The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Doritos® All Dressed NPCs
Agency: BBDO Canada / Toronto + PepsiCo Canada / Toronto
Client: PepsiCo Canada Category: Games / Gaming
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Games / Gaming
Unlocking Merge Mansion
Agency: Reaktor + R&CPMK / Los Angeles, CA, USA + Jack Morton Worldwide / Los Angeles, CA, USA + Bacon / Copenhagen
Client: Metacore / Merge Mansion Category: Games / Gaming
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona Category: Commerce
Self-check out
Agency: Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client: K-lynn Category: Commerce
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Commerce
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta Category: Craft / Use of Technology
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc. Category: Craft / Use of Technology
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center Category: Experiential / Immersive / Events
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: Online & Mobile Video / Online-only Video - Series
SIM Registration Drive
Agency: GIGIL / Manila + Arcade Film Factory
Client: TNT Telco Category: Online & Mobile Video / Online-only Video - Series
The Messenger
Agency: Area 23, an IPG Health Company / New York + Studio Syro / Gainesville, FL
Client: Bayer Category: Craft / Art Direction
Fry Funeral
Agency: Courage / Toronto + KFC / Toronto + Spy Films / Toronto + Nimiopere / Toronto
Client: KFC Category: Livestream
Nobody Delivers Faster
Agency: White Rabbit Budapest / Budapest
Client: Fabene Restaurants Category: Livestream
The Exiled Team
Agency: Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client: Brahma Category: Livestream
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Multiple Positions
Agency: Arrivals + Departures / Toronto + Phoenix / Toronto
Client: Phoenix Category: Film
Ramit - Having it All
Agency: Havas New York / New York City + NewYork-Presbyterian
Client: NewYork-Presbyterian Category: Film
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Out of Home / Single
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Creative Use of Data
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Creative Use of Data
Black Kitchen Initiative
Agency: Wieden+Kennedy / New York + Kraft Heinz Company + The Mayda Creative Co.
Client: HEINZ Category: Online / Branded Podcast
The iconic playlist
Agency: TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client: Mercedes-Benz France Category: Online / Branded Podcast
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE Category: Technology as a Creative Tool
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Technology as a Creative Tool
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda Category: Technology as a Creative Tool
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa Category: Innovation / Execution in Radio & Audio
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Original Music / Score - Short Form
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Real-Time Data
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Real-Time Data
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Craft / Use of Technology
Best Friends
Agency: Uber One + O Positive + Mother
Client: Uber One Category: TV, VOD, & Online / Over 90 Seconds - Single
Don't Make Your Future You Hate You
Agency: Deutsch LA + Butter Music and Sound + Whitehouse Post + O Positive
Client: NerdWallet Category: TV, VOD, & Online / Over 90 Seconds - Single
Feel the Fire
Agency: Joe Public + Romance Films / Cape Town
Client: Chicken Licken Category: TV, VOD, & Online / Over 90 Seconds - Single
Final Say
Agency: Halo / Johannesburg
Client: Capital Legacy Category: TV, VOD, & Online / Over 90 Seconds - Single
Generation Gap
Agency: The Monkeys, part of Accenture Song / Sydney + Rabbit / Sydney + UM / Sydney
Client: MLA Category: TV, VOD, & Online / Over 90 Seconds - Single
Go For Launch
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: CP Chicken Category: TV, VOD, & Online / Over 90 Seconds - Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: TV, VOD, & Online / Over 90 Seconds - Single
Human Touch
Agency: AUGE Communication / Milano + Translated / Rome + Mercurio / Milan
Client: Translated Category: TV, VOD, & Online / Over 90 Seconds - Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise Category: TV, VOD, & Online / Over 90 Seconds - Single
No Going Back
Agency: CUBO CX / New York + HALAL / Amsterdam
Client: Wargaming/ World of Tanks Category: TV, VOD, & Online / Over 90 Seconds - Single
RAIN
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: SAVE THE CHILDREN Category: TV, VOD, & Online / Over 90 Seconds - Single
Real Virtual Beauty
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client: Dove Category: TV, VOD, & Online / Over 90 Seconds - Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Branded Entertainment Merit Award
Agency:
BBDO Canada / Toronto + PepsiCo Canada / Toronto
Client:
PepsiCo Canada
Title:
Doritos® All Dressed NPCs
Category:
Games / Gaming
Annual ID:
OS24_BE055M
Award:
2024 Branded Entertainment Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Games / Gaming
Annual ID:
OS24_BE056M
Award:
2024 Branded Entertainment Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Games / Gaming
Annual ID:
OS24_BE057M
Award:
2024 Branded Entertainment Merit Award
Agency:
Reaktor + R&CPMK / Los Angeles, CA, USA + Jack Morton Worldwide / Los Angeles, CA, USA + Bacon / Copenhagen
Client:
Metacore / Merge Mansion
Title:
Unlocking Merge Mansion
Category:
Games / Gaming
Annual ID:
OS24_BE058M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / New York + Palmar Productions + VML / Mexico City
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Annual ID:
OS24_EX064M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client:
K-lynn
Title:
Self-check out
Category:
Commerce
Annual ID:
OS24_EX065M
Award:
2024 Experiential & Immersive Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Annual ID:
OS24_EX066M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BBDO / New York + Kaleida + Method Studios / New York
Client:
Meta
Title:
A Rip In Reality
Category:
Craft / Use of Technology
Annual ID:
OS24_EX088M
Award:
2024 Experiential & Immersive Merit Award
Agency:
el taier DDB centro / Guatemala
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Craft / Use of Technology
Annual ID:
OS24_EX089M
Award:
2024 Health & Wellness Merit Award
Agency:
Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Experiential / Immersive / Events
Annual ID:
OS24_HW036M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS24_IN045M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
GIGIL / Manila + Arcade Film Factory
Client:
TNT Telco
Title:
SIM Registration Drive
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS24_IN046M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Studio Syro / Gainesville, FL
Client:
Bayer
Title:
The Messenger
Category:
Craft / Art Direction
Annual ID:
OS24_PH032M
Award:
2024 Social Media Merit Award
Agency:
Courage / Toronto + KFC / Toronto + Spy Films / Toronto + Nimiopere / Toronto
Client:
KFC
Title:
Fry Funeral
Category:
Livestream
Annual ID:
OS24_SM066M
Award:
2024 Social Media Merit Award
Agency:
DAVID / São Paulo
Client:
Burger King
Title:
Mission: Whopper
Category:
Livestream
Annual ID:
OS24_SM067M
Award:
2024 Social Media Merit Award
Agency:
White Rabbit Budapest / Budapest
Client:
Fabene Restaurants
Title:
Nobody Delivers Faster
Category:
Livestream
Annual ID:
OS24_SM068M
Award:
2024 Social Media Merit Award
Agency:
Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client:
Brahma
Title:
The Exiled Team
Category:
Livestream
Annual ID:
OS24_SM069M
Award:
2024 Pharma Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_PH027M
Award:
2024 Pharma Merit Award
Agency:
Arrivals + Departures / Toronto + Phoenix / Toronto
Client:
Phoenix
Title:
Multiple Positions
Category:
Film
Annual ID:
OS24_PH028M
Award:
2024 Pharma Merit Award
Agency:
Havas New York / New York City + NewYork-Presbyterian
Client:
NewYork-Presbyterian
Title:
Ramit - Having it All
Category:
Film
Annual ID:
OS24_PH029M
Award:
2024 Design Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Out of Home / Single
Annual ID:
OS24_DE110M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Creative Use of Data
Annual ID:
OS24_IC018M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Creative Use of Data
Annual ID:
OS24_IC019M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Wieden+Kennedy / New York + Kraft Heinz Company + The Mayda Creative Co.
Client:
HEINZ
Title:
Black Kitchen Initiative
Category:
Online / Branded Podcast
Annual ID:
OS24_RA018M
Award:
2024 Radio & Audio-First Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client:
Mercedes-Benz France
Title:
The iconic playlist
Category:
Online / Branded Podcast
Annual ID:
OS24_RA019M
Award:
2024 Creative Use of Technology Merit Award
Agency:
adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client:
MARMITE
Title:
BABY SCAN
Category:
Technology as a Creative Tool
Annual ID:
OS24_CT028M
Award:
2024 Creative Use of Technology Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Technology as a Creative Tool
Annual ID:
OS24_CT029M
Award:
2024 Creative Use of Technology Merit Award
Agency:
NORD DDB / Stockholm
Client:
Skoda
Title:
Dashboard Billboards
Category:
Technology as a Creative Tool
Annual ID:
OS24_CT030M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Buzzman / Paris
Client:
CELIO
Title:
THE MOST NORMAL SHOOT
Category:
Technology as a Creative Tool
Annual ID:
OS24_CT031M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Niña / Buenos Aires
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Innovation / Execution in Radio & Audio
Annual ID:
OS24_RA039M
Award:
2024 Music & Sound Craft Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Original Music / Score - Short Form
Annual ID:
OS24_MS037M
Award:
2024 Creative Use of Data Merit Award
Agency:
GALE
Client:
Chipotle
Title:
Doppelgänger
Category:
Real-Time Data
Annual ID:
OS24_CU020M
Award:
2024 Creative Use of Data Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Real-Time Data
Annual ID:
OS24_CU021M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Argentina
Client:
Asdra
Title:
Promises Syndrome
Category:
Real-Time Data
Annual ID:
OS24_CU022M
Award:
2024 Creative Use of Data Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Real-Time Data
Annual ID:
OS24_CU023M
Award:
2024 Pharma Merit Award
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Craft / Use of Technology
Annual ID:
OS24_PH034M
Award:
2024 Film & Video Merit Award
Agency:
Uber One + O Positive + Mother
Client:
Uber One
Title:
Best Friends
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI062M
Award:
2024 Film & Video Merit Award
Agency:
Deutsch LA + Butter Music and Sound + Whitehouse Post + O Positive
Client:
NerdWallet
Title:
Don't Make Your Future You Hate You
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI063M
Award:
2024 Film & Video Merit Award
Agency:
Joe Public + Romance Films / Cape Town
Client:
Chicken Licken
Title:
Feel the Fire
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI064M
Award:
2024 Film & Video Merit Award
Agency:
Halo / Johannesburg
Client:
Capital Legacy
Title:
Final Say
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI065M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Rabbit / Sydney + UM / Sydney
Client:
MLA
Title:
Generation Gap
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI066M
Award:
2024 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + Suneta House / Bangkok
Client:
CP Chicken
Title:
Go For Launch
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI067M
Award:
2024 Film & Video Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI068M
Award:
2024 Film & Video Merit Award
Agency:
AUGE Communication / Milano + Translated / Rome + Mercurio / Milan
Client:
Translated
Title:
Human Touch
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI069M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI070M
Award:
2024 Film & Video Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI071M
Award:
2024 Film & Video Merit Award
Agency:
CUBO CX / New York + HALAL / Amsterdam
Client:
Wargaming/ World of Tanks
Title:
No Going Back
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI072M
Award:
2024 Film & Video Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
SAVE THE CHILDREN
Title:
RAIN
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI073M
Award:
2024 Film & Video Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client:
Dove
Title:
Real Virtual Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI074M
Award:
2024 Film & Video Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI075M