The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Hanbooks 17
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing Category: Editorial / Books
The Last Possessions
Agency: VMLY&R / Dubai + VMLY&R / Amman
Client: Save the Children Category: Editorial / Books
Visual identity for Scandinavian University Press
Agency: Anti / Oslo
Client: Scandinavian University Press (Universitetsforlaget) Category: Branding / Rebranding
Kia Brand Relaunch
Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich
Client: Kia Corporation Category: Branding / Rebranding
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Printing & Paper Craft
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Printing & Paper Craft
POSTER-POSTCARD-POST IT
Agency: Tencent In-House / Shenzhen
Client: Tencent Youth Science Festival Category: Craft / Printing & Paper Craft
Bloom Season
Agency: Kin / New York + Mailchimp
Client: Mailchimp Category: Editorial / Digital Publications
Award:
2022 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Hanbooks 17
Category:
Editorial / Books
Annual ID:
OS22_DE067M
Award:
2022 Design Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
The ScrapsBook
Category:
Editorial / Books
Annual ID:
OS22_DE068M
Award:
2022 Design Merit Award
Agency:
VMLY&R / Dubai + VMLY&R / Amman
Client:
Save the Children
Title:
The Last Possessions
Category:
Editorial / Books
Annual ID:
OS22_DE069M
Award:
2022 Design Merit Award
Agency:
Anti / Oslo
Client:
Scandinavian University Press (Universitetsforlaget)
Title:
Visual identity for Scandinavian University Press
Category:
Branding / Rebranding
Annual ID:
OS22_DE061M
Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich
Client:
Kia Corporation
Title:
Kia Brand Relaunch
Category:
Branding / Rebranding
Annual ID:
OS22_DE062M
Award:
2022 Design Merit Award
Agency:
Ogilvy / New York
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Rebranding
Annual ID:
OS22_DE063M
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE155M
Award:
2022 Design Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE156M
Award:
2022 Design Merit Award
Agency:
Tencent In-House / Shenzhen
Client:
Tencent Youth Science Festival
Title:
POSTER-POSTCARD-POST IT
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE157M