The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Non-traditional & Guerrilla Marketing
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Non-traditional & Guerrilla Marketing
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Non-traditional & Guerrilla Marketing
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Non-traditional & Guerrilla Marketing
Uncomfortable Truth
Agency: TAXI
Client: Human Rights Foundation Category: Non-traditional & Guerrilla Marketing
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential / In-Person Events
The Playlist Song
Agency: mortierbrigade / brussels
Client: TwinToes Category: Online / Streaming Audio Advertising
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Creative Effectiveness / Consumer / Brand
Invaluable Food
Agency: Leo Burnett / Madrid + Attic Films / Madrid
Client: Madrid Fusion Category: Creative Effectiveness / Consumer / Brand
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Creative Effectiveness / Consumer / Brand
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Creative Effectiveness / Consumer / Brand
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Creative Effectiveness / Consumer / Brand
OREO VAULT
Agency: the community / Miami + OREO / New York
Client: OREO Category: Creative Effectiveness / Consumer / Brand
Adventures With Zeee Bucks
Agency: BUCK + R/GA / New York
Client: Ally Bank Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Millerverse
Agency: DDB / Chicago
Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Oakley KATO - AR Launch Experience
Agency: Oakley + Kamp Grizzly
Client: Oakley Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Alliance contre le tabac Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Don't Choose Extinction
Agency: Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney
Client: United Nations Development Programme Category: Media Relations
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Media Relations
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client: Inspired By Iceland Category: Media Relations
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client: We Will Stop Femicide Platform Category: Media Relations
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Newspaper / Single
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Newspaper / Single
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Newspaper / Single
Millerverse
Agency: DDB / Chicago
Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Online & Mobile
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH Category: Audio
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Audio
Runtime
Agency: thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich
Client: Ochsner Sport AG Category: Audio
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Writing
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Writing
Seltzer Launch
Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client: Miller Genuine Draft Category: Livestream
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple Category: Livestream
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Social Media Post / Single
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Social Media Post / Single
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Social Media Post / Single
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Social Media Post / Single
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Cultural Driver
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Cultural Driver
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client: We Will Stop Femicide Platform Category: Cultural Driver
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Cultural Driver
Award:
2022 Direct Marketing Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM085M
Award:
2022 Direct Marketing Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM086M
Award:
2022 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM087M
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM088M
Award:
2022 Direct Marketing Merit Award
Agency:
TAXI
Client:
Human Rights Foundation
Title:
Uncomfortable Truth
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM089M
Award:
2022 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Annual ID:
OS22_DM063M
Award:
2022 Radio & Audio Merit Award
Agency:
mortierbrigade / brussels
Client:
TwinToes
Title:
The Playlist Song
Category:
Online / Streaming Audio Advertising
Annual ID:
OS22_RA028M
Award:
2022 Creative Effectiveness Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE015M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Leo Burnett / Madrid + Attic Films / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE016M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE017M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE018M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE019M
Award:
2022 Creative Effectiveness Merit Award
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO VAULT
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE020M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BUCK + R/GA / New York
Client:
Ally Bank
Title:
Adventures With Zeee Bucks
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN068M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN069M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN070M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Oakley + Kamp Grizzly
Client:
Oakley
Title:
Oakley KATO - AR Launch Experience
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN071M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN072M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN073M
Award:
2022 Public Relations Merit Award
Agency:
Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney
Client:
United Nations Development Programme
Title:
Don't Choose Extinction
Category:
Media Relations
Annual ID:
OS22_PR029M
Award:
2022 Public Relations Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Media Relations
Annual ID:
OS22_PR030M
Award:
2022 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Media Relations
Annual ID:
OS22_PR032M
Award:
2022 Public Relations Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Media Relations
Annual ID:
OS22_PR033M
Award:
2022 Public Relations Merit Award
Agency:
TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Media Relations
Annual ID:
OS22_PR034M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_BE104M
Award:
2022 Print Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Newspaper / Single
Annual ID:
OS22_PT024M
Award:
2022 Print Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Newspaper / Single
Annual ID:
OS22_PT025M
Award:
2022 Print Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Newspaper / Single
Annual ID:
OS22_PT026M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX047M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX048M
Award:
2022 Health & Wellness Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Online & Mobile
Annual ID:
OS22_HW046M
Award:
2022 Health & Wellness Merit Award
Agency:
HEREZIE / Paris + Rehab / London
Client:
Pill-ID
Title:
Pill-ID
Category:
Online & Mobile
Annual ID:
OS22_HW047M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Audio
Annual ID:
OS22_BE068M
Award:
2022 Branded Entertainment Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Audio
Annual ID:
OS22_BE069M
Award:
2022 Branded Entertainment Merit Award
Agency:
McCann / New York
Client:
Ad Council
Title:
Sound It Out
Category:
Audio
Annual ID:
OS22_BE070M
Award:
2022 Branded Entertainment Merit Award
Agency:
thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich
Client:
Ochsner Sport AG
Title:
Runtime
Category:
Audio
Annual ID:
OS22_BE071M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Writing
Annual ID:
OS22_IC026M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Writing
Annual ID:
OS22_IC027M
Award:
2022 Social Media Merit Award
Agency:
Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client:
Miller Genuine Draft
Title:
Seltzer Launch
Category:
Livestream
Annual ID:
OS22_SM062M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Livestream
Annual ID:
OS22_SM063M
Award:
2022 Direct Marketing Merit Award
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Media Post / Single
Annual ID:
OS22_DM076M
Award:
2022 Direct Marketing Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Social Media Post / Single
Annual ID:
OS22_DM077M
Award:
2022 Direct Marketing Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Social Media Post / Single
Annual ID:
OS22_DM078M
Award:
2022 Direct Marketing Merit Award
Agency:
No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Social Media Post / Single
Annual ID:
OS22_DM079M
Award:
2022 Cultural Driver Merit Award
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Cultural Driver
Annual ID:
OS22_CD006M
Award:
2022 Cultural Driver Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Cultural Driver
Annual ID:
OS22_CD007M
Award:
2022 Cultural Driver Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Cultural Driver
Annual ID:
OS22_CD008M
Award:
2022 Cultural Driver Merit Award
Agency:
TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Cultural Driver
Annual ID:
OS22_CD009M
Award:
2022 Cultural Driver Merit Award
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Cultural Driver
Annual ID:
OS22_CD010M
Award:
2022 Cultural Driver Merit Award
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Cultural Driver
Annual ID:
OS22_CD011M