The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Cristiano Bottle
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Social Post / Single
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH Category: Innovation & Transformation / Innovation in Music & Sound Craft
The On Hold Music Show
Agency: NEXT Brand & Creative / Palo Alto + Scout Music
Client: Next Insurance Category: Innovation & Transformation / Innovation in Music & Sound Craft
Memory Karaoke
Agency: Ogilvy Mumbai / India + MTV / Mumbai
Client: MTV + ARDSI Category: Innovation & Transformation / Innovation in Music & Sound Craft
Lost Tapes Of The 27 Club
Agency: Rethink / Toronto + Over The Bridge
Client: Over The Bridge Category: Innovation & Transformation / Innovation in Music & Sound Craft
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Use of Technology
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo Category: Use of Technology
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Experiential & Installations / Experiential & Immersive
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Experiential & Installations / Experiential & Immersive
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Experiential & Installations / Experiential & Immersive
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Online & Mobile Video / Mobile Video
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Branding / Corporate Communications
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Experiential / Virtual Events
The Pride Race
Agency: FRED & FARID / Paris + E-spot / Paris
Client: Urgence Homophobie Category: Experiential / Virtual Events
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Experiential / Virtual Events
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International Category: Experiential / Virtual Events
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Social Channel / Multi-Platform
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Craft / Photography
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Photography
1883
Agency: MTV Entertainment Group / New York + Paramount+ + Paramount Global
Client: Paramount+ Category: Craft / Photography
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Craft / Storytelling
Letters to the Future
Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client: 4PS Corporation Category: Craft / Printing & Production
Lifebuoy - H for Handwashing
Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore
Client: Unilever Category: Multi-Country or Global / CSR
Foamy Haircut
Agency: Africa / São Paulo
Client: AB InBev / Brahma Beer Category: Stunts & Activations
Seltzer Launch
Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client: Miller Genuine Draft Category: Stunts & Activations
Ability Signs
Agency: Rethink / Toronto + Decathlon
Client: Decathlon Canada Category: Stunts & Activations
The Tunnel Pass Project
Agency: SERVICEPLAN AUSTRIA / Vienna
Client: Red Bull Athlete Dario Costa Category: Stunts & Activations
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Stunts & Activations
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Experiential & Immersive
Racing in the Life Artois
Agency: draftLine / London + AB INBEV / London
Client: AB InBev / Stella Artois Category: Intra-preneurship
Unwanted Followers
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection + 4Zero1 + Voyelles Films
Client: Canadian Centre for Child Protection Category: Music Adaptation / Song
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Music Adaptation / Song
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia Category: Craft / Use of Technology
NURO
Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client: La Trobe University Category: Innovation & Transformation / Innovation in Gaming
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Gaming
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Photography
Airbag Alive Collection
Agency: Ogilvy / Madrid + Hogarth Worldwide / Madrid + The Royal Production Company / Madrid + GradePunk / Madrid
Client: DGT Category: Craft / Photography
Travel G-class
Agency: Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York
Client: Mercedes-Benz Category: Craft / Photography
The world deserve witnesses
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Leica Category: Craft / Photography
Smile always find a way
Agency: VMLY&R / Paris + Red Fuse / Paris
Client: Colgate Palmolive Category: Craft / Photography
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Social Media Post / Series
Handbutts
Agency: Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client: Geberit International AG Category: Social Media Post / Series
Award:
2022 Social Media Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
The Cristiano Bottle
Category:
Social Post / Single
Annual ID:
OS22_SM053M
Award:
2022 Music & Sound Craft Merit Award
Agency:
DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS059M
Award:
2022 Music & Sound Craft Merit Award
Agency:
NEXT Brand & Creative / Palo Alto + Scout Music
Client:
Next Insurance
Title:
The On Hold Music Show
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS060M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Ogilvy Mumbai / India + MTV / Mumbai
Client:
MTV + ARDSI
Title:
Memory Karaoke
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS061M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Rethink / Toronto + Over The Bridge
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS062M
Award:
2022 Creative Use of Data Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Use of Technology
Annual ID:
OS22_CU027M
Award:
2022 Creative Use of Data Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Use of Technology
Annual ID:
OS22_CU028M
Award:
2022 Creative Use of Data Merit Award
Agency:
VMLY&R Commerce / New York
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Use of Technology
Annual ID:
OS22_CU029M
Award:
2022 Out of Home Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH046M
Award:
2022 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
HandsAway
Title:
Fearless Night
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH047M
Award:
2022 Out of Home Merit Award
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH048M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Online & Mobile Video / Mobile Video
Annual ID:
OS22_IN062M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Branding / Corporate Communications
Annual ID:
OS22_DE064M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE079M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE080M
Award:
2022 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + E-spot / Paris
Client:
Urgence Homophobie
Title:
The Pride Race
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE081M
Award:
2022 Branded Entertainment Merit Award
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE082M
Award:
2022 Branded Entertainment Merit Award
Agency:
MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client:
The Pokémon Company International
Title:
P25 Music
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE083M
Award:
2022 Social Media Merit Award
Agency:
Isobar France / Paris + Flying Blue / Paris
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM048M
Award:
2022 Design Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Photography
Annual ID:
OS22_DE146M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Photography
Annual ID:
OS22_DE147M
Award:
2022 Design Merit Award
Agency:
MTV Entertainment Group / New York + Paramount+ + Paramount Global
Client:
Paramount+
Title:
1883
Category:
Craft / Photography
Annual ID:
OS22_DE148M
Award:
2022 Experiential & Immersive Merit Award
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Craft / Storytelling
Annual ID:
OS22_EX065M
Award:
2022 Print Merit Award
Agency:
Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client:
4PS Corporation
Title:
Letters to the Future
Category:
Craft / Printing & Production
Annual ID:
OS22_PT065M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Lowe Lintas / Mumbai + MullenLowe / Singapore
Client:
Unilever
Title:
Lifebuoy - H for Handwashing
Category:
Multi-Country or Global / CSR
Annual ID:
OS22_CE041M
Award:
2022 Social Media Merit Award
Agency:
Africa / São Paulo
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
Stunts & Activations
Annual ID:
OS22_SM074M
Award:
2022 Social Media Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Stunts & Activations
Annual ID:
OS22_SM075M
Award:
2022 Social Media Merit Award
Agency:
Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client:
Miller Genuine Draft
Title:
Seltzer Launch
Category:
Stunts & Activations
Annual ID:
OS22_SM076M
Award:
2022 Social Media Merit Award
Agency:
Rethink / Toronto + Decathlon
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Stunts & Activations
Annual ID:
OS22_SM077M
Award:
2022 Social Media Merit Award
Agency:
SERVICEPLAN AUSTRIA / Vienna
Client:
Red Bull Athlete Dario Costa
Title:
The Tunnel Pass Project
Category:
Stunts & Activations
Annual ID:
OS22_SM078M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Stunts & Activations
Annual ID:
OS22_SM079M
Award:
2022 Creative Use of Data Merit Award
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Experiential & Immersive
Annual ID:
OS22_CU023M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine / London + AB INBEV / London
Client:
AB InBev / Stella Artois
Title:
Racing in the Life Artois
Category:
Intra-preneurship
Annual ID:
OS22_BS030M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
LIFULL / Tokyo
Client:
LIFULL
Title:
ECOLATE
Category:
Intra-preneurship
Annual ID:
OS22_BS031M
Award:
2022 Music & Sound Craft Merit Award
Agency:
No Fixed Address / Toronto + Canadian Centre for Child Protection + 4Zero1 + Voyelles Films
Client:
Canadian Centre for Child Protection
Title:
Unwanted Followers
Category:
Music Adaptation / Song
Annual ID:
OS22_MS030M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client:
Chipotle
Title:
A Future Begins
Category:
Music Adaptation / Song
Annual ID:
OS22_MS031M
Award:
2022 Social Media Merit Award
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_SM096M
Award:
2022 Social Media Merit Award
Agency:
Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Craft / Use of Technology
Annual ID:
OS22_SM097M
Award:
2022 Gaming Merit Award
Agency:
Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client:
La Trobe University
Title:
NURO
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA018M
Award:
2022 Gaming Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA019M
Award:
2022 Gaming Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA020M
Award:
2022 Print Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Annual ID:
OS22_PT058M
Award:
2022 Print Merit Award
Agency:
Ogilvy / Madrid + Hogarth Worldwide / Madrid + The Royal Production Company / Madrid + GradePunk / Madrid
Client:
DGT
Title:
Airbag Alive Collection
Category:
Craft / Photography
Annual ID:
OS22_PT059M
Award:
2022 Print Merit Award
Agency:
Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York
Client:
Mercedes-Benz
Title:
Travel G-class
Category:
Craft / Photography
Annual ID:
OS22_PT060M
Award:
2022 Print Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Photography
Annual ID:
OS22_PT061M
Award:
2022 Print Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Leica
Title:
The world deserve witnesses
Category:
Craft / Photography
Annual ID:
OS22_PT062M
Award:
2022 Print Merit Award
Agency:
VMLY&R / Paris + Red Fuse / Paris
Client:
Colgate Palmolive
Title:
Smile always find a way
Category:
Craft / Photography
Annual ID:
OS22_PT063M
Award:
2022 Direct Marketing Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Social Media Post / Series
Annual ID:
OS22_DM080M
Award:
2022 Direct Marketing Merit Award
Agency:
Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client:
Geberit International AG
Title:
Handbutts
Category:
Social Media Post / Series
Annual ID:
OS22_DM081M
Award:
2022 Pharma Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Public Relations
Annual ID:
OS22_PH022M