The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Digital Design
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Promotional / Physical Items
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Promotional / Physical Items
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Moving Image / Series
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Packaging / Specialty
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Moving Image / Single
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Brand Identity / Logo
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / Logo
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Out of Home / Series
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Out of Home / Series
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Service Design / Customer Experience (CX)
Touch Card
Agency: McCann / New York
Client: Mastercard Category: Service Design / Customer Experience (CX)
There's Nothing Comic About Dyslexia
Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client: Dyslexia Scotland Category: Craft / Art Direction
THE YEAR OF THE ARMPIT
Agency: Leo Burnett / Madrid
Client: OLD SPICE Category: Craft / Illustration
Cup Noodles Infinite LOOP
Agency: Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo
Client: Nissin / Cup Noodles Category: Craft / Illustration
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association Category: Craft / Illustration
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Illustration
A gift（donkey meat）from XiangYe
Agency: 33 and Branding / Beijing
Client: XiangYe Category: Brand Identity / System
China Climate Action Week
Agency: another design / Guangzhou
Client: WWF Beijing Office Category: Brand Identity / System
GDC Award 30 Years
Agency: LiaoDesign / ShenZhen
Client: GDC Award Category: Brand Identity / System
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Brand Identity / System
Quality through generations
Agency: ANTI / Hamar + Nesje / Molde
Client: Nesje Category: Brand Identity / System
NRK Visual identity
Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / System
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / System
DYICTA Logo Design
Agency: FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client: Digital Youth ICT Academy Category: Brand Identity / System
Defy
Agency: DDB Canada
Client: Association of Registered Graphic Designers (RGD) Category: Brand Identity / System
Rock and Roll Hall of Fame
Agency: Base Design / New York
Client: Rock and Roll Hall of Fame Category: Brand Identity / System
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Brand Identity / System
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Posters / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Posters / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Posters / Series
I Will Always Be Me
Agency: VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Editorial / Digital Publications
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Typography / Typeface Design
Think About the Brain
Agency: NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client: The Swedish Brain Foundation Category: Typography / Typeface Design
Art on 158-Meter Ice
Agency: BLACKBOW / Beijing
Client: Olympic Winter Games Beijing 2022 Category: Out of Home / Brand Installations
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Out of Home / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Out of Home / Brand Installations
Turnstile Turbines
Agency: Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client: Iberdrola Category: Out of Home / Brand Installations
Crimea 5 am
Agency: ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv
Client: Ukrainian Institute Category: Out of Home / Brand Installations
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Out of Home / Brand Installations
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Out of Home / Brand Installations
Plastic Free Future Mart
Agency: Droga5 / New York + Enter + Pink Sparrow
Client: Molson Coors Category: Out of Home / Brand Installations
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Out of Home / Brand Installations
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Animation
Award:
2023 Design Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Digital Design
Annual ID:
OS23_DE050B
Award:
2023 Design Bronze Pencil
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Promotional / Physical Items
Annual ID:
OS23_DE045B
Award:
2023 Design Bronze Pencil
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Promotional / Physical Items
Annual ID:
OS23_DE046B
Award:
2023 Design Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Moving Image / Series
Annual ID:
OS23_DE060B
Award:
2023 Design Bronze Pencil
Agency:
Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Packaging / Specialty
Annual ID:
OS23_DE047B
Award:
2023 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
AirPods - Silhouettes x Harry Styles
Category:
Moving Image / Single
Annual ID:
OS23_DE059B
Award:
2023 Design Bronze Pencil
Agency:
DAVID / Madrid + Pickle Music / Madrid
Client:
DAVID
Title:
DAVID New ID
Category:
Brand Identity / Logo
Annual ID:
OS23_DE040B
Award:
2023 Design Bronze Pencil
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / Logo
Annual ID:
OS23_DE041B
Award:
2023 Design Bronze Pencil
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Series
Annual ID:
OS23_DE052B
Award:
2023 Design Bronze Pencil
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Out of Home / Series
Annual ID:
OS23_DE053B
Award:
2023 Design Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE057B
Award:
2023 Design Bronze Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE058B
Award:
2023 Design Bronze Pencil
Agency:
INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client:
Dyslexia Scotland
Title:
There's Nothing Comic About Dyslexia
Category:
Craft / Art Direction
Annual ID:
OS23_DE061B
Award:
2023 Design Bronze Pencil
Agency:
mintbrand / beijing
Client:
BIFT
Title:
BECOMING — BIFT 2022
Category:
Editorial / Books
Annual ID:
OS23_DE043B
Award:
2023 Design Merit Award
Agency:
Leo Burnett / Madrid
Client:
OLD SPICE
Title:
THE YEAR OF THE ARMPIT
Category:
Craft / Illustration
Annual ID:
OS23_DE179M
Award:
2023 Design Merit Award
Agency:
Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo
Client:
Nissin / Cup Noodles
Title:
Cup Noodles Infinite LOOP
Category:
Craft / Illustration
Annual ID:
OS23_DE180M
Award:
2023 Design Merit Award
Agency:
Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Craft / Illustration
Annual ID:
OS23_DE181M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Illustration
Annual ID:
OS23_DE182M
Award:
2023 Design Merit Award
Agency:
33 and Branding / Beijing
Client:
XiangYe
Title:
A gift（donkey meat）from XiangYe
Category:
Brand Identity / System
Annual ID:
OS23_DE069M
Award:
2023 Design Merit Award
Agency:
another design / Guangzhou
Client:
WWF Beijing Office
Title:
China Climate Action Week
Category:
Brand Identity / System
Annual ID:
OS23_DE070M
Award:
2023 Design Merit Award
Agency:
L3branding / Beijing
Client:
AYAts
Title:
AYAts
Category:
Brand Identity / System
Annual ID:
OS23_DE071M
Award:
2023 Design Merit Award
Agency:
LiaoDesign / ShenZhen
Client:
GDC Award
Title:
GDC Award 30 Years
Category:
Brand Identity / System
Annual ID:
OS23_DE072M
Award:
2023 Design Merit Award
Agency:
F&B Happy / Gothenburg
Client:
By Wind
Title:
By Wind
Category:
Brand Identity / System
Annual ID:
OS23_DE073M
Award:
2023 Design Merit Award
Agency:
büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Brand Identity / System
Annual ID:
OS23_DE074M
Award:
2023 Design Merit Award
Agency:
ANTI / Hamar + Nesje / Molde
Client:
Nesje
Title:
Quality through generations
Category:
Brand Identity / System
Annual ID:
OS23_DE075M
Award:
2023 Design Merit Award
Agency:
ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client:
NRK (Norwegian Broadcasting Cooperation)
Title:
NRK Visual identity
Category:
Brand Identity / System
Annual ID:
OS23_DE076M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / System
Annual ID:
OS23_DE077M
Award:
2023 Design Merit Award
Agency:
FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client:
Digital Youth ICT Academy
Title:
DYICTA Logo Design
Category:
Brand Identity / System
Annual ID:
OS23_DE078M
Award:
2023 Design Merit Award
Agency:
DDB Canada
Client:
Association of Registered Graphic Designers (RGD)
Title:
Defy
Category:
Brand Identity / System
Annual ID:
OS23_DE079M
Award:
2023 Design Merit Award
Agency:
Base Design / New York
Client:
Rock and Roll Hall of Fame
Title:
Rock and Roll Hall of Fame
Category:
Brand Identity / System
Annual ID:
OS23_DE080M
Award:
2023 Design Merit Award
Agency:
COLLINS / New York City
Client:
Freeform
Title:
Freeform
Category:
Brand Identity / System
Annual ID:
OS23_DE081M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Brand Identity / System
Annual ID:
OS23_DE082M
Award:
2023 Design Merit Award
Agency:
GOO CHOKI PAR / Tokyo
Client:
Toppan Inc.
Title:
MASQUERADER
Category:
Posters / Series
Annual ID:
OS23_DE136M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Posters / Series
Annual ID:
OS23_DE137M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Posters / Series
Annual ID:
OS23_DE138M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Posters / Series
Annual ID:
OS23_DE139M
Award:
2023 Design Merit Award
Agency:
VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Editorial / Digital Publications
Annual ID:
OS23_DE098M
Award:
2023 Design Merit Award
Agency:
büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Typography / Typeface Design
Annual ID:
OS23_DE099M
Award:
2023 Design Merit Award
Agency:
NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client:
The Swedish Brain Foundation
Title:
Think About the Brain
Category:
Typography / Typeface Design
Annual ID:
OS23_DE100M
Award:
2023 Design Merit Award
Agency:
BLACKBOW / Beijing
Client:
Olympic Winter Games Beijing 2022
Title:
Art on 158-Meter Ice
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE146M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE147M
Award:
2023 Design Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE148M
Award:
2023 Design Merit Award
Agency:
Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE149M
Award:
2023 Design Merit Award
Agency:
ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv
Client:
Ukrainian Institute
Title:
Crimea 5 am
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE150M
Award:
2023 Design Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE151M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE152M
Award:
2023 Design Merit Award
Agency:
Droga5 / New York + Enter + Pink Sparrow
Client:
Molson Coors
Title:
Plastic Free Future Mart
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE153M
Award:
2023 Design Merit Award
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE154M
Award:
2023 Design Merit Award
Agency:
NOMINT
Client:
WWF
Title:
A Flammable Planet
Category:
Craft / Animation
Annual ID:
OS23_DE189M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Animation
Annual ID:
OS23_DE190M