The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Cinematography / Single
Sync
Agency: Biscuit Filmworks + adam&eveDDB / London
Client: The Valuable 500 Category: Cinematography / Single
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Campaigns for Good
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Casting
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Casting
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client: AB InBev, Michelob ULTRA Category: Casting
Feel The Fire
Agency: Romance Films / Cape Town + Joe Public
Client: Chicken Licken Category: Casting
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Casting
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: Casting
The Boxer
Agency: Soho Square / Bangkok + Colgate Palmolive / Bangkok + Hogarth X Underdoc / Bangkok + Wavemaker / Bangkok
Client: Colgate Category: Casting
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Casting
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Casting
Love Squad
Agency: Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client: Waoo Category: Innovation / Use of Media in Gaming
Secret Menu Magazine - Issue 2: Miami
Agency: Superette, the Creative Studio at DoorDash / San Francisco + MikeTeevee / Los Angeles + Studio Yukiko / Berlin
Client: DoorDash Category: Editorial / Magazines & Newspapers
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Typography / Typeface Design
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel Category: Typography / Typeface Design
Extra Seats
Agency: Marcel / Paris + Betclic / Paris + Goray / Paris + Prodigious / Paris
Client: Betclic Category: Brand Installations
The Sound Studio
Agency: Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client: The General Insurance Category: Brand Installations
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel Category: Innovation / New Ideas in Design
Splash Spots
Agency: Zulu Alpha Kilo + Street Lab
Client: Street Labs Category: Innovation / New Ideas in Design
The First Wheelchair Ballkid
Agency: Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client: Mastercard Category: Innovation / New Ideas in Design
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Innovation / New Ideas in IP & Product Design
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Innovation / New Ideas in IP & Product Design
Splash Spots
Agency: Zulu Alpha Kilo + Street Lab
Client: Street Labs Category: Innovation / New Ideas in IP & Product Design
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Innovation / New Ideas in IP & Product Design
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Commerce
Buick Nail Clipper
Agency: Ogilvy Shanghai / Shanghai + SAIC Genaral Motors / Shanghai + Boxcutter LImited / Auckland + MILE (Shanghai) Film and Television Planning Co. Ltd / Shanghai
Client: Buick Category: Reputation Management
Fckoatly.com
Agency: Oatly Department of Mind Control / Malmö
Client: Oatly Category: Reputation Management
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Reputation Management
Solar Billboard
Agency: LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client: Heineken Category: B2B Communications
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club Category: Community Building
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Craft / Art Direction
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Immersive Spaces
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: TV, VOD, & Online / 31-60 Seconds - Series
The Self-Sufficient Food Cart
Agency: Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client: Centelsa by Nexans Category: Products for Good
Undo The Firewall
Agency: HELLO MONDAY/DEPT® / New York
Client: The True Story Category: Products for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Innovation / Use of Media in Creative Use of Data
NewsJacker
Agency: Clemenger BBDO
Client: Australian Youth Climate Coalition Category: Innovation / Use of Media in Creative Use of Data
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Cinematography / Single
Annual ID:
OS24_MI079M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + adam&eveDDB / London
Client:
The Valuable 500
Title:
Sync
Category:
Cinematography / Single
Annual ID:
OS24_MI080M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis One Touch
Client:
NIVEA
Title:
The Climbing Cholitas
Category:
Cinematography / Single
Annual ID:
OS24_MI081M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Cinematography / Single
Annual ID:
OS24_MI082M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Campaigns for Good
Annual ID:
OS24_BS045M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Casting
Annual ID:
OS24_MI103M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Google LLC / Mountain View CA
Client:
Google | Samsung
Title:
American Gothic
Category:
Casting
Annual ID:
OS24_MI104M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Casting
Annual ID:
OS24_MI105M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
Casting
Annual ID:
OS24_MI106M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Casting
Annual ID:
OS24_MI107M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Joe Public
Client:
Chicken Licken
Title:
Feel The Fire
Category:
Casting
Annual ID:
OS24_MI108M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + LinkedIn + Iconoclast
Client:
LinkedIn
Title:
Find Your In
Category:
Casting
Annual ID:
OS24_MI109M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + OPC / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Casting
Annual ID:
OS24_MI110M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Casting
Annual ID:
OS24_MI111M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
Casting
Annual ID:
OS24_MI112M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Casting
Annual ID:
OS24_MI113M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Soho Square / Bangkok + Colgate Palmolive / Bangkok + Hogarth X Underdoc / Bangkok + Wavemaker / Bangkok
Client:
Colgate
Title:
The Boxer
Category:
Casting
Annual ID:
OS24_MI114M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Casting
Annual ID:
OS24_MI115M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Casting
Annual ID:
OS24_MI116M
Award:
2024 Gaming Merit Award
Agency:
Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client:
Waoo
Title:
Love Squad
Category:
Innovation / Use of Media in Gaming
Annual ID:
OS24_GA037M
Award:
2024 Creative Use of Technology Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Use of Media in Technology
Annual ID:
OS24_CT054M
Award:
2024 Design Merit Award
Agency:
Superette, the Creative Studio at DoorDash / San Francisco + MikeTeevee / Los Angeles + Studio Yukiko / Berlin
Client:
DoorDash
Title:
Secret Menu Magazine - Issue 2: Miami
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS24_DE077M
Award:
2024 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Typography / Typeface Design
Annual ID:
OS24_DE078M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Dubai / Dubai + Omantel / Oman
Client:
Omantel
Title:
Maqroo
Category:
Typography / Typeface Design
Annual ID:
OS24_DE079M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + Betclic / Paris + Goray / Paris + Prodigious / Paris
Client:
Betclic
Title:
Extra Seats
Category:
Brand Installations
Annual ID:
OS24_EX049M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client:
The General Insurance
Title:
The Sound Studio
Category:
Brand Installations
Annual ID:
OS24_EX050M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Dubai / Dubai + Omantel / Oman
Client:
Omantel
Title:
Maqroo
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE157M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE158M
Award:
2024 Design Merit Award
Agency:
Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client:
Mastercard
Title:
The First Wheelchair Ballkid
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE159M
Award:
2024 IP & Product Design Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP024M
Award:
2024 IP & Product Design Merit Award
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP025M
Award:
2024 IP & Product Design Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP026M
Award:
2024 IP & Product Design Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP027M
Award:
2024 Branded Entertainment Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_BE065M
Award:
2024 Branded Entertainment Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Annual ID:
OS24_BE066M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Shanghai / Shanghai + SAIC Genaral Motors / Shanghai + Boxcutter LImited / Auckland + MILE (Shanghai) Film and Television Planning Co. Ltd / Shanghai
Client:
Buick
Title:
Buick Nail Clipper
Category:
Reputation Management
Annual ID:
OS24_PR054M
Award:
2024 Public Relations Merit Award
Agency:
Oatly Department of Mind Control / Malmö
Client:
Oatly
Title:
Fckoatly.com
Category:
Reputation Management
Annual ID:
OS24_PR055M
Award:
2024 Public Relations Merit Award
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Reputation Management
Annual ID:
OS24_PR056M
Award:
2024 Public Relations Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
B2B Communications
Annual ID:
OS24_PR061M
Award:
2024 Public Relations Merit Award
Agency:
LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
Solar Billboard
Category:
B2B Communications
Annual ID:
OS24_PR062M
Award:
2024 Public Relations Merit Award
Agency:
VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client:
Betis Football Club
Title:
Betis Test
Category:
Community Building
Annual ID:
OS24_PR045M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Craft / Art Direction
Annual ID:
OS24_IG051M
Award:
2024 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Immersive Spaces
Annual ID:
OS24_EX051M
Award:
2024 Experiential & Immersive Merit Award
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Immersive Spaces
Annual ID:
OS24_EX052M
Award:
2024 Film & Video Merit Award
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS24_FI056M
Award:
2024 Health & Wellness Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Creative Use of Data
Annual ID:
OS24_HW037M
Award:
2024 IP & Product Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client:
Centelsa by Nexans
Title:
The Self-Sufficient Food Cart
Category:
Products for Good
Annual ID:
OS24_IP022M
Award:
2024 IP & Product Design Merit Award
Agency:
HELLO MONDAY/DEPT® / New York
Client:
The True Story
Title:
Undo The Firewall
Category:
Products for Good
Annual ID:
OS24_IP023M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU035M
Award:
2024 Creative Use of Data Merit Award
Agency:
Clemenger BBDO
Client:
Australian Youth Climate Coalition
Title:
NewsJacker
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU036M