Roof Studio + CRK / Switzerland
Client:
CURAVIVA Schweiz
Title:
The Eventful Life of Rosemarie
Category:
Animation / Single
Annual ID:
OS_MI21_086M
Award:
2021 Moving Image Craft Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Thank You Listeners
Category:
Animation / Single
Annual ID:
OS_MI21_087M
Award:
2021 Moving Image Craft Merit Award
Agency:
Wunderman Thompson / Paris
Client:
Forbidden Stories
Title:
Keep stories alive
Category:
Animation / Single
Annual ID:
OS_MI21_088M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Be Kind Rewind: The Last Blockbuster on Airbnb
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_030M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing
Client:
MINI
Title:
The Nomad Hotel by MINI
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_031M
Award:
2021 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_032M
Award:
2021 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_033M
Award:
2021 Experiential & Immersive Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_034M
Award:
2021 Experiential & Immersive Merit Award
Agency:
LG2 / Quebec City + Touché! + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_035M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine
Client:
Walmart
Title:
Lots of Joy
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_036M
Award:
2021 Experiential & Immersive Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_037M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Felix
Title:
The Climate Store
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_038M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client:
Renault
Title:
Village Electrique
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_039M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_040M
Award:
2021 Film Merit Award
Agency:
GIGIL / Manila + Arcade / Manila
Client:
RC Cola
Title:
'Whatever' Campaign
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_112M
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_113M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_114M
Award:
2021 Print Merit Award
Agency:
LG2 / Toronto
Client:
Atkin Guitars
Title:
Character
Category:
Magazine / Single
Annual ID:
OS_PT21_034M
Award:
2021 Print Merit Award
Agency:
LG2 / Toronto
Client:
Atkin Guitars
Title:
Handmade
Category:
Magazine / Single
Annual ID:
OS_PT21_035M
Award:
2021 Direct Marketing Merit Award
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DM21_056M
Award:
2021 Interactive & Online Merit Award
Agency:
BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client:
Pornhub
Title:
Not my job case
Category:
Websites / Ecommerce
Annual ID:
OS_IN21_030M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Websites / Ecommerce
Annual ID:
OS_IN21_031M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Websites / Ecommerce
Annual ID:
OS_IN21_032M
Award:
2021 Digital Craft Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Visual & Audio Craft / Visual Effects
Annual ID:
OS_DC21_030M
Award:
2021 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DC21_034M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DC21_035M
Award:
2021 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_077M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_078M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_079M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_080M
Award:
2021 Experiential & Immersive Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_081M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy / Madrid
Client:
ING
Title:
THE OTHER SIDE
Category:
Storytelling
Annual ID:
OS_CU21_019M
Award:
2021 In-House Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_013M
Award:
2021 In-House Merit Award
Agency:
H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm
Client:
H&M
Title:
Looop
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_014M
Award:
2021 In-House Merit Award
Agency:
AB InBev draftLine / Mexico + AB InBev Grupo Modelo
Client:
Stella Artois
Title:
Cinema Artois
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_016M
Award:
2021 In-House Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_017M
Award:
2021 Print Merit Award
Agency:
Cheil / Hong Kong
Client:
Chupa Chups
Title:
Joy Sticks
Category:
Posters / Series
Annual ID:
OS_PT21_041M
Award:
2021 Print Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client:
Amnesty International
Title:
Write for Rights
Category:
Posters / Series
Annual ID:
OS_PT21_042M