The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Digital Product / Promotional
TIM Conscious Keyboard
Agency: BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro
Client: TIM Br Category: Digital Product / Promotional
The Good Fire
Agency: Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London
Client: Shelter Category: Social Media
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia Category: Social Media
Wall For Women
Agency: Rethink / Toronto + YWCA Metro Vancouver
Client: YWCA Metro Vancouver Category: Digital Installations / Interactive
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Utility / Ecommerce
The Volvo Street Configurator
Agency: FamousGrey / Brussels + Volvo Car BeLux / Brussels + Mindshare + Hogarth
Client: Volvo Car Belux Category: Utility / Ecommerce
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Utility / Ecommerce
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Single Country or Region / CSR
Helpline on The Cover
Agency: Havas / Tel Aviv
Client: Laisha Category: Single Country or Region / CSR
Digital Birth Registration
Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Single Country or Region / CSR
The Homeless Bank Account
Agency: Wunderman Thompson / London
Client: HSBC UK Category: Single Country or Region / CSR
The Day-After-Women's-Day Newspapers
Agency: Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola Category: Data Visualization / Static
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Websites / Desktop & Responsive
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Websites / Desktop & Responsive
Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client: Oatly Department of Mind Control Category: Websites / Desktop & Responsive
Wait For Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Canada Category: Websites / Desktop & Responsive
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Promotional / Posters - Series
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Promotional / Posters - Series
BOURGIE HALL - 10th anniversary
Agency: Paprika / Montreal
Client: Bourgie Hall Category: Promotional / Posters - Series
National Magazine Awards Identity
Agency: Rethink + National Magazine Awards Foundation
Client: National Magazine Awards Foundation Category: Promotional / Posters - Series
Animal Handprints
Agency: Ruf Lanz / Zurich
Client: «Tier im Recht» (Rights for animals) Category: Promotional / Posters - Series
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: Promotional / Posters - Series
CTCP
Agency: Mighty Nice / Sydney + California Tobacco Control Program / California + Duncan Channon / San Francisco
Client: Mighty Nice Category: Animation / Series
Squarespace In-House Agency
Agency: Squarespace / New York
Client: Squarespace Category: Brand World Creation
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Innovation & Transformation / Innovation in Lockdown
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Online Community / Use of Existing Platform
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Online Community / Use of Existing Platform
#PlayThis
Agency: DDB Mudra Group / Mumbai + 22feet Tribal Worldwide / Mumbai
Client: Spotify Category: Online Community / Use of Existing Platform
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Online Community / Use of Existing Platform
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Online Community / Use of Existing Platform
The Spotify Charthack
Agency: Ogilvy Germany
Client: Universal Music Category: Online Community / Use of Existing Platform
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Online Community / Use of Existing Platform
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Craft / Use of Technology
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Craft / Use of Technology
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION Category: Craft / Use of Technology
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Online & Mobile Video / Online-only Video - Single
An Ad In An Ad In An Ad
Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam
Client: Oatly Category: Online & Mobile Video / Online-only Video - Single
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance Category: Online & Mobile Video / Online-only Video - Single
New Fairies
Agency: Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo
Client: Nike / Institutional Category: Online & Mobile Video / Online-only Video - Single
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Lockdown
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Typography / Typeface Design
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Experiential & Installations / Brand Installations
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Experiential & Installations / Brand Installations
Hydrogen Garbage Truck
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client: Hyundai Motor Group Category: Experiential & Installations / Brand Installations
Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Intuit TurboTax
Title:
Matchmaker
Category:
Production Design
Annual ID:
OS22_MI113M
Award:
2022 IP & Products Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Digital Product / Promotional
Annual ID:
OS22_IP021M
Award:
2022 IP & Products Merit Award
Agency:
BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro
Client:
TIM Br
Title:
TIM Conscious Keyboard
Category:
Digital Product / Promotional
Annual ID:
OS22_IP022M
Award:
2022 Creative Use of Data Merit Award
Agency:
Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London
Client:
Shelter
Title:
The Good Fire
Category:
Social Media
Annual ID:
OS22_CU021M
Award:
2022 Creative Use of Data Merit Award
Agency:
Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Social Media
Annual ID:
OS22_CU022M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Rethink / Toronto + YWCA Metro Vancouver
Client:
YWCA Metro Vancouver
Title:
Wall For Women
Category:
Digital Installations / Interactive
Annual ID:
OS22_IN074M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client:
Burger King
Title:
The Impossible Combo
Category:
Utility / Ecommerce
Annual ID:
OS22_IN037M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
FamousGrey / Brussels + Volvo Car BeLux / Brussels + Mindshare + Hogarth
Client:
Volvo Car Belux
Title:
The Volvo Street Configurator
Category:
Utility / Ecommerce
Annual ID:
OS22_IN038M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Utility / Ecommerce
Annual ID:
OS22_IN039M
Award:
2022 Creative Effectiveness Merit Award
Agency:
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE033M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Havas / Tel Aviv
Client:
Laisha
Title:
Helpline on The Cover
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE034M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Digital Birth Registration
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE035M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Wunderman Thompson / London
Client:
HSBC UK
Title:
The Homeless Bank Account
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE036M
Award:
2022 Creative Use of Data Merit Award
Agency:
Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static
Annual ID:
OS22_CU014M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN030M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN031M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN032M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz Canada
Title:
Wait For Heinz
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN033M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE076M
Award:
2022 Design Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE077M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE078M
Award:
2022 Design Merit Award
Agency:
Paprika / Montreal
Client:
Bourgie Hall
Title:
BOURGIE HALL - 10th anniversary
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE079M
Award:
2022 Design Merit Award
Agency:
Rethink + National Magazine Awards Foundation
Client:
National Magazine Awards Foundation
Title:
National Magazine Awards Identity
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE080M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
«Tier im Recht» (Rights for animals)
Title:
Animal Handprints
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE081M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move.
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE082M
Award:
2022 Moving Image Craft Merit Award
Agency:
Mighty Nice / Sydney + California Tobacco Control Program / California + Duncan Channon / San Francisco
Client:
Mighty Nice
Title:
CTCP
Category:
Animation / Series
Annual ID:
OS22_MI121M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace In-House Agency
Category:
Brand World Creation
Annual ID:
OS22_BS032M
Award:
2022 Out of Home Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_OH081M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN040M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN041M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DDB Mudra Group / Mumbai + 22feet Tribal Worldwide / Mumbai
Client:
Spotify
Title:
#PlayThis
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN042M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN043M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN044M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Germany
Client:
Universal Music
Title:
The Spotify Charthack
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN045M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN046M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
NikeSync
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN047M
Award:
2022 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Craft / Use of Technology
Annual ID:
OS22_EX061M
Award:
2022 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Annual ID:
OS22_EX062M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Annual ID:
OS22_EX063M
Award:
2022 Experiential & Immersive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Craft / Use of Technology
Annual ID:
OS22_EX064M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN056M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam
Client:
Oatly
Title:
An Ad In An Ad In An Ad
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN057M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN058M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo
Client:
Nike / Institutional
Title:
New Fairies
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN059M
Award:
2022 Creative Use of Data Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_CU031M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Typography / Typeface Design
Annual ID:
OS22_DE074M
Award:
2022 Design Merit Award
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp Logotype
Category:
Typography / Typeface Design
Annual ID:
OS22_DE075M
Award:
2022 Out of Home Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS22_OH042M
Award:
2022 Out of Home Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS22_OH043M
Award:
2022 Out of Home Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client:
Hyundai Motor Group
Title:
Hydrogen Garbage Truck
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS22_OH044M