The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
The 245km exhibition
Agency: Marcel / Paris + Prime Video / Paris
Client: Prime Video Category: Experiential & Installations / Brand Installations
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Social Post / Series
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + GLOW + MOCEAN
Client: Apple TV+ Category: Social Post / Series
Look Yourself
Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client: Walmart Category: Social Post / Series
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Social Post / Series
Hugs
Agency: FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client: Cox Communications Category: Physical Product & Mobile Integration
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Physical Product & Mobile Integration
Notes IPA
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client: SingleCut Beersmiths Category: Physical Product & Mobile Integration
Machine Gun Mouth
Agency: Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client: Battlegrounds Mobile India Category: Sound Editing
Launch campaign Mission R
Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + PHD Global Business / Hamburg + Hochkant Film GmbH & Co. KG / München
Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Editing
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Single Country or Region / Non-Profit / Charity
Dictators
Agency: Mischief @ No Fixed Address + Represent Us + Dini Von Mueffling Consulting + Futuring Machine
Client: Represent Us Category: Single Country or Region / Non-Profit / Charity
Rape Crisis
Agency: Ogilvy South Africa / Cape Town
Client: Rape Crisis Category: Single Country or Region / Non-Profit / Charity
A new sound for air
Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client: ADAM Category: Sonic Branding / Branded Audio
The Golden Number
Agency: Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client: McDonald's Category: Sonic Branding / Branded Audio
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Brand Installations
NATURAL BAR: The Bar That Leaves no Trace
Agency: DAVID / Bogotá + DAVID / Madrid
Client: AB InBev / Corona Category: Brand Installations
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Brand Installations
Peter Schreyer's Roots and Wings
Agency: INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin
Client: Hyundai Motor Group Category: Craft / Art Direction
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Craft / Art Direction
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Craft / Art Direction
Protective Coloration Melted in Love
Agency: Puff / Shanghai
Client: Midea Category: Craft / Art Direction
It's What We'd Want If We Were Pets
Agency: Droga5 / New York + Petco + Dummy / New York + The Mill / New York
Client: Petco Category: Television & VOD / Short Form - Series
Bundling Made Easy
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase
Client: GEICO Category: Television & VOD / Short Form - Series
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Craft / Writing
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona Category: Public Relations
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Public Relations
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Innovation & Transformation / Innovation in Out of Home
Taco Moon
Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client: Taco Bell Category: Innovation & Transformation / Innovation in Out of Home
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Out of Home
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Innovation & Transformation / Innovation in Out of Home
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Innovation & Transformation / Innovation in Out of Home
Shelter Signboard
Agency: Wunderman Thompson Bangkok
Client: Tra Mongkut Fertilizer Category: Innovation & Transformation / Innovation in Out of Home
Humanizing the LinkedIn Brand
Agency: LinkedIn Creative Studio / San Francisco
Client: LinkedIn Category: Brand Franchise Creation
Now You Know
Agency: Anomaly / New York + Smuggler
Client: Abbott / FreeStyle Libre Category: Craft / Art Direction
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction
The First Posters to Help Treat Aphasia
Agency: Area 23, An IPG Health Company / New York + Constant Therapy Health / Newton
Client: Constant Therapy Health/Constant Therapy Category: Craft / Art Direction
Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client: HORIZON/KRYSTEXXA Category: Craft / Art Direction
Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
Tough at Heart
Agency: FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth
Client: Merck/VERQUVO Category: Craft / Art Direction
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: B2B / Trade Publication
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: UX / UI / Utility / Ecommerce
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: UX / UI / Utility / Ecommerce
Award:
2022 Out of Home Merit Award
Agency:
Marcel / Paris + Prime Video / Paris
Client:
Prime Video
Title:
The 245km exhibition
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS22_OH045M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Social Post / Series
Annual ID:
OS22_SM054M
Award:
2022 Social Media Merit Award
Agency:
Apple + Apple TV+ / Los Angeles + GLOW + MOCEAN
Client:
Apple TV+
Title:
R.I.P. Xavier | The Afterparty
Category:
Social Post / Series
Annual ID:
OS22_SM055M
Award:
2022 Social Media Merit Award
Agency:
Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client:
Walmart
Title:
Look Yourself
Category:
Social Post / Series
Annual ID:
OS22_SM056M
Award:
2022 Social Media Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Social Post / Series
Annual ID:
OS22_SM057M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client:
Cox Communications
Title:
Hugs
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN065M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN066M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client:
SingleCut Beersmiths
Title:
Notes IPA
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN067M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client:
Battlegrounds Mobile India
Title:
Machine Gun Mouth
Category:
Sound Editing
Annual ID:
OS22_MS057M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + PHD Global Business / Hamburg + Hochkant Film GmbH & Co. KG / München
Client:
Dr. Ing. h.c. F. Porsche AG
Title:
Launch campaign Mission R
Category:
Sound Editing
Annual ID:
OS22_MS058M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS22_CE037M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Mischief @ No Fixed Address + Represent Us + Dini Von Mueffling Consulting + Futuring Machine
Client:
Represent Us
Title:
Dictators
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS22_CE038M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Rape Crisis
Title:
Rape Crisis
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS22_CE039M
Award:
2022 Radio & Audio Merit Award
Agency:
German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client:
ADAM
Title:
A new sound for air
Category:
Sonic Branding / Branded Audio
Annual ID:
OS22_RA020M
Award:
2022 Radio & Audio Merit Award
Agency:
Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client:
McDonald's
Title:
The Golden Number
Category:
Sonic Branding / Branded Audio
Annual ID:
OS22_RA021M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Brand Installations
Annual ID:
OS22_EX040M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DAVID / Bogotá + DAVID / Madrid
Client:
AB InBev / Corona
Title:
NATURAL BAR: The Bar That Leaves no Trace
Category:
Brand Installations
Annual ID:
OS22_EX041M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Brand Installations
Annual ID:
OS22_EX042M
Award:
2022 Branded Entertainment Merit Award
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Craft / Art Direction
Annual ID:
OS22_BE092M
Award:
2022 Branded Entertainment Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin
Client:
Hyundai Motor Group
Title:
Peter Schreyer's Roots and Wings
Category:
Craft / Art Direction
Annual ID:
OS22_BE093M
Award:
2022 Branded Entertainment Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Craft / Art Direction
Annual ID:
OS22_BE094M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Craft / Art Direction
Annual ID:
OS22_BE095M
Award:
2022 Branded Entertainment Merit Award
Agency:
Puff / Shanghai
Client:
Midea
Title:
Protective Coloration Melted in Love
Category:
Craft / Art Direction
Annual ID:
OS22_BE096M
Award:
2022 Film Merit Award
Agency:
Droga5 / New York + Petco + Dummy / New York + The Mill / New York
Client:
Petco
Title:
It's What We'd Want If We Were Pets
Category:
Television & VOD / Short Form - Series
Annual ID:
OS22_FI043M
Award:
2022 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase
Client:
GEICO
Title:
Bundling Made Easy
Category:
Television & VOD / Short Form - Series
Annual ID:
OS22_FI044M
Award:
2022 Social Media Merit Award
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Craft / Writing
Annual ID:
OS22_SM091M
Award:
2022 Health & Wellness Merit Award
Agency:
antoni Holding GmbH / Berlin
Client:
All #TogetherAgainstCorona
Title:
#TogetherAgainstCorona
Category:
Public Relations
Annual ID:
OS22_HW059M
Award:
2022 Health & Wellness Merit Award
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Public Relations
Annual ID:
OS22_HW060M
Award:
2022 Health & Wellness Merit Award
Agency:
Grey Germany / Hamburg
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Public Relations
Annual ID:
OS22_HW061M
Award:
2022 Health & Wellness Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Public Relations
Annual ID:
OS22_HW062M
Award:
2022 Health & Wellness Merit Award
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Public Relations
Annual ID:
OS22_HW063M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Brand Partnerships
Annual ID:
OS22_EX057M
Award:
2022 Experiential & Immersive Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Annual ID:
OS22_EX058M
Award:
2022 Out of Home Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH075M
Award:
2022 Out of Home Merit Award
Agency:
Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client:
Taco Bell
Title:
Taco Moon
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH076M
Award:
2022 Out of Home Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH077M
Award:
2022 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
HandsAway
Title:
Fearless Night
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH078M
Award:
2022 Out of Home Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH079M
Award:
2022 Out of Home Merit Award
Agency:
Wunderman Thompson Bangkok
Client:
Tra Mongkut Fertilizer
Title:
Shelter Signboard
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH080M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
LinkedIn Creative Studio / San Francisco
Client:
LinkedIn
Title:
Humanizing the LinkedIn Brand
Category:
Brand Franchise Creation
Annual ID:
OS22_BS041M
Award:
2022 Pharma Merit Award
Agency:
Anomaly / New York + Smuggler
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Craft / Art Direction
Annual ID:
OS22_PH024M
Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Category:
Craft / Art Direction
Annual ID:
OS22_PH025M
Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Category:
Craft / Art Direction
Annual ID:
OS22_PH026M
Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Constant Therapy Health / Newton
Client:
Constant Therapy Health/Constant Therapy
Title:
The First Posters to Help Treat Aphasia
Category:
Craft / Art Direction
Annual ID:
OS22_PH027M
Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client:
HORIZON/KRYSTEXXA
Title:
Down and Out Kidney
Category:
Craft / Art Direction
Annual ID:
OS22_PH028M
Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Contagious
Category:
Craft / Art Direction
Annual ID:
OS22_PH029M
Award:
2022 Pharma Merit Award
Agency:
FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth
Client:
Merck/VERQUVO
Title:
Tough at Heart
Category:
Craft / Art Direction
Annual ID:
OS22_PH030M
Award:
2022 Print Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move.
Category:
B2B / Trade Publication
Annual ID:
OS22_PT033M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS22_IC015M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS22_IC016M