The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla Category: Experiential & Immersive for Good
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Experiential & Immersive for Good
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Experiential & Immersive for Good
Olympic Games Opening Ceremony Paris 2024
Agency: Paname 24 / Paris
Client: Paris 2024 Category: Experiential & Immersive for Good
Packed Full Of History
Agency: CHEP Network
Client: Samsung Australia Category: Promotional / Physical Items
Steal Artois
Agency: VML Chile / Santiago + ABInBev / Santiago + Clio / Santiago + Rebolucion / Santiago
Client: Stella Artois Category: Promotional / Physical Items
It's time to (re)boot
Agency: AKQA Bloom + Cego + Plant + Zebra
Client: (re)boot Category: Promotional / Physical Items
The Most Illegal Beer
Agency: HeimatTBWA\ Germany + Amoxi Media / Berlin + DaHouse Audio / Berlin + RTS Rieger Team / Stuttgart
Client: Muschicraft Beer Company Category: Physical Items
Rice of Glory
Agency: Grey / Buenos Aires + Maruri / Guayaquil + Grey Brasil / São Paulo
Client: Super Extra Category: Physical Items
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / Use of Media in Technology
Sleep With Rain
Agency: West BBDO / Los Angeles + Smuggler + Critical Mass / Calgary + AT&T
Client: AT&T Business Category: B2B Communications
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla Category: Branded Entertainment for Good
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Branded Entertainment for Good
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Branded Entertainment for Good
Olympic Games Opening Ceremony Paris 2024
Agency: Paname 24 / Paris
Client: Paris 2024 Category: Branded Entertainment for Good
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: Utility
Art Is Better When It Movies
Agency: Havas / New York
Client: Brooklyn Film Festival Category: Writing / Series
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Writing / Series
Unwrap it
Agency: LOLA-MULLENLOWE S.L.U / Madrid + PICT ESTÚDIO / São Paulo
Client: Cornetto Category: Posters / Series
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Posters / Series
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Posters / Series
SAVE US FROM THE USA
Agency: Stream and Tough Guy / Lisbon + Atlantic New York
Client: Change The Ref Category: Posters / Series
The Beer Behind Backstage
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Magazine / Series
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Experiential / Customer Experience / CX
All it takes is a Yes.
Agency: SERVICEPLAN GERMANY / Munich
Client: Deutsche Lufthansa AG Category: Original Music / Score - Long Form
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía Category: Artist / Brand Collaboration
Finish It
Agency: Diamond + Terry Fox Foundation
Client: Terry Fox Foundation Category: Artist / Brand Collaboration
The secret road safety anthem
Agency: Scholz & Friends / Germany
Client: Federal Ministry for Digital and Transport / German Road Safety Council Category: Artist / Brand Collaboration
Unsilence the Violence
Agency: Scholz & Friends / Germany + 2030 Kommunikation
Client: TERRE DES FEMMES Category: Public Relations for Good
The big shake up
Agency: Havas Germany / Duesseldorf + Seven.one AdFactory/ Creative House / Unterfoehring
Client: Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations) Category: Public Relations for Good
The National Sport of Kazakhstan
Agency: GForce Grey / Almaty
Client: Ruh Fighting Category: Public Relations for Good
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Public Relations for Good
Don't Drink & Dive
Agency: Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client: Malibu Category: Public Relations for Good
Animal Alerts
Agency: L&C / New York + SERVICEPLAN GERMANY / Munich
Client: PetPace Category: Innovation / Use of Media in Integrated / Omnichannel
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix Category: Innovation / Use of Media in Integrated / Omnichannel
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Innovation / Use of Media in Integrated / Omnichannel
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Innovation / Use of Media in Integrated / Omnichannel
See Them for Real
Agency: BUZZMAN / PARIS
Client: Musée de l'Armée Category: Traditional Media Relations
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders) Category: Traditional Media Relations
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Traditional Media Relations
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove Category: Film & Video for Good
Award:
2025 Experiential & Immersive Merit Award
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Arla
Title:
Selfless Shelves
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX065M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX066M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX067M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Paname 24 / Paris
Client:
Paris 2024
Title:
Olympic Games Opening Ceremony Paris 2024
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX068M
Award:
2025 Design Merit Award
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Promotional / Physical Items
Annual ID:
OS25_DE071M
Award:
2025 Design Merit Award
Agency:
CHEP Network
Client:
Samsung Australia
Title:
Packed Full Of History
Category:
Promotional / Physical Items
Annual ID:
OS25_DE072M
Award:
2025 Design Merit Award
Agency:
VML Chile / Santiago + ABInBev / Santiago + Clio / Santiago + Rebolucion / Santiago
Client:
Stella Artois
Title:
Steal Artois
Category:
Promotional / Physical Items
Annual ID:
OS25_DE073M
Award:
2025 Design Merit Award
Agency:
AKQA Bloom + Cego + Plant + Zebra
Client:
(re)boot
Title:
It's time to (re)boot
Category:
Promotional / Physical Items
Annual ID:
OS25_DE074M
Award:
2025 Design Merit Award
Agency:
LePub / Milan
Client:
Heineken
Title:
The Boring Phone
Category:
Promotional / Physical Items
Annual ID:
OS25_DE075M
Award:
2025 Creative Use of Data Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Commerce
Annual ID:
OS25_CU038M
Award:
2025 Creative Use of Data Merit Award
Agency:
Publicis Conseil / Paris
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Commerce
Annual ID:
OS25_CU039M
Award:
2025 Direct Marketing Merit Award
Agency:
HeimatTBWA\ Germany + Amoxi Media / Berlin + DaHouse Audio / Berlin + RTS Rieger Team / Stuttgart
Client:
Muschicraft Beer Company
Title:
The Most Illegal Beer
Category:
Physical Items
Annual ID:
OS25_DM044M
Award:
2025 Direct Marketing Merit Award
Agency:
Grey / Buenos Aires + Maruri / Guayaquil + Grey Brasil / São Paulo
Client:
Super Extra
Title:
Rice of Glory
Category:
Physical Items
Annual ID:
OS25_DM045M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Use of Media in Technology
Annual ID:
OS25_CT042M
Award:
2025 Branded Entertainment Merit Award
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_BE064M
Award:
2025 Branded Entertainment Merit Award
Agency:
West BBDO / Los Angeles + Smuggler + Critical Mass / Calgary + AT&T
Client:
AT&T Business
Title:
Sleep With Rain
Category:
B2B Communications
Annual ID:
OS25_BE065M
Award:
2025 Branded Entertainment Merit Award
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Arla
Title:
Selfless Shelves
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE066M
Award:
2025 Branded Entertainment Merit Award
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE067M
Award:
2025 Branded Entertainment Merit Award
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE068M
Award:
2025 Branded Entertainment Merit Award
Agency:
Paname 24 / Paris
Client:
Paris 2024
Title:
Olympic Games Opening Ceremony Paris 2024
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE069M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
Utility
Annual ID:
OS25_IN040M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Havas / New York
Client:
Brooklyn Film Festival
Title:
Art Is Better When It Movies
Category:
Writing / Series
Annual ID:
OS25_MI076M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Writing / Series
Annual ID:
OS25_MI077M
Award:
2025 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + PICT ESTÚDIO / São Paulo
Client:
Cornetto
Title:
Unwrap it
Category:
Posters / Series
Annual ID:
OS25_OH046M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Posters / Series
Annual ID:
OS25_OH047M
Award:
2025 Out of Home Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Posters / Series
Annual ID:
OS25_OH048M
Award:
2025 Out of Home Merit Award
Agency:
Stream and Tough Guy / Lisbon + Atlantic New York
Client:
Change The Ref
Title:
SAVE US FROM THE USA
Category:
Posters / Series
Annual ID:
OS25_OH049M
Award:
2025 Out of Home Merit Award
Agency:
alma DDB / Miami
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Posters / Series
Annual ID:
OS25_OH050M
Award:
2025 Print & Promotional Merit Award
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
The Beer Behind Backstage
Category:
Magazine / Series
Annual ID:
OS25_PT029M
Award:
2025 Direct Marketing Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Experiential / Customer Experience / CX
Annual ID:
OS25_DM059M
Award:
2025 Music & Sound Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Deutsche Lufthansa AG
Title:
All it takes is a Yes.
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS040M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Ogilvy / Madrid
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS043M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Diamond + Terry Fox Foundation
Client:
Terry Fox Foundation
Title:
Finish It
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS044M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Scholz & Friends / Germany
Client:
Federal Ministry for Digital and Transport / German Road Safety Council
Title:
The secret road safety anthem
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS045M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Ogilvy / New York
Client:
Verizon
Title:
Can't B Broken
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS046M
Award:
2025 Public Relations Merit Award
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Athletes Code
Category:
Public Relations for Good
Annual ID:
OS25_PR055M
Award:
2025 Public Relations Merit Award
Agency:
Scholz & Friends / Germany + 2030 Kommunikation
Client:
TERRE DES FEMMES
Title:
Unsilence the Violence
Category:
Public Relations for Good
Annual ID:
OS25_PR056M
Award:
2025 Public Relations Merit Award
Agency:
Havas Germany / Duesseldorf + Seven.one AdFactory/ Creative House / Unterfoehring
Client:
Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)
Title:
The big shake up
Category:
Public Relations for Good
Annual ID:
OS25_PR057M
Award:
2025 Public Relations Merit Award
Agency:
GForce Grey / Almaty
Client:
Ruh Fighting
Title:
The National Sport of Kazakhstan
Category:
Public Relations for Good
Annual ID:
OS25_PR058M
Award:
2025 Public Relations Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Public Relations for Good
Annual ID:
OS25_PR059M
Award:
2025 Public Relations Merit Award
Agency:
Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client:
Malibu
Title:
Don't Drink & Dive
Category:
Public Relations for Good
Annual ID:
OS25_PR060M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
L&C / New York + SERVICEPLAN GERMANY / Munich
Client:
PetPace
Title:
Animal Alerts
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG049M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client:
Netflix
Title:
Alcaraz Signs
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG050M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG051M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG052M
Award:
2025 IP & Product Design Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
AI Integration in New Products
Annual ID:
OS25_IP017M
Award:
2025 Public Relations Merit Award
Agency:
BUZZMAN / PARIS
Client:
Musée de l'Armée
Title:
See Them for Real
Category:
Traditional Media Relations
Annual ID:
OS25_PR026M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Sovage / Paris + GUM / Paris
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Traditional Media Relations
Annual ID:
OS25_PR027M
Award:
2025 Public Relations Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Traditional Media Relations
Annual ID:
OS25_PR028M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client:
Dove
Title:
Most Likely To
Category:
Film & Video for Good
Annual ID:
OS25_FI100M