The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Pill-ID
Agency: HEREZIE / Paris + Rehab / London
Client: Pill-ID Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Craft / Use of Technology
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Craft / Use of Technology
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Craft / Art Direction
Marvin Gaye 50th Anniversary
Agency: Commonwealth//McCann / Detroit
Client: Motown Museum Category: Craft / Art Direction
SAVE GUNKANJIMA
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Universal Workers Category: Craft / Art Direction
Book of Limbo
Agency: Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney
Client: Belong Category: Craft / Art Direction
Unity Laces
Agency: Joe Public United / Johannesburg
Client: Converse Category: Craft / Art Direction
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Craft / Art Direction
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Experiential Radio & Audio
The Golden Number
Agency: Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client: McDonald's Category: Experiential Radio & Audio
Notes IPA
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client: SingleCut Beersmiths Category: Experiential Radio & Audio
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: NFTs & the Metaverse / NFTs
Reviews of Hope
Agency: Toaster / Singapore + Google Indonesia + Essence SEA
Client: Google Indonesia / Google Search Category: Craft / Data-Driven Personalization
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Influencer Marketing / Single Channel
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Influencer Marketing / Single Channel
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Influencer Marketing / Single Channel
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Influencer Marketing / Single Channel
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple Category: Influencer Marketing / Single Channel
Target the Rainbow
Agency: DDB / Chicago
Client: Skittles Category: Online & Mobile Video / Pre-Roll
Hate Is Unskippable
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Online & Mobile Video / Pre-Roll
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Pre-Roll
Only You
Agency: Spotify In-House / New York + division7 + Hornet + Rock Paper Scissors
Client: Spotify Category: Customer Experience (CX)
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: PC Games / Brand Integration / Placement
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Craft / Use of Visuals
Apple TV+ Instagram Launch
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Craft / Use of Visuals
Handbutts
Agency: Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client: Geberit International AG Category: Craft / Use of Visuals
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Brand Transformation
Codashop Bounty Hunter's Guild
Agency: BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore
Client: Codashop Category: Mobile Games / Brand Integration / Placement
Now You Know
Agency: Anomaly / New York + Smuggler
Client: Abbott / FreeStyle Libre Category: Craft / Writing
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Sound Design
The Ghost
Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + INFECTED GmbH / Hamburg + Markenfilm GmbH / Hamburg
Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Design
Later Means Never
Agency: Machine / London + Uncommon Creative Studio / London + Blinkink / London
Client: B&Q Category: Sound Design
FIFA 22 Hyper Motion
Agency: No.8 Sound & Vision Ltd / London
Client: EA Sports Category: Sound Design
The World is on Netflix
Agency: Squeak E. Clean Studios + RSA Films
Client: Netflix Category: Sound Design
Malnutrition Facts
Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client: Dole Sunshine Company Category: Billboards & Transit / Single
Jose Home Office
Agency: VMLY&R / Mexico City
Client: Save the Children Category: Billboards & Transit / Single
Martha Home Office
Agency: VMLY&R / Mexico City
Client: Save the Children Category: Billboards & Transit / Single
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
SuperMarc
Agency: Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin
Client: EDEKA Category: Music Videos
Award:
2022 Direct Marketing Merit Award
Agency:
HEREZIE / Paris + Rehab / London
Client:
Pill-ID
Title:
Pill-ID
Category:
Craft / Use of Technology
Annual ID:
OS22_DM101M
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Annual ID:
OS22_DM102M
Award:
2022 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Craft / Use of Technology
Annual ID:
OS22_DM103M
Award:
2022 IP & Products Merit Award
Agency:
Anorak / NoA / Oslo
Client:
SATS
Title:
Walk&Talk
Category:
Digital Product / In-Market
Annual ID:
OS22_IP023M
Award:
2022 Print Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Annual ID:
OS22_PT044M
Award:
2022 Print Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Motown Museum
Title:
Marvin Gaye 50th Anniversary
Category:
Craft / Art Direction
Annual ID:
OS22_PT045M
Award:
2022 Print Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Universal Workers
Title:
SAVE GUNKANJIMA
Category:
Craft / Art Direction
Annual ID:
OS22_PT046M
Award:
2022 Print Merit Award
Agency:
Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney
Client:
Belong
Title:
Book of Limbo
Category:
Craft / Art Direction
Annual ID:
OS22_PT047M
Award:
2022 Print Merit Award
Agency:
Joe Public United / Johannesburg
Client:
Converse
Title:
Unity Laces
Category:
Craft / Art Direction
Annual ID:
OS22_PT048M
Award:
2022 Print Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Art Direction
Annual ID:
OS22_PT049M
Award:
2022 Print Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
MINImalism
Category:
Craft / Art Direction
Annual ID:
OS22_PT050M
Award:
2022 Radio & Audio Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA032M
Award:
2022 Radio & Audio Merit Award
Agency:
Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client:
McDonald's
Title:
The Golden Number
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA033M
Award:
2022 Radio & Audio Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client:
SingleCut Beersmiths
Title:
Notes IPA
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA034M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client:
WWF
Title:
Non-Fungible Animals
Category:
NFTs & the Metaverse / NFTs
Annual ID:
OS22_IN076M
Award:
2022 Health & Wellness Merit Award
Agency:
Toaster / Singapore + Google Indonesia + Essence SEA
Client:
Google Indonesia / Google Search
Title:
Reviews of Hope
Category:
Craft / Data-Driven Personalization
Annual ID:
OS22_HW077M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM080M
Award:
2022 Social Media Merit Award
Agency:
Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM081M
Award:
2022 Social Media Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM082M
Award:
2022 Social Media Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM083M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM084M
Award:
2022 Moving Image Craft Merit Award
Agency:
Scholz & Friends
Client:
IWC Schaffhausen
Title:
Born of a Dream
Category:
Editing / Series
Annual ID:
OS22_MI093M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DDB / Chicago
Client:
Skittles
Title:
Target the Rainbow
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS22_IN053M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Hate Is Unskippable
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS22_IN054M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Sid Lee + Starcom + Lowe's Canada
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS22_IN055M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Spotify In-House / New York + division7 + Hornet + Rock Paper Scissors
Client:
Spotify
Title:
Only You
Category:
Customer Experience (CX)
Annual ID:
OS22_BS033M
Award:
2022 Gaming Merit Award
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
PC Games / Brand Integration / Placement
Annual ID:
OS22_GA014M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM092M
Award:
2022 Social Media Merit Award
Agency:
M&C Saatchi / Sydney + BWS / Sydney
Client:
BWS
Title:
InstaPour
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM093M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Instagram Launch
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM094M
Award:
2022 Social Media Merit Award
Agency:
Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client:
Geberit International AG
Title:
Handbutts
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM095M
Award:
2022 Public Relations Merit Award
Agency:
72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client:
National Football League
Title:
Football is for Everyone
Category:
Brand Transformation
Annual ID:
OS22_PR061M
Award:
2022 Gaming Merit Award
Agency:
BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore
Client:
Codashop
Title:
Codashop Bounty Hunter's Guild
Category:
Mobile Games / Brand Integration / Placement
Annual ID:
OS22_GA013M
Award:
2022 Pharma Merit Award
Agency:
Anomaly / New York + Smuggler
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Craft / Writing
Annual ID:
OS22_PH031M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
Day After Day
Category:
Sound Design
Annual ID:
OS22_MS048M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + INFECTED GmbH / Hamburg + Markenfilm GmbH / Hamburg
Client:
Dr. Ing. h.c. F. Porsche AG
Title:
The Ghost
Category:
Sound Design
Annual ID:
OS22_MS049M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Machine / London + Uncommon Creative Studio / London + Blinkink / London
Client:
B&Q
Title:
Later Means Never
Category:
Sound Design
Annual ID:
OS22_MS050M
Award:
2022 Music & Sound Craft Merit Award
Agency:
No.8 Sound & Vision Ltd / London
Client:
EA Sports
Title:
FIFA 22 Hyper Motion
Category:
Sound Design
Annual ID:
OS22_MS051M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Squeak E. Clean Studios + RSA Films
Client:
Netflix
Title:
The World is on Netflix
Category:
Sound Design
Annual ID:
OS22_MS052M
Award:
2022 Out of Home Merit Award
Agency:
L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client:
Dole Sunshine Company
Title:
Malnutrition Facts
Category:
Billboards & Transit / Single
Annual ID:
OS22_OH032M
Award:
2022 Out of Home Merit Award
Agency:
Ogilvy UK / London
Client:
Post Office
Title:
Social Post
Category:
Billboards & Transit / Single
Annual ID:
OS22_OH033M
Award:
2022 Out of Home Merit Award
Agency:
VMLY&R / Mexico City
Client:
Save the Children
Title:
Jose Home Office
Category:
Billboards & Transit / Single
Annual ID:
OS22_OH034M
Award:
2022 Out of Home Merit Award
Agency:
VMLY&R / Mexico City
Client:
Save the Children
Title:
Martha Home Office
Category:
Billboards & Transit / Single
Annual ID:
OS22_OH035M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC028M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC029M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC030M
Award:
2022 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin
Client:
EDEKA
Title:
SuperMarc
Category:
Music Videos
Annual ID:
OS22_BE064M
Award:
2022 Branded Entertainment Merit Award
Agency:
McCann / New York
Client:
Ad Council
Title:
Sound It Out
Category:
Music Videos
Annual ID:
OS22_BE065M
Award:
2022 Branded Entertainment Merit Award
Agency:
mortierbrigade / brussels
Client:
TwinToes
Title:
The Playlist Song
Category:
Music Videos
Annual ID:
OS22_BE066M
Award:
2022 Branded Entertainment Merit Award
Agency:
SMUGGLER
Client:
Little Simz
Title:
Point and Kill
Category:
Music Videos
Annual ID:
OS22_BE067M
