The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Missed Calls
Agency: NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client: Telenor Category: Film & Video for Good
Youth Honours Board
Agency: Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client: Nedbank Category: Film & Video for Good
The First Speech
Agency: INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client: Reporters Without Borders Category: Film & Video for Good
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Film & Video for Good
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Film & Video for Good
The Game-Changing Announcement
Agency: adam&eveDDB / New York + adam&eveDDB / London + adam&eveStudios / London + Blinkink / London
Client: The International Paralympic Committee Category: Social Media for Good
Face of Courage
Agency: Dentsu Creative Manila / Makati City + Foundation for Media Alternatives + CreativeFitting + Sound Design Inc
Client: Foundation for Media Alternatives Category: Social Media for Good
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown Category: Social Media for Good
IN HER NAME
Agency: VML / Singapore + Unilever / Singapore + CUE GROUP / Shanghai + FOR THE RIGHT REASON / Amsterdam
Client: LUX Category: Social Media for Good
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Social Media for Good
Reviews
Agency: Africa Creative / Sao Paulo + Kraft Heinz / Sao Paulo
Client: Heinz Category: Social Media for Good
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Data Visualization / Static or Dynamic
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics Category: Data Visualization / Static or Dynamic
Space Trash Signs
Agency: SERVICEPLAN GERMANY / Munich
Client: Privateer Space, Inc. Category: Data Visualization / Static or Dynamic
Sounds of the Land
Agency: SRMG Labs / Riyadh + DaHouse Audio / Los Angeles + Piloto / Sao Paulo
Client: Billboard Arabia Category: Data Visualization / Static or Dynamic
Listening to the Earth
Agency: AKQA Bloom + DaHouse Audio
Client: Planetary Guardians Category: Data Visualization / Static or Dynamic
Worm Food
Agency: VML Chile / Santiago + Clear Channel / Santiago + Oriental Films / Santiago de Chile + Gobierno de Chile / Santiago
Client: Gobierno de Chile Category: Out of Home
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Innovation / New Ideas in Brand-Side / In-House
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Product Packaging
Chilean Sea Bass
Agency: Mischief @ No Fixed Address / New York
Client: Goldfish Category: Product Packaging
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Craft / Illustration
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels Category: Custom Content
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Custom Content
The Vluit Project
Agency: Promise / Johannesburg + The Kinetic / Johannesburg + Hey Papa Legend / Johannesburg
Client: AfriSam Category: Custom Content
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Innovation / Execution in Brand-Side / In-House
Bad Date Rebate
Agency: 72andSunny / Los Angeles
Client: Venmo | PayPal Category: Active Engagement / Call to Action
Finger Lickin' Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC Category: Active Engagement / Call to Action
The Heaviest Jersey
Agency: LePub / São Paulo
Client: New Balance Category: Active Engagement / Call to Action
The Black Dog(s)
Agency: BETC / Paris
Client: Seconde Chance Category: Active Engagement / Call to Action
James Blunt Name Change
Agency: Atlantic Records / London + Interland Music / London
Client: Atlantic Records Category: Active Engagement / Call to Action
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zürich + Hogarth / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Craft / Writing - Series
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Writing - Series
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels Category: Craft / Writing - Series
Squarespace Collection: Jeff Koons
Agency: Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client: Squarespace Category: Integrated / Omnichannel Campaign
Hammerless
Agency: DAVID / New York + Supercell / Helsinki + Duotone Audio Group / New York + Digital Banana Studio / Paris
Client: Supercell Category: Online / Branded Podcast
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / New Ideas in Film
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Innovation / New Ideas in Film
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Brand Partnerships
The Unskippable Opening
Agency: AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client: O Boticário Category: Brand Partnerships
Unseasonal Bouquets
Agency: Evolved By Nature
Client: Evolved By Nature Category: B2B Communications
Inployable
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Sustainable Development Goals
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Sustainable Development Goals
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Sustainable Development Goals
Codes for Inclusion
Agency: Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client: Google / TECHO Category: Sustainable Development Goals
Right to Care
Agency: Mullenlowe TREYNA / Manila + Quezon City Gender and Development Council / Manila
Client: Quezon City Gender and Development Council Category: Sustainable Development Goals
Award:
2025 Film & Video Merit Award
Agency:
NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client:
Telenor
Title:
Missed Calls
Category:
Film & Video for Good
Annual ID:
OS25_FI101M
Award:
2025 Film & Video Merit Award
Agency:
Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
Film & Video for Good
Annual ID:
OS25_FI102M
Award:
2025 Film & Video Merit Award
Agency:
INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client:
Reporters Without Borders
Title:
The First Speech
Category:
Film & Video for Good
Annual ID:
OS25_FI103M
Award:
2025 Film & Video Merit Award
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Film & Video for Good
Annual ID:
OS25_FI104M
Award:
2025 Film & Video Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Film & Video for Good
Annual ID:
OS25_FI105M
Award:
2025 Social Media Merit Award
Agency:
adam&eveDDB / New York + adam&eveDDB / London + adam&eveStudios / London + Blinkink / London
Client:
The International Paralympic Committee
Title:
The Game-Changing Announcement
Category:
Social Media for Good
Annual ID:
OS25_SM078M
Award:
2025 Social Media Merit Award
Agency:
Dentsu Creative Manila / Makati City + Foundation for Media Alternatives + CreativeFitting + Sound Design Inc
Client:
Foundation for Media Alternatives
Title:
Face of Courage
Category:
Social Media for Good
Annual ID:
OS25_SM079M
Award:
2025 Social Media Merit Award
Agency:
SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client:
Coordown
Title:
Assume That I Can
Category:
Social Media for Good
Annual ID:
OS25_SM080M
Award:
2025 Social Media Merit Award
Agency:
VML / Singapore + Unilever / Singapore + CUE GROUP / Shanghai + FOR THE RIGHT REASON / Amsterdam
Client:
LUX
Title:
IN HER NAME
Category:
Social Media for Good
Annual ID:
OS25_SM081M
Award:
2025 Social Media Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Social Media for Good
Annual ID:
OS25_SM082M
Award:
2025 Social Media Merit Award
Agency:
Africa Creative / Sao Paulo + Kraft Heinz / Sao Paulo
Client:
Heinz
Title:
Reviews
Category:
Social Media for Good
Annual ID:
OS25_SM083M
Award:
2025 Design Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE084M
Award:
2025 Design Merit Award
Agency:
DM9 / Sao Paulo
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE085M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Privateer Space, Inc.
Title:
Space Trash Signs
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE086M
Award:
2025 Design Merit Award
Agency:
SRMG Labs / Riyadh + DaHouse Audio / Los Angeles + Piloto / Sao Paulo
Client:
Billboard Arabia
Title:
Sounds of the Land
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE087M
Award:
2025 Design Merit Award
Agency:
AKQA Bloom + DaHouse Audio
Client:
Planetary Guardians
Title:
Listening to the Earth
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE088M
Award:
2025 Health & Wellness Merit Award
Agency:
VML Chile / Santiago + Clear Channel / Santiago + Oriental Films / Santiago de Chile + Gobierno de Chile / Santiago
Client:
Gobierno de Chile
Title:
Worm Food
Category:
Out of Home
Annual ID:
OS25_HW058M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Innovation / New Ideas in Brand-Side / In-House
Annual ID:
OS25_BS049M
Award:
2025 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Product Packaging
Annual ID:
OS25_DM047M
Award:
2025 Direct Marketing Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Goldfish
Title:
Chilean Sea Bass
Category:
Product Packaging
Annual ID:
OS25_DM048M
Award:
2025 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Illustration
Annual ID:
OS25_PT042M
Award:
2025 Radio & Audio-First Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Custom Content
Annual ID:
OS25_RA021M
Award:
2025 Radio & Audio-First Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Custom Content
Annual ID:
OS25_RA022M
Award:
2025 Radio & Audio-First Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Custom Content
Annual ID:
OS25_RA023M
Award:
2025 Radio & Audio-First Merit Award
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Custom Content
Annual ID:
OS25_RA024M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Promise / Johannesburg + The Kinetic / Johannesburg + Hey Papa Legend / Johannesburg
Client:
AfriSam
Title:
The Vluit Project
Category:
Custom Content
Annual ID:
OS25_RA025M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Innovation / Execution in Brand-Side / In-House
Annual ID:
OS25_BS050M
Award:
2025 Social Media Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM041M
Award:
2025 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Venmo | PayPal
Title:
Bad Date Rebate
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM042M
Award:
2025 Social Media Merit Award
Agency:
Courage Inc. / Toronto + KFC / Toronto
Client:
KFC
Title:
Finger Lickin' Open Endorsement
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM043M
Award:
2025 Social Media Merit Award
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM044M
Award:
2025 Social Media Merit Award
Agency:
BETC / Paris
Client:
Seconde Chance
Title:
The Black Dog(s)
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM045M
Award:
2025 Social Media Merit Award
Agency:
Atlantic Records / London + Interland Music / London
Client:
Atlantic Records
Title:
James Blunt Name Change
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM046M
Award:
2025 Radio & Audio-First Merit Award
Agency:
DAVID / Madrid + Mondelez / Zürich + Hogarth / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Craft / Writing - Series
Annual ID:
OS25_RA039M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Writing - Series
Annual ID:
OS25_RA040M
Award:
2025 Radio & Audio-First Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Craft / Writing - Series
Annual ID:
OS25_RA041M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client:
Squarespace
Title:
Squarespace Collection: Jeff Koons
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_BS040M
Award:
2025 Radio & Audio-First Merit Award
Agency:
DAVID / New York + Supercell / Helsinki + Duotone Audio Group / New York + Digital Banana Studio / Paris
Client:
Supercell
Title:
Hammerless
Category:
Online / Branded Podcast
Annual ID:
OS25_RA020M
Award:
2025 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI125M
Award:
2025 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI126M
Award:
2025 Public Relations Merit Award
Agency:
LePub / Milan
Client:
Heineken
Title:
The Boring Phone
Category:
Brand Partnerships
Annual ID:
OS25_PR061M
Award:
2025 Public Relations Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Annual ID:
OS25_PR062M
Award:
2025 Public Relations Merit Award
Agency:
AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client:
O Boticário
Title:
The Unskippable Opening
Category:
Brand Partnerships
Annual ID:
OS25_PR063M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Evolved By Nature
Client:
Evolved By Nature
Title:
Unseasonal Bouquets
Category:
B2B Communications
Annual ID:
OS25_BS041M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
Inployable
Category:
Sustainable Development Goals
Annual ID:
OS25_SD004M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Sustainable Development Goals
Annual ID:
OS25_SD005M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Sustainable Development Goals
Annual ID:
OS25_SD006M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client:
Google / TECHO
Title:
Codes for Inclusion
Category:
Sustainable Development Goals
Annual ID:
OS25_SD007M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Mullenlowe TREYNA / Manila + Quezon City Gender and Development Council / Manila
Client:
Quezon City Gender and Development Council
Title:
Right to Care
Category:
Sustainable Development Goals
Annual ID:
OS25_SD008M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Edelman Canada / Toronto
Client:
IKEA Canada
Title:
SHT
Category:
Sustainable Development Goals
Annual ID:
OS25_SD009M