The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: TV, VOD, & Online / Over 90 Seconds - Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: TV, VOD, & Online / Over 90 Seconds - Single
The Lost Voice
Agency: Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
This is Footy Country
Agency: The Monkeys, part of Accenture Song / Sydney + Exit Films / Sydney + The Editors + MassiveMusic / Sydney
Client: Telstra Category: TV, VOD, & Online / Over 90 Seconds - Single
Call of Love
Agency: Accenture Song Germany / Hamburg + Lufthansa / Frankfurt + LIGANOVA HORIZON / Frankfurt + RadicalMedia / Berlin
Client: Lufthansa Category: Events / Hybrid
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential Music & Sound
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Experiential Music & Sound
The Song of My Life
Agency: Publicis Communications Beijing / Beijing + Shanghai Judian Advertising Co.,Ltd / Shanghai + Musicore Studio Bear / Shanghai + SHOW Post Production / Shanghai
Client: Huawei Technologies Co., Ltd / HUAWEI FreeBuds Pro3 Category: Experiential Music & Sound
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Social Media for Good
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Social Media for Good
Ralco No Pressure Delivery
Agency: BBDO India / Mumbai
Client: Ralson India Category: Social Media for Good
DELIVERY SAFE
Agency: Havas Paris / Paris + KFC France / Paris + 66 Origin / Paris
Client: KFC Category: Physical Products
Heineken Star Ice
Agency: VML / Bangkok + Heineken Lao Brewery Co., Ltd. / Vientiane + Bob Eye View / Bangkok + Lamoon Group / Bangkok
Client: Heineken Category: Physical Products
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Physical Products
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Physical Products
The Self-Sufficient Food Cart
Agency: Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client: Centelsa by Nexans Category: Physical Products
Tiger Summer Puffer
Agency: BBH Singapore + LePub APAC + Whatever Co. / Japan + DeVries Global Singapore
Client: Tiger Beer Category: Physical Products
Change The Ending
Agency: No.8 Sound & Visions Ltd / London + Passion Pictures / London + Tubby Brothers Films / London + Above+Beyond / London
Client: Alzheimer's Research UK Category: Sound Mixing
Go Beyond Summer
Agency: McCann Canada / Toronto + Grayson Music Group
Client: Chevrolet Canada Category: Sound Mixing
Me, My Autism and I
Agency: 750mph / London + Havas London / London + SMUGGLER / London + White House Post / London
Client: Vanish Category: Sound Mixing
The Remote
Agency: Grey London + Factory Studios / London + Stink Films / London + Electric Theatre Collective / London
Client: Vodafone Ireland Category: Sound Mixing
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Sound Mixing
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / Use of Media in Print & Promotional
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Newspaper / Single
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: TV, VOD, & Online / 30 Seconds and Under - Single
Slingshot
Agency: Doomsday Entertainment / Los Angeles
Client: Apple Category: TV, VOD, & Online / 30 Seconds and Under - Single
Yes!
Agency: Erich and Kallman / San Francisco
Client: The Hershey Company/Reese's Caramel Big Cup Category: TV, VOD, & Online / 30 Seconds and Under - Single
Annoying Ads
Agency: Leo Burnett Germany
Client: Samsung Electronics Category: Non-traditional & Guerrilla Marketing
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash Category: Non-traditional & Guerrilla Marketing
"Charles III – The Burger King"
Agency: Grabarz & Partner / Hamburg
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Non-traditional & Guerrilla Marketing
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Non-traditional & Guerrilla Marketing
Rob it to get it
Agency: BETC Paris + GUM / Paris + Soldats / Paris
Client: Distance Category: Non-traditional & Guerrilla Marketing
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Non-traditional & Guerrilla Marketing
The Drive Thru School
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: McDonald's UAE Category: Non-traditional & Guerrilla Marketing
The Forgotten Team
Agency: Dentsu Creative Portugal / Lisbon
Client: MEO Category: Non-traditional & Guerrilla Marketing
The Liver Check
Agency: Publicis Worldwide Poland / Warsaw + PHD / Warsaw + MSL / Warsaw
Client: Sanofi Category: Non-traditional & Guerrilla Marketing
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Non-traditional & Guerrilla Marketing
Last Call
Agency: Kurppa Hosk Communications / Stockholm + Ocean Outdoor / Stockholm
Client: Yabie Category: B2B Communications
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Craft / Illustration
Too beautiful to be opened
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Craft / Illustration
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Creative Use of Data
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo Category: Creative Use of Data
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate Category: Integrated / Omnichannel Campaign
Award:
2024 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI076M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI077M
Award:
2024 Film & Video Merit Award
Agency:
Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI078M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Exit Films / Sydney + The Editors + MassiveMusic / Sydney
Client:
Telstra
Title:
This is Footy Country
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI079M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Accenture Song Germany / Hamburg + Lufthansa / Frankfurt + LIGANOVA HORIZON / Frankfurt + RadicalMedia / Berlin
Client:
Lufthansa
Title:
Call of Love
Category:
Events / Hybrid
Annual ID:
OS24_EX048M
Award:
2024 Music & Sound Craft Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Music & Sound
Annual ID:
OS24_MS022M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Experiential Music & Sound
Annual ID:
OS24_MS023M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Publicis Communications Beijing / Beijing + Shanghai Judian Advertising Co.,Ltd / Shanghai + Musicore Studio Bear / Shanghai + SHOW Post Production / Shanghai
Client:
Huawei Technologies Co., Ltd / HUAWEI FreeBuds Pro3
Title:
The Song of My Life
Category:
Experiential Music & Sound
Annual ID:
OS24_MS024M
Award:
2024 Social Media Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media for Good
Annual ID:
OS24_SM106M
Award:
2024 Social Media Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Social Media for Good
Annual ID:
OS24_SM107M
Award:
2024 Social Media Merit Award
Agency:
BBDO India / Mumbai
Client:
Ralson India
Title:
Ralco No Pressure Delivery
Category:
Social Media for Good
Annual ID:
OS24_SM108M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Havas Paris / Paris + KFC France / Paris + 66 Origin / Paris
Client:
KFC
Title:
DELIVERY SAFE
Category:
Physical Products
Annual ID:
OS24_EX054M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / Bangkok + Heineken Lao Brewery Co., Ltd. / Vientiane + Bob Eye View / Bangkok + Lamoon Group / Bangkok
Client:
Heineken
Title:
Heineken Star Ice
Category:
Physical Products
Annual ID:
OS24_EX055M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Physical Products
Annual ID:
OS24_EX056M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Physical Products
Annual ID:
OS24_EX057M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Physical Products
Annual ID:
OS24_EX058M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Physical Products
Annual ID:
OS24_EX059M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client:
Centelsa by Nexans
Title:
The Self-Sufficient Food Cart
Category:
Physical Products
Annual ID:
OS24_EX060M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BBH Singapore + LePub APAC + Whatever Co. / Japan + DeVries Global Singapore
Client:
Tiger Beer
Title:
Tiger Summer Puffer
Category:
Physical Products
Annual ID:
OS24_EX061M
Award:
2024 Music & Sound Craft Merit Award
Agency:
No.8 Sound & Visions Ltd / London + Passion Pictures / London + Tubby Brothers Films / London + Above+Beyond / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Sound Mixing
Annual ID:
OS24_MS052M
Award:
2024 Music & Sound Craft Merit Award
Agency:
McCann Canada / Toronto + Grayson Music Group
Client:
Chevrolet Canada
Title:
Go Beyond Summer
Category:
Sound Mixing
Annual ID:
OS24_MS053M
Award:
2024 Music & Sound Craft Merit Award
Agency:
750mph / London + Havas London / London + SMUGGLER / London + White House Post / London
Client:
Vanish
Title:
Me, My Autism and I
Category:
Sound Mixing
Annual ID:
OS24_MS054M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Grey London + Factory Studios / London + Stink Films / London + Electric Theatre Collective / London
Client:
Vodafone Ireland
Title:
The Remote
Category:
Sound Mixing
Annual ID:
OS24_MS055M
Award:
2024 Music & Sound Craft Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Sound Mixing
Annual ID:
OS24_MS056M
Award:
2024 Print & Promotional Merit Award
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / Use of Media in Print & Promotional
Annual ID:
OS24_PT081M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Single
Annual ID:
OS24_PT027M
Award:
2024 Film & Video Merit Award
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI040M
Award:
2024 Film & Video Merit Award
Agency:
Doomsday Entertainment / Los Angeles
Client:
Apple
Title:
Slingshot
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI041M
Award:
2024 Film & Video Merit Award
Agency:
Erich and Kallman / San Francisco
Client:
The Hershey Company/Reese's Caramel Big Cup
Title:
Yes!
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI042M
Award:
2024 Direct Marketing Merit Award
Agency:
Leo Burnett Germany
Client:
Samsung Electronics
Title:
Annoying Ads
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM074M
Award:
2024 Direct Marketing Merit Award
Agency:
FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM075M
Award:
2024 Direct Marketing Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Burger King
Title:
"Charles III – The Burger King"
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM076M
Award:
2024 Direct Marketing Merit Award
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM077M
Award:
2024 Direct Marketing Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM078M
Award:
2024 Direct Marketing Merit Award
Agency:
BETC Paris + GUM / Paris + Soldats / Paris
Client:
Distance
Title:
Rob it to get it
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM079M
Award:
2024 Direct Marketing Merit Award
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM080M
Award:
2024 Direct Marketing Merit Award
Agency:
Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client:
McDonald's UAE
Title:
The Drive Thru School
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM081M
Award:
2024 Direct Marketing Merit Award
Agency:
Dentsu Creative Portugal / Lisbon
Client:
MEO
Title:
The Forgotten Team
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM082M
Award:
2024 Direct Marketing Merit Award
Agency:
Publicis Worldwide Poland / Warsaw + PHD / Warsaw + MSL / Warsaw
Client:
Sanofi
Title:
The Liver Check
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM083M
Award:
2024 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM084M
Award:
2024 Out of Home Merit Award
Agency:
Kurppa Hosk Communications / Stockholm + Ocean Outdoor / Stockholm
Client:
Yabie
Title:
Last Call
Category:
B2B Communications
Annual ID:
OS24_OH079M
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Craft / Illustration
Annual ID:
OS24_PT074M
Award:
2024 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Too beautiful to be opened
Category:
Craft / Illustration
Annual ID:
OS24_PT075M
Award:
2024 Creative Use of Technology Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Creative Use of Data
Annual ID:
OS24_CT038M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Creative Use of Data
Annual ID:
OS24_CT039M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Creative Use of Data
Annual ID:
OS24_CT040M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Vector B McCann / Mexico City + Performance Art / Toronto
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Creative Use of Data
Annual ID:
OS24_CT041M
Award:
2024 Radio & Audio-First Merit Award
Agency:
GSD&M / Austin, TX
Client:
Pizza Hut
Title:
Hold for Wings
Category:
Custom Content
Annual ID:
OS24_RA020M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative China / Shanghai
Client:
Yum China
Title:
KFC Re:Store
Category:
Metaverse
Annual ID:
OS24_IN053M
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client:
Colgate
Title:
A Million Logos
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM085M