The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Direction / Single
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Direction / Single
Skate Nation Ghana
Agency: Droga5 / New York + Love Song / New York + Facebook
Client: Facebook Category: Direction / Single
Technically Illegal
Agency: Droga5 / New York + Little Minx / Los Angeles
Client: Reform Alliance Category: Direction / Single
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Direction / Single
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Direction / Single
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Direction / Single
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Direction / Single
Facebook x Skate Ghana
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Facebook Category: Direction / Single
Mind Reader
Agency: Lucky Generals / London + Amazon / Seattle + Hungry Man / Los Angeles
Client: Amazon Category: Direction / Single
Feel the Fire
Agency: Romance Films / Cape Town + Joe Public United / Johannesburg
Client: Chicken Licken Category: Direction / Single
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Direction / Single
Teenage Dream
Agency: SMUGGLER + BBDO / New York
Client: Sandy Hook Promise Category: Direction / Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Direction / Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Direction / Single
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Online & Mobile Video / Interactive Video
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Online & Mobile Video / Interactive Video
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Broadcast / Series
Take a Savatical
Agency: Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg
Client: Savanna Category: Broadcast / Series
Sneaky Stings
Agency: HelloFCB+ + Fuelcontent + HeyPapaLegend
Client: NetFlorist Category: Broadcast / Series
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Alt.vfx + Cartel + RESET
Client: Adobe / Premiere Category: Visual Effects / Single
Rebuild The World - Holidays
Agency: Stink Films / Paris
Client: LEGO Category: Visual Effects / Single
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax Category: Visual Effects / Single
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Visual Craft / Visual Effects
BODY SHAMING
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
CULTURE SHAMING
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
GRADE SHAMING
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
SEX SHAMING
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Art Direction
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Craft / Art Direction
Faceboobs
Agency: Fenton Stephens / Melbourne + YourBreast
Client: YourBreast Category: Craft / Art Direction
Blood Saves Lives
Agency: Joe Public United / Johannesburg
Client: South African National Blood Service (SANBS) Category: Craft / Art Direction
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Integrated Digital & Physical Product / Promotional
Hugs
Agency: FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client: Cox Communications Category: Integrated Digital & Physical Product / Promotional
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group Category: Integrated Digital & Physical Product / Promotional
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Integrated Digital & Physical Product / Promotional
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Products
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance Category: Promotional Items / Booklets / Books / Brochures
Repurposeful Instructions
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
The ScrapsBook
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Social Post / Single
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Social Post / Single
Award:
2022 Moving Image Craft Merit Award
Agency:
Apple + O Positive / Santa Monica
Client:
Apple
Title:
Detectives
Category:
Direction / Single
Annual ID:
OS22_MI059M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Direction / Single
Annual ID:
OS22_MI060M
Award:
2022 Moving Image Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
Day After Day
Category:
Direction / Single
Annual ID:
OS22_MI061M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Love Song / New York + Facebook
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Direction / Single
Annual ID:
OS22_MI062M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Little Minx / Los Angeles
Client:
Reform Alliance
Title:
Technically Illegal
Category:
Direction / Single
Annual ID:
OS22_MI063M
Award:
2022 Moving Image Craft Merit Award
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Direction / Single
Annual ID:
OS22_MI064M
Award:
2022 Moving Image Craft Merit Award
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Direction / Single
Annual ID:
OS22_MI065M
Award:
2022 Moving Image Craft Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Direction / Single
Annual ID:
OS22_MI066M
Award:
2022 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Direction / Single
Annual ID:
OS22_MI067M
Award:
2022 Moving Image Craft Merit Award
Agency:
Love Song / Los Angeles + Droga5 / New York
Client:
Facebook
Title:
Facebook x Skate Ghana
Category:
Direction / Single
Annual ID:
OS22_MI068M
Award:
2022 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + Amazon / Seattle + Hungry Man / Los Angeles
Client:
Amazon
Title:
Mind Reader
Category:
Direction / Single
Annual ID:
OS22_MI069M
Award:
2022 Moving Image Craft Merit Award
Agency:
Romance Films / Cape Town + Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Feel the Fire
Category:
Direction / Single
Annual ID:
OS22_MI070M
Award:
2022 Moving Image Craft Merit Award
Agency:
Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Direction / Single
Annual ID:
OS22_MI071M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + 180 Amsterdam
Client:
DHL
Title:
License to Deliver
Category:
Direction / Single
Annual ID:
OS22_MI072M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + BBDO / New York
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Direction / Single
Annual ID:
OS22_MI073M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Direction / Single
Annual ID:
OS22_MI074M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Direction / Single
Annual ID:
OS22_MI075M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS22_IN051M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS22_IN052M
Award:
2022 Radio & Audio Merit Award
Agency:
+KNAUSS / Hamburg + Die Stube / Hamburg
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Broadcast / Series
Annual ID:
OS22_RA024M
Award:
2022 Radio & Audio Merit Award
Agency:
Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg
Client:
Savanna
Title:
Take a Savatical
Category:
Broadcast / Series
Annual ID:
OS22_RA025M
Award:
2022 Radio & Audio Merit Award
Agency:
HelloFCB+ + Fuelcontent + HeyPapaLegend
Client:
NetFlorist
Title:
Sneaky Stings
Category:
Broadcast / Series
Annual ID:
OS22_RA026M
Award:
2022 Radio & Audio Merit Award
Agency:
Scholz & Friends
Client:
McDonald's
Title:
McDelivery Doorbells
Category:
Broadcast / Series
Annual ID:
OS22_RA027M
Award:
2022 Moving Image Craft Merit Award
Agency:
72andSunny / Los Angeles + Alt.vfx + Cartel + RESET
Client:
Adobe / Premiere
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Annual ID:
OS22_MI122M
Award:
2022 Moving Image Craft Merit Award
Agency:
Bipolar Studio / Los Angeles
Client:
Porsche
Title:
Electricity
Category:
Visual Effects / Single
Annual ID:
OS22_MI123M
Award:
2022 Moving Image Craft Merit Award
Agency:
Stink Films / Paris
Client:
LEGO
Title:
Rebuild The World - Holidays
Category:
Visual Effects / Single
Annual ID:
OS22_MI124M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Visual Effects / Single
Annual ID:
OS22_MI125M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Visual Craft / Visual Effects
Annual ID:
OS22_IC023M
Award:
2022 Design Merit Award
Agency:
Ogilvy / New York
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Logo
Annual ID:
OS22_DE055M
Award:
2022 Health & Wellness Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
BODY SHAMING
Category:
Craft / Art Direction
Annual ID:
OS22_HW065M
Award:
2022 Health & Wellness Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
CULTURE SHAMING
Category:
Craft / Art Direction
Annual ID:
OS22_HW066M
Award:
2022 Health & Wellness Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
GRADE SHAMING
Category:
Craft / Art Direction
Annual ID:
OS22_HW067M
Award:
2022 Health & Wellness Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SEX SHAMING
Category:
Craft / Art Direction
Annual ID:
OS22_HW068M
Award:
2022 Health & Wellness Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Art Direction
Annual ID:
OS22_HW069M
Award:
2022 Health & Wellness Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Annual ID:
OS22_HW070M
Award:
2022 Health & Wellness Merit Award
Agency:
Fenton Stephens / Melbourne + YourBreast
Client:
YourBreast
Title:
Faceboobs
Category:
Craft / Art Direction
Annual ID:
OS22_HW071M
Award:
2022 Health & Wellness Merit Award
Agency:
Joe Public United / Johannesburg
Client:
South African National Blood Service (SANBS)
Title:
Blood Saves Lives
Category:
Craft / Art Direction
Annual ID:
OS22_HW072M
Award:
2022 IP & Products Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS22_IP024M
Award:
2022 IP & Products Merit Award
Agency:
FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client:
Cox Communications
Title:
Hugs
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS22_IP025M
Award:
2022 IP & Products Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS22_IP026M
Award:
2022 IP & Products Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS22_IP027M
Award:
2022 Pharma Merit Award
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Products
Annual ID:
OS22_PH013M
Award:
2022 Print Merit Award
Agency:
Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client:
Progressive Insurance
Title:
Dr Rick Will See You Now
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT040M
Award:
2022 Print Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
Repurposeful Instructions
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT041M
Award:
2022 Print Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
The ScrapsBook
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT042M
Award:
2022 Social Media Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_SM101M
Award:
2022 Social Media Merit Award
Agency:
Edelman / New York
Client:
Dove
Title:
The Naked Truth
Category:
Social Post / Single
Annual ID:
OS22_SM049M
Award:
2022 Social Media Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Social Post / Single
Annual ID:
OS22_SM050M
Award:
2022 Social Media Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Social Post / Single
Annual ID:
OS22_SM051M
Award:
2022 Social Media Merit Award
Agency:
No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Social Post / Single
Annual ID:
OS22_SM052M