Denver Awards
Description
More than anything else, smelly breath is the number ONE reported turn-off that stops your hookups at “hello.” To combat this, Altoids is introducing a new product: Altoids Midnight, which is focused on keeping your breath fresh, and your bedroom fresher.
This campaign aimed to freshen up both peoples' breath & sex lives, but also Altoids's brand image. Generally thought of as an "old person mint," we aimed to breathe (pun intended) new life into the brand by giving it a new use to be used by a younger generation.
This campaign aimed to freshen up both peoples' breath & sex lives, but also Altoids's brand image. Generally thought of as an "old person mint," we aimed to breathe (pun intended) new life into the brand by giving it a new use to be used by a younger generation.
2023 Awards
Student Bronze Winner
Credits
Art Director
Ben Klein
Writer
Andrew Barnes
College / University
Denver Ad School / Denver
Related Awards
