The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company Category: Innovation & Transformation / Innovation in Out of Home
The Heinzjack
Agency: FP7 McCann / Dubai + VUZ / Dubai
Client: Heinz Arabia Category: Innovation & Transformation / Innovation in Out of Home
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Out of Home
The Billboard Is Yours To Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Innovation & Transformation / Innovation in Out of Home
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Craft / Use of Technology
Remastered Memories
Agency: Wunderman Thompson Canada / Toronto + True Patriot Love Foundation / Toronto
Client: True Patriot Love Foundation Category: Craft / Use of Technology
Join the Flip Side
Agency: Wieden+Kennedy / Amsterdam
Client: Samsung Category: Television & VOD / Over 60 Seconds - Single
Octocurse
Agency: Biscuit Filmworks / London + Grey / London
Client: PETA Category: Television & VOD / Over 60 Seconds - Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Television & VOD / Over 60 Seconds - Single
Cheers to All Fans
Agency: Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens
Client: Heineken Category: Television & VOD / Over 60 Seconds - Single
Dear Customer
Agency: DAVID / Buenos Aires
Client: HSBC Bank Category: Television & VOD / Over 60 Seconds - Single
Love Means Everything
Agency: Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Television & VOD / Over 60 Seconds - Single
Independent Journalism for an Independent Life - Questlove
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Television & VOD / Over 60 Seconds - Single
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Animation
Invisibles
Agency: VMLY&R HEALTH / Madrid + Biogen / Madrid + FundAME / Madrid
Client: Biogen - FundAME Category: Film
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Film
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Project Relate
Agency: Toaster / Singapore + Google India
Client: Google India Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Audio
Reverse Auction
Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client: Samsung Category: Digital & Online / Ecommerce
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Digital & Online / Ecommerce
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Long Form Video / Single
Meeting Again For The First Time.
Agency: UltraSuperNew / Tokyo
Client: SKYN Category: Long Form Video / Single
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Long Form Video / Single
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Long Form Video / Single
Captain Olson
Agency: TBWA\ESPAÑA / Madrid
Client: Ronald McDonald Children's Foundation Category: Long Form Video / Single
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Long Form Video / Single
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Long Form Video / Single
Osmosis
Agency: Gentle Cowboys / New York + Cut+Run / New York
Client: The Met / The Noguchi Museum / ArtCake Brooklyn Category: Long Form Video / Single
WOMAN Corp
Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client: ERA Coalition Category: Long Form Video / Single
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Long Form Video / Single
Mrs. Hayes
Agency: division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit
Client: Chevrolet Category: Long Form Video / Single
Naija Odyssey
Agency: Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles
Client: WhatsApp Category: Long Form Video / Single
FORTALEZA
Agency: draftLine / Bogotá + Abaco films / Bogotá
Client: AB-INBEV CLUB COLOMBIA Category: Innovation & Transformation / Innovation in Brand-Side
Lyme Bomb Detector
Agency: Eversana Intouch / New York + VideoCubo.TV / São Paulo
Client: Global Lyme Alliance Category: Innovation & Transformation / Innovation in Pharma
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Single Region or Market / Non-Profit / Charity
Missing Stock
Agency: Wunderman Thompson / Bogotá
Client: Fundación Internacional Para El Reencuentro / MUDI Category: Single Region or Market / Non-Profit / Charity
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office Category: Single Region or Market / Non-Profit / Charity
Feel What We Feel
Agency: Grey Canada / Toronto + TANK Worldwide / Montréal
Client: Razom Category: Single Region or Market / Non-Profit / Charity
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever Category: Single Region or Market / Non-Profit / Charity
The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo + Black Business and Professional Association + Toronto Metropolitan University's Diversity Institute + Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada
Client: Black Business & Professional, Diversity Institute TMU, Canadian Congress Category: Single Region or Market / Non-Profit / Charity
Life, on Purpose
Agency: Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client: Indigo Category: Writing / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Writing / Series
Award:
2023 Out of Home Merit Award
Agency:
St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH096M
Award:
2023 Out of Home Merit Award
Agency:
FP7 McCann / Dubai + VUZ / Dubai
Client:
Heinz Arabia
Title:
The Heinzjack
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH097M
Award:
2023 Out of Home Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH098M
Award:
2023 Out of Home Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours To Take
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH099M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Annual ID:
OS23_EX081M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Wunderman Thompson Canada / Toronto + True Patriot Love Foundation / Toronto
Client:
True Patriot Love Foundation
Title:
Remastered Memories
Category:
Craft / Use of Technology
Annual ID:
OS23_EX082M
Award:
2023 Film & Video Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Samsung
Title:
Join the Flip Side
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI069M
Award:
2023 Film & Video Merit Award
Agency:
Biscuit Filmworks / London + Grey / London
Client:
PETA
Title:
Octocurse
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI070M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI071M
Award:
2023 Film & Video Merit Award
Agency:
Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens
Client:
Heineken
Title:
Cheers to All Fans
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI072M
Award:
2023 Film & Video Merit Award
Agency:
DAVID / Buenos Aires
Client:
HSBC Bank
Title:
Dear Customer
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI073M
Award:
2023 Film & Video Merit Award
Agency:
Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Love Means Everything
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI074M
Award:
2023 Film & Video Merit Award
Agency:
Droga5 / New York + The New York Times + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI075M
Award:
2023 Design Merit Award
Agency:
NOMINT
Client:
WWF
Title:
A Flammable Planet
Category:
Craft / Animation
Annual ID:
OS23_DE189M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Animation
Annual ID:
OS23_DE190M
Award:
2023 Pharma Merit Award
Agency:
21GRAMS
Client:
AstraZeneca
Title:
Under a Rock
Category:
Film
Annual ID:
OS23_PH020M
Award:
2023 Pharma Merit Award
Agency:
VMLY&R HEALTH / Madrid + Biogen / Madrid + FundAME / Madrid
Client:
Biogen - FundAME
Title:
Invisibles
Category:
Film
Annual ID:
OS23_PH021M
Award:
2023 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Film
Annual ID:
OS23_PH022M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN076M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Toaster / Singapore + Google India
Client:
Google India
Title:
Project Relate
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN077M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN078M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN079M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN080M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN081M
Award:
2023 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Ministry of Foreign Affairs, Olena Zelenska Foundation
Title:
Carol for Charity
Category:
Audio
Annual ID:
OS23_BE066M
Award:
2023 Direct Marketing Merit Award
Agency:
CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client:
Samsung
Title:
Reverse Auction
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM080M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM081M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Long Form Video / Single
Annual ID:
OS23_BE047M
Award:
2023 Branded Entertainment Merit Award
Agency:
UltraSuperNew / Tokyo
Client:
SKYN
Title:
Meeting Again For The First Time.
Category:
Long Form Video / Single
Annual ID:
OS23_BE048M
Award:
2023 Branded Entertainment Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Long Form Video / Single
Annual ID:
OS23_BE049M
Award:
2023 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Long Form Video / Single
Annual ID:
OS23_BE050M
Award:
2023 Branded Entertainment Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Long Form Video / Single
Annual ID:
OS23_BE051M
Award:
2023 Branded Entertainment Merit Award
Agency:
McCann / Stockholm + McCann Worldgroup / London
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Long Form Video / Single
Annual ID:
OS23_BE052M
Award:
2023 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Long Form Video / Single
Annual ID:
OS23_BE053M
Award:
2023 Branded Entertainment Merit Award
Agency:
Gentle Cowboys / New York + Cut+Run / New York
Client:
The Met / The Noguchi Museum / ArtCake Brooklyn
Title:
Osmosis
Category:
Long Form Video / Single
Annual ID:
OS23_BE054M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Long Form Video / Single
Annual ID:
OS23_BE055M
Award:
2023 Branded Entertainment Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Long Form Video / Single
Annual ID:
OS23_BE056M
Award:
2023 Branded Entertainment Merit Award
Agency:
division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit
Client:
Chevrolet
Title:
Mrs. Hayes
Category:
Long Form Video / Single
Annual ID:
OS23_BE057M
Award:
2023 Branded Entertainment Merit Award
Agency:
Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles
Client:
WhatsApp
Title:
Naija Odyssey
Category:
Long Form Video / Single
Annual ID:
OS23_BE058M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine / Bogotá + Abaco films / Bogotá
Client:
AB-INBEV CLUB COLOMBIA
Title:
FORTALEZA
Category:
Innovation & Transformation / Innovation in Brand-Side
Annual ID:
OS23_BS036M
Award:
2023 Pharma Merit Award
Agency:
Eversana Intouch / New York + VideoCubo.TV / São Paulo
Client:
Global Lyme Alliance
Title:
Lyme Bomb Detector
Category:
Innovation & Transformation / Innovation in Pharma
Annual ID:
OS23_PH034M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE027M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Wunderman Thompson / Bogotá
Client:
Fundación Internacional Para El Reencuentro / MUDI
Title:
Missing Stock
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE028M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE029M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Grey Canada / Toronto + TANK Worldwide / Montréal
Client:
Razom
Title:
Feel What We Feel
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE030M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Havas / Chicago + Yellowstone Forever
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE031M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Zulu Alpha Kilo + Black Business and Professional Association + Toronto Metropolitan University's Diversity Institute + Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada
Client:
Black Business & Professional, Diversity Institute TMU, Canadian Congress
Title:
The Micropedia of Microaggressions
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE032M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Expedia + Anomaly
Client:
Expedia
Title:
Glimpses
Category:
Writing / Series
Annual ID:
OS23_MI072M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client:
Indigo
Title:
Life, on Purpose
Category:
Writing / Series
Annual ID:
OS23_MI073M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Writing / Series
Annual ID:
OS23_MI074M