TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Identity/Branding / Campaign
Annual ID
TDC68_010C
Description
Brand identity for Fergus, a user-friendly online grocery store with a 100% organic offering and a convenient, subscription-free delivery service. From naming to visual identity, editorial and illustrative content, an animated ad and a website, Principal has supported Fergus throughout their full rebrand. Our goal was for Fergus to stand out in this quite homogeneous market that is organic online shopping, and to translate the pleasure of eating into a sustainable and unifying language with a touch of magic.
2022 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Principal
Client / Brand
Fergus
Creative Director
Bryan-K. Lamonde
Account Director
François Morin
Project Manager
Marie-Hélène Rodriguez
Art Director & Designer
Julien Hébert
Naming & Editorial content
Kristina G. Landry
Strategic Partner
Agence Souffle
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