Denver Awards

2023 Denver Awards - Student

Spotify "Booktracks": Integrated Campaign

Agency University of Colorado / Boulder

Client Spotify

Category

Student / Best of Show

Annual ID

DEN23_ST009G

Description

Spotify is bringing a captivating new spin to audiobook listening with “Booktracks” — carefully curated playlists designed to be played alongside audiobooks to bring listeners a more immersive musical experience.

For this project, our challenge was to change the way Gen Z Spotify listeners see the platform - from an app just for music to a place where audiobooks can be enjoyed too. We created the concept of Booktracks to bring Spotify's best offerings together and provide listeners with a more immersive audiobook listening experience.

2023 Awards

Student Best of Show Winner

Credits

Designer

Brevitt Livingston
Tanner Moore
Tim Pham

Writer

Daniel Girten
Ella Berglund

College / University

University of Colorado / Boulder
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