The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
FIRST AID FOR HUMANITY
Agency: VMLY&R Poland / Warsaw + Warsaw Witches Association + Havas Media / Poland
Client: BNP PARIBAS POLAND Category: Experiential / Immersive / Events
Daniel's apartment
Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client: ViiV Healthcare Category: Experiential / Immersive / Events
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Integrated PR Campaign
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC Category: Integrated PR Campaign
There's Nothing Comic About Dyslexia
Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client: Dyslexia Scotland Category: Craft / Writing
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Influencer Marketing / Multi-Channel
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Influencer Marketing / Multi-Channel
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Influencer Marketing / Multi-Channel
Memes to Dreams
Agency: GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client: Popeyes Louisiana Kitchen Category: Influencer Marketing / Multi-Channel
Lil Dicky Quartertime Show
Agency: Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client: Gopuff Category: Influencer Marketing / Multi-Channel
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Posters / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Posters / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Posters / Series
I Will Always Be Me
Agency: VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Editorial / Digital Publications
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Events / Hybrid
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Brand Partnerships
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Brand Partnerships
Peri Beyond The Limits
Agency: Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo
Client: Unilever - Rexona Category: Brand Partnerships
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Use of Technology
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings Category: Use of Technology
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Experiential / Hybrid Events
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Hybrid Events
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Typography / Typeface Design
Think About the Brain
Agency: NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client: The Swedish Brain Foundation Category: Typography / Typeface Design
Pay With Change
Agency: Edelman / New York
Client: Sports Illustrated Swimsuit Category: Brand Transformation / Repositioning
Amazing Thailand. Culture to Commerce.
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok
Client: Tourism Authority of Thailand Category: Branded Game
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Craft / Use of Technology
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
OREO x Pokémon
Agency: Dentsu Creative / New York
Client: Mondelez International, Inc. / OREO Category: Brand Partnerships
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Use of Technology
Anthem For All
Agency: McCann / London + McCann / New York + Craft / London + Craft / New York
Client: Microsoft + Invictus Games Foundation Category: Use of Technology
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Use of Technology
Art on 158-Meter Ice
Agency: BLACKBOW / Beijing
Client: Olympic Winter Games Beijing 2022 Category: Out of Home / Brand Installations
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Out of Home / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Out of Home / Brand Installations
Turnstile Turbines
Agency: Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client: Iberdrola Category: Out of Home / Brand Installations
Crimea 5 am
Agency: ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv
Client: Ukrainian Institute Category: Out of Home / Brand Installations
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Out of Home / Brand Installations
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Out of Home / Brand Installations
Plastic Free Future Mart
Agency: Droga5 / New York + Enter + Pink Sparrow
Client: Molson Coors Category: Out of Home / Brand Installations
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Out of Home / Brand Installations
Award:
2023 Health & Wellness Merit Award
Agency:
VMLY&R Poland / Warsaw + Warsaw Witches Association + Havas Media / Poland
Client:
BNP PARIBAS POLAND
Title:
FIRST AID FOR HUMANITY
Category:
Experiential / Immersive / Events
Annual ID:
OS23_HW042M
Award:
2023 Health & Wellness Merit Award
Agency:
Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client:
ViiV Healthcare
Title:
Daniel's apartment
Category:
Experiential / Immersive / Events
Annual ID:
OS23_HW043M
Award:
2023 Public Relations Merit Award
Agency:
Golin / London
Client:
ASICS
Title:
Dramatic Transformation
Category:
Integrated PR Campaign
Annual ID:
OS23_PR078M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Integrated PR Campaign
Annual ID:
OS23_PR079M
Award:
2023 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
LALCEC
Title:
The Postponed Day
Category:
Integrated PR Campaign
Annual ID:
OS23_PR080M
Award:
2023 Print & Promotional Merit Award
Agency:
INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client:
Dyslexia Scotland
Title:
There's Nothing Comic About Dyslexia
Category:
Craft / Writing
Annual ID:
OS23_PT058M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM102M
Award:
2023 Social Media Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM103M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM104M
Award:
2023 Social Media Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
Dorm Roomz
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM105M
Award:
2023 Social Media Merit Award
Agency:
GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client:
Popeyes Louisiana Kitchen
Title:
Memes to Dreams
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM106M
Award:
2023 Social Media Merit Award
Agency:
Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client:
Gopuff
Title:
Lil Dicky Quartertime Show
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM107M
Award:
2023 Design Merit Award
Agency:
GOO CHOKI PAR / Tokyo
Client:
Toppan Inc.
Title:
MASQUERADER
Category:
Posters / Series
Annual ID:
OS23_DE136M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Posters / Series
Annual ID:
OS23_DE137M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Posters / Series
Annual ID:
OS23_DE138M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Posters / Series
Annual ID:
OS23_DE139M
Award:
2023 Design Merit Award
Agency:
VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Editorial / Digital Publications
Annual ID:
OS23_DE098M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Events / Hybrid
Annual ID:
OS23_EX046M
Award:
2023 Out of Home Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Brand Partnerships
Annual ID:
OS23_OH079M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Brand Partnerships
Annual ID:
OS23_OH080M
Award:
2023 Out of Home Merit Award
Agency:
Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo
Client:
Unilever - Rexona
Title:
Peri Beyond The Limits
Category:
Brand Partnerships
Annual ID:
OS23_OH081M
Award:
2023 Out of Home Merit Award
Agency:
DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Annual ID:
OS23_OH082M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Annual ID:
OS23_CU036M
Award:
2023 Creative Use of Data Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Use of Technology
Annual ID:
OS23_CU037M
Award:
2023 Creative Use of Data Merit Award
Agency:
BBDO / New York
Client:
Pedigree
Title:
Rescue Doodles
Category:
Use of Technology
Annual ID:
OS23_CU038M
Award:
2023 Creative Use of Data Merit Award
Agency:
Wunderman Thompson / Minneapolis
Client:
Sherwin-Williams Coil Coatings
Title:
Speaking In Color
Category:
Use of Technology
Annual ID:
OS23_CU039M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential / Hybrid Events
Annual ID:
OS23_BE080M
Award:
2023 Branded Entertainment Merit Award
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Hybrid Events
Annual ID:
OS23_BE081M
Award:
2023 Design Merit Award
Agency:
büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Typography / Typeface Design
Annual ID:
OS23_DE099M
Award:
2023 Design Merit Award
Agency:
NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client:
The Swedish Brain Foundation
Title:
Think About the Brain
Category:
Typography / Typeface Design
Annual ID:
OS23_DE100M
Award:
2023 Integrated Merit Award
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Brand Transformation / Repositioning
Annual ID:
OS23_IG047M
Award:
2023 Integrated Merit Award
Agency:
Edelman / New York
Client:
Sports Illustrated Swimsuit
Title:
Pay With Change
Category:
Brand Transformation / Repositioning
Annual ID:
OS23_IG048M
Award:
2023 Gaming Merit Award
Agency:
Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok
Client:
Tourism Authority of Thailand
Title:
Amazing Thailand. Culture to Commerce.
Category:
Branded Game
Annual ID:
OS23_GA014M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
Nestlé
Title:
The milkmAId
Category:
Craft / Use of Technology
Annual ID:
OS23_SM116M
Award:
2023 Social Media Merit Award
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Annual ID:
OS23_SM117M
Award:
2023 Creative Effectiveness Merit Award
Agency:
DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Annual ID:
OS23_CE037M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Dentsu Creative / New York
Client:
Mondelez International, Inc. / OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Annual ID:
OS23_CE038M
Award:
2023 Creative Effectiveness Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Annual ID:
OS23_CE039M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Use of Technology
Annual ID:
OS23_MS064M
Award:
2023 Music & Sound Craft Merit Award
Agency:
McCann / London + McCann / New York + Craft / London + Craft / New York
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Use of Technology
Annual ID:
OS23_MS065M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Use of Technology
Annual ID:
OS23_MS066M
Award:
2023 Design Merit Award
Agency:
BLACKBOW / Beijing
Client:
Olympic Winter Games Beijing 2022
Title:
Art on 158-Meter Ice
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE146M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE147M
Award:
2023 Design Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE148M
Award:
2023 Design Merit Award
Agency:
Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE149M
Award:
2023 Design Merit Award
Agency:
ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv
Client:
Ukrainian Institute
Title:
Crimea 5 am
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE150M
Award:
2023 Design Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE151M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE152M
Award:
2023 Design Merit Award
Agency:
Droga5 / New York + Enter + Pink Sparrow
Client:
Molson Coors
Title:
Plastic Free Future Mart
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE153M
Award:
2023 Design Merit Award
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE154M