The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Posters / Series
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Posters / Series
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Posters / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Posters / Series
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Posters / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Posters / Series
Strike Out Cancer
Agency: Pages BBDO / Santo Domingo
Client: Sirena Category: Experiential / Immersive / Events
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Experiential / Immersive / Events
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client: Dell Technologies Category: Experiential / Immersive / Events
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Experiential / Immersive / Events
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Use of Visuals
Scroll yourself to sleep
Agency: The Bloc / New York
Client: Rockwell Ventures Category: Craft / Use of Visuals
Pretzel Collar
Agency: VMLY&R / Kansas City + Wendy's
Client: Wendy's Category: Craft / Use of Visuals
Karen
Agency: BBDO / New York
Client: Mars Chocolate North America: M&M's Category: Online Films & Video / Short Form - Single
First Visitors
Agency: BBDO / New York + O Positive
Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Single
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King Category: Online Films & Video / Short Form - Single
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Events / Stunts / Competitions / Virtual - Livestream
Caobu Public Library Logo
Agency: Centre Design / Zhongshan City, Guangdong Province
Client: Caobu Public Library Category: Branding / Logo
Museum of Thousands of Names
Agency: DADADA Studio / Rosencrantz & Guildenstern
Client: Warsaw Ghetto Museum Category: Branding / Logo
#WholeNewGame
Agency: CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles
Client: NBA Category: Innovation & Transformation / Innovation in Lockdown
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Innovation & Transformation / Innovation in Lockdown
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Around the world during COVID-19? It’s possible!
Agency: Studio Sonda d.o.o. / Vižinada
Client: The Porec City Library Category: Innovation & Transformation / Innovation in Lockdown
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Experiential Music & Sound
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Integrated Branding Campaign
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Integrated Branding Campaign
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Integrated Branding Campaign
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation Category: Integrated Branding Campaign
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated Branding Campaign
When All You Can Food Is Think About
Agency: Mother / Los Angeles + Postmates / San Francisco
Client: Postmates Category: Integrated Branding Campaign
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Integrated Branding Campaign
Now that you see me
Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York
Client: Citi Category: Integrated Branding Campaign
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Integrated Branding Campaign
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Integrated Branding Campaign
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Integrated Branding Campaign
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Integrated Branding Campaign
Famous Orders
Agency: Wieden+Kennedy / New York + McDonald's + The Narrative Group
Client: McDonald's Category: Integrated Branding Campaign
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client: McDonald's Category: Integrated Branding Campaign
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Television & VOD / Long Form - Single
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Television & VOD / Long Form - Single
Ironing
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon Category: Television & VOD / Long Form - Single
Hide & Seek
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Television & VOD / Long Form - Single
A Million More
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
What's Your Name
Agency: Iris / London + Starbucks UK / London
Client: Starbucks Category: Television & VOD / Long Form - Single
No Way Norway :60
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Television & VOD / Long Form - Single
Award:
2021 Print Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Series
Annual ID:
OS_PT21_043M
Award:
2021 Print Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
#WindowsOfHope
Category:
Posters / Series
Annual ID:
OS_PT21_044M
Award:
2021 Print Merit Award
Agency:
Havas Germany / Duesseldorf
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Posters / Series
Annual ID:
OS_PT21_045M
Award:
2021 Print Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Posters / Series
Annual ID:
OS_PT21_046M
Award:
2021 Print Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Posters / Series
Annual ID:
OS_PT21_047M
Award:
2021 Print Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Posters / Series
Annual ID:
OS_PT21_048M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Pages BBDO / Santo Domingo
Client:
Sirena
Title:
Strike Out Cancer
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_034M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_035M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_036M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_037M
Award:
2021 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Use of Visuals
Annual ID:
OS_SM21_102M
Award:
2021 Social Media Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Use of Visuals
Annual ID:
OS_SM21_103M
Award:
2021 Social Media Merit Award
Agency:
The Bloc / New York
Client:
Rockwell Ventures
Title:
Scroll yourself to sleep
Category:
Craft / Use of Visuals
Annual ID:
OS_SM21_104M
Award:
2021 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's
Client:
Wendy's
Title:
Pretzel Collar
Category:
Craft / Use of Visuals
Annual ID:
OS_SM21_105M
Award:
2021 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America: M&M's
Title:
Karen
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_074M
Award:
2021 Film Merit Award
Agency:
BBDO / New York + O Positive
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_075M
Award:
2021 Film Merit Award
Agency:
DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client:
Burger King
Title:
Late Night Stores
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_076M
Award:
2021 Film Merit Award
Agency:
TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_077M
Award:
2021 Experiential & Immersive Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events / Stunts / Competitions / Virtual - Livestream
Annual ID:
OS_EX21_041M
Award:
2021 Design Merit Award
Agency:
Centre Design / Zhongshan City, Guangdong Province
Client:
Caobu Public Library
Title:
Caobu Public Library Logo
Category:
Branding / Logo
Annual ID:
OS_DE21_046M
Award:
2021 Design Merit Award
Agency:
DADADA Studio / Rosencrantz & Guildenstern
Client:
Warsaw Ghetto Museum
Title:
Museum of Thousands of Names
Category:
Branding / Logo
Annual ID:
OS_DE21_047M
Award:
2021 Integrated Merit Award
Agency:
CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles
Client:
NBA
Title:
#WholeNewGame
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_042M
Award:
2021 Integrated Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_043M
Award:
2021 Integrated Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_044M
Award:
2021 Integrated Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_045M
Award:
2021 Integrated Merit Award
Agency:
Studio Sonda d.o.o. / Vižinada
Client:
The Porec City Library
Title:
Around the world during COVID-19? It’s possible!
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_046M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Experiential Music & Sound
Annual ID:
OS_MS21_023M
Award:
2021 Integrated Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_018M
Award:
2021 Integrated Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_019M
Award:
2021 Integrated Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_020M
Award:
2021 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_021M
Award:
2021 Integrated Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_022M
Award:
2021 Integrated Merit Award
Agency:
Mother / Los Angeles + Postmates / San Francisco
Client:
Postmates
Title:
When All You Can Food Is Think About
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_023M
Award:
2021 Integrated Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_024M
Award:
2021 Integrated Merit Award
Agency:
Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York
Client:
Citi
Title:
Now that you see me
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_025M
Award:
2021 Integrated Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_026M
Award:
2021 Integrated Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_027M
Award:
2021 Integrated Merit Award
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_028M
Award:
2021 Integrated Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_029M
Award:
2021 Integrated Merit Award
Agency:
Wieden+Kennedy / New York + McDonald's + The Narrative Group
Client:
McDonald's
Title:
Famous Orders
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_030M
Award:
2021 Integrated Merit Award
Agency:
Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client:
McDonald's
Title:
The Travis Scott Meal
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_031M
Award:
2021 Film Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_050M
Award:
2021 Film Merit Award
Agency:
CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_051M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_052M
Award:
2021 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Amazon
Title:
Ironing
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_053M
Award:
2021 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Hide & Seek
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_054M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
A Million More
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_055M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_056M
Award:
2021 Film Merit Award
Agency:
Iris / London + Starbucks UK / London
Client:
Starbucks
Title:
What's Your Name
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_058M
Award:
2021 Film Merit Award
Agency:
McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client:
General Motors
Title:
No Way Norway :60
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_059M