The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Casting
Hear My Voice/Escucha mi voz
Agency: GSD&M / Austin + Workman Publishing / New York
Client: Project Amplify Category: Craft / Illustration
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Gaming / Computer & Console
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Gaming / Computer & Console
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Responsive Environments
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Responsive Environments
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Responsive Environments
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Games / Gaming
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Games / Gaming
WebAR Pac-Man Box
Agency: GSD&M / Austin + Tool of North America / Santa Monica
Client: Pizza Hut Category: Games / Gaming
What Whack Wears
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York
Client: Adobe Category: User-Generated Content
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish Category: User-Generated Content
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Craft / Use of Technology
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Promotional / Print Advertisements
When art has to move
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: Promotional / Print Advertisements
VICE Global Network IDs
Agency: VICE Media Group / Brooklyn
Client: VICE Media Group Category: Moving Image / Series
Pigeons against the far-right. Give 'em Shit!
Agency: Philipp und Keuntje / Hamburg
Client: Laut gegen Nazis Category: Immersive Spaces
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Promotional / Collateral Items
Clan Beat
Agency: Joe Public United / Johannesburg
Client: AB InBev / Castle Milk Stout Category: Promotional / Collateral Items
Colours Of Pride
Agency: Rethink / Toronto + Fondation Émergence
Client: Fondation Émergence Category: Promotional / Collateral Items
Love Seats
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Promotional / Collateral Items
Guess Which Book Is It?
Agency: The Nine Shanghai / Shanghai
Client: Yan Ji You Bookstore Category: Promotional / Collateral Items
Magic Music Box
Agency: Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo
Client: Nike / Institutional Category: Promotional / Collateral Items
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Green Pencil
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Green Pencil
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia Category: Green Pencil
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Green Pencil
#WeThe15
Agency: adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London
Client: International Paralympic Committee Category: Integrated Branding Campaign
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Integrated Branding Campaign
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Integrated Branding Campaign
Zeus & Hera
Agency: Goodby Silverstein & Partners / San Francisco
Client: BMW of North America Category: Integrated Branding Campaign
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google Category: Integrated Branding Campaign
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Integrated Branding Campaign
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Integrated Branding Campaign
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Integrated Branding Campaign
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated Branding Campaign
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Brand Installations
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Out of Home / Brand Installations
GINZA ECOLOGICAL MAP
Agency: SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client: Shiseido Company, Limited Category: Out of Home / Brand Installations
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Magazine / Series
The most epic seafaring legend ever told
Agency: Leo Burnett / Madrid
Client: PROCTER&GAMBLE / OLD SPICE Category: Magazine / Series
The world deserve witnesses
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Leica Category: Magazine / Series
There She Is
Agency: Anomaly / New York
Client: DICK'S Sporting Goods Category: Use of Licensed Music
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Use of Licensed Music
Award:
2022 Radio & Audio Merit Award
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Casting
Annual ID:
OS22_RA045M
Award:
2022 Print Merit Award
Agency:
GSD&M / Austin + Workman Publishing / New York
Client:
Project Amplify
Title:
Hear My Voice/Escucha mi voz
Category:
Craft / Illustration
Annual ID:
OS22_PT057M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Gaming / Computer & Console
Annual ID:
OS22_IN063M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Gaming / Computer & Console
Annual ID:
OS22_IN064M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Responsive Environments
Annual ID:
OS22_EX044M
Award:
2022 Experiential & Immersive Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Responsive Environments
Annual ID:
OS22_EX045M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Responsive Environments
Annual ID:
OS22_EX046M
Award:
2022 Branded Entertainment Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Games / Gaming
Annual ID:
OS22_BE072M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Games / Gaming
Annual ID:
OS22_BE073M
Award:
2022 Branded Entertainment Merit Award
Agency:
GSD&M / Austin + Tool of North America / Santa Monica
Client:
Pizza Hut
Title:
WebAR Pac-Man Box
Category:
Games / Gaming
Annual ID:
OS22_BE074M
Award:
2022 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris
Client:
Carrefour
Title:
The Healthy Map
Category:
Games / Gaming
Annual ID:
OS22_BE075M
Award:
2022 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York
Client:
Adobe
Title:
What Whack Wears
Category:
User-Generated Content
Annual ID:
OS22_BE084M
Award:
2022 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Annual ID:
OS22_BE085M
Award:
2022 Branded Entertainment Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_BE086M
Award:
2022 Out of Home Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Craft / Use of Technology
Annual ID:
OS22_OH074M
Award:
2022 Design Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Promotional / Print Advertisements
Annual ID:
OS22_DE083M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move
Category:
Promotional / Print Advertisements
Annual ID:
OS22_DE084M
Award:
2022 Design Merit Award
Agency:
VICE Media Group / Brooklyn
Client:
VICE Media Group
Title:
VICE Global Network IDs
Category:
Moving Image / Series
Annual ID:
OS22_DE131M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Philipp und Keuntje / Hamburg
Client:
Laut gegen Nazis
Title:
Pigeons against the far-right. Give 'em Shit!
Category:
Immersive Spaces
Annual ID:
OS22_EX043M
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE087M
Award:
2022 Design Merit Award
Agency:
Joe Public United / Johannesburg
Client:
AB InBev / Castle Milk Stout
Title:
Clan Beat
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE088M
Award:
2022 Design Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE089M
Award:
2022 Design Merit Award
Agency:
Rethink / Toronto + Fondation Émergence
Client:
Fondation Émergence
Title:
Colours Of Pride
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE090M
Award:
2022 Design Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
Love Seats
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE091M
Award:
2022 Design Merit Award
Agency:
The Nine Shanghai / Shanghai
Client:
Yan Ji You Bookstore
Title:
Guess Which Book Is It?
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE092M
Award:
2022 Design Merit Award
Agency:
Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo
Client:
Nike / Institutional
Title:
Magic Music Box
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE093M
Award:
2022 Green Pencil Merit Award
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Green Pencil
Annual ID:
OS22_GP003M
Award:
2022 Green Pencil Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Green Pencil
Annual ID:
OS22_GP004M
Award:
2022 Green Pencil Merit Award
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Green Pencil
Annual ID:
OS22_GP005M
Award:
2022 Green Pencil Merit Award
Agency:
Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Green Pencil
Annual ID:
OS22_GP006M
Award:
2022 Green Pencil Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Green Pencil
Annual ID:
OS22_GP007M
Award:
2022 Green Pencil Merit Award
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Green Pencil
Annual ID:
OS22_GP008M
Award:
2022 Integrated Merit Award
Agency:
adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG020M
Award:
2022 Integrated Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG021M
Award:
2022 Integrated Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG022M
Award:
2022 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
BMW of North America
Title:
Zeus & Hera
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG023M
Award:
2022 Integrated Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG024M
Award:
2022 Integrated Merit Award
Agency:
Hjaltelin Stahl / Copenhagen
Client:
IKEA
Title:
CIRKULÄR
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG025M
Award:
2022 Integrated Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG026M
Award:
2022 Integrated Merit Award
Agency:
Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG027M
Award:
2022 Integrated Merit Award
Agency:
Ogilvy UK / London
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG028M
Award:
2022 Integrated Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG029M
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE121M
Award:
2022 Design Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE122M
Award:
2022 Design Merit Award
Agency:
SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client:
Shiseido Company, Limited
Title:
GINZA ECOLOGICAL MAP
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE123M
Award:
2022 Print Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Magazine / Series
Annual ID:
OS22_PT030M
Award:
2022 Print Merit Award
Agency:
Leo Burnett / Madrid
Client:
PROCTER&GAMBLE / OLD SPICE
Title:
The most epic seafaring legend ever told
Category:
Magazine / Series
Annual ID:
OS22_PT031M
Award:
2022 Print Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Leica
Title:
The world deserve witnesses
Category:
Magazine / Series
Annual ID:
OS22_PT032M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Anomaly / New York
Client:
DICK'S Sporting Goods
Title:
There She Is
Category:
Use of Licensed Music
Annual ID:
OS22_MS027M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Use of Licensed Music
Annual ID:
OS22_MS028M